Affinity Workforce
Affinity Workforce is a UK education recruitment agency operating five brands to supply temporary and permanent teaching and support staff to schools and Multi-Academy Trusts nationwide, primarily through Managed Service Provision agreements and the GCA framework.
- Company typePrivate
- Founded2017
- HeadquartersBirmingham, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Affinity Workforce does
Affinity Workforce is a UK-based education recruitment agency operating through five specialised brands—Affinity Partnerships, Career Teachers, CER Education, Monarch Education, and The Protocol Group—to supply temporary and permanent teaching and support staff to primary, secondary, and SEND schools across England. Its primary go-to-market is a Managed Service Provision (MSP) model in which the company takes end-to-end responsibility for a Multi-Academy Trust's temporary staffing operations, including sourcing, compliance, timesheet verification, and billing, delivered largely through the Government Commercial Agency (GCA) Supply Teachers and Education Recruitment Framework where it holds one of only four Lot 2 positions across every iteration since launch.
The company operates a workforce technology platform that supports MSP delivery—handling candidate sourcing, compliance management (DBS verification, TRA checks, annual file audits), timesheet verification, and staffing coordination across multi-school trusts—alongside value-add services including Affinity Academy (training modules for candidates) and Tutoring Services. Headquartered in London with operational hubs in Bristol, Leeds, and Nottingham, Affinity Workforce has placed over 8,170 candidates across approximately 1,000 schools and reports 30+ active Multi-Academy Trust partnerships spanning every major English region.
Revenue is generated primarily through managed-service fees and supply-staffing mark-ups (worker day rate comprises remuneration, statutory entitlements including National Insurance, pension and apprenticeship levy, plus a service-fee percentage), supplemented by candidate-introduction and transfer fees calculated as a percentage of gross remuneration (minimum 20%) or based on daily charge rates. The company was founded in 2017 (legal entity Affinity Workforce Solutions Limited) and is privately held with no disclosed external institutional investment; it acquired The Protocol Group in June 2025 and continues to expand through new MAT wins and existing-account upsell.
Affinity Workforce firmographics
Firmographics- Name
- Affinity Workforce
- Legal name
- Affinity Workforce Solutions Limited
- Website
- https://www.affinityworkforce.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Affinity Workforce is a UK education recruitment agency operating five brands to supply temporary and permanent teaching and support staff to schools and Multi-Academy Trusts nationwide, primarily through Managed Service Provision agreements and the GCA framework.
- Ownership category
- akta.pro rank
Affinity Workforce industry classification
Industry- Product category
- Education Staffing Services
- NAICS
- Temporary Help Services (56132), Employment Placement Agencies (561311), Temporary Help Services (561320), Employment Placement Agencies and Executive Search Services (56131), Employment Services (5613)
- SIC
- Services-Employment Agencies (7361), Services-Help Supply Services (7363)
- akta.pro primary industry
- MSP-Integrated RPO (RPO Delivered Alongside MSP) (BPACABAO)
- akta.pro secondary industries
- Education Direct Hire (Teachers/Administrators) (BPACAFAI), Contingent Workforce / Contractor RPO (Contractor Recruiting) (BPACABAK), Vendor Management System (VMS) & MSP-Led Contractor Programs (BPACAGAF), Job Placement, Matching & Career Navigation Services (EDAAAOAL)
Keywords
Where Affinity Workforce is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Affinity Workforce business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Managed Service Provision Fees: Affinity Workforce charges fees for managing temporary staffing operations for Multi-Academy Trusts. The company takes responsibility for sourcing, compliance, and placement of supply staff, earning margins on the total charge rate which includes worker remuneration plus statutory costs plus service fees.
- Candidate Introduction and Placement Fees: Transfer fees and introduction fees when clients directly engage temporary workers supplied through Affinity. Fees are calculated as a percentage of gross remuneration (minimum 20%) or based on daily charge rates.
- Supply Staffing Mark-up: The company earns revenue by supplying pre-vetted teaching and support staff to schools, with charges comprising remuneration, statutory entitlements (National Insurance, pension, apprenticeship levy), and a service fee percentage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Secondary Teacher |
| Unit Pricing | Pay-as-you-go | SEND Teaching Assistant |
| Unit Pricing | Pay-as-you-go | HLTA (Higher Level Teaching Assistant) |
| Subscription | Annual | Internal Sales Roles |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Affinity Workforce product offering
Product offeringCore offering
Affinity Workforce provides education recruitment and Managed Service Provision (MSP) to UK schools and Multi-Academy Trusts, placing qualified temporary and permanent teaching and support staff across primary, secondary and SEND settings. The company operates under the Government Commercial Agency (GCA) framework Lot 2 and delivers its services through five specialised brands, with an integrated Workforce Technology platform supporting compliance, candidate management and placement workflows.
