What walsworth yearbooks does

Walsworth Yearbooks (legal entity: Walsworth Publishing Company, Inc.) is a family-owned U.S. school yearbook publisher founded in 1936 and headquartered in Marceline, Missouri. The company is one of only three top yearbook printers in the United States and the only family-owned operator in that tier, serving elementary, middle, and high schools along with colleges and universities across the country. Its core product, Yearbook 360, is a web-based design platform hosted on AWS that lets schools upload photos, build spreads, and manage production; the platform is paired with mobile apps (Yearbook Snap, Staff Snap), a Picsart image-editing integration, and an e-commerce layer (YearbookForever.com) for parents and students to purchase books and ads.

Name

walsworth yearbooks

Legal name

Walsworth Publishing Company, Inc.

Website

https://walsworthyearbooks.com

Company type

Private

Founded year

1936

Operating status

Operating

Short description

Walsworth Yearbooks is a family-owned U.S. school yearbook publisher (founded 1936) offering printing, the Yearbook 360 design platform, mobile apps, training events, and marketing tools to K-12 and college yearbook programs across the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Marceline

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Yearbook Printing Services: Professional yearbook printing for schools including high schools, middle schools, elementary schools, and colleges. The company prints yearbooks and delivers them to schools.
2. Design Software Subscriptions: Yearbook 360 and Online Design platforms provided to school yearbook programs, with customer-only access to premium design tools and resources.
3. Yearbook Accessories: Sale of accessories including Cover Personalization, Vinyl Stickers, Signing Markers, and Protectors through school stores.
4. Ad Sales Platform: Platform enabling schools to sell advertisements in yearbooks, with support and tools for marketing ad space.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Walsworth Yearbooks is a family-owned yearbook publisher that prints and produces yearbooks for K-12 schools and colleges across the United States. Its offering combines professional yearbook printing services with the Yearbook 360 web-based design platform, mobile apps for photo capture and staff coordination, and a comprehensive training and sales/marketing support ecosystem including the Parent Email Program and school e-commerce stores.

Product overview

Walsworth Yearbooks is a family-owned yearbook publisher offering a comprehensive platform-plus-services model. The core product is Yearbook 360, a web-based online design platform for yearbook creation, complemented by mobile applications (Yearbook Snap, Staff Snap) and various design tools. The company provides extensive educational resources including the Yearbook Suite Curriculum, Timely Tips lesson plans, training videos, eBooks, and That Yearbook Podcast. Marketing and sales support includes the Parent Email Program (PEP), School Store e-commerce platform, and Advisers Market. The company also hosts training events (Adviser Academy, Elite Weekend, Yearbook Bootcamp), annual contests (Photo Contest), and publishes inspiration resources (Possibilities, Idea File, President's Collection).

Differentiator

Problem solved

Functional benefit

Brands

• Yearbook Snap: Mobile application for yearbook photo capture and management
• Staff Snap
• Yearbook 360
• Yearbook Forever
• PEP (Parent Email Program)
• Possibilities
• Idea File
• President's Collection
• Walli
• That Yearbook Podcast

Products and services

• Yearbook 360 Online Design Platform Web-based yearbook design platform for K-12 schools and colleges to create, design, and manage yearbook production with photo management, spread building, and theme development tools. Hosted on AWS with TLS encryption, role-based access, and mobile integration.
• Yearbook Printing Services Professional yearbook printing services for schools including high schools, middle schools, elementary schools, and colleges, with quotes provided by sales representatives based on page count, binding type, paper quality, and quantity.
• YearbookForever.com E-commerce Store Direct-to-consumer online store where parents and students can purchase yearbooks and place yearbook advertisements for their schools.
• Parent Email Program (PEP) Free managed email marketing service that sends professional emails directly to parents to promote yearbook sales through a school's online store, provided to schools using the Walsworth platform.
• Adviser Academy Training Event

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• Amazon AWScoreTechnology or IntegrationWalsworth's services are hosted in the AWS cloud, providing rigorous physical security controls, scalability, and reliability for Yearbook 360, Online Design, Mobile Apps, and Community Upload systems. Walsworth acts as joint data controller with Amazon AWS for PII processed in these applications.
• PicsartcoreTechnology or IntegrationClosed-loop image editing integration within Yearbook 360 that only allows users to work with images they have uploaded, providing in-app photo editing capabilities without providing access to Picsart's image libraries.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jostens: Jostens is one of the largest US yearbook printers and a direct competitor to Walsworth, serving the same K-12 and college yearbook market with comparable printing, design and sales support offerings, and broader graduation products like class rings.
• Balfour: Balfour is a major US yearbook publisher and direct competitor, offering yearbook printing, design tools and graduation products to schools nationwide, overlapping directly with Walsworth's core customer base and service bundle.
• Herff Jones: Herff Jones is a long-established direct competitor in the US yearbook and graduation products market, providing school yearbooks along with class rings and graduation regalia to K-12 and collegiate customers comparable to Walsworth's.
• TreeRing: TreeRing (now part of Shutterfly/Lifetouch) is an online yearbook publishing platform competing directly with Walsworth's Yearbook 360, offering digital-first yearbook creation, layout tools and printing services to schools.
• Picaboo Yearbooks: Picaboo Yearbooks is a digital yearbook platform serving schools with web-based design tools and print-on-demand yearbook production, competing for the same adviser-led, software-enabled workflows that anchor Walsworth's Yearbook 360 platform.

Broad incumbents

• Shutterfly: Shutterfly owns Lifetouch (school photography) and TreeRing, giving it a broad footprint across school photography, yearbooks and personalized photo products; it competes with Walsworth primarily through TreeRing and adjacent school photo offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/yearbookforever
• YouTubeyoutube.com/channel/UCEzd3aGqWXAOHDOR-hDWH2A
• Facebookfacebook.com/yearbooks
• Instagraminstagram.com/walsworthyearbooks
• LinkedInlinkedin.com/company/walsworth-services

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about walsworth yearbooks