Stade Rennais

What Stade Rennais does

Stade Rennais F.C. is a privately held professional football club based in Rennes, France, founded in 1901 and operating as a Société Anonyme Sportive Professionnelle. Its core activity is running a Ligue 1 men's professional team, supported by a youth academy, women's section, training center, technical school, and home stadium operations at Roazhon Park. The club serves match-going supporters, merchandise buyers, corporate sponsors and hospitality customers, community and youth participants, and the wider football ecosystem through player transfers and competitive matches.

The company's product surface is primarily sports and media rather than proprietary technology. It operates official digital channels for ticketing, merchandise, SRFC TV, club news, business partnerships, and community programming, but the input states that no proprietary technology platform, public API, or AI/ML capability is disclosed. Physical and institutional assets include Roazhon Park, La Piverdière training center, Académie Rouge & Noir, ETP Odorico for young academy players, and the Bouge! social health program.

Revenue is generated through a typical professional football club model: Ligue 1 broadcasting rights, matchday tickets and season tickets, hospitality, sponsorship and commercial partnerships, official merchandise, corporate networking through Klub Affaires and business.staderennais.com, events, and player transfers. Pricing is not publicly disclosed; tickets vary by match and seating category, while merchandise is sold through the online and physical boutique with periodic promotional sales. The go-to-market motion is a mix of direct-to-consumer fan monetization, event-driven stadium revenue, B2B sponsor relationships, and community-led brand development across Rennes and Brittany.

Name

Stade Rennais

Legal name

STADE RENNAIS F.C.

Website

https://staderennais.com

Company type

Private

Founded year

1901

Operating status

Operating

Headcount range

101–250 employees

Short description

Stade Rennais F.C. is a Rennes-based professional football club serving supporters, sponsors, youth players, community participants, and other clubs through Ligue 1 football, ticketing, merchandise, hospitality, academy development, media, and player transfers.

Ownership category

akta.pro rank

Headquarters

HQ city

Rennes

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Broadcasting Rights: Revenue from Ligue 1 McDonald's TV and media rights distribution.
2. Matchday Revenue: Ticket sales for Ligue 1 home matches at Roazhon Park, including individual match tickets, season tickets, and VIP/hospitality packages.
3. Commercial Partnerships: Sponsorship and partnership deals including technical kit supplier (Puma), main partners (Samsic, BWT, Winamax, Hellowork, Système U, Crédit Mutuel de Bretagne), and regional/local partners. Klub Affaires platform for partner networking.
4. Merchandising: Sale of official club merchandise (kits, apparel, accessories) via boutique.staderennais.com, physical boutique, and Grande Braderie events.
5. Player Transfers: Revenue from the sale and transfer of professional players to other clubs.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Stade Rennais F.C. is a professional football club that competes in Ligue 1 McDonald's and sells live football matchday experiences at Roazhon Park (tickets, season tickets, VIP/hospitality packages), official merchandise via its online boutique, and corporate partnership/sponsorship packages to brands. The club also runs a youth academy (Académie Rouge & Noir), a women's section, the ETP Odorico private school for young players, and the Bouge! community health program.

Product overview

Stade Rennais F.C. is a professional football club offering a portfolio of products and services centered on its Ligue 1 men's team, women's section, and youth academy. The club operates across digital platforms (SRFC TV for video content, online boutique for merchandise, and online ticketing), community programs (Bouge! for health/anti-sedentarity activism, including Bouge! ta classe for schools), and infrastructure (Roazhon Park stadium, La Piverdière training center, ETP Odorico technical school). B2B services include the Klub Affaires partner network and a dedicated business portal. The women's section and academy represent parallel sporting divisions, while Erminig serves as the club's mascot.

Differentiator

Problem solved

Functional benefit

Brands

• Bouge!: Social program promoting active lifestyle and combating sedentary behavior
• Académie Rouge & Noir
• Section Féminine
• Roazhon Park
• La Piverdière
• ETP Odorico

Products and services

• Matchday Tickets & Season Tickets Sale of individual match tickets, season tickets, and VIP/hospitality packages for Ligue 1 home matches at Roazhon Park, targeted at individual football supporters.
• Official Merchandise Sale of official club merchandise including jerseys, apparel, accessories, and match-worn items via online store and physical retail, targeted at supporters and collectors.
• Corporate Sponsorship & Klub Affaires Partnership B2B commercial partnership packages and networking platform (Klub Affaires Koesio SRFC) connecting corporate sponsors for brand activation, hospitality, and B2B networking opportunities.
• Académie Rouge & Noir Youth Development Youth football development across multiple age groups (U10 through senior academy level), including training at La Piverdière centre and the ETP Odorico private school, for aspiring young players.
• ETP Odorico Private Technical School Private school providing personalized supervision, schooling, and accommodation for young academy players, established in 1987.
• Section Féminine Women's Football Women's football program competing at senior level and youth categories (U19, U15/Section Cleunay, U11-U12), with regional championship titles and promotion to D3.
• Player Transfer Sales Sale and transfer of professional player contracts to other football clubs as a recurring revenue stream.
• Stadium Tours & Dîner des Légendes Events Stadium tours at Roazhon Park and the annual Dîner des Légendes gala event offering ticketed hospitality and entertainment experiences for supporters and partners.

