Southview Medical Group

What Southview Medical Group does

Southview Medical Group P.C. is a multi-specialty physician practice headquartered in Birmingham, Alabama, founded in 1922 by Drs. Hirsch, Peters, and Lull. The practice operates from 833 St. Vincents Drive and serves patients across the Birmingham metro and central Alabama region, with over 30 providers spanning internal medicine/primary care, cardiology, endocrinology, gastroenterology, infectious disease, and geriatric medicine. Beyond consultative care, the practice runs an in-house Infusion Clinic for IV therapies such as Rheumatoid Arthritis and iron treatments, offers vaccinations, and provides ancillary diagnostic imaging and laboratory testing, allowing it to capture a broader share of the care continuum within a single organizational footprint.

The business operates on a professional services revenue model, billing patient care services across all specialties through insurance and patient responsibility; pricing is not publicly disclosed and patients transact through the PersonaPay online payment system. Patient engagement is handled through the FollowMyHealth patient portal, and HR and recruiting through Paycom. The practice serves more than 51,000 unique patients annually with over 130,000 visits, distributed across multiple specialties and no disclosed anchor accounts. On January 1, 2026, UAB Health System acquired Southview Medical Group, integrating the practice into UAB Medicine's academic health system network while preserving its name, physicians, care teams, and clinic locations.

Following the acquisition, Southview continues to operate under its existing brand with its established clinical staff, now drawing on the resources, subspecialty access, and stability of one of the nation's leading academic health systems. There is no disclosed AI/ML capability, no public revenue or ARR figure, and no external funding history; the practice's competitive position rests on century-long brand equity, multi-specialty clinical depth, and a physical footprint in the Birmingham market.

Name

Southview Medical Group

Legal name

Southview Medical Group P.C.

Website

https://southviewmedical.com

Company type

Private

Founded year

1922

Operating status

Acquired

Headcount range

11–50 employees

Short description

Southview Medical Group P.C. is a Birmingham, Alabama-based multi-specialty physician practice founded in 1922, offering internal medicine, cardiology, endocrinology, gastroenterology, infectious disease, and geriatric medicine to more than 51,000 patients annually. Acquired by UAB Health System on January 1, 2026, it continues operating under its existing brand.

Ownership category

akta.pro rank

Product category

Multi-Specialty Ambulatory Healthcare

NAICS

Offices of Physicians (62111), Offices of Physicians (except Mental Health Specialists) (621111), Outpatient Care Centers (6214)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Community & Regional General Hospitals (HLAFAAAB)

Keywords

• Multi-specialty physician practice
• Primary care services
• Cardiology specialty care
• Endocrinology diabetes care
• Geriatric medicine services

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Patient Care Services: Healthcare services revenue generated through patient visits, treatments, and procedures across multiple specialties including internal medicine, cardiology, infectious disease, endocrinology, and gastroenterology. Services include infusion clinic treatments, vaccinations, diagnostic imaging, and laboratory testing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Southview Medical Group operates a multi-specialty physician practice providing direct patient care across internal medicine/primary care and five medical specialties: cardiology, endocrinology, gastroenterology, geriatric medicine, and infectious disease. The practice also operates an infusion clinic, provides vaccinations, and offers ancillary diagnostic imaging and laboratory testing services from its Birmingham, Alabama clinic locations.

Product overview

Southview Medical Group is a multi-specialty physician practice offering a unified healthcare platform with multiple medical specialties operating from shared facilities. The core offering centers on Internal Medicine and Primary Care, supported by five specialty services: Cardiology, Endocrinology, Gastroenterology, Geriatric Medicine, and Infectious Disease. The practice also operates an Infusion Clinic for intravenous treatments, provides vaccination services, and offers ancillary diagnostic services including imaging and laboratory testing—all integrated within the same practice locations to provide comprehensive patient care.

