Vetel Diagnostics
Vetel Diagnostics designs, manufactures, and sells veterinary diagnostic imaging equipment — including ruggedized digital radiography, portable and handheld ultrasound, dental, thermal, and X-ray systems — bundled with the AI-powered Metron 8 PACS / Intellect Module software, serving equine, companion animal, and food animal practices across the United States.
- Company typePrivate
- Founded1999
- HeadquartersSan Luis Obispo, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Vetel Diagnostics does
Vetel Diagnostics, LLC is a privately held US company founded in 1999 by a veterinarian, headquartered in San Luis Obispo, California, that designs and sells veterinary diagnostic imaging equipment to equine, companion animal, and food animal/dairy practices. The product portfolio spans ruggedized portable digital radiography systems (Enduro X and Enduro Dash), companion animal DR (Empower HD Smart), portable and handheld ultrasound scanners (BLUE, iScan3, iScan2, iScan Mini, Echo IQ), dental imaging suites, portable X-ray generators, and thermal imaging cameras. The company's claim of being the first to introduce wireless DR to the veterinary market in 2009 and the exclusive provider of Generation II DR systems reflects a multi-decade focus on veterinary-specific hardware design, including MIL-spec ruggedization, IP-rated water resistance, and battery endurance for field use.
The hardware is wrapped around the proprietary Metron 8 software platform with the Intellect Module — an AI-powered image acquisition and PACS system that automatically recognizes 96 radiographic views and 6 photographic angles, performs measurements (TPLO, VHS, NHA, hoof), and generates professional reports, supported by the Lumina IQ / Lumina III image processing engine. Third-party validation from Texas A&M cardiology is cited for VHS measurement accuracy. Vetel uses a direct sales model through veteldiagnostics.com and phone, quote-based pricing, and partners with third-party financing providers to offer multi-year equipment leases (including "first year free" programs for purchases over $10,000) and post-sale repair services for any DR system regardless of original vendor. The company operates exclusively in the United States per its terms of service, with the May 2026 Imaginalis distribution partnership expanding into HDVI CT volumetric imaging as the most recent product line extension.
Vetel Diagnostics firmographics
Firmographics- Name
- Vetel Diagnostics
- Legal name
- Vetel Diagnostics, LLC
- Website
- https://veteldiagnostics.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vetel Diagnostics designs, manufactures, and sells veterinary diagnostic imaging equipment — including ruggedized digital radiography, portable and handheld ultrasound, dental, thermal, and X-ray systems — bundled with the AI-powered Metron 8 PACS / Intellect Module software, serving equine, companion animal, and food animal practices across the United States.
- Ownership category
- akta.pro rank
Vetel Diagnostics industry classification
Industry- Product category
- Veterinary Diagnostic Imaging Equipment
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Surgical & Medical Instruments & Apparatus (3841), X-Ray Apparatus & Tubes & Related Irradiation Apparatus (3844)
- akta.pro primary industry
- Imaging Equipment & Accessories (X-ray, Ultrasound, Endoscopy) (HLAMAFAC)
- akta.pro secondary industries
- Imaging/Lab Integration & Results Management (PACS, LIS Connectivity, Reporting) (HLAMAGAK), Clinical Decision Support & Workflow Automation (Protocols, Templates, AI Scribing) (HLAMAGAH)
Keywords
Where Vetel Diagnostics is headquartered
LocationHeadquarters
- HQ city
- San Luis Obispo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vetel Diagnostics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Veterinary Imaging Equipment Sales: Sale of digital radiography systems, ultrasound scanners, X-ray generators, dental imaging, and thermal imaging equipment. Products include Enduro X, Enduro Dash, Blue Ultrasound, iScan series, and related accessories.
- Equipment Financing Services: Partnership with financing providers to offer flexible financing options including first-year free financing, 60-month terms, and various payment programs. Revenue generated from financing arrangements with partner providers.
- Service and Support: After-sale product support including setup assistance, user training, troubleshooting, and ongoing maintenance and repair services. Also offers repair services for any digital radiography system regardless of where purchased.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | First Year Free Financing - No payments for first 12 months, then up to 60-month financing |
| Other | Multi-year contract | 6-6-5 Program - Six $0 payments, six $99 payments, then 5-year traditional lease |
| Other | Pay-as-you-go | 90 Days Deferred Program - First payment due after 90 days |
| Other | Monthly | Traditional Lease - First payment due 30 days after lease commences |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Vetel Diagnostics product offering
Product offeringCore offering
Vetel Diagnostics designs, sells, and services veterinary diagnostic imaging equipment, including rugged and portable digital radiography (DR) systems, portable and handheld ultrasound scanners, dental imaging solutions, thermal imaging, and portable X-ray generators. The Metron 8 software platform with the AI-powered Intellect Module provides automatic image recognition, automated measurements (TPLO, VHS, NHA, hoof), and report generation. Founded in 1999 by a veterinarian, the company serves equine, companion animal, and food animal/dairy veterinary practices, and also repairs DR systems purchased elsewhere.
