Floify
Floify provides a digital mortgage point-of-sale and origination automation platform used by mortgage brokers, independent mortgage banks, credit unions, and community banks across the United States, offered as Broker Edition and Lender Edition under Porch Group.
- Company typePrivate
- Founded2013
- HeadquartersBoulder, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Floify does
Floify is a Boulder, Colorado-based software provider of digital mortgage point-of-sale (POS) and origination automation, founded in 2013 and operating as a wholly-owned subsidiary of Porch Group, Inc. (NASDAQ: PRCH). The platform offers a web-based portal where borrowers complete the Form 1003 application, upload documentation, eSign disclosures, and monitor loan status in real time, while loan officers, brokers, and operations staff manage configurable workflows, automated communications, and integrations with credit, pricing, LOS, and CRM systems. Two commercial editions are sold: a Broker Edition at a monthly subscription price point aimed at independent mortgage brokers, and a Lender Edition introduced in March 2024 with flexible per-loan pricing for independent mortgage banks, credit unions, and regional/community banks, supplemented by enterprise contracts with dedicated Customer Success Managers and an annual billing cadence. The company serves over 25,000 mortgage professionals and integrates with more than 50 platforms, including Encompass, LendingPad, UWM, Fannie Mae DU, Freddie Mac LPA, Optimal Blue, Argyle, Plaid, and DocuSign.
The platform's technical core combines configurable workflow and milestone engines with proprietary AI-driven modules: Dynamic AI for document classification and data extraction, and Dynamic Apps / Dynamic Apps 2.0 for no-code creation of loan applications tailored to HELOCs, Non-QM, and construction lending. Native modules include Floify E-Sign, Floify Verify (VOIE powered by Argyle), Dual AUS comparison, Mortgage Call Reports, Co-Pilot real-time borrower collaboration, and a Customer Capture package leveraging Porch's home-management app. Differentiation rests on no-code customization, mortgage-specific AI, ecosystem breadth, and white-label/SSO capabilities for credit unions. Revenue is generated through subscription licensing, per-loan usage fees, and enterprise contracts, with go-to-market executed via a direct enterprise sales team, inside sales for the broker edition, a self-serve digital motion, channel partnerships (TMC, ACUMA), and integration-driven demand.
Floify firmographics
Firmographics- Name
- Floify
- Legal name
- Floify LLC
- Website
- https://floify.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Floify provides a digital mortgage point-of-sale and origination automation platform used by mortgage brokers, independent mortgage banks, credit unions, and community banks across the United States, offered as Broker Edition and Lender Edition under Porch Group.
- Ownership category
- akta.pro rank
Floify industry classification
Industry- Product category
- Mortgage Point-of-Sale Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Mortgage Point-of-Sale (POS) & Borrower Intake Portals (FSALALAD)
- akta.pro secondary industry
- Underwriting Automation & Income/Employment Verification (FSAGAHAD)
Keywords
Where Floify is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Floify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Software (Lender Edition): Flexible per-loan pricing option for mortgage lenders, with subscription-based recurring revenue model. Pricing depends on business type, team size, and implementation needs. Multiple editions: Broker Edition and Lender Edition
- Platform Licensing: Software licensing to mortgage brokers, independent mortgage banks, credit unions, and regional/community banks with configurable feature access and team-based pricing
- Integration and API Access: Over 50 platform integrations with enterprise systems including LOS, CRM, credit vendors, PPE engines, and wholesale lenders. API and webhook capabilities for workflow customization
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Broker Edition - Subscription for mortgage brokers |
| Usage-based | Pay-as-you-go | Lender Edition - Flexible per-loan pricing for lenders |
| Subscription | Annual | Enterprise/Credit Union - Dedicated account management |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels12 records
Floify product offering
Product offeringCore offering
Floify is a cloud-based digital mortgage point-of-sale (POS) and automation platform that enables mortgage lenders, brokers, banks, and credit unions to manage the entire loan origination process from borrower application through close. The platform provides a secure web-based portal for borrowers to complete loan applications, upload documentation, e-sign authorizations, and monitor real-time loan status, while giving loan officers configurable workflows, AI-powered document data extraction, automated communications, and native integrations with loan origination systems, credit bureaus, and pricing engines.
