The Accountancy Partnership

What The Accountancy Partnership does

The Accountancy Partnership is a UK-based online accountancy firm founded in 2006 by Lee Murphy and headquartered in Wirral, with a regional office in London. The company delivers fixed-fee subscription accounting, tax, and payroll services to over 14,000 small businesses, sole traders, limited companies, contractors, freelancers, partnerships, and LLPs across the United Kingdom, with no long-term contracts and prices starting from £24.50 per month.

The firm's core technology stack consists of two proprietary platforms: Pandle, an HMRC-approved MTD-compliant cloud bookkeeping software used by over 100,000 businesses worldwide (offered free to clients as part of the subscription), and Client Hub, a secure client portal for document management, deadline tracking, and direct communication with the assigned accountant. Accountants also have experience working with Xero, Sage, QuickBooks, FreeAgent, Clear Books, FreshBooks, and IRIS KashFlow. Dedicated UK-based qualified accountants (AAT, ACCA, ICPA) are assigned to each client, supported by unlimited phone, email, and video call access.

The business operates a direct-to-consumer model with self-serve online quoting, multi-channel digital marketing (SEO, blog, YouTube, TikTok, Instagram, LinkedIn, Facebook, X), and an affiliate referral program. Revenue is generated through monthly subscriptions for core accounting services plus modular add-ons for VAT returns, MTD Income Tax quarterly updates, payroll, bookkeeping, self-assessment, and free company formations. The firm holds ACCA Approved Employer Gold status and reports a 4.7 Trustpilot rating across over 5,000 reviews.

Name

The Accountancy Partnership

Legal name

The Accountancy Partnership

Website

https://theaccountancy.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Wallasey

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Monthly Subscription - Core Accounting Services: Fixed monthly fee model based on business type (sole trader, limited company, partnership). Includes dedicated accountant, year-end accounts, tax returns, and bookkeeping software access. No long-term contracts required.
2. Additional Services Add-ons: Optional add-on services including VAT returns (£35/month), MTD Income Tax quarterly updates (£35/month), payroll (£24/month for first 4 payslips), and bookkeeping (£20/month for up to 40 transactions).
3. Self Assessment Add-on: Self Assessment tax returns for additional directors/partners at £10/month + VAT per person beyond the first 2 included.
4. Company Formation: Free company incorporation service included with commitment to 12-month service for limited company accounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels13 records

Core offering

The Accountancy Partnership delivers online accountancy services to UK small businesses and self-employed individuals on a fixed monthly subscription. Each client receives a dedicated UK-based qualified accountant handling year-end accounts, tax returns, and tax efficiency reviews, alongside free access to the proprietary Pandle bookkeeping software and Client Hub portal. Modular add-on services cover VAT returns, MTD Income Tax quarterly updates, payroll, bookkeeping, self-assessment, and limited company formation.

Product overview

The Accountancy Partnership operates as a unified platform-plus-services model, combining its proprietary Pandle bookkeeping software and Client Hub client portal as the core technology infrastructure, with a suite of bundled and add-on accountancy services. The core offering includes dedicated accountant assignment, year-end accounts, and tax return preparation included in monthly subscription fees. Additional services (payroll, VAT returns, bookkeeping, MTD Income Tax updates, CIS returns, company formations) are available as modular add-ons priced separately. Services are priced by business type (sole traders from £24.50/month, limited companies from £39.50/month) with all clients receiving free access to Pandle Pro and Client Hub.

Differentiator

Problem solved

Functional benefit

Brands

• Pandle: Cloud-based bookkeeping software developed by The Accountancy Partnership, used by over 100,000 businesses. MTD-compliant and offered free to clients as part of their service.