Product overview
Vetel Diagnostics provides a comprehensive portfolio of veterinary diagnostic imaging solutions, including rugged and portable digital radiography (DR) systems (Enduro X, Enduro Dash, Empower HD Smart), portable and handheld ultrasound scanners (BLUE, iScan3, iScan2, iScan Mini, Echo IQ), thermal imaging systems, dental imaging solutions, and portable X-ray generators. The company's products are complemented by the Metron 8 software platform with Intellect Module, which provides AI-powered image processing (Lumina IQ/Lumina III) for automatic image recognition, measurement, and report generation. Accessories include iLens Googles wireless video goggles. The portfolio serves equine, companion animal, and food animal/dairy veterinary practices.
Differentiator
Problem solved
Functional benefit
Brands
- Lumina IQ: AI-powered image processing technology that automatically enhances image quality, corrects exposure, and reduces noise for clearer diagnostic images.
- iScan Series
- Enduro X
- Enduro Dash
- BLUE
- Metron 8
- Metron Dental
Products and services
- Enduro X Digital Radiography System World's only fully rugged UHD DR system with MIL Spec Panasonic Toughbook, drop warranty up to 1.2m and water immersion up to 1.0m, 10-hour battery life, and Metron 8 with Intellect Module AI for automatic image recognition, measurements, and report generation. Designed for veterinarians operating in demanding field environments.
- Enduro Dash Digital Radiography System Fast, durable DR system with under-3-second cycle time, rugged Panasonic Toughbook, equine-specific Metron software, and 5-year GOLD warranty. Available in 10x12 and 14x17 panel sizes for busy veterinary practices.
- Empower HD Smart Digital Radiography Digital radiography system for companion animal practices with true cassette-sized panels (14x17 or 17x17), 1.5-second image capture, Dell All-in-One computer, Metron 8 with Lumina Image Processing, and Vetel Assurance Warranty.
- BLUE Portable Ultrasound System Premium-class portable ultrasound scanner for small animals and horses featuring LuciD, D-Curve, and Vi-Probe technologies, 12-inch touchscreen, up to 2.5 hours battery life, and advanced Doppler settings (Color, Power, Pulse Wave).
- iScan3 Ultrasound Scanner Versatile field ultrasound scanner with Color Doppler imaging for large animal reproduction. Features wireless image transfer to tablets, phones, and iLens Goggles, 7-inch LCD screen, up to 7 hours battery, and multiple probe options.
- iScan2 Ultrasound Multi ultrasound system with LuciD technology for reduced noise and enhanced contrast. Available in Multi model (one probe connector, versatile) or integrated rectal probe model for equine and bovine reproduction workflows.
- iScan Mini Ultrasound Scanner Compact, lightweight ultrasound scanner (under 3 pounds, 6.69 x 5.5 x 2.0 inches) with 5-inch screen, automatic follicle measurement, WiFi connectivity, and aluminum construction. Includes linear rectal probe, 2 external batteries, and 24-month warranty.
- Echo IQ Wireless Ultrasound Pocket-sized wireless mobile handheld ultrasound (160g) with patented detachable probe heads, water resistant design, up to 4 hours battery life. Compatible with Android, Windows, and iOS devices via WiFi and USB. Supports B, M, 2B, THI, Color, Power, PW modes.
- Dental Imaging Solution Complete dental imaging solution including Metron 8 Dental Software with charts and positioning guide, Envision Portable Generator (wireless, under 6 lbs), Envision Dental Digital Sensor (19-micron resolution, ergonomic design), and Image-Vet DC Wall Mount Generator (25% radiation reduction vs. AC generators).
- Thermal Imaging Diagnostic thermal imaging for early detection of inflammation 2-6 weeks before clinical lameness signs appear. Used for musculoskeletal assessments including saddle fit analysis, neurological conditions, dental issues, and infectious diseases. Accompanied by R.A.C.E. approved 13.50 CE credit online course.
- Portable X-ray Generators Portable X-ray solutions including VET-20BT Hybrid Battery Portable (under 15 lbs for equine veterinarians), PXM-20BT and PXM-40BT cordless lithium-ion battery generators (up to 3000 mAs), and Universal Veterinary Generator with float-top table combinations.
- iLens Googles (DRAMIŃSKI Wireless Goggle System) Wireless ultrasound video goggles with augmented reality technology, 12+ hours battery life, prescription glasses compatible, 802.11b/g/n WiFi connectivity. Designed for veterinarians performing multiple exams with clear image viewing in bright conditions.