Product overview
Floify is a digital mortgage point-of-sale (POS) platform offered in two editions: Lender Edition for mortgage lenders (IMBs) with flexible per-loan pricing, and Broker Edition for mortgage brokers with broker-friendly pricing and lightweight CRM/LOS capabilities. The core platform centers on the Floify POS which provides a secure, web-based portal for borrowers to complete applications, upload documentation, eSign authorizations, and monitor loan status. Key product modules include: 1003 Application (web-based loan application), Dual AUS (concurrent Fannie Mae DU and Freddie Mac LPA comparison), Dynamic AI (AI-powered document data extraction), Dynamic Apps (no-code loan application customization), Floify E-Sign (native e-signature), Floify Verify (native VOIE service), Automated Communication (emails/SMS), Mortgage Call Reports, Closing Accelerator, and Customer Capture with Porch home app. The platform integrates with over 50 enterprise platforms and offers APIs/webhooks for further customization.
Differentiator
Problem solved
Functional benefit
Products and services
- Floify Platform Cloud-based digital mortgage point-of-sale (POS) platform offering a secure web-based portal where borrowers complete loan applications, upload documentation, e-sign authorizations, and monitor real-time loan status from any device. Includes configurable workflows, AI-powered document extraction, native e-signature, dual AUS comparison, automated communications, and 50+ integrations with LOS, CRM, credit, PPE, and wholesale lender systems.
- Floify Lender Edition Lender-focused edition of the Floify POS platform with flexible per-loan (usage-based) pricing designed for independent mortgage banks. Provides scalable workflows, document automation, e-signature, borrower visibility, production team efficiency, enterprise integrations, and dedicated Customer Success Managers.
- Floify Broker Edition Broker-focused edition of the Floify POS platform offered at a broker-friendly subscription price with lightweight CRM and LOS capabilities. Can serve as a stand-alone loan origination system or enhance an existing LOS, supporting lead generation, client care, compliance, and broker-sourced loan pipeline management.
Quantifiable outcome
- Loans reach clear-to-close 7.5 days faster
- +5 more outcomes
Companies that use Floify
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Floify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration64 records
AI capability7 records
Feature14 records
Floify partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- VestacoreNative API integration with Vesta, an AI-native mortgage loan origination system. Integration embeds Floify's digital application and disclosure workflows directly into Vesta's platform, enabling lenders to streamline borrower intake, centralize communication, and automate document collection. Partnership creates connected front-end and fulfillment experience for mortgage lenders by combining Floify's POS capabilities with Vesta's AI-native LOS. Monica Raciti, Head of Partnerships at Vesta, stated the integration creates a connected front-end and fulfillment experience for lenders.
- The Mortgage Collaborative (TMC)coreJoined The Mortgage Collaborative as preferred partner, providing Floify's intuitive lending platform for mortgage lenders at discounted rates to TMC's member network. TMC is the nation's largest independent cooperative network serving the mortgage industry.
- American Credit Union Mortgage Association (ACUMA)minorJoined ACUMA as affiliate member to help credit unions elevate the member homebuying experience. Floify's customizable POS platform helps credit unions improve member mortgage experience while streamlining back-office processing.
- Porch GroupcoreFloify is a subsidiary of Porch Group, Inc. (NASDAQ: PRCH). Porch Group provides strategic resources and parent company infrastructure. Floify announced as Porch Group subsidiary in multiple press releases.
- Fannie MaecoreIntegration with Fannie Mae's Desktop Originator (DO) AUS enabling automated underwriting eligibility checks within Floify platform
- Freddie MaccoreIntegration with Freddie Mac Loan Product Advisor (LPA) enabling concurrent access to both major AUS systems with side-by-side comparison capabilities
- LendingPadcoreIntegration with broker-friendly LOS provider LendingPad enabling seamless data flow between POS and loan origination systems
- Encompass (ICE Mortgage Technology)coreDeep integration with ICE Mortgage Technology's Encompass LOS enabling customers to leverage Encompass to drive quality and efficiency in loan origination. Also integration with Encompass eClose for hybrid e-closing capabilities.
- UWM (United Wholesale Mortgage)coreIntegration enabling mortgage brokers using Floify to effortlessly sync loans and 1003 data directly with UWM portal. Results in faster loan processing and significant reduction in duplicate entry errors. UWM is largest wholesaler in mortgage industry.
- AFR WholesaleminorPartnership offering Floify's digital mortgage POS to AFR's independent network of broker partners as national wholesale lender
- Brokers Are BetterminorFloify partnered with Brokers Are Better, LendingPad, and Porch Home Concierge to bring loan originators ultimate home buying and homeownership platform
- I Love Mortgage BrokeringminorPartnership with I Love Mortgage Brokering supporting their 100 Million Dollar Journey web series documenting mortgage broker's business growth
- Porch (Porch Group)corePorch home management app integration providing borrowers with digital moving checklists, up to $500 in welcome gifts, RecallCheck safety service, and post-close brand visibility. Floify is a Porch Group subsidiary.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Floify competitors and assessment
Company assessmentDirect peers
- Roostify: Roostify offers a digital mortgage POS and home-loan platform focused on bank and credit-union lenders. It competes directly with Floify in the same borrower-intake, verification, and e-sign workflows, with similar emphasis on enterprise integrations.
