FYR
FYR Technologies builds an AI-native, all-in-one SaaS platform combining loan origination, CRM, point-of-sale, product and pricing, compliance, video calling, and e-signatures for mortgage brokers, lenders, and non-delegated correspondents, with adjacent products FYRsign and a church management platform.
- Company typePrivate
- Founded2019
- HeadquartersFort Worth, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What FYR does
FYR Technologies, LLC is a Fort Worth, Texas-based SaaS company founded in 2019 that builds an AI-native, all-in-one platform for the mortgage origination industry. The company's core product, the FYR Lending Platform, consolidates a loan origination system (LOS), point-of-sale borrower portal, CRM and sales pipeline, product and pricing engine (PPE), compliance and reporting suite, AI processing and underwriting module, built-in video calling (FYR Meet), power dialer, and e-signature functionality into a single integrated system — explicitly designed to replace the 10+ separate tools (Encompass, Velocify, DocuSign, Zoom) that mortgage brokers and lenders typically operate. The platform is cloud-native with no legacy code, ships feature updates bi-weekly, and integrates with GSEs (Fannie Mae, Freddie Mac), the largest wholesale lenders (UWM, Rocket TPO), and infrastructure providers (Twilio, Stripe) to deliver end-to-end loan delivery and pricing workflows.
The company's revenue model combines per-seat subscription pricing (Spark $59, Blaze $79, Inferno $99 per MLO per month; $39 per team-member seat; $149 platform fee) with usage-based fuel credits for email, SMS, and AI features. Go-to-market is hybrid: a self-serve, product-led motion with a 14-day free trial (no credit card) targets individual loan officers and small brokerages, while a dedicated enterprise sales motion with demo scheduling and account management targets multi-branch lenders and non-delegated correspondents. FYR also operates two adjacent lines: FYRsign, a standalone e-signature sub-brand sold globally with freemium through paid tiers, and a separate platform serving the churches and ministry vertical with CRM, website, giving, and event-management tools.
FYR is privately held, has no disclosed funding rounds, no disclosed revenue or headcount, and limited publicly named customers (Southwest Mortgage, Legacy Home Loans, Pacific Lending Group). The company holds SOC 2 Type II readiness and PCI DSS (via Stripe) and is GLBA, ECOA, FCRA, and HMDA-aligned. Leadership includes Christopher Silva (Founder & CEO), Pete Taylor (CEO), Mark Pritchard (Founder & Chairman), and Vincent Chun (COO).
FYR firmographics
Firmographics- Name
- FYR
- Legal name
- FYR Technologies, LLC
- Website
- https://fyrtech.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FYR Technologies builds an AI-native, all-in-one SaaS platform combining loan origination, CRM, point-of-sale, product and pricing, compliance, video calling, and e-signatures for mortgage brokers, lenders, and non-delegated correspondents, with adjacent products FYRsign and a church management platform.
- Ownership category
- akta.pro rank
FYR industry classification
Industry- Product category
- Mortgage Lending Software
- NAICS
- Mortgage and Nonmortgage Loan Brokers (52231)
- SIC
- Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Reverse Mortgage Technology & Compliance (LOS/CRM/HECM Calculators) (FSALAIAI)
Keywords
Where FYR is headquartered
LocationHeadquarters
- HQ city
- Fort Worth
- HQ country
- United States
- HQ region
- North America
Markets served
FYR business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - MLO Seat Licenses: Monthly subscription fees per MLO seat across three tiers (Spark $59, Blaze $79, Inferno $99) plus team member seats at $39/mo. Company or LOs can pay for seats.
- Platform Fee: $149/mo platform fee after trial for all plans, providing centralized billing and administration.
- Fuel Credits (Usage-Based): Usage-based credits for email, SMS, and AI capabilities. Higher tiers get better rates. Pay-as-you-go model for communications and AI features.
- FYRsign Subscriptions: Tiered subscription for e-signature platform: Free (5 envelopes), Flame $9/mo (50 envelopes), Blaze $19/mo (unlimited), Inferno $39/mo (unlimited + FYR Meet). No per-envelope fees on paid plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Spark: $59/MLO/mo - Core mortgage platform for brokers |
| Subscription | Monthly | Blaze: $79/MLO/mo - AI-powered tools for faster closings |
| Subscription | Monthly | Inferno: $99/MLO/mo - Full lending suite for lenders and large operations |
| Per seat | Monthly | Team Members: $39/mo per seat |
| Usage-based | Pay-as-you-go | Fuel Credits - Usage-based add-on |
| Freemium | Monthly | FYRsign Free: 5 envelopes/month |
| Subscription | Monthly | FYRsign Flame: $9/mo - 50 envelopes |
| Subscription | Monthly | FYRsign Blaze: $19/mo - Unlimited envelopes |
| Subscription | Monthly | FYRsign Inferno: $39/mo - Enterprise with FYR Meet |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
FYR product offering
Product offeringCore offering
FYR sells an AI-driven, all-in-one mortgage lending SaaS platform that consolidates loan origination, point-of-sale borrower portal, CRM, product & pricing engine, compliance/reporting, e-signatures, power dialer, and built-in video calling into a single system for mortgage brokers, lenders, and non-delegated correspondents. It also operates FYRsign as a standalone enterprise e-signature product and a separate subscription platform for churches and ministry organizations.
