E.I. Medical Imaging
E.I. Medical Imaging is a privately held Loveland, Colorado manufacturer founded in 1984 that designs rugged portable veterinary ultrasound systems (IBEX, EVO, LITENXT, PRONXT) and accessories for equine, bovine, companion animal, zoo/wildlife, and academic veterinary practitioners worldwide.
- Company typePrivate
- Founded1984
- HeadquartersLoveland, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What E.I. Medical Imaging does
E.I. Medical Imaging is a privately held US manufacturer founded in 1984 and headquartered in Loveland, Colorado, that designs and produces portable veterinary ultrasound systems. Its product portfolio centers on the IBEX and EVO platforms — including the IBEX PRO (with PRO/r and PRO/c variants), IBEX LITE/SuperLite, EVO III, SA2, and the 2024-introduced LITENXT and PRONXT next-generation systems — supported by custom broadband transducers (iL7, iCLi4, iCL3), wireless probes that pair with iOS/Android, the I.C.E. arm-free extension, i3 LED goggles, and the patent-pending eCLi6 hybrid rectal probe. Underlying technology includes a proprietary DuraScan weather-sealed casing, digital beam-forming, and mil-spec-tested transducer cables rated to 1.2 million flex cycles; manufacturing is ISO 9001 certified and conducted entirely in Loveland, CO. In 2024 the company announced HerdIQ, its first AI-powered herd management analytics product, signaling a move beyond pure hardware.
The company serves veterinary practitioners across multiple species verticals, with equine and bovine reproduction as primary use cases, alongside companion animal, zoo/wildlife/marine, camelid/small ruminant, and academic/research segments. Customers include individual DVMs and practices (e.g., Dr. Paul Chard in mixed practice, Dr. Jennifer Kauf), as well as top veterinary hospitals, clinics, and universities; the company has also had its equipment featured on Discovery Channel's Shark Week, Dr. Oakley Yukon Vet, and Heartland Docs DVM.
Revenue is generated primarily through hardware sales of ultrasound systems, replacement transducers and wireless probes, and accessories, augmented by service and repair (10 business day US turnaround) and a loaner program ($150 handling fee for non-warranty work). Go-to-market combines direct sales via request-a-demo with a global distributor network and a trade-up/retool program that converts the installed base to NXT-GEN systems under multi-year limited or extended warranty contracts. Pricing is not publicly disclosed, and the company is independently owned with no disclosed institutional funding, M&A, or leadership changes in the available data.
E.I. Medical Imaging firmographics
Firmographics- Name
- E.I. Medical Imaging
- Legal name
- E.I. Medical Imaging
- Website
- https://eimedical.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- E.I. Medical Imaging is a privately held Loveland, Colorado manufacturer founded in 1984 that designs rugged portable veterinary ultrasound systems (IBEX, EVO, LITENXT, PRONXT) and accessories for equine, bovine, companion animal, zoo/wildlife, and academic veterinary practitioners worldwide.
- Ownership category
- akta.pro rank
E.I. Medical Imaging industry classification
Industry- Product category
- Veterinary Ultrasound Equipment
- NAICS
- Surgical and Medical Instrument Manufacturing (339112), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Surgical & Medical Instruments & Apparatus (3841), Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Imaging Equipment & Accessories (X-ray, Ultrasound, Endoscopy) (HLAMAFAC)
- akta.pro secondary industries
- Field Services, Mobile Imaging & On-Farm Procedures (HLAMABAK), Laboratory & Point-of-Care Diagnostic Devices (Analyzers, Test Kits, Microscopy) (HLAMAFAI), Imaging/Lab Integration & Results Management (PACS, LIS Connectivity, Reporting) (HLAMAGAK)
Keywords
Where E.I. Medical Imaging is headquartered
LocationHeadquarters
- HQ city
- Loveland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
E.I. Medical Imaging business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Ultrasound Hardware Sales: Sale of portable veterinary ultrasound systems including IBEX, EVO, and SA2 platforms along with associated accessories
- Transducers/Probes: Sale of replacement transducers and probes including iL7, iCLi4, iCL3 and wireless probe options
- Accessories: Sale of accessories including i3 LED goggles, InSite video headsets, and other peripheral equipment
- Service and Repair: Repairs performed at Loveland, Colorado facility with 10 business day turnaround for US customers
- Loaner Equipment: $150 handling charge for non-warranty repairs for loaner equipment usage
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | One Year Limited Warranty |
| Other | Multi-year contract | Two Year Limited Warranty |
| Other | Multi-year contract | Three Year Limited Warranty |
| Other | One time/ perpetual license | Loaner Equipment Fee |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
E.I. Medical Imaging product offering
Product offeringCore offering
E.I. Medical Imaging designs, engineers and manufactures portable veterinary ultrasound systems under the IBEX, EVO, and SA2 platforms (including the NXT-GEN LITENXT and PRONXT models), along with associated transducers, wireless probes, and accessories. Products are built with proprietary DuraScan ruggedized casings and custom broadband transducers tested to mil-spec standards for use in equine, bovine, companion animal, zoo/wildlife, and small ruminant veterinary practice. The company also provides in-house service/repair, a loaner program, warranty options, and the HerdIQ AI herd-management software.
