Mercedes-Benz of Encino

Name

Mercedes-Benz of Encino

Legal name

Mercedes Benz of Encino

Website

https://mbencino.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Luxury Automotive Dealership

NAICS

New Car Dealers (44111), Used Car Dealers (441120), Automobile Dealers (4411)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Garage Liability & Dealers (Auto Dealers, Repair Shops) (FSAJABAF)

akta.pro secondary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

Keywords

• Luxury vehicle dealership
• Automotive sales service
• Vehicle financing leasing
• Certified pre-owned cars
• Mercedes-Benz dealer

Headquarters

HQ city

Encino

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Revenue from selling new Mercedes-Benz vehicles including sedans, SUVs, coupes, convertibles, vans, and electric vehicles. Includes manufacturer incentives and dealer markups.
2. Pre-Owned Vehicle Sales: Revenue from selling certified pre-owned and used vehicles from Mercedes-Benz and other brands (BMW, Porsche, Tesla, Toyota, Honda, etc.).
3. Vehicle Financing and Leasing: Revenue from arranging financing and leasing through Mercedes-Benz Financial Services, including interest income and lease-end transactions.
4. Service and Parts: Revenue from maintenance, repairs, and genuine Mercedes-Benz parts and accessories. Includes oil changes, brake service, wheel alignments, and collision repair.
5. Extended Warranties and Protection Products: Revenue from selling pre-owned warranties and protection packages to service customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Mercedes-Benz of Encino is an authorized Mercedes-Benz franchise dealership that sells new and pre-owned Mercedes-Benz vehicles (sedans, SUVs, coupes, convertibles, vans, AMG performance and EQ electric models). The dealership provides factory-authorized maintenance and repair services, genuine parts, vehicle financing and leasing through Mercedes-Benz Financial Services, and trade-in programs, operating from a four-showroom facility in Encino, California.

Product overview

Mercedes-Benz of Encino is a Mercedes-Benz franchise dealership offering a comprehensive automotive retail experience. The core offering centers on new and pre-owned Mercedes-Benz vehicle sales across multiple vehicle categories including sedans (C-Class, E-Class, S-Class), coupes (CLA, CLE), convertibles (CLE Cabriolet, SL Roadster), SUVs (GLA, GLB, GLC, GLE, GLS, G-Class), and vans (Metris, Sprinter). The portfolio includes electric vehicle sub-brands (EQE, EQS, EQB) and Mercedes-AMG high-performance variants. Supporting services include vehicle financing and leasing through Mercedes-Benz Financial Services, full-service maintenance and repair, genuine parts, online purchasing with home delivery, fleet partner programs, and trade-in valuation. The dealership operates as a traditional automotive retail model rather than a technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• New Mercedes-Benz Vehicles Full line of new Mercedes-Benz vehicles including sedans, coupes, convertibles, SUVs, vans, AMG performance models, and EQ electric vehicles, offered through the showroom and online ordering platform to consumers in the Los Angeles metropolitan area.
• Pre-Owned Vehicles Certified pre-owned and used vehicles from Mercedes-Benz and other manufacturers including BMW, Porsche, Tesla, Toyota, and Honda, available through the Encino showroom inventory.
• Vehicle Financing and Leasing Vehicle financing and leasing programs arranged through Mercedes-Benz Financial Services, offering competitive rates, flexible terms, and 24- to 36-month lease options on new and pre-owned vehicles.
• Service and Maintenance Factory-authorized maintenance and repair using genuine Mercedes-Benz parts, advanced diagnostic equipment, and certified technicians, covering oil changes, brake service, alignments, transmission service, and collision repair.
• Parts Center Genuine Mercedes-Benz replacement parts and accessories sold directly to vehicle owners and service customers.
• Online Car Buying Online vehicle search, configuration, finance application, trade-in valuation, and home delivery option that allows customers to complete most of the purchase process digitally before finalizing at the dealership.
• Mercedes-Benz Partner Programs (Fleet and Affinity) Fleet program for businesses with 3+ vehicles offering $500 to $7,000 in upfront savings on new Mercedes-Benz purchases, plus affinity discounts for members of partner organizations such as the ABA, ADA, AMA, Morgan Stanley, and Mileage Plus.
• Trade-In Program Kelley Blue Book Instant Cash Offer trade-in valuation with additional trade bonuses for customers trading in competing luxury brands such as BMW, Audi, Porsche, and Tesla.

