What Electri-Flex Company does

Electri-Flex Company is a privately held, family-owned manufacturer of flexible electrical conduit, founded in 1955 and headquartered in a single production facility at 222 W. Central Avenue, Roselle, Illinois. The company sells exclusively under its flagship Liquatite® brand, which it describes as the most diverse line of liquidtight flexible electrical conduits in the industry, comprising nearly 50 varieties across jacketed metallic, unjacketed metallic, nonmetallic, stainless steel, and specialty constructions (EMI/RFI shielding, zero-halogen, antimicrobial, food grade, and extreme temperature). Underlying technology centers on metallic cores (steel or 316L stainless steel) combined with proprietary PVC, TPR, or low-smoke zero-halogen jackets, qualified to UL, CSA, CE, NSF/ANSI 169, FDA CFR21, NFPA130, and Bombardier SMP800-C standards, and produced from 100% domestically sourced raw materials.

The company sells through a network of over 30 independent manufacturer sales representative firms covering every US state, supplemented by direct customer service and a quote-based B2B pricing model with no publicly posted price lists. End markets are diversified across aerospace, construction, data centers, defense, food processing, healthcare, mining, oil and gas, power plants, rail/transit, renewable energy, robotics, steel mills, and telecommunications, with BABA/ARRA/BAA compliance positioning the company for federally funded infrastructure projects. Marketing is delivered through a technical content website, Electri-Flex University training, industry events, and a sales rep locator.

Governance and ownership remain in the Kinander family: Jason W. Kinander serves as CEO and Owner, with Blue Kinander Kelly also recognized in industry leadership. The company is not backed by venture capital or private equity, generates revenue strictly through hardware sales of conduit products, and has recently added a new COO, VP of Sales & Marketing, Regional Sales Managers, and a new distribution center to professionalize the organization. Electri-Flex sells internationally on a project basis (multilingual website in English, French, German, and Spanish) but operates exclusively from its single Roselle manufacturing plant and does not publicly disclose revenue, headcount, or financials.

Name

Electri-Flex Company

Legal name

ELECTRI-FLEX COMPANY

Website

https://electriflex.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

51–100 employees

Short description

Electri-Flex Company is a family-owned US manufacturer of Liquatite® flexible electrical conduits, serving data center, food processing, infrastructure, defense, and industrial customers through a 30+ rep network.

Ownership category

akta.pro rank

Product category

Flexible Electrical Conduit

NAICS

Electrical Equipment Manufacturing (3353), Wiring Device Manufacturing (33593), Communication and Energy Wire and Cable Manufacturing (33592), Current-Carrying Wiring Device Manufacturing (335931)

SIC

Electric Lighting & Wiring Equipment (3640), Plastics Products, Nec (3089), Electrical Industrial Apparatus (3620)

akta.pro primary industry

Conduit & Raceway Systems (Metallic/Nonmetallic) (IMADAMAJ)

akta.pro secondary industry

Electrical Conduit & Raceway Systems (PVC/HDPE) (IMANADAC)

Keywords

• Flexible electrical conduit
• Liquidtight metallic conduit
• Stainless steel conduit
• Food grade conduit
• EMI RFI shielding conduit

Headquarters

HQ city

Roselle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Flexible Electrical Conduit Sales: Electri-Flex generates revenue through the manufacture and sale of flexible electrical conduits under the Liquatite® brand. Products are sold through a network of manufacturer sales representatives across the US and directly to customers. The company offers standard product families and specialty conduits for specific applications including food grade, extreme temperature, corrosion-resistant, and halogen-free variants.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Electri-Flex Company manufactures and sells Liquatite® flexible electrical conduits, including jacketed metallic, unjacketed metallic, nonmetallic, stainless steel, EMI/RFI shielding, antimicrobial food grade, zero-halogen, and extreme temperature variants. The company produces nearly 50 varieties of conduit at its Roselle, Illinois facility using 100% domestically sourced materials. Products are sold primarily to industrial, infrastructure, and OEM buyers through a network of 30+ US sales representative firms and direct customer engagement.