Product overview
FYR is an enterprise SaaS platform offering a unified, AI-driven product portfolio across multiple verticals. The core offering is the FYR Lending Platform — a true all-in-one mortgage platform combining LOS (Loan Origination System), POS (Borrower Portal), CRM & Sales Pipeline, Product & Pricing Engine, and Compliance & Reporting into a single integrated system. AI capabilities are woven throughout via the AI Processing & Underwriting module, which includes AI underwriting review, AI processor assistant, self-healing loan files, document intelligence, and exception detection. The platform also includes built-in video calling (FYR Meet), an e-signature solution (FYRsign), and a Power Dialer. FYRsign operates as a standalone sub-brand offering enterprise e-signatures with video walkthroughs and live signing capabilities. FYR also serves the Churches & Ministry vertical with a separate platform covering CRM, website builder, online giving, and other ministry-specific tools. All products share the same modern tech stack foundation with bi-weekly releases.
Differentiator
Problem solved
Functional benefit
Brands
- FYRsign: Enterprise e-signatures platform with video walkthroughs, live signing in video calls, and certified audit trails.
Products and services
- FYR Lending Platform An all-in-one, AI-driven mortgage platform combining LOS, CRM, POS, PPE, AI underwriting, video calling, e-signatures, compliance tools, and power dialer in a single login, built for mortgage brokers and lenders.
- FYR Loan Origination System (LOS) Full-cycle loan processing from application to closing, including URLA 1003, automated checklists, UW conditions, document management, MISMO import/export, closing disclosures, and adverse action notices for brokers and lenders.
- FYR Point of Sale (Borrower Portal) Mobile-first portal where borrowers apply, upload documents, track milestones, view fee worksheets, run calculators, and communicate securely with their loan team.
- FYR CRM & Sales Pipeline Contact management, lead tracking, intelligent round-robin lead distribution, AI-powered drip campaigns, email/SMS marketing, and smart follow-ups purpose-built for mortgage professionals.
- FYR Product & Pricing Engine (PPE) Rate sheets, LLPA matrices, scenario comparison, wholesale lender search, and rate lock desk for running multiple pricing scenarios and presenting borrowers with competitive pricing.
- FYR Compliance & Reporting Real-time compliance health monitoring, TRID tracking, HMDA LAR, QC reviews, NMLS MCR reporting, adverse action notices, and full audit trail built for examiner-readiness.
- FYRsign Enterprise e-signature platform with video walkthroughs, live signing in video calls, and certified audit trails, sold as a standalone product to professionals and teams outside the mortgage industry.
- FYR Meet (Built-in Video Calling) Built-in enterprise-grade video calling with waiting room, end-to-end encryption, local recording, calendar invites, and screen sharing, integrated inside the loan file and replacing Zoom/Teams for borrowers.
- FYR Churches & Ministry Subscription platform for churches and ministry organizations providing CRM, website builder, online giving, events, streaming, check-in, and volunteer management.
Quantifiable outcome
- 40% reduction in turn times in first quarter using AI underwriting review
- +2 more outcomes
Companies that use FYR
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
FYR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability6 records
Feature12 records
FYR partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Fannie MaecoreGSE integration for loan delivery and automated underwriting findings. FYR connects to Fannie Mae systems for seamless loan submission and investor delivery.
- Freddie MaccoreGSE integration for loan delivery and automated underwriting findings. FYR connects to Freddie Mac systems for seamless loan submission and investor delivery.
- MeridianLinkcoreWholesale lending platform integration for rate pricing, loan submissions, and automated status updates between FYR and MeridianLink.
- SharperLendingcoreWholesale lending platform integration for rate pricing, loan submissions, and status tracking with SharperLending-powered lenders.
- XactuscoreIntegration for verification and compliance services including flood certification and other third-party verifications.
- MGICcoreMortgage insurance integration for MI quotes, coverage decisions, and premium payments integrated directly into the loan workflow.
- Rocket TPOcoreWholesale lending platform integration for loan submissions, real-time pricing, and automated status updates with Rocket TPO.
- UWM (United Wholesale Mortgage)coreWholesale lending platform integration for loan submissions, real-time pricing, and automated status updates with UWM.
