Olan Mills

Portrait and School Photography Servicesolanmills.com

Lifetouch is a U.S. school and portrait photography services company that dispatches a nationwide photographer network to K-12 schools, preschools, sports leagues, and universities, with additional retail studios through the JCPenney Portraits partnership and segment-specific online ordering portals.

Company typePrivate
Founded1932
HeadquartersChattanooga, United States
Headcount1,001–5,000
GTM typeB2B and B2C
OfferingServices

Olan Mills firmographics

Firmographics

Name: Olan Mills
Legal name: Shutterfly Lifetouch, LLC
Website: https://olanmills.com
Company type: Private
Founded year: 1932
Operating status: Operating
Headcount range: 1,001–5,000 employees
Short description: Lifetouch is a U.S. school and portrait photography services company that dispatches a nationwide photographer network to K-12 schools, preschools, sports leagues, and universities, with additional retail studios through the JCPenney Portraits partnership and segment-specific online ordering portals.
Ownership category
akta.pro rank

Olan Mills industry classification

Industry

Product category: Portrait and School Photography Services
NAICS: Photography Studios, Portrait (541921), Photographic Services (54192), Commercial Photography (541922), Photofinishing Laboratories (except One-Hour) (812921), One-Hour Photofinishing (812922)
SIC: Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Photofinishing Laboratories (7384), Photographic Equipment & Supplies (3861)
akta.pro primary industry: Photography & Photo Production (BPAFAIAF)
akta.pro secondary industries: Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI), Photo Printing & Imaging Supplies Retail (Printers, Paper, Ink, Darkroom) (CRACAHAJ)

Where Olan Mills is headquartered

Location

Headquarters

HQ city: Chattanooga
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Olan Mills business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

School Photography Services: Individual portrait and group photography sessions at schools (K-12) with per-order revenue from parents and families purchasing printed photos and digital products
Preschool Photography: Photography services for preschool programs with individual order fulfillment through preschoolsmiles.com
Senior Portraits: Premium senior portrait photography services through Prestige Portraits brand, with higher per-customer revenue potential
Sports Photography: Team and individual sports photography with order-based revenue from families purchasing action photos
Yearbooks: Yearbook design, printing, and fulfillment services for schools through ybpay.lifetouch.com
JCPenney Portraits Partnership: Retail-based portrait photography services operated in JCPenney stores under a partnership arrangement
Commencement Photography: Graduation and commencement ceremony photography services for schools and universities

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Olan Mills product offering

Product offering

Core offering

Olan Mills (operating as Shutterfly Lifetouch, LLC / DBA Lifetouch) delivers professional photography services and related printed/digital photo products across the U.S. and Canada. Offerings include K-12 and preschool picture days, senior portraits (Prestige Portraits), sports and action photography, yearbook design and printing, commencement photography, corporate/business headshots, and walk-in retail portraits through JCPenney Portraits studios. Customers place orders through dedicated web portals and Shutterfly's fulfillment network after on-site photo sessions.

Differentiator

Problem solved

Functional benefit

Brands

Preschool Portraits: Preschool photography services
Prestige Portraits
JCPenney Portraits

Products and services

School K-12 Photography

Companies that use Olan Mills

Customer profile

Named customers2 records

Segments6 records

Ideal customer profiles6 records

Olan Mills technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Olan Mills partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

JCPenneycoreChannel Partner/ Reseller/ DistributorJCPenney Portraits partnership provides Lifetouch with significant retail presence through JCPenney stores nationwide. Lifetouch operates portrait studios within JCPenney locations, serving walk-in retail customers. The partnership extends Lifetouch's reach beyond school photography into general portrait market.
ShutterflycoreOthersShutterfly Lifetouch, LLC is the parent company of the Lifetouch brand. Shutterfly is a leading e-commerce company specializing in photographic prints, photo books, and other personalized products. This parent-subsidiary relationship provides Lifetouch with access to Shutterfly's printing, fulfillment, and e-commerce infrastructure and capabilities.

Scale indicators1 record

Olan Mills competitors and assessment

Company assessment

Direct peers

Balfour: Balfour provides yearbooks, class rings, graduation products, and recognition products to schools, overlapping with Lifetouch's yearbook and commencement photography services for K-12 customers.
Herff Jones: Herff Jones provides yearbook design/printing and graduation products to K-12 schools, directly competing with Lifetouch's yearbook and commencement photography services in the same school-customer base.
Walsworth Yearbooks: Walsworth is a major yearbook printing and publishing company serving K-12 schools, directly competing with Lifetouch's ybpay.lifetouch.com yearbook offering for the same educational customers.
Shutterfly: Shutterfly is the parent company of Shutterfly Lifetouch, LLC and is the most directly comparable peer, sharing photo-printing, photo-book, and personalized product e-commerce infrastructure that Lifetouch leverages for fulfillment and digital products.
Strawbridge Studios: Strawbridge Studios is a regional school and sports photography company serving K-12 customers across multiple US states, competing with Lifetouch's school and sports photography lines in overlapping geographies.
Inter-State Studio & Publishing Co. Inter-State Studio is a direct school photography competitor offering school portraits, yearbooks, and identity management services to K-12 schools nationwide, mirroring Lifetouch's core service offering.
Barber Photography: Barber Photography is a school photography services provider focused on K-12 portraits and sports photography, serving schools as a direct competitor to Lifetouch's field-sales school photography business.

Emerging players

SmugMug: SmugMug provides photographers with online galleries, print fulfillment, and e-commerce tools, competing with Lifetouch's online ordering and print-fulfillment stack for professional photography customers.
Mpix (Miller's Professional Imaging): Mpix is a professional photo printing lab serving portrait and event photographers, competing with Lifetouch's print-product and yearbook fulfillment capabilities on quality and turnaround for professional photography customers.
SchoolPix: SchoolPix is an online school photography platform enabling schools and photographers to manage picture day digitally; it competes with Lifetouch on online ordering and digital delivery for K-12 portrait customers.

Market position

Customer concentration

Olan Mills financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Olan Mills leadership team

Management profile

Number of profiles

Profiles1 record

Olan Mills funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Olan Mills M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olan Mills

What does Olan Mills do?

When was Olan Mills founded?

Olan Mills was founded in 1932. It employs 1,001 to 5,000 people.

Where is Olan Mills based?

Olan Mills is headquartered in Chattanooga, United States, in the North America region.

How does Olan Mills make money?

Seven revenue lines are on record. School Photography Services are the primary driver. The others are preschool Photography, senior Portraits, sports Photography, yearbooks, JCPenney Portraits Partnership and commencement Photography.

Who are Olan Mills's main competitors?

Direct peers on record are Balfour, Herff Jones, Walsworth Yearbooks, Shutterfly, Strawbridge Studios, Inter-State Studio & Publishing Co. and Barber Photography. Emerging players are SmugMug, Mpix (Miller's Professional Imaging) and SchoolPix.

Does Olan Mills have an API?

No public API is recorded for Olan Mills.

What industry is Olan Mills in?

Olan Mills's product category is Portrait and School Photography Services. Its primary akta.pro industry code is BPAFAIAF, Photography & Photo Production, with a secondary code of MPAAAMAI, Photography & Still Production (Stills, Product, Lifestyle). Its NAICS code is 541921 and its SIC code is 7330.