Product overview
Affinity Workforce operates as one of the UK's leading education recruitment agencies, offering a multi-brand portfolio of staffing solutions. The company is structured as a platform-plus-modules architecture, with five core recruitment sub-brands (Affinity Partnerships, Career Teachers, CER Education, Monarch Education, and The Protocol Group) supported by additional services including Managed Service Provision for Multi-Academy Trusts, Workforce Technology, Affinity Academy for training, and Tutoring Services. The company also operates social impact initiatives including Before the Bell (free school breakfasts) and The After School Podcast. Affinity Workforce delivers services primarily through the Government Commercial Agency (GCA) framework and specialises in supplying temporary and permanent teaching and support staff to primary, secondary, and SEN schools across the UK.
Differentiator
Problem solved
Functional benefit
Brands
- Before the Bell: Social impact initiative providing free school breakfasts to pupils across the UK
- Affinity Academy
- Affinity Zero
- The After School Podcast
Products and services
- Managed Service Provision (MSP) for Education
- Affinity Partnerships
- Career Teachers
- CER Education
- Monarch Education
- The Protocol Group
- Tutoring Services
Quantifiable outcome
- Over 8,170 candidate placements across approximately 1,000 schools through GCA framework
- +4 more outcomes
Companies that use Affinity Workforce
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles2 records
Affinity Workforce technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Affinity Workforce partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- Vision Multi-Academy TrustcoreAffinity Workforce secured a new managed service partnership with Vision Multi-Academy Trust to oversee temporary staffing provision across its primary and secondary schools in Greater Manchester. The partnership introduces a structured approach to managing supply needs, ensuring schools have timely access to experienced teaching and support professionals through a single dedicated provider supported by an approved supply panel.
- Lighthouse Schools PartnershipcoreFrom September 2026, Affinity Workforce will manage supply staff requirements across all 33 primary and secondary schools within the Trust, spanning North Somerset, Bath and North East Somerset, and Bristol. The partnership provides a coordinated approach giving the Trust greater control, clarity, and consistency across its supply model.
- Greenshaw Learning Trust (Expanded)coreFollowing successful rollout of services to academies in Bristol and Gloucestershire in September 2025, the partnership entered its next phase extending to 12 additional primary and secondary academies. The expanded agreement includes end-to-end management of temporary staffing needs from sourcing candidates to overseeing compliance.
- Orchard Hill College & Academy Trust (Expanded)coreFollowing successful mobilisation in November 2025, Affinity Workforce extended its contract to support all the Trust's academies across London and the South. The expansion reflects positive impact of the partnership and the Trust's confidence in Affinity Workforce to manage its temporary and supply staffing requirements at scale.
- Orchard Hill College & Academy TrustcoreNewest MSP partnership with OHCAT, a specialist Multi-Academy Trust supporting 13 academies across London, Surrey, Sussex, and Berkshire. Affinity Workforce supplies exceptional teaching and support staff to help deliver inclusive, personalised education across the Trust's academies for pupils with complex and special educational needs.
- GLA Trust (Gloucestershire Learning Alliance)coreNew managed service partnership with GLA Trust, a values-led trust of 11 primary schools and 4 school-based nurseries in Gloucestershire and Worcestershire. Affinity Workforce is the exclusive provider of temporary staffing, supplying high quality supply teachers, teaching assistants, and non-classroom support staff.
- Government Commercial Agency (GCA)coreAffinity Workforce delivers its Managed Service through the GCA framework and is proud to be one of The Government Commercial Agency. The company is one of only four suppliers to have held a Lot 2 position across every iteration of the framework since it launched, having placed more than 8,000 educators in schools.
- Career TeacherscoreCareer Teachers is one of five education recruitment brands in the Affinity Workforce family, dedicated to providing exceptional recruitment services tailored to meet unique needs of schools and SEN provisions across the UK.
- CER EducationcoreCER Education is one of five education recruitment brands in the Affinity Workforce family, specializing in recruiting dedicated and hard-working teaching staff for UK schools.
- Monarch EducationcoreMonarch Education is one of five education recruitment brands in the Affinity Workforce family, providing recruitment services for the education sector with a personable and honest approach.
- Affinity PartnershipscoreAffinity Partnerships is the main brand operating Managed Service Provision with Multi-Academy Trusts, providing dedicated staffing solutions across the UK education sector.