Quantifiable outcome

• Fleet savings of $500 to $7,000 per vehicle for businesses with 3+ vehicles
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• American Bar Association (ABA)minorGTM or Marketing PartnerAffinity partner offering exclusive purchase and lease offers on new Mercedes-Benz vehicles to ABA members. Part of the Mercedes-Benz Partner Programs initiative.
• American Dental Association (ADA)minorGTM or Marketing PartnerAffinity partner offering exclusive purchase and lease offers on new Mercedes-Benz vehicles to ADA members. Part of the Mercedes-Benz Partner Programs initiative.
• American Medical Association (AMA)minorGTM or Marketing PartnerAffinity partner offering exclusive purchase and lease offers on new Mercedes-Benz vehicles to AMA members. Part of the Mercedes-Benz Partner Programs initiative.
• Morgan StanleyminorGTM or Marketing PartnerCorporate partner company offering exclusive employee purchase and lease offers on new Mercedes-Benz vehicles through the Mercedes-Benz Partner Programs.
• United Mileage PlusminorGTM or Marketing PartnerAffinity partner offering exclusive purchase and lease offers on new Mercedes-Benz vehicles to Mileage Plus members. Part of the Mercedes-Benz Partner Programs initiative.
• Mercedes-Benz Financial ServicescoreChannel Partner/ Reseller/ DistributorCaptive finance company providing vehicle financing and leasing programs for dealership customers. Offers competitive rates and terms on purchases and leases for new and pre-owned vehicles.
• Mercedes-Benz USAcoreChannel Partner/ Reseller/ DistributorAuthorized factory relationship providing new vehicle allocation, factory warranty support, genuine parts supply, certified technician training, and brand marketing support.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mercedes-Benz of Beverly Hills: Another authorized Mercedes-Benz franchise dealership in the LA metro, directly competing for the same affluent LA luxury buyer pool with the same OEM franchise and product mix. Closest direct geographic peer.
• House of Imports (Mercedes-Benz): Authorized Mercedes-Benz franchise in the LA metro area, directly competing in the same new-vehicle, pre-owned, service, and F&I categories within an overlapping LA/SFV catchment.
• Mercedes-Benz of Los Angeles (Downtown LA): Authorized Mercedes-Benz dealer in LA metro sharing identical OEM franchise, vehicle allocation, F&I captive finance relationship, and service/parts operating model.
• Keyes European (Mercedes-Benz): Authorized Mercedes-Benz dealership operating in the broader Southern California luxury market with same franchise structure, vehicle lineup, and service operations. Comparable direct peer.

Broad incumbents

• AutoNation Inc. Largest US auto dealership group; operates multi-brand stores including Mercedes-Benz franchises. Broader incumbent providing scale benchmarking and competitive footprint in LA.
• Lithia Motors (Driveway): Multi-brand US dealership group with luxury franchise exposure and growing digital retail capabilities. Comparable in operating scale but broader in geographic reach.
• CarMax: National pre-owned vehicle retailer competing for the used-car portion of Mercedes-Benz of Encino's inventory and trade-in flows. Not a direct Mercedes competitor but overlaps the pre-owned retail channel.

Emerging players

• Carvana: Online-first used-vehicle retailer with home delivery, overlapping with the pre-owned sales channel at Mercedes-Benz of Encino and pressuring the online ordering experience the dealership offers.

Regional players

• BMW of Encino / Sherman Oaks: Direct luxury competitor serving the same San Fernando Valley demographics with the closest competing premium brand; competes head-to-head for the same affluent LA buyer via the company's own comparative content marketing (GLE vs X5, C-Class vs 3 Series per source).
• Porsche Experience Center Los Angeles: Premium luxury OEM experience center in the LA metro competing for affluent performance-oriented buyers who would otherwise shop Mercedes-AMG models. Comparable in targeting upper-end LA consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mercedes-benz-of-encino

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercedes-Benz of Encino