Genesis Medical Associates

What Genesis Medical Associates does

Genesis Medical Associates, Inc. is an independent, physician-owned primary care platform founded in 1995 and headquartered at 8150 Perry Highway in Pittsburgh, Pennsylvania. The company operates 15 office locations across the North Hills of Pittsburgh and Western Pennsylvania, organized as a network of affiliated family medicine sub-practices (Heyl Family Practice, Grob Scheri Woodburn & Griffin, Koman Kimmell & Gabriel, Northern Area Family Medicine, Dayalan and Associates, Schogel Fardo Atrasz, Primary Care Associates, Family Practice Associates) plus dedicated specialty service lines for women's health and gynecology (Genesis Women's Health and Gynecology), medical laboratory testing (Genesis Blood Draws & Lab), and mental health counseling (Genesis Counseling Associates). Services span primary care/internal medicine, walk-in urgent care, cardiac diagnostic testing via an on-site Genesis Cardiology Testing Center, women's health, lab draws, telemedicine, and pain and addiction management.

The business model is fee-for-service healthcare delivery billed through accepted insurance plans including UPMC, Highmark BCBS, Aetna, Cigna, Medicare, and Medicaid, with patient-facing technology limited to a third-party patient portal (Intelichart) and a third-party online bill pay platform (Patient Notebook). Patient acquisition is sales-led via community recognition, local presence, word-of-mouth referrals, and earned media (notably consecutive TribLive Best of the Best Family Physician Practice awards). The practice maintains HIPAA compliance and is independently governed by its physician leadership, with no disclosed private equity or venture capital backing, no parent company, and no public listing. Headcount is reported in the 101-250 range, and the practice is actively expanding its Heyl Family Practice footprint (Gibsonia office opening early 2026) while navigating the December 2025 retirement of founding member Dr. Louis Heyl.

Name

Genesis Medical Associates

Legal name

Genesis Medical Associates, Inc.

Website

https://genesismedical.org

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Genesis Medical Associates is an independent, physician-owned primary care platform operating 15 office locations across the North Hills of Pittsburgh and Western Pennsylvania since 1995, offering family medicine, cardiology testing, women's health, counseling, lab services, and walk-in care billed through major insurance plans.

Ownership category

akta.pro rank

Product category

Primary Care Healthcare Services

NAICS

Offices of Physicians (62111), Offices of Physicians (6211), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Independent Primary Care Practices (HLAFAGAA)

akta.pro secondary industry

Retail & Walk-In Primary Care Clinics (HLAFAGAC)

Keywords

• Primary care services
• Family medicine
• Walk-in urgent care
• Women's health gynecology
• Cardiology testing

Headquarters

HQ city

Pittsburgh

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Healthcare Services Revenue: Revenue generated from providing medical services to patients, billed through accepted insurance plans including UPMC, Highmark BCBS, Aetna, Cigna, Medicare, Medicaid, and other major insurers

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Genesis Medical Associates is an independent primary care medical practice network that delivers family medicine, internal medicine, walk-in urgent care, cardiology diagnostic testing, women's health and gynecology, and medical laboratory services across 15 office locations in the greater Pittsburgh region. The practice serves individual patients and families, accepting most major insurance plans, and supplements in-person visits with a patient portal and telemedicine options.

Product overview

Genesis Medical Associates is a network of independent primary care practices serving the greater Pittsburgh, PA area since 1995. The practice operates as a platform of multiple affiliated family medicine and specialty practices (including Heyl Family Practice, Genesis Women's Health and Gynecology, and various independent family medicine offices) offering shared services including primary care/internal medicine, walk-in services, cardiologic testing, women's health, and medical laboratory testing. The organization provides patients access to online tools including a patient portal (Intelichart) and online bill pay (Patient Notebook), with telemedicine options available for eligible visits. The network spans 15 locations across the Western PA region.