Quantifiable outcome
- 99.8% accuracy in identifying significant morphological deviations using AI neural networks
- +4 more outcomes
Companies that use Vetel Diagnostics
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Vetel Diagnostics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature7 records
Vetel Diagnostics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ImaginaliscoreVetel Diagnostics entered a distribution partnership with Imaginalis to add Vimago™ HDVI CT systems (High Definition Volumetric Imaging) to their product line. This strategic partnership marks Vetel's expansion into 3D cross-sectional imaging, bringing high-definition 3D imaging to practices that couldn't consider it before. Vetel serves as a distributor for Imaginalis veterinary CT imaging systems.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Vetel Diagnostics competitors and assessment
Company assessmentDirect peers
- Sound (Antech Imaging): Veterinary imaging specialist offering ultrasound and DR systems to companion animal and equine practices; directly competes with Vetel across portable ultrasound and DR segments and serves similar specialty vet customer bases.
- Cuattro Veterinary: Veterinary-focused DR system maker offering portable and in-clinic digital radiography; directly comparable to Vetel's Enduro and Empower HD DR lines for equine and companion animal practices.
- Heska (Mars Petcare / Antech): Veterinary diagnostic and imaging equipment maker with point-of-care analyzers and in-clinic imaging; competes with Vetel's Empower HD and iScan lines in companion animal practices and benefits from broader diagnostic ecosystem.
- Sedecal: Veterinary and medical X-ray generator and DR system manufacturer; directly comparable on portable generator and DR offerings (e.g., Vetel's VET-20BT and PXM series).
- E.I. Medical Imaging: Specialist in portable veterinary ultrasound (Ibex series) for bovine, equine and small animal reproduction; overlaps with Vetel's iScan3, iScan2 and Echo IQ portable ultrasound portfolio.
- DRAMIŃSKI: Veterinary ultrasound and DR manufacturer offering portable scanners (including the iLens Goggle system Vetel resells); directly comparable portable veterinary imaging specialist with overlapping equine and bovine use cases.
Broad incumbents
- IDEXX Laboratories: Largest veterinary diagnostics franchise with growing imaging and software offerings alongside reference lab services; competes as a broad incumbent that can bundle imaging with diagnostics across the same vet customer base.
- Carestream Health: Established medical/veterinary DR and PACS vendor with broad product portfolio; competes as a broader incumbent with deeper installed base and human-health adjacency that Vetel cannot match in scale.
- FUJIFILM Healthcare: Major DR detector and PACS vendor with veterinary applications; competes broadly on image quality and brand trust, particularly for companion animal practices upgrading to cassette-sized DR panels.
Regional players
- IMV Imaging (UK): UK-based veterinary imaging specialist covering ultrasound, DR and CT/MRI; closely comparable product mix to Vetel but operates primarily in Europe rather than the U.S. market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Vetel Diagnostics social profiles
Digital presenceVetel Diagnostics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vetel Diagnostics leadership team
Management profileNumber of profiles
Profiles1 record
Vetel Diagnostics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vetel Diagnostics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vetel Diagnostics
What does Vetel Diagnostics do?
Vetel Diagnostics designs, sells, and services veterinary diagnostic imaging equipment, including rugged and portable digital radiography (DR) systems, portable and handheld ultrasound scanners, dental imaging solutions, thermal imaging, and portable X-ray generators. The Metron 8 software platform with the AI-powered Intellect Module provides automatic image recognition, automated measurements (TPLO, VHS, NHA, hoof), and report generation. Founded in 1999 by a veterinarian, the company serves equine, companion animal, and food animal/dairy veterinary practices, and also repairs DR systems purchased elsewhere.
Is Vetel Diagnostics a public or private company?
Vetel Diagnostics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vetel Diagnostics founded?
Vetel Diagnostics was founded in 1999. It employs 11 to 50 people.
Where is Vetel Diagnostics based?
Vetel Diagnostics is headquartered in San Luis Obispo, United States, in the North America region.
How does Vetel Diagnostics make money?
Three revenue lines are on record. Veterinary Imaging Equipment Sales are the primary driver. The others are equipment Financing Services and service and Support.
Who are Vetel Diagnostics's main competitors?
Direct peers on record are Sound (Antech Imaging), Cuattro Veterinary, Heska (Mars Petcare / Antech), Sedecal, E.I. Medical Imaging and DRAMIŃSKI. Broad incumbents are IDEXX Laboratories, Carestream Health and FUJIFILM Healthcare. IMV Imaging (UK) is listed as a regional player.
Does Vetel Diagnostics have an API?
No public API is recorded for Vetel Diagnostics.
What industry is Vetel Diagnostics in?
Vetel Diagnostics's product category is Veterinary Diagnostic Imaging Equipment. Its primary akta.pro industry code is HLAMAFAC, Imaging Equipment & Accessories (X-ray, Ultrasound, Endoscopy), with a secondary code of HLAMAGAK, Imaging/Lab Integration & Results Management (PACS, LIS Connectivity, Reporting). Its NAICS code is 334510 and its SIC code is 3841.