WinShape Foundation
WinShape Foundation is a U.S. Christian nonprofit offering camps, college discipleship, foster care, marriage retreats, and leadership programs for children, families, couples, students, foster families, churches, and ministry leaders through in-person programs and digital content.
- Company typePrivate
- Founded1984
- HeadquartersRome, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What WinShape Foundation does
WinShape Foundation is a private Christian nonprofit headquartered in Mt. Berry/Rome, Georgia and founded in 1984 by S. Truett Cathy and Jeannette Cathy. It serves multiple faith-based participant groups through five core ministries: camps for children and families, a college discipleship and leadership program at Berry College, foster care and group care programs, marriage retreats and resources, and leadership development for pastors, churches, and Christian nonprofit leaders.
The organization is not a technology product company. Its delivery model is programmatic and experience-led: in-person camps, retreats, peer learning programs, foster-care operations, on-campus college programming, church partnerships, ministry-specific websites, online registration flows, and podcasts for foster care, marriage, and parenting audiences. The input does not identify proprietary software, AI/ML capabilities, APIs, integrations, or a technical platform architecture.
Revenue mechanics are not disclosed. Evidence points to a nonprofit operating model using direct program registration, donations, and Cathy family support, but public pricing is unavailable and program fees appear to require registration or inquiry. Go-to-market is primarily direct-to-participant and direct-to-institution through ministry-specific websites, content channels, and church/ministry relationships rather than enterprise sales or venture-backed customer acquisition.
WinShape Foundation firmographics
Firmographics- Name
- WinShape Foundation
- Legal name
- WinShape Foundation, Inc.
- Website
- https://winshape.org
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WinShape Foundation is a U.S. Christian nonprofit offering camps, college discipleship, foster care, marriage retreats, and leadership programs for children, families, couples, students, foster families, churches, and ministry leaders through in-person programs and digital content.
- Ownership category
- akta.pro rank
WinShape Foundation industry classification
Industry- Product category
- Faith-based ministry services
- NAICS
- Religious Organizations (8131), Child and Youth Services (62411), Grantmaking and Giving Services (81321)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)
- akta.pro secondary industries
- Leadership, Debate & Model UN Camps (EDAMALAK), Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD), Youth Leadership, Civic Education & Service-Learning Nonprofits (BPAGADAI)
Keywords
Where WinShape Foundation is headquartered
LocationHeadquarters
- HQ city
- Rome
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WinShape Foundation business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Distribution channels2 records
Marketing channels5 records
WinShape Foundation product offering
Product offeringCore offering
WinShape Foundation provides Christ-centered transformational experiences through five core ministries: summer and day camps for children and families, a four-year college discipleship program at Berry College, foster care and group care services, marriage retreats and resources, and peer-based leadership development for pastors and Christian nonprofit leaders. Programs are delivered primarily in person at the foundation's Georgia facilities and through church partnerships across the U.S., supported by online registration and digital content.
Product overview
WinShape Foundation operates as a Christ-centered nonprofit organization offering five core ministries through an integrated portfolio approach. The organization provides experiential programs including WinShape Camps (summer and day camps for kids and families), WinShape College Program (a four-year leadership development program for students at Berry College), WinShape Homes (foster care and group care services), WinShape Marriage (retreats and resources for couples), and WinShape Leadership (professional development for pastors and Christian nonprofit leaders). These five ministries work together to create transformational experiences rooted in Christian faith across every stage of life, from childhood through adulthood. The organization also produces several podcasts including The WinShape Homes Podcast, The WinShape Marriage Podcast, and Carpool Conversations to extend its ministry reach beyond in-person programming.
Differentiator
Problem solved
Functional benefit
Brands
- WinShape Teams: Team and leader development programs for Christian nonprofits and churches, providing tools and strategies rooted in biblical wisdom.
- Carpool Conversations
- The WinShape Homes Podcast
- The WinShape Marriage Podcast
Products and services
- WinShape Camps Summer camps and day camps for children and families that create meaningful experiences for personal growth, friendship-building, and faith development. Camp is positioned as a place where friendships take root, personal growth is front and center, and faith runs through all activities.
- WinShape College Program A four-year on-campus community program at Berry College that cultivates students' God-given potential and prepares them for spiritual leadership, shepherding others to a deeper faith through intentional discipleship.
- WinShape Homes Foster care and group care programs that partner with families and the church to give children in need a chance to find a stable, loving home environment. Parents in group care and foster care programs receive unlimited care as part of the Christ-centered model.
- WinShape Marriage Marriage retreats and online resources designed to help couples strengthen their relationship with each other and grow closer to God. Retreats include premarital retreats, vision-setting retreats, and 'Preparing for Baby' retreats, along with the WinShape Marriage Podcast covering communication, conflict management, family dynamics, and intimacy.