Product overview
E.I. Medical Imaging designs and manufactures the IBEX and EVO series of portable veterinary ultrasound systems. The core product lineup includes the IBEX PRO (with PRO/r and PRO/c variants), IBEX LITE (with SuperLite and SuperLite/c variants), and the EVO III and SA2 platforms. The company has recently launched next-generation models including LITENXT and PRONXT. Supporting the ultrasound platforms are a range of accessories including wireless probes compatible with iOS/Android, custom broadband transducers (iL7, iCLi4, iCL3), the I.C.E. arm-free scanning extension, and i3 LED/i3 Goggles for heads-up display. The company has announced HerdIQ artificial intelligence technology for herd management. All systems are designed and manufactured in the USA with rugged, weather-sealed construction for demanding veterinary environments.
Differentiator
Problem solved
Functional benefit
Brands
- IBEX: Portable veterinary ultrasound platform systems
- EVO
- HerdIQ
Products and services
- IBEX PRO Versatile ultra-portable veterinary ultrasound system for bovine and equine reproduction and basic small animal/soft tissue diagnostics, featuring DuraScan water-resistant casing, integrated screen/keyboard/trackball, and Li-Ion batteries providing 6+ hours of continuous run time.
- IBEX PRO/r Upgraded version of the IBEX PRO system available through the company's retool-to-upgrade program, supplied with a new three-year warranty including the probe.
- IBEX PRO/c Enhanced version of the IBEX PRO system available through the retool-to-upgrade program, supplied with a new three-year warranty including the probe.
- IBEX LITE Portable veterinary ultrasound system designed for mixed practices, research, academia, and wildlife applications — lightweight and versatile for field and clinical use.
- IBEX SuperLite Ultra-lightweight version of the IBEX system, upgraded through the retool-to-upgrade program with a new three-year warranty.
- IBEX SuperLite/c Enhanced ultra-lightweight IBEX system available through the retool-to-upgrade program, supplied with a new three-year warranty including the probe.
- EVO III Latest generation portable veterinary ultrasound system with a weather-sealed, lightweight unit, user-friendly patient management software, and high image quality for veterinary diagnostics.
- SA2 Portable veterinary ultrasound platform designed for equine and companion animal diagnostics with advanced imaging capabilities and patient management software.
- LITENXT Next-generation portable veterinary ultrasound system with enhanced high-definition imaging, part of the NXT-GEN model line featuring wireless probe compatibility.
- PRONXT Next-generation PRO model portable veterinary ultrasound with enhanced features, part of the NXT-GEN series with hardwired eCLi6 probe compatibility and NXT firmware Version 2.6.2.
- Wireless Probes Three wireless probe options for large and small animals that stream scans directly to iOS or Android platforms.
- Transducers (iL7, iCLi4, iCL3) Custom-designed broadband veterinary transducers (iL7, iCLi4, iCL3) tested to mil-spec standards, with cables tested to 1.2 million flex cycles for long service life.
- I.C.E. Extension IBEX Customizable Extension (I.C.E.) accessory that reduces operator arm and shoulder fatigue during scanning; compatible with IBEX and EVO rectal probes.
- eCLi6 Hybrid Rectal Probe Patent-pending hybrid rectal probe with enhanced imaging, hardwired to the new LITENXT and PRONXT systems.
- i3 LED Goggles Lightweight LED goggles compatible with EVO, EVO II, PRO, PRO/r, PRO/c, LITE, SuperLite, SuperLite/c, Bantam and Easi Scan 1-4, with superior optics, LCD with LED backlight, half the weight of InSite 2, and a detachable glare shield.
- i3 Goggles Wearable ultrasound display goggles available in monocular and binocular models, featuring 800x600 color OLED displays, specially designed eye cups for indoor and outdoor viewing, adjustable links, and universal clip; patent pending.
- Service & Repair (Loveland, CO facility) In-house service and repair for IBEX, EVO, and SA2 systems at the Loveland, Colorado facility, with an industry-leading 10 business day US turnaround and a loaner program available during repair.
- HerdIQ Artificial Intelligence Software Artificial intelligence-powered herd management and analytics software for livestock operations, providing predictive analytics and data-driven decision support for herd intelligence.
Quantifiable outcome
- 1.2 million flex cycles testing for transducer cables
- +3 more outcomes
Companies that use E.I. Medical Imaging
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles3 records
E.I. Medical Imaging technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature6 records
E.I. Medical Imaging partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Distributor NetworkcoreGlobal network of distributors selling and supporting E.I. Medical Imaging products in various regions. Distributors provide local sales, service, and support capabilities.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
E.I. Medical Imaging competitors and assessment
Company assessmentBroad incumbents
- Esaote: Esaote is an Italian medical imaging company with a long-standing veterinary division (MyLab series) covering portable and specialty ultrasound for equine, small animal, and livestock, making it a broad incumbent competitor with overlapping portable vet products.