Differentiator

Problem solved

Functional benefit

Brands

• Genesis Women's Health and Gynecology: Women's health and gynecology services division
• Genesis Blood Draws & Lab
• Genesis Counseling Associates

Products and services

• Primary Care / Internal Medicine General medical care services for adults including diagnosis and treatment of acute and chronic illnesses, preventive care, health screenings, and wellness visits.
• Walk-In Services Immediate, unscheduled medical care for urgent but non-emergency health concerns without requiring a pre-booked appointment.
• Cardiology Testing Cardiac diagnostic testing services including state-of-the-art testing for heart health evaluation, delivered through the dedicated Genesis Cardiology Testing Center.
• Women's Health & Gynecology Women's health services including gynecologic care, wellness exams, and preventive screenings delivered through the dedicated Genesis Women's Health and Gynecology practice in Wexford, PA. Does not offer OB/Pregnancy care.
• Medical Laboratory Testing Blood work and laboratory diagnostic services for various medical tests and screenings, delivered through the Genesis Blood Draws & Lab location.
• Telemedicine Virtual healthcare appointments allowing patients to consult with providers remotely for eligible visits.
• Heyl Family Practice Primary care family practice division with multiple locations (West View, McCandless, Gibsonia) serving the North Hills of Pittsburgh area; part of Genesis Medical Associates.
• Genesis Women's Health and Gynecology Dedicated women's health practice located in Wexford, PA providing gynecologic services and care.
• Genesis Blood Draws & Lab Laboratory services location providing blood work and medical testing for patients.
• Genesis Counseling Associates Mental health counseling services offered as part of the Genesis Medical Associates network.

Quantifiable outcome

• Serving patients since 1995 - over 30 years of service
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• UPMC Health PlancoreOthersAccepted insurance provider - major insurance plan accepted at the practice
• Highmark Blue Cross Blue ShieldcoreOthersAccepted insurance provider - major insurance plan accepted at the practice
• AetnaminorOthersAccepted insurance provider
• CignaminorOthersAccepted insurance provider
• MedicarecoreOthersAccepted insurance provider - government health insurance program
• MedicaidcoreOthersAccepted insurance provider - government health insurance program
• Intelichart (Patient Portal)coreTechnology or IntegrationTechnology provider for patient portal enabling patients to access records, communicate with providers, and schedule appointments
• North Hills Community OutreachminorStrategic or Co-development PartnerLocal nonprofit organization - practice has conducted food drives and personal care item collections for NHCO

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• ChenMed: ChenMed is a physician-owned, multi-location primary care group focused on senior adults and operating on a value-based care model. ChenMed's clinic-network-plus-corporate-structure mirrors how Genesis organizes its 15 offices under one corporate entity.
• Agilon Health: Agilon Health partners with independent primary care physicians to take global risk contracts with Medicare Advantage plans. Genesis's physician-owned, multi-location independent primary care model with payer relationships maps closely to Agilon's partner profile.
• Privia Health: Privia Health is a physician enablement platform that partners with independent medical groups to provide technology, population health, and value-based care infrastructure. Genesis operates an independent multi-office primary care platform of similar shape, making Privia a direct structural peer and potential partner.
• Aledade: Aledade works with independent primary care practices to form ACOs and take risk on Medicare and commercial populations. Independent physician groups like Genesis are the target partner profile, making Aledade a direct structural peer in the value-based primary care space.
• MDVIP: MDVIP operates a national network of independent primary care physicians practicing in a membership-based, smaller-panel model. Its physician-network platform overlaps with Genesis's independent family medicine model, though MDVIP adds an annual membership fee on top of insurance billing.

Emerging players

• VillageMD: VillageMD is a value-based primary care platform backed by Walgreens that has been acquiring and building primary care groups across the U.S. Its multi-site, value-based primary care model positions it as a competitor to Genesis for both patients and physicians in any expansion markets.
• One Medical (Amazon One Medical): One Medical is a membership-based primary care platform acquired by Amazon that offers combined in-person and digital care with consumer-grade technology. It represents the technology-enabled, multi-location primary care model that Genesis competes against as consumer expectations rise.

Broad incumbents

• Allegheny Health Network (Highmark): Allegheny Health Network is Highmark's physician and hospital network in Western PA, offering employed primary care physicians across the Pittsburgh region. Like UPMC, AHN is both a competing provider and a payer in Genesis's market, putting direct competitive pressure on independent practices.
• Summit Health / CityMD: Summit Health operates multi-specialty and primary care offices across the U.S. with walk-in urgent care, similar to Genesis's combined primary-care-plus-walk-in model. Its scaled, multi-modality platform provides a useful benchmark for the upper-bound trajectory of a practice like Genesis.
• UPMC Physician Services: UPMC is the dominant integrated health system in Western Pennsylvania, operating its own primary care and specialty physician network across the region. Genesis competes directly with UPMC-owned primary care offices while also accepting UPMC insurance, making UPMC both the largest competitor and payer in its market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/genesismedpgh
• Facebookfacebook.com/pages/Genesis-Medical-Associates-Inc/794270530583899
• LinkedInlinkedin.com/company/genesis-medical-association

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genesis Medical Associates