- WinShape Leadership Peer-based leadership development programs for pastors, church leaders, and Christian nonprofit leaders that provide tools and strategies rooted in biblical wisdom and customized for church and ministry contexts. Delivered through in-person, interactive peer experiences such as the Lead Pastor Collective, Executive Pastor Collective, and Christian Nonprofit Leader Collective.
- WinShape Teams Team and leader development programs for Christian nonprofits and churches that provide tools and strategies rooted in biblical wisdom, helping work teams develop trust, communication, and collaboration through shared challenging experiences.
Quantifiable outcome
- Participants experience transformational spiritual growth and deeper faith commitment
- +2 more outcomes
Companies that use WinShape Foundation
Customer profileSegments5 records
Ideal customer profiles5 records
WinShape Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WinShape Foundation partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
WinShape Foundation competitors and assessment
Company assessmentDirect peers
- Focus on the Family: Christian family advocacy and resource organization producing marriage, parenting, and family content plus events. Comparable to WinShape Marriage and Carpool Conversations podcast verticals in audience and content model.
- Kanakuk Kamps: Faith-based residential summer camp network operating Christian camps for kids and teens. Closely comparable to WinShape Camps in target audience, faith-based programming, and residential camp delivery model.
- Lifesong for Orphans: Faith-based nonprofit supporting foster care and adoption through family services, grants, and group-home operations. Directly comparable to WinShape Homes LLC and WinShape Foster Care LLC verticals.
- Pine Cove Christian Camps: Multi-location Christian summer camp operator serving children and families with overnight, day, and family camps. Direct competitor to WinShape Camps in the faith-based residential camp category.
- Young Life: Faith-based youth ministry organization with college and camp programs reaching adolescents through adult-volunteer-led clubs, camps, and college ministry. Comparable to WinShape's youth-and-college ministry verticals at much larger scale.
- Back2Back Ministries: Faith-based nonprofit serving orphans and vulnerable children through residential care, foster care partnerships, and missions. Comparable to WinShape Homes' group-care foster model from a faith-based residential-care perspective.
- Fellowship of Christian Athletes (FCA): Interfaith Christian sports ministry focused on coaches, athletes, and college students, with camps and Huddle groups. Overlaps with WinShape College Program and faith-based experiential programming for youth.
- FamilyLife (a Cru ministry): Faith-based marriage and family ministry offering marriage conferences, Weekend to Remember retreats, and digital resources. Closely mirrors WinShape Marriage retreats and resources for couples.
Broad incumbents
- Cru (Campus Crusade for Christ): Large interdenominational collegiate ministry with global reach across student discipleship, marriage/family ministry (FamilyLife), and leadership development. Comparable to multiple WinShape verticals but at significantly larger scale.
- The Navigators: International faith-based collegiate discipleship and leadership development organization. Overlaps with WinShape College Program and WinShape Leadership but operates at broader global scale across many ministries.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
WinShape Foundation social profiles
Digital presenceWinShape Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
WinShape Foundation leadership team
Management profileNumber of profiles
Profiles2 records
WinShape Foundation subsidiaries and ownership
Company hierarchySubsidiaries2 records
WinShape Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WinShape Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WinShape Foundation
What does WinShape Foundation do?
WinShape Foundation provides Christ-centered transformational experiences through five core ministries: summer and day camps for children and families, a four-year college discipleship program at Berry College, foster care and group care services, marriage retreats and resources, and peer-based leadership development for pastors and Christian nonprofit leaders. Programs are delivered primarily in person at the foundation's Georgia facilities and through church partnerships across the U.S., supported by online registration and digital content.
Is WinShape Foundation a public or private company?
WinShape Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was WinShape Foundation founded?
WinShape Foundation was founded in 1984. It employs 11 to 50 people.
Where is WinShape Foundation based?
WinShape Foundation is headquartered in Rome, United States, in the North America region.
Who are WinShape Foundation's main competitors?
Direct peers on record are Focus on the Family, Kanakuk Kamps, Lifesong for Orphans, Pine Cove Christian Camps, Young Life, Back2Back Ministries, Fellowship of Christian Athletes (FCA) and FamilyLife (a Cru ministry). Broad incumbents are Cru (Campus Crusade for Christ) and The Navigators.
Does WinShape Foundation have an API?
No public API is recorded for WinShape Foundation.
What industry is WinShape Foundation in?
WinShape Foundation's product category is Faith-based ministry services. Its primary akta.pro industry code is BPAGAJAD, Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis), with a secondary code of EDAMALAK, Leadership, Debate & Model UN Camps. Its NAICS code is 8131 and its SIC code is 7000.