Product overview

Electri-Flex Company manufactures Liquatite®, the most diverse line of liquidtight flexible electrical conduits in the industry with nearly 50 varieties. The product portfolio centers on the Liquatite® brand encompassing multiple product categories: Jacketed Metallic conduits (Type LA, LAFG) providing liquidtight protection; EMI/RFI Shield-Flex® for electromagnetic shielding; Unjacketed Metallic for dry indoor use; Nonmetallic conduits (Type NMFG, LNMP) for corrosion resistance; and Stainless Steel variants (LA-SS, ATLA-SS, ZHLA-SS, LAFG-SS, ATX-SS) for harsh environments. Specialty varieties include halogen-free, antimicrobial, food-grade, and extreme temperature-rated conduits serving markets including aerospace, construction, data centers, defense, food processing, healthcare, mining, oil and gas, power plants, rail/transit, renewable energy, robotics, steel mills, and telecommunications. All products are proudly American-made in Roselle, IL.

Differentiator

Problem solved

Functional benefit

Brands

• Liquatite®: The primary brand of flexible electrical conduits manufactured by Electri-Flex Company, featuring nearly 50 varieties including jacketed metallic, nonmetallic, unjacketed metallic, and specialty conduits.
• Shield-Flex®
• PLEN-FLEX

Products and services

• Liquatite® Flexible Electrical Conduit The flagship brand of flexible electrical conduits manufactured by Electri-Flex, encompassing nearly 50 varieties including jacketed metallic, unjacketed metallic, nonmetallic, and stainless steel variants for diverse industrial, infrastructure, and commercial applications.
• Jacketed Metallic Conduit Flexible metallic conduits with protective outer PVC jackets, providing liquidtight protection against moisture, oils, sunlight, and industrial environments for electrical wiring in motion, vibration, and bending applications.
• EMI/RFI Shield-Flex® Flexible Conduit Specialized flexible conduits with electromagnetic interference (EMI) and radio frequency interference (RFI) shielding for sensitive electronic applications in data centers, aerospace, and telecommunications.
• Nonmetallic Conduit PVC and non-metallic flexible conduits offering corrosion resistance and flexibility for various industrial applications, including Type NMFG and LNMP variants for food processing and continuous flexing situations.
• Stainless Steel Flexible Conduit Corrosion-resistant stainless steel flexible conduits including LA-SS, ATLA-SS, ZHLA-SS, LAFG-SS, and ATX-SS using 316L stainless steel for harsh chemical, food grade, zero-halogen, and extreme temperature environments.
• Type LAFG Food Grade Liquidtight Flexible Steel Conduit UL-listed jacketed metallic liquidtight flexible steel conduit designed for food processing, pharmaceutical manufacturing, and meat/poultry facilities, with FDA CFR21 and NSF 51/61 compliance and antimicrobial jacket technology.
• Type NMFG Food Grade Nonmetallic Flexible Conduit Food grade nonmetallic flexible liquidtight conduit with PVC wall embedded with spiral rigid PVC for reinforcement, designed for sanitary food, beverage, and pharmaceutical processing environments with FDA CFR21 and NSF 51/61 compliance.
• Extreme Temperature Flexible Conduit Product Line (AT, ATLA, ATX, ATX-SS, EMS, EMCS) Liquidtight flexible steel and stainless steel conduits designed for extreme temperature applications from -60°C to +150°C, serving defense, aerospace, marine, and power generation installations.
• Stainless Steel Flexible Conduit Line (LA-SS, ATLA-SS, ZHLA-SS, LAFG-SS, ATX-SS) UL-listed 316L stainless steel flexible conduit product family with corrosion resistance, specialized jackets for food grade, extreme temperatures, and zero-halogen/low smoke safety applications.
• Type ZHLA-SS Zero-Halogen Stainless Steel Conduit UL-listed liquidtight stainless steel flexible conduit with low-smoke, zero-halogen construction for safety-critical fire environments in subways, tunnels, and public spaces requiring NFPA130 transit safety approval.
• Type LAFG-SS Antimicrobial Stainless Steel Food Grade Conduit UL-listed liquidtight stainless steel flexible conduit with antimicrobial properties for food processing equipment, featuring FDA-approved PVC compound for splash zone contact and NSF 51/61 certification.