Differentiator

Problem solved

Functional benefit

Products and services

• Internal Medicine / Primary Care Primary care services providing comprehensive healthcare for adults, including preventive care, chronic disease management, and routine health maintenance. Core service offering of the multi-specialty practice.
• Cardiology Heart and cardiovascular system specialty providing diagnosis and treatment of heart conditions, staffed by cardiology physicians within the multi-specialty practice.
• Endocrinology Specialty care focusing on hormonal disorders and diseases of the endocrine system, including diabetes and thyroid conditions, delivered by endocrinology physicians.
• Gastroenterology Digestive system specialty providing diagnosis and treatment of conditions affecting the stomach, intestines, liver, and related organs.
• Geriatric Medicine Medical care specialized for elderly patients, addressing age-related health concerns and complex medical needs.
• Infectious Disease Specialty focused on diagnosis and treatment of infectious diseases caused by bacteria, viruses, fungi, and parasites.
• Infusion Clinic On-site infusion treatment facility providing intravenous therapies for conditions such as Rheumatoid Arthritis, dehydration, and iron treatments.
• Vaccines Immunization services offering various vaccinations with seasonal availability for flu and other preventable diseases.
• Ancillary Services (Diagnostic Imaging and Laboratory Testing) On-site diagnostic imaging and laboratory testing services supporting patient care and treatment across all specialties.

Quantifiable outcome

• Over 51,000 unique patients served annually
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• UAB Health SystemcoreStrategic or Co-development Partner · 1 January 2026UAB Health System acquired Southview Medical Group on January 1, 2026. The acquisition integrates Southview's multi-specialty physician practice into UAB Medicine's network, providing Southview with long-term stability and academic health system resources while preserving its community-based care model. Southview continues operating under the same name with existing physicians, care teams, and clinic locations. The transaction strengthens access to primary care and improves care coordination in the Birmingham region.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Simon-Williamson Clinic: A long-established multi-specialty physician practice also based in Birmingham, Alabama. Directly comparable as an independent-feeling, multi-specialty ambulatory group serving the same regional patient base prior to consolidation pressure from large health systems.

Broad incumbents

• UAB Medicine / UAB Health System: The parent organization and a leading academic health system in Birmingham. Comparable as the broad incumbent that has now absorbed Southview, providing context on the scale, resources, and integration model Southview is joining.
• Brookwood Baptist Health: A large multi-hospital health system serving the Birmingham market. Comparable as a regional incumbent competing for the same primary care and specialty patient base, and as an example of how system consolidation is reshaping Birmingham ambulatory care.
• Mayo Clinic: A leading national academic multi-specialty medical group with an integrated physician-and-specialty model. Comparable as the archetype of the integrated multi-specialty academic medical group that UAB is emulating at regional scale.
• Cleveland Clinic: A national multi-specialty academic medical group with employed physicians across cardiology, endocrinology, gastroenterology, and internal medicine — directly overlapping Southview's specialty mix — and an established model for system-owned multi-specialty practice.
• Vanderbilt University Medical Center: A Southeast-based academic health system with a multi-specialty employed physician group. Comparable as a regional academic system that integrates community-based multi-specialty practices into a larger network, mirroring UAB's strategy with Southview.

Regional players

• Ascension St. Vincent's Birmingham: A regional health system operating across Birmingham and central Alabama with employed primary care and specialty practices. Comparable as a competitor for employed-physician relationships and patient referrals in the same geography.
• Piedmont Healthcare: A Southeast regional health system that has built a multi-specialty employed physician network through acquisitions of community practices. Comparable as a Southeast peer illustrating the consolidation trajectory Southview is now on.

Emerging players

• Privia Health Group: A public company that partners with multi-specialty physician practices to provide technology, payer contracting, and value-based care infrastructure. Comparable as an enabler and consolidator of independent multi-specialty groups, representing an alternative consolidation pathway to system acquisition.
• Agilon Health: A value-based care platform that partners with primary care physician groups to take on global risk. Comparable as a forward-looking model for how multi-specialty physician groups can monetize integrated care through risk-bearing arrangements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/southviewmedgp
• Facebookfacebook.com/SouthviewMedicalGroup
• LinkedInlinkedin.com/company/southview-medical-group-pc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southview Medical Group