- Multiple Multi-Academy TrustscorePartnerships with 30+ MATs including Advanced Learning Partnership, Bishop Chadwick Catholic Education Trust, Extol Academy Trust, Nicholas Postgate Catholic Academy Trust, Education Village Academy Trust, Tudhoe Learning Trust, Northern Education Trust, drb Ignite, Greenwood Academies Trust, Central Region Schools Trust, Orchard Hill College & Academy Trust, Lime Trust, Cabot Learning Federation, Castle School Education Trust, Cathedral Schools Trust, Futura Learning Partnership, Greenshaw Learning Trust, The Priory Learning Trust, The White Horse Federation, Northern Ambition Academies Trust, Aston Community Education Trust, Sheffield South East Trust, and Co-op Academies Trust schools.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Affinity Workforce competitors and assessment
Company assessmentDirect peers
- Reed Education: Specialist education arm of Reed, one of the UK's largest recruitment groups, providing temporary and permanent teaching and support staff to schools nationally; comparable across permanent and supply placement and framework-level contracts.
- Manpower Education: Education staffing arm of ManpowerGroup providing temporary and permanent recruitment for teachers and support workers across UK schools; comparable in scale, framework access, and managed supply arrangements.
- Protocol Education: UK specialist education recruitment agency supplying teachers, teaching assistants, and support staff to schools and MATs; directly comparable in supply-teaching model, regulatory accreditation, and school-customer base.
- Teaching Personnel: UK specialist education recruitment agency supplying teachers, TAs, and SEN staff; directly comparable in supply-day model, school-customer focus, and use of approved public-sector procurement frameworks.
- Page Personnel Education: Education and early-years recruitment arm of PageGroup placing teachers and support staff into UK schools; comparable in supply/permanent hiring and use of public-sector frameworks.
- Academics: UK education recruitment specialist serving primary, secondary, and SEN schools with supply and permanent teaching staff; directly comparable in product offering, customer base, and fee structure.
- Randstad Education: Education recruitment arm of the global staffing group Randstad, providing supply teachers and teaching assistants across the UK; directly comparable in supply-day model, pay-rate structure, and multi-brand umbrella.
- Hays Education: Hays' dedicated education division supplying teachers, SEN staff, and support professionals into UK schools and MATs; comparable in supply/permanent education recruitment and enterprise trust-level agreements.
Emerging players
- Coyle Education: Boutique UK education recruiter placing teachers and support staff into schools; an EMERGING_PLAYER with overlapping supply-teaching coverage and a comparable focus on compliance and safeguarding.
- Spencer Clarke Group: UK public-sector recruitment specialist with an education desk placing teachers and support staff into schools and academies; comparable in public-sector supply-teaching exposure though broader across sectors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Affinity Workforce social profiles
Digital presenceAffinity Workforce compliance and trust
Trust signalCompliance5 records
Affinity Workforce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Affinity Workforce leadership team
Management profileNumber of profiles
Profiles4 records
Affinity Workforce subsidiaries and ownership
Company hierarchySubsidiaries5 records
Affinity Workforce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Affinity Workforce M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Affinity Workforce
What does Affinity Workforce do?
Affinity Workforce provides education recruitment and Managed Service Provision (MSP) to UK schools and Multi-Academy Trusts, placing qualified temporary and permanent teaching and support staff across primary, secondary and SEND settings. The company operates under the Government Commercial Agency (GCA) framework Lot 2 and delivers its services through five specialised brands, with an integrated Workforce Technology platform supporting compliance, candidate management and placement workflows.
Is Affinity Workforce a public or private company?
Affinity Workforce is a private company. It is classified as management employee owned and is currently operating.
When was Affinity Workforce founded?
Affinity Workforce was founded in 2017. It employs 251 to 500 people.
Where is Affinity Workforce based?
Affinity Workforce is headquartered in Birmingham, United Kingdom, in the Europe region.
How does Affinity Workforce make money?
Three revenue lines are on record. Managed Service Provision Fees are the primary driver. The others are candidate Introduction and Placement Fees and supply Staffing Mark-up.
Who are Affinity Workforce's main competitors?
Direct peers on record are Reed Education, Manpower Education, Protocol Education, Teaching Personnel, Page Personnel Education, Academics, Randstad Education and Hays Education. Emerging players are Coyle Education and Spencer Clarke Group.
Does Affinity Workforce have an API?
No public API is recorded for Affinity Workforce.
What industry is Affinity Workforce in?
Affinity Workforce's product category is Education Staffing Services. Its primary akta.pro industry code is BPACABAO, MSP-Integrated RPO (RPO Delivered Alongside MSP), with a secondary code of BPACAFAI, Education Direct Hire (Teachers/Administrators). Its NAICS code is 56132 and its SIC code is 7361.