- GE HealthCare: GE HealthCare is a global medical imaging leader whose ultrasound portfolio (including portable and handheld systems) is used in veterinary settings as well as human medicine, representing a broad incumbent that can out-spend E.I. Medical Imaging on R&D and distribution if it chooses to prioritize vet.
- Fujifilm Sonosite: Fujifilm Sonosite is a global point-of-care ultrasound leader with a veterinary product line (Sonosite Vet) including ruggedized portable systems; while it serves a much broader human and veterinary footprint, its portable rugged systems directly overlap with the IBEX and EVO use cases.
- Mindray Animal Medical: Mindray is one of the largest medical imaging manufacturers globally and offers a dedicated veterinary ultrasound lineup (DC-N3V, Z6V, etc.) spanning portable to cart-based systems, giving it scale advantages over E.I. Medical Imaging while addressing the same veterinary buyers.
Regional players
- Kaixin (Xuzhou Kaixin Electronic Instrument): Kaixin is a Chinese veterinary ultrasound specialist producing portable B-ultrasound devices for swine, equine, bovine, and small animal use, primarily serving Asia, Latin America, and emerging markets where E.I. Medical Imaging's distributor network overlaps.
- Shenzhen Well.D Medical Electronics: Well.D is a Chinese manufacturer of portable and handheld veterinary ultrasound systems distributed globally at lower price points, primarily competing with E.I. Medical Imaging in cost-sensitive international markets rather than directly in the US.
Direct peers
- Draminski: Draminski is a Polish manufacturer of portable veterinary ultrasound devices (e.g., DZO, AnimalProf) targeted at bovine reproduction and small animal diagnostics, serving the same portable-vet niche as E.I. Medical Imaging, primarily through distributors in Europe and other regions.
- IMV Imaging: IMV Imaging (formerly BCF Imaging Europe) is a European specialist in veterinary ultrasound, X-ray, and digital imaging with a deep portfolio of portable and console systems for large and small animal practice, competing directly with E.I. Medical Imaging in the portable vet segment.
- BCF Ultrasound (BCF Technology): BCF Ultrasound designs and manufactures portable veterinary ultrasound systems including the well-known Easi-Scan line for bovine and equine reproduction, making it the closest direct head-to-head competitor to E.I. Medical Imaging's IBEX and EVO platforms.
Emerging players
- Clarius Mobile Health: Clarius produces handheld, wireless ultrasound scanners that pair with iOS/Android and are increasingly used in veterinary practice; while primarily a human-medicine player, its form factor and wireless architecture mirror E.I. Medical Imaging's 2024 wireless probe launch and could become a direct challenger.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
E.I. Medical Imaging social profiles
Digital presenceE.I. Medical Imaging compliance and trust
Trust signalCompliance1 record
E.I. Medical Imaging financial estimates
Financial estimateRevenue estimate
Valuation estimate
E.I. Medical Imaging leadership team
Management profileNumber of profiles
Profiles1 record
E.I. Medical Imaging funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
E.I. Medical Imaging M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about E.I. Medical Imaging
What does E.I. Medical Imaging do?
E.I. Medical Imaging designs, engineers and manufactures portable veterinary ultrasound systems under the IBEX, EVO, and SA2 platforms (including the NXT-GEN LITENXT and PRONXT models), along with associated transducers, wireless probes, and accessories. Products are built with proprietary DuraScan ruggedized casings and custom broadband transducers tested to mil-spec standards for use in equine, bovine, companion animal, zoo/wildlife, and small ruminant veterinary practice. The company also provides in-house service/repair, a loaner program, warranty options, and the HerdIQ AI herd-management software.
Is E.I. Medical Imaging a public or private company?
E.I. Medical Imaging is a private company. It is classified as unknown and is currently operating.
When was E.I. Medical Imaging founded?
E.I. Medical Imaging was founded in 1984. It employs 11 to 50 people.
Where is E.I. Medical Imaging based?
E.I. Medical Imaging is headquartered in Loveland, United States, in the North America region.
How does E.I. Medical Imaging make money?
Five revenue lines are on record. Ultrasound Hardware Sales are the primary driver. The others are transducers/Probes, accessories, service and Repair and loaner Equipment.
Who are E.I. Medical Imaging's main competitors?
Broad incumbents on record are Esaote, GE HealthCare, Fujifilm Sonosite and Mindray Animal Medical. Regional players are Kaixin (Xuzhou Kaixin Electronic Instrument) and Shenzhen Well.D Medical Electronics. Direct peers are Draminski, IMV Imaging and BCF Ultrasound (BCF Technology). Clarius Mobile Health is listed as an emerging player.
Does E.I. Medical Imaging have an API?
No public API is recorded for E.I. Medical Imaging.
What industry is E.I. Medical Imaging in?
E.I. Medical Imaging's product category is Veterinary Ultrasound Equipment. Its primary akta.pro industry code is HLAMAFAC, Imaging Equipment & Accessories (X-ray, Ultrasound, Endoscopy), with a secondary code of HLAMABAK, Field Services, Mobile Imaging & On-Farm Procedures. Its NAICS code is 339112 and its SIC code is 3841.