What Urby does

Urby LLC is a privately held US multifamily residential developer and operator founded in 2014 by David Barry, headquartered in Hoboken, NJ, that builds and leases design-forward, hospitality-driven apartment communities in urban submarkets. Its technology is primarily physical product design: the company operates Urby Lab, a 48-unit R&D test building opened in 2015 to prototype layouts, materials, and amenities before scaling, plus a development pipeline of 15 properties totaling roughly 8,000 units across markets including Dallas, Fishtown (Philadelphia), Harrison, Journal Square, Newark, Stamford, Staten Island, Navy Yard (DC), and the upcoming Hoboken and Wynwood (Miami) locations, with 6 currently open and 9 in active construction. Urby monetizes two product lines - long-term residential rentals (Urby Standard Apartments) and short-term furnished weekly/monthly stays (Urby Furnished) - via recurring lease income, distributed to renters through property-level leasing offices and the Furnished website booking flow. Distribution advantages stem from a 2019 Brookfield joint venture, cumulative capital deployment of approximately $4 billion since 2014, a registered URBY trademark, and a curated resident experience built around amenities (cafes, event spaces, fitness, gardens, lounges) and a self-described "creative culture" programming model that targets urban professionals and business travelers seeking flexible, design-driven rental housing.

Name

Urby

Legal name

Urby LLC

Website

https://urby.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Multifamily Residential Rentals

NAICS

Rental and Leasing Services (532)

SIC

Operators Of Apartment Buildings (6513)

akta.pro primary industry

Vacation & Short-Term Rental Management (BPAJAFAI)

akta.pro secondary industry

Short-Term Rental (STR) Management for Individual Hosts (BPAJAIAB)

Keywords

• Luxury apartment rentals
• Multifamily housing
• Furnished short-term rentals
• Residential property development
• Hospitality-driven apartments

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Rental Income: Long-term apartment rentals to residents in multiple U.S. markets, generating recurring rental revenue from residential lease agreements.
2. Short-Term Furnished Rentals: Weekly and monthly furnished apartment rentals through the Urby Furnished program, offering flexible-term housing solutions for business travelers and temporary relocations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Urby is a hospitality-driven multifamily residential developer that designs, builds, and operates luxury rental apartment communities. The company leases long-term apartments and short-term furnished units (Urby Furnished) to individual residents across multiple U.S. urban markets, differentiating through thoughtful design, curated amenity spaces, and community programming rather than standardized offerings.

Product overview

Urby is a hospitality-driven multifamily residential developer offering luxury rental apartments. The company provides two core product offerings: Standard Apartments for long-term residential living and Urby Furnished for short-term flexible stays (weekly or monthly). All properties feature thoughtfully designed spaces with world-class amenities including fitness areas, gardens, cafes, event spaces, and wellness facilities. As of the current period, Urby operates 6 open properties with 9 in active construction, totaling 8,000 units across locations in Dallas, Fishtown, Harrison, Journal Square, Navy Yard, Newark, Stamford, and Staten Island, with upcoming developments in Hoboken and Wynwood.

Differentiator

Problem solved

Functional benefit

Products and services

• Urby Standard Apartments Bright, modern luxury rental apartments with thoughtful design, organic interiors, durable materials, and world-class amenities for long-term residential living. Target: urban professionals and creatives.
• Urby Furnished

Quantifiable outcome

• Created 48-unit test building for R&D purposes to validate innovative layouts before full-scale development

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• AvalonBay Communities: Large-cap multifamily REIT operating ~300k apartment homes in high-barrier coastal U.S. markets; directly comparable to Urby because both focus on urban/suburban infill apartment communities serving professional renters, though AvalonBay is far larger and operates a more conventional product.
• Equity Residential: Multifamily REIT with a portfolio concentrated in coastal gateway cities and dense urban neighborhoods; comparable to Urby's Northeast urban focus and target resident (professionals seeking amenity-rich apartments in transit-oriented locations).
• Greystar Real Estate Partners: Largest U.S. multifamily operator and developer (~800k units managed globally); overlaps with Urby as a vertically integrated multifamily developer/manager in urban markets, with a similar mix of owned, JV, and third-party managed assets.
• The Related Companies: Large, diversified real estate developer with a substantial multifamily and mixed-income housing portfolio; comparable to Urby as a multifamily owner-operator, though Related operates at far greater scale and across income tiers.

Direct peers

• Bozzuto Group: Privately held multifamily developer, builder, and manager with a heavy Northeast footprint (DC, NJ, CT, NY, PA); directly comparable to Urby's regional concentration, urban infill focus, and design-forward, hospitality-influenced communities.
• Toll Brothers Apartment Living: Luxury multifamily development arm of Toll Brothers focused on high-end urban and suburban apartment communities; directly comparable to Urby's luxury positioning, design-led brand, and development-driven growth model.
• Veris Residential: Multifamily REIT focused on upscale New Jersey waterfront and transit-oriented apartment communities (including Jersey City); closely comparable to Urby on geography (Jersey City/Journal Square overlap), product tier, and target renter demographic.
• The Kushner Companies: Privately held multifamily developer with deep NJ/NYC exposure (e.g., Journal Square, Bayonne); overlaps with Urby on urban New Jersey apartment development and similar pro-development strategy targeting professional renters.

Emerging players

• Common (Common Living): Tech-enabled co-living and flexible-lease apartment operator offering furnished units with community programming; comparable to Urby Furnished and Urby's broader emphasis on flexibility, design, and curated resident experience.
• Quirch Foods / LIV Furnished Living (Corporate Housing): Operator of furnished, flexible-term corporate housing apartments in major U.S. metros; closely comparable to Urby Furnished's weekly/monthly furnished rental offering for business travelers and relocations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/urbylife
• Instagraminstagram.com/urby
• TikToktiktok.com/@urbylife

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urby