2b Advice

What 2b Advice does

2B Advice GmbH is a privately held German software company, founded in 2003 and headquartered in Bonn, that builds and sells the Ailance™ Integrated Risk Management (IRM) platform — a modular, cloud-based SaaS suite for data protection, compliance, and risk management. The platform is delivered as a configurable, drag-and-drop architecture covering modules such as Ailance RoPA (Record of Processing Activities), DSB (external data protection officers), DSFA/DPIA (data protection impact assessment), ITAsMa (IT asset management), AI Governance (EU AI Act compliance), CookieProof (consent management), WhistleOps (whistleblowing), and the ThinkTank knowledge layer; new AI-assisted capabilities (Ailance AI) are being layered onto the suite for automated anonymization, contract verification, and compliance Q&A.

The company sells primarily through a sales-led direct motion to large enterprises, mid-sized companies (KMU), and consultancies/associations across Europe, with additional offices in Paris, Verona, and Fort Lauderdale and multilingual support in German, English, French, Italian. Revenue is generated via a pay-per-use SaaS subscription model in which customers pay only for the modules and functions they actually use, with pricing positioned at up to 50% below bundled alternatives. Over 20 years the company claims to have supported more than 4,500 customers, with named enterprise references including Lufthansa, Rolls-Royce, Microsoft, ADAC, Grünenthal, Gegenbauer, Adesso, and Campari Group, and has been recognized by Gartner as a Sample Vendor in four 2022 Hype Cycle categories and certified by CyberVadis at Gold Enterprise Level (920/1000). The company is founder-led (CEO Marcus Belke), bootstrapped with no disclosed institutional funding or M&A history, and operates with a headcount in the 11–50 range.

Name

2b Advice

Legal name

2B Advice GmbH

Website

https://2b-advice.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

2B Advice is a Bonn-based, founder-led SaaS company that sells the Ailance™ Integrated Risk Management platform — modular, drag-and-drop tools for GDPR, EU AI Act, and broader GRC compliance — to enterprises, mid-sized firms, and consultancies across Europe.

Ownership category

akta.pro rank

Product category

Integrated Risk Management (IRM) / Data Protection Compliance Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro primary industry

Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)

akta.pro secondary industries

Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies) (HDAEANAE), Model Governance, Risk & Compliance (GRC) Platforms (HDAAAKAA), Audit, Explainability & Accountability Tooling (traceability, reporting) (HDAAAKAL)

Keywords

• Data protection software
• Integrated risk management
• GDPR compliance software
• Privacy management platform
• Compliance automation

Headquarters

HQ city

Bonn

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Ailance™ SaaS Subscriptions: Modular SaaS subscription model where customers pay per solution (app) and feature used on the Ailance platform. Pay-per-use pricing means customers only pay for the solutions and functions they actually need and use, avoiding bundled packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

2B Advice builds and sells the Ailance™ Integrated Risk Management platform, a modular cloud-based SaaS suite for data protection, compliance, and risk management. Customers compose only the modules they need (e.g., RoPA, DSB/DPO, DPIA, AI Governance, IT Asset Management, Cookie consent, Whistleblowing) and customize them via drag-and-drop without programming. The platform targets enterprises, mid-sized companies, and consultancies/associations needing GDPR, EU AI Act, and whistleblower compliance under a pay-per-use subscription model.

Product overview

2B Advice offers the Ailance platform, an Integrated Risk Management (IRM) solution that provides a modular, SaaS-based architecture for data protection, compliance, and risk management. The platform comprises multiple integrated modules including Ailance RoPA (digital processing directory), Ailance DSB/DPO (external data protection officer), Ailance DSFA/DPIA (data protection impact assessment), Ailance ITAsMa (IT asset management), Ailance AI Governance (EU AI Act compliance), Ailance CookieProof (cookie consent management), and Ailance ThinkTank (knowledge platform). The company also offers the legacy 2B Advice PrIME software and WhistleOps whistleblowing system. All solutions can be customized via drag-and-drop without programming knowledge, featuring workflows, templates, dashboards, and AI-powered automation capabilities. Pricing follows a pay-per-use model where customers pay only for solutions and functions actually used.