Quantifiable outcome

• Bouge! program reached ~2,000 unique beneficiaries and ~60,000 total participations over two seasons.
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered minor, core, flagship and regional.

• APASE 35minorStrategic or Co-development Partner · 1 January 2024Association pour l'Action Sociale et Éducative in Ille-et-Vilaine, supporting children in need. 12 children from APASE 35 participated in the 'Train Like a Pro' operation at La Piverdière in October 2024.
• Région BretagnecoreStrategic or Co-development Partner · 1 January 2021Region Bretagne became partner of the Bouge! program for the 2022/2023 season as part of its support for clubs committed to social and environmental sustainability. Supports the fight against sedentary lifestyles.
• PumaflagshipStrategic or Co-development PartnerTechnical kit supplier and official partner providing match kits, training apparel, and equipment for all club teams including men's, women's, and academy sides.
• SamsiccoreStrategic or Co-development PartnerMain club partner and sponsor, providing services and support across club operations.
• BWTcoreStrategic or Co-development PartnerWater technology brand as main partner and sponsor of the club.
• WinamaxcoreStrategic or Co-development PartnerOnline sports betting and gaming platform as club sponsor.
• HelloworkcoreStrategic or Co-development PartnerHR and recruitment platform as club partner and sponsor.
• Système U OuestcoreStrategic or Co-development PartnerRegional supermarket chain (Société Système U) based in Brittany, supporting the club as a regional partner.
• Crédit Mutuel de BretagnecoreStrategic or Co-development PartnerRegional banking institution (Crédit Mutuel Arkéa group) as club partner and sponsor.
• Ville de Rennes (City of Rennes)flagshipStrategic or Co-development PartnerCity of Rennes is owner of Roazhon Park and a historic partner of the club since its founding 120+ years ago. Supports daily maintenance of club infrastructure and development projects. Rennes has 350 sports clubs and 60,000 licensed athletes.
• Groupe RoseregionalStrategic or Co-development PartnerWood construction group based in Lamballe, Côtes-d'Armor, specialising in construction since 1949. Family business with strong local roots in Brittany.
• Étoile 35regionalStrategic or Co-development PartnerRegional partner of Stade Rennais F.C. based in Brittany.
• Blot ImmobiliercoreStrategic or Co-development PartnerReal estate agency brand as a club sponsor and partner.
• Association ELAflagshipGTM or Marketing PartnerELA (Leucodystrophies Association) is supported by Stade Rennais F.C. through annualDictée d'ELA event and supporter awareness campaigns. The club participates in the Dictée each year with players. ELA has spent €45.5M on research and €14M on family support since 1992. François-Henri Pinault is honorary member since 2003.
• Département d'Ille-et-VilainecoreStrategic or Co-development PartnerDepartmental council supporting the Bouge! ta classe school program with nearly 3,000 children attending the culmination event at Roazhon Park.
• Ligue de Bretagne de Football (LBF)coreStrategic or Co-development PartnerCentenary regional football federation (2019) covering 4 districts, 138,000 licensees, and 1,100 clubs in Brittany. Co-developed the Foot Santé (Health Football) training module with Stade Rennais F.C. and Maison Sport-Santé de Rennes.
• Maison Sport-Santé (MSS) de RennescoreStrategic or Co-development PartnerHealth sport house created in 2020 in partnership with DRAJES and law 1901 associations, targeting people in precarious situations. Co-developed the Foot Santé training program with SRFC and LBF.
• Siel BleuminorStrategic or Co-development PartnerAssociation acting to preserve the health of vulnerable populations through adapted physical activity. Partnered with SRFC Academy generation 2005 for inter-generational activity with seniors at EHPAD La Rablais.
• Handisport 35minorStrategic or Co-development PartnerDisability sport association in Ille-et-Vilaine. SRFC donated €2,000 to fund a basketball wheelchair. Association conducted cécifoot initiation sessions with academy players.
• Ligue de Bretagne de Football – Foot en Marchant & FitFootcoreStrategic or Co-development PartnerSRFC supports LBF's Foot en Marchant (Walking Football) and FitFoot programs as part of the Bouge! health initiative, promoting adapted football for over-50s and other target groups.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/staderennais
• YouTubeyoutube.com/channel/staderennais
• Facebookfacebook.com/staderennais
• LinkedInlinkedin.com/company/staderennaisfc
• Instagraminstagram.com/staderennaisfc
• TikToktiktok.com/@srfc_officiel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stade Rennais