GO Mammoth
GO Mammoth operates the UK's largest social sports club, running after-work and weekend leagues across 20+ sports in 15 cities for 40,000+ annual adult participants, and providing corporate wellness, team-building events, fitness classes, and mindfulness programmes to enterprise clients.
- Company typePrivate
- Founded2010
- HeadquartersWandsworth, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What GO Mammoth does
GO Mammoth is a privately held UK social sports club founded in 2010 by Luke Mohr and headquartered in Wandsworth, London. The company organises after-work and weekend recreational sports leagues across more than 12 team sports — including netball, football, basketball, dodgeball, volleyball, rounders, indoor cricket, touch rugby, flag football, softball, kickball, and multi-sports formats — serving over 40,000 adult participants annually across 15 UK cities. Individual sign-ups are placed on balanced teams, with league pricing starting at £5-7 per player per week across typical 8-12 week seasons.
The revenue model combines multiple streams: recurring league participation fees, corporate wellness programmes (sports days, tournaments, team building, year-round wellness packages), on-site corporate fitness classes, mindfulness and meditation programmes, wellness workshops, networking events, and sports facility hire. Corporate clients — including L'Oreal, Deloitte, PwC, McDonald's, RBS, John Lewis, Innocent Drinks, AMV BBDO, TDR Capital, and Age UK — represent a meaningful B2B vertical alongside the long-tail individual consumer base. Distribution operates through direct self-serve online registration for consumers and a dedicated corporate sales team for B2B contracts, supplemented by venue partnerships with over 100 schools, leisure centres, and community facilities hired weekly.
The technology layer consists of a WordPress-based league management platform with online registration, an activity finder tool, and a member portal. The corporate wellness programme includes tracking and reporting tools that generate organisational evaluation reports. A community ecosystem extends beyond sport, including 100+ partner bars and pubs offering post-game discounts and a partnership with Codgers focused on reducing isolation in older men. The business has no disclosed external funding, operates with 11-50 employees, and remains founder-controlled under CEO Luke Mohr.
GO Mammoth firmographics
Firmographics- Name
- GO Mammoth
- Legal name
- GO Mammoth Limited
- Website
- https://gomammoth.co.uk
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GO Mammoth operates the UK's largest social sports club, running after-work and weekend leagues across 20+ sports in 15 cities for 40,000+ annual adult participants, and providing corporate wellness, team-building events, fitness classes, and mindfulness programmes to enterprise clients.
- Ownership category
- akta.pro rank
GO Mammoth industry classification
Industry- Product category
- Social Sports & Recreation Services
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
Keywords
Where GO Mammoth is headquartered
LocationHeadquarters
- HQ city
- Wandsworth
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
GO Mammoth business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Sports League Fees: Recurring league participation fees charged to individuals and teams for seasonal sports leagues (typically 8-12 week seasons). Teams and individuals pay upfront to secure positions in leagues.
- Corporate Wellness Programs: Bespoke corporate sports days, team building events, fitness classes (yoga, pilates, mindfulness), and year-round wellness programs for businesses of all sizes.
- Facility Hire/Lettings: Revenue from hiring out sports venues to schools, leisure centres, and community facilities. The company hires over 100 venues weekly and sublets to deliver their leagues.
- Fitness Classes: Per-class fees for group fitness offerings including boxfit, insanity, piyo, dance, pilates, and yoga classes across London venues.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | Individual basketball players pay from £7 per week for league participation |
| Subscription | Weekly | Full team registration from £5 per week |
| Unit Pricing | Pay-as-you-go | Corporate sports days and events priced per person |
| Other | Pay-as-you-go | Networking events and invitationals offered as premium packages |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
GO Mammoth product offering
Product offeringCore offering
GO Mammoth organizes and runs after-work and weekend social sports leagues (12+ team sports including netball, football, basketball, dodgeball, volleyball, rounders, cricket, touch rugby, flag football, softball, kickball, and multi-sports) across 15 UK cities, placing individual players onto teams and providing officiated games, referees, equipment, standings, and prizes. It also delivers corporate wellness services (sports days, tournaments, year-round wellness programs, on-site fitness classes, mindfulness sessions, and workshops) for businesses, using a network of 100+ weekly venue partnerships with schools, leisure centres, and community facilities.
Product overview
GO Mammoth is the UK's largest social sports and fitness club operating a platform-plus-services model. The core offering consists of Sports Leagues (over 10 team sports across 15 cities) and Corporate Events (team building and sports days), supplemented by Employee Wellness Programs (year-round corporate wellness with tracking tools), Corporate Fitness Classes (Yoga, Pilates, Boxfit, and other fitness modalities), Corporate Mindfulness & Meditation services, Wellness Workshops, and Facility Hire. The company also offers Networking Events & Invitationals as premium add-ons. The portfolio is unified under the GO Mammoth brand, serving both individual adult participants seeking social sports and corporate clients seeking employee wellness solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Sports Leagues After-work and weekend social sports leagues offering 12+ team sports (Netball, Football, Basketball, Dodgeball, Volleyball, Rounders, Indoor Cricket, Touch Rugby, Flag Football, Softball, Kickball, Multi-Sports) run year-round at indoor and outdoor venues across 15 UK cities, with officiated games, referees, equipment, standings, prizes, and balanced team placement for individuals joining alone.
- Corporate Events (Sports Days & Tournaments)
Quantifiable outcome
- +57% increase in happiness among GO Mammoth members
- +4 more outcomes
Companies that use GO Mammoth
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
GO Mammoth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
GO Mammoth partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CodgerscoreOfficial partners of Codgers, a community platform aiming to reduce loneliness and isolation in older men. This aligns with GO Mammoth's mission to build local communities through sport and social connection.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
GO Mammoth competitors and assessment
Company assessmentDirect peers
- Powerleague: Operates the UK's largest network of small-sided football (5-a-side) venues and leagues, directly overlapping GO Mammoth's team-sports league and venue-partnership model. Closest comparable for the football/multi-sport league segment.
- Goals Soccer Centres: UK-based operator of small-sided football centres with structured leagues and venue hire. Comparable in product category (small-sided football leagues) and UK adult recreational market, though more venue-owned than GO Mammoth's asset-light model.
- Volo Sports: US-based operator of adult social sports leagues (kickball, dodgeball, volleyball, etc.). Closest international analogue to GO Mammoth's league/community/social model — same target demographic, sport mix, and venue-partnership approach, different geography.
- Zog Sports: US-based social sports league organiser offering co-ed adult leagues across multiple sports with bar partnerships post-game. Direct functional peer to GO Mammoth in adult recreational sports leagues and community-bar ecosystem.
Broad incumbents
- Better: UK leisure trust operating fitness centres, sports halls, and community programmes on behalf of local authorities. Overlaps with GO Mammoth