Differentiator

Problem solved

Functional benefit

Brands

• Ailance: The company's flagship Integrated Risk Management (IRM) platform providing SaaS solutions for data protection, compliance, and risk management. Includes modules such as Ailance RoPA (digital processing directory), Ailance DSB (external data protection officers), Ailance DSFA/DPIA (data protection impact assessment), Ailance ITAsMa (IT asset management), Ailance AI Governance (EU AI Act compliance), CookieProof (cookie consent management), ThinkTank (knowledge platform), and WhistleOps (anonymous whistleblowing system).
• 2B Advice PrIME
• WhistleOps

Products and services

• Ailance Integrated Risk Management Platform Modular cloud-based SaaS Integrated Risk Management platform that lets organizations flexibly combine and network solutions in data protection, compliance, and risk management, customized via drag-and-drop with no programming required. Built for enterprises, mid-sized companies (KMU), and consultancies/associations needing GDPR, EU AI Act and whistleblower compliance.
• Ailance RoPA Ailance RoPA is the digital processing directory (Record of Processing Activities / Verarbeitungsverzeichnis) that enables organizations to maintain GDPR-compliant registers of all data processing activities using templates and workflow automation.
• Ailance DSB / DPO Ailance DSB/DPO is the External Data Protection Officer module that gives organizations role-based access, task assignment, and compliance tracking for outsourced DPO engagements and their day-to-day activities.
• Ailance DSFA (DPIA) Ailance DSFA (DPIA) is the Data Protection Impact Assessment module that enables organizations to systematically identify and minimize data protection risks associated with high-risk processing activities under GDPR.
• Ailance ITAsMa (IT Asset Management) Ailance ITAsMa enables organizations to efficiently track and manage IT assets within the integrated risk management framework, supporting governance and compliance use cases.
• Ailance AI Governance (EU AI Act Compliance) Ailance AI Governance is the EU AI Regulation and AI Act compliance module that helps organizations govern AI systems through documentation (Model Cards) and systematic risk assessment.
• Ailance CookieProof Ailance CookieProof is a simple, secure cookie consent management solution for obtaining and managing user consents and preferences, and is included in all paid Ailance subscriptions.
• Ailance ThinkTank Ailance ThinkTank is a knowledge platform providing access to legal regulations, news, checklists and compliance guidance for data protection professionals, included in all paid subscriptions.
• WhistleOps WhistleOps is an anonymous whistleblowing system that enables organizations to establish compliant reporting mechanisms under EU whistleblower directives.

Quantifiable outcome

• Up to 50% lower compliance costs compared to other software
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature10 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Securiti.ai: Unified data privacy and AI governance cloud; directly competes with Ailance on AI Act compliance, RoPA, DPIA, and consent management.
• BigID: Data intelligence platform with strong privacy, data protection impact assessment, and AI governance capabilities; competes with 2B Advice in privacy and data-centric compliance use cases.
• Collibra: Data intelligence and governance platform with privacy workflow capabilities; comparable to Ailance for enterprises seeking integrated data governance and compliance.
• TrustArc: Privacy and compliance SaaS platform offering GDPR, AI governance, and risk management modules — directly comparable to Ailance's core offering for mid-market and enterprise customers.
• OneTrust: Largest dedicated privacy management and GRC platform; directly competes with Ailance in RoPA, consent management, DPIA, and AI governance for European enterprises.

Broad incumbents

• Microsoft Purview: Microsoft's enterprise data governance and compliance suite; already a customer of 2B Advice but also a competitive threat via bundled privacy and risk capabilities within the Microsoft ecosystem.
• SAP GRC: Enterprise GRC suite embedded in large SAP estates; competes with Ailance for cross-functional governance, risk, and compliance budget at large corporates.
• OneTrust GRC / Trust Intelligence: OneTrust's broader GRC and trust intelligence modules extend beyond privacy into IT risk and compliance, competing with Ailance's IRM positioning.

Emerging players

• Eclipse Privacy: Smaller European-focused privacy management platform competing for the same DACH/KMU segment as 2B Advice, particularly on GDPR RoPA and DPO tooling.

Others

• Rivery / Integrate.io (data compliance adjacent): Data integration platform with privacy and governance-adjacent features; thematically related to data protection workflows but not a direct competitor to Ailance's compliance modules.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/2badvice
• Facebookfacebook.com/2badvice
• LinkedInlinkedin.com/company/2b-advice-group

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2b Advice