Products and services

• Pandle Bookkeeping Software Cloud-based MTD-compliant bookkeeping software for small businesses, providing bank feeds, invoicing, VAT submissions, mileage tracking, receipt uploads, and a mobile app. Included free with The Accountancy Partnership's accountancy services and used by 100,000+ businesses worldwide.
• Year-End Accounts Annual financial accounts preparation and submission service for UK businesses, including year-end accounts filed with Companies House and HMRC, plus a tax efficiency review. Provided by a dedicated accountant and included in monthly subscription packages.
• Tax Returns Tax return preparation and submission service covering Company Tax Returns, Self Assessment, and Partnership Tax Returns, completed and filed by a dedicated accountant. Included in monthly subscription packages.
• Self Assessment Self Assessment tax return service for sole traders, directors, contractors, and freelancers, including unlimited support from a dedicated accountant and an annual tax efficiency review. Add-on for additional directors/partners at £10/month + VAT each beyond the first two included.
• MTD Income Tax Quarterly Updates Making Tax Digital (MTD) Income Tax compliance service preparing and submitting quarterly updates to HMRC for sole traders and landlords. Available from £35.00 per month as a subscription add-on.
• VAT Returns MTD-compliant VAT return service for VAT-registered businesses, including registration support, quarterly submissions, and VAT scheme advice. Available from £35.00 per month as a subscription add-on.
• Outsourced Bookkeeping Outsourced bookkeeping service in which dedicated bookkeepers record client transactions in Pandle or other suitable accounting software. Priced from £20.00 per month for up to 40 transactions, with additional transactions at 50p each.
• Payroll Managed payroll service for employers and company directors, including payslip production, RTI submissions to HMRC, and automated payroll reminders. Available from £24.00 per month for the first four payslips.
• Limited Company Formations Limited company incorporation service handling registration with Companies House, saving clients up to £180 versus standard formation fees. Included free with limited company accountancy packages.

Quantifiable outcome

• Serves 14,000+ UK businesses
• +2 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

One partnership is on record.

• PandlecoreTechnology or IntegrationProprietary cloud-based bookkeeping software developed by The Accountancy Partnership. Now used by 100,000+ businesses globally. MTD-compliant, includes bank feeds, invoicing, receipt uploads, and mobile app.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Coconut: UK online accountancy and tax app for sole traders, freelancers, and limited companies, with a self-serve sign-up, monthly subscription pricing, and its own in-app bookkeeping flow — a near-direct competitor in target customer, pricing model, and delivery style.
• Crunch: Long-established UK online accountancy firm serving freelancers, contractors, and small limited companies on a fixed monthly subscription with dedicated accountants — competing head-to-head with TAP in the contractor/limited-company segment.
• Clever Accounts: UK online accountancy service for small businesses and limited companies offering fixed monthly fees, dedicated accountants, and cloud-software-led delivery — a close functional competitor with overlapping customer segments and pricing structure.
• 1st Formations: UK company formation specialist that bundles incorporation with ongoing accountancy packages for new limited companies — directly comparable on the free-company-formation-with-accountancy bundle that TAP uses as a key acquisition channel.
• FreeAgent: UK-focused cloud accounting software for small businesses, freelancers, and accountants (owned by NatWest) — competes with Pandle as a software platform and overlaps with TAP in serving UK sole traders and limited companies.

Emerging players

• Countingup: UK business current account with built-in accounting and tax features, targeting sole traders and small limited companies — an emerging fintech competitor that bundles banking with the kind of bookkeeping and MTD functionality TAP offers via Pandle.
• Moss: UK SMB fintech offering company credit cards, bill pay, and integrated accounting — an emerging player that overlaps with TAP's invoicing, expense, and bookkeeping value proposition for the same limited-company customer base.

Broad incumbents

• Xero: Global cloud accounting platform with strong UK SMB penetration; TAP accountants have experience working in Xero alongside Pandle, and Xero's accountant-partner ecosystem places it as a broad incumbent that competes for the same end-client relationships.
• QuickBooks (Intuit): Global SMB accounting software platform with deep UK presence, MTD-ready features, and a large accountant partner network — a broad incumbent whose software, brand, and ecosystem compete with TAP's bundled Pandle-based offering.
• Sage: UK-founded accounting and payroll software provider with extensive SMB and accountant-partner reach; a broad incumbent against which TAP competes both in end-client software (alongside Pandle) and in the accountant-led services category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/accountancypart
• YouTubeyoutube.com/channel/UCB3RGzS9AiT6hKClaPBDEsw
• Facebookfacebook.com/theaccountancypartnership
• LinkedInlinkedin.com/company/the-accountancy-partnership
• Instagraminstagram.com/theaccountancypart/?hl=en
• TikToktiktok.com/@theaccountancy

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Accountancy Partnership