Recent moves6 records
Expansion highlights6 records
FYR competitors and assessment
Company assessmentBroad incumbents
- ICE Mortgage Technology (Encompass): ICE Mortgage Technology operates Encompass, the dominant loan origination system in the U.S. mortgage industry. It is FYR's primary competitor and the legacy platform FYR most frequently positions against, with deep lender integrations and a massive installed base across banks, credit unions, and independent mortgage bankers.
- Mortgage Cadence: Mortgage Cadence, now part of Accenture, provides an enterprise-grade digital mortgage platform for large lenders. It overlaps with FYR's Inferno-tier positioning for non-delegated correspondents and large multi-branch operations with compliance and workflow features.
- SimpleNexus (nCino): SimpleNexus, acquired by nCino, is a borrower-facing mortgage point-of-sale and engagement platform. It overlaps with FYR's POS/Borrower Portal module and broader mortgage CRM capabilities, particularly for mid-market and enterprise lenders.
- DocuSign: DocuSign is the dominant general-purpose e-signature platform and the incumbent FYRsign most directly competes against outside the mortgage vertical. FYRsign's video walkthroughs, live video signing, and 'no per-envelope fees' positioning target DocuSign's pricing and feature gaps.
Direct peers
- LendingPad: LendingPad is a cloud-based loan origination system purpose-built for mortgage brokers and correspondents. It is one of the most direct comparables to FYR's lending platform, and FYR explicitly offers data migration from LendingPad, signaling direct competitive overlap in the broker market.
- Arive: Arive is a modern, cloud-native mortgage POS and LOS platform aimed at independent mortgage brokers and lenders. FYR targets the same broker segment with similar messaging around modern UX and built-in CRM, and offers direct data migration from Arive, confirming direct product overlap.
- BytePro: BytePro is a web-based loan origination system used by mortgage brokers and lenders. It competes with FYR in the broker-LOS category and is listed among FYR's supported data migration sources, indicating comparable product scope for broker-originator workflows.
- Floify: Floify is a mortgage POS and borrower engagement platform widely used by independent mortgage brokers. It overlaps directly with FYR's borrower portal, document upload, and milestone tracking capabilities within the mortgage origination workflow.
- DocMagic: DocMagic provides mortgage document generation, e-signature, and compliance solutions tightly integrated into the loan origination workflow. It is a direct competitor to FYR's compliance, document intelligence, and FYRsign e-signature capabilities within the mortgage vertical.
Emerging players
- Maxwell: Maxwell provides a digital mortgage POS and CRM platform for small-to-mid-size lenders. It competes with FYR's POS and CRM modules in the same SMB-to-mid-market lender segment, though with less breadth in compliance and AI underwriting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
FYR compliance and trust
Trust signalCompliance7 records
FYR financial estimates
Financial estimateRevenue estimate
Valuation estimate
FYR leadership team
Management profileNumber of profiles
Profiles4 records
FYR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FYR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FYR
What does FYR do?
FYR sells an AI-driven, all-in-one mortgage lending SaaS platform that consolidates loan origination, point-of-sale borrower portal, CRM, product & pricing engine, compliance/reporting, e-signatures, power dialer, and built-in video calling into a single system for mortgage brokers, lenders, and non-delegated correspondents. It also operates FYRsign as a standalone enterprise e-signature product and a separate subscription platform for churches and ministry organizations.
Is FYR a public or private company?
FYR is a private company. It is classified as unknown and is currently operating.
When was FYR founded?
FYR was founded in 2019. It employs 1 to 10 people.
Where is FYR based?
FYR is headquartered in Fort Worth, United States, in the North America region.
How does FYR make money?
Four revenue lines are on record. Subscription - MLO Seat Licenses are the primary driver. The others are platform Fee, fuel Credits (Usage-Based) and FYRsign Subscriptions.
Who are FYR's main competitors?
Broad incumbents on record are ICE Mortgage Technology (Encompass), Mortgage Cadence, SimpleNexus (nCino) and DocuSign. Direct peers are LendingPad, Arive, BytePro, Floify and DocMagic. Maxwell is listed as an emerging player.
Does FYR have an API?
Yes. FYR provides a REST API that gives teams full access to loan data, contacts, pipelines, and workflows. Developers can build custom integrations, connect third-party tools, and automate workflows. The API supports MISMO import/export and AUS integration. FYRsign also offers a REST API for automating envelope creation, tracking status, and retrieving signed documents programmatically.
What industry is FYR in?
FYR's product category is Mortgage Lending Software. Its primary akta.pro industry code is FSALAIAI, Reverse Mortgage Technology & Compliance (LOS/CRM/HECM Calculators). Its NAICS code is 52231 and its SIC code is 6162.