- Maxwell: Maxwell provides a digital mortgage POS and CRM platform specifically tailored to credit unions and community banks. It competes directly with Floify in the credit-union vertical with similar white-label, member-experience, and compliance features.
- Blend: Blend is a leading digital mortgage POS and consumer banking platform serving large banks, IMBs, and credit unions. It directly competes with Floify in mortgage application intake, verification, and closing workflows, with broader consumer-banking capabilities.
- SimpleNexus (nCino): SimpleNexus, now part of nCino, is a mobile-first mortgage POS and LOS platform competing head-to-head with Floify for IMB and broker customers. It overlaps closely on borrower-facing applications, document collection, and integration with Encompass-style LOS platforms.
Emerging players
- Snapdocs: Snapdocs is a digital closing and e-signature platform for mortgage lenders. While not a full POS, it overlaps with Floify's Floify E-Sign and Hybrid E-Closing capabilities and is often evaluated alongside Floify in lender workflow stacks.
- Beeline Loans: Beeline Loans is a digital mortgage POS focused on brokers and IMBs. It competes with Floify's Broker Edition for smaller-volume lenders, offering mobile-first borrower applications and LOS-style origination features.
- Vesta: Vesta is an AI-native mortgage LOS that recently partnered with Floify for POS integration. As a complementary rather than directly competing partner, Vesta represents the next-generation LOS layer that Floify connects into via its API integration.
- Bonidex: Bonidex is a newer mortgage POS and origination platform targeting IMBs and brokers with modern UX and configurable workflows. It competes with Floify in the same mid-market broker/IMB segment.
Broad incumbents
- Mortgage Cadence (ICE Mortgage Technology): Mortgage Cadence, part of ICE Mortgage Technology (parent of Encompass), is an enterprise LOS platform with embedded POS and origination workflow capabilities. It competes with Floify as part of a full-stack origination suite for large lenders.
- Mortgage Builder (Assurant Mortgage Solutions): Mortgage Builder is a long-standing LOS platform for community banks and credit unions with embedded POS capabilities. It competes with Floify at the integrated LOS layer rather than as a pure POS, similar to Encompass/Mortgage Cadence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Floify social profiles
Digital presenceFloify compliance and trust
Trust signalCompliance3 records
Floify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Floify leadership team
Management profileNumber of profiles
Profiles1 record
Floify funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Floify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Floify
What does Floify do?
Floify is a cloud-based digital mortgage point-of-sale (POS) and automation platform that enables mortgage lenders, brokers, banks, and credit unions to manage the entire loan origination process from borrower application through close. The platform provides a secure web-based portal for borrowers to complete loan applications, upload documentation, e-sign authorizations, and monitor real-time loan status, while giving loan officers configurable workflows, AI-powered document data extraction, automated communications, and native integrations with loan origination systems, credit bureaus, and pricing engines.
Is Floify a public or private company?
Floify is a private company. It is classified as corporate owned and is currently operating.
When was Floify founded?
Floify was founded in 2013. It employs 11 to 50 people.
Where is Floify based?
Floify is headquartered in Boulder, United States, in the North America region.
How does Floify make money?
Three revenue lines are on record. Subscription Software (Lender Edition) is the primary driver. The others are platform Licensing and integration and API Access.
Who are Floify's main competitors?
Direct peers on record are Roostify, Maxwell, Blend and SimpleNexus (nCino). Emerging players are Snapdocs, Beeline Loans, Vesta and Bonidex. Broad incumbents are Mortgage Cadence (ICE Mortgage Technology) and Mortgage Builder (Assurant Mortgage Solutions).
Does Floify have an API?
Yes. Floify provides API and webhook capabilities that enable further customization of digital origination workflows. The platform supports custom fields, layouts, and business rule data management through its APIs. Partners and customers can build integrations using Floify's APIs and webhooks.
What industry is Floify in?
Floify's product category is Mortgage Point-of-Sale Software. Its primary akta.pro industry code is FSALALAD, Mortgage Point-of-Sale (POS) & Borrower Intake Portals, with a secondary code of FSAGAHAD, Underwriting Automation & Income/Employment Verification. Its NAICS code is 5182 and its SIC code is 6199.