• Liquatite® Power Solutions for Data Center Installations Application-focused product solution showcasing Liquatite® Types LA and CBLA flexible conduit for data center installations, providing PDU cable protection against physical damage, thermal stress, and electromagnetic interference in modern AI-driven data centers.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Chicago Electric Association (CEA)coreOthersIndustry association membership. Electri-Flex leadership has received multiple awards from CEA including Gold Medal Award and Hall of Fame induction, indicating deep industry engagement.
• NEMA (National Electrical Manufacturers Association)minorOthersAssociate member of NEMA, the trade association for the electrical equipment and medical imaging manufacturing industry.
• NAED (National Association of Electrical Distributors)minorOthersMember of NAED, the trade association for electrical distributors.
• NEMRA (National Electrical Manufacturers Representatives Association)coreOthersMember of NEMRA. Electri-Flex utilizes a network of manufacturer sales representatives and aligns with NEMRA standards and practices.
• ETIM N.A. (ElectroTECHNICAL Industry Modernization)minorOthersElectri-Flex Company joined ETIM N.A. and committed to data enrichment in IDEA Connector, supporting industry data standardization.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Southwire Company: Southwire is one of North America's largest wire and cable manufacturers with a growing portfolio of cable management and conduit products. Comparable to Electri-Flex as a US-based electrical infrastructure supplier serving similar contractors and channels.
• Eaton (Cooper Industries / Cooper Lighting): Eaton's electrical business, built largely on Cooper Industries, offers a broad range of wiring devices, conduit, and electrical infrastructure products for industrial and commercial applications. Overlaps with Electri-Flex in commercial/industrial electrical protection.
• nVent Electric: nVent (spun off from Pentair) is a broad electrical connection and protection solutions provider with brands like ERIFLEX and nVent ERIFLEX covering cable management, grounding, and conduit-related products. Competes with Electri-Flex in industrial electrical protection.
• Legrand: Legrand is a global specialist in electrical and digital building infrastructure, offering wiring devices, raceways, and cable management solutions. Comparable as a broader incumbent in commercial electrical protection with overlap in data center and industrial segments.
• ABB (Thomas & Betts / ABB Installation Products): ABB's Installation Products division (formerly Thomas & Betts) produces a broad portfolio of electrical conduit, fittings, and cable protection systems, including Steel City and T&B liquidtight products. Competes with Electri-Flex across commercial and industrial installations.
• Hubbell: Hubbell is a diversified electrical products manufacturer with significant exposure to wiring devices, conduit fittings, and electrical enclosures. Comparable to Electri-Flex in serving electrical contractors through similar distribution channels.

Direct peers

• Heyco Products: Heyco manufactures wire protection products including bushings, grommets, cord grips, and related cable management components. Competes with Electri-Flex in the broader wire and cable protection category for industrial and OEM customers.
• Anaconda Sealtite (formerly by Anamet Electrical / Madison Electric): Anaconda Sealtite is a long-established brand of liquidtight flexible metallic conduit, making it one of the closest direct competitors to Liquatite® in the LFMC category. Overlaps on construction, industrial, and OEM flexible conduit applications.
• AFC Cable Systems (Atkore): AFC Cable Systems, now part of Atkore, manufactures armored cable, MC cable, and flexible conduit products including Liquidtight lines. Directly competitive with Electri-Flex in liquidtight flexible metal conduit for commercial and industrial uses.
• Atkore: Atkore is a leading manufacturer of electrical raceway and cable management solutions, including liquidtight flexible conduit, PVC conduit, and armored cable. Following its acquisition of AFC Cable Systems, Atkore is Electri-Flex's most direct scaled competitor in LFMC and metallic conduit.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ElectriFlexComp
• Facebookfacebook.com/ElectriFlexCompany
• LinkedInlinkedin.com/company/2384189?trk=tyah

Compliance15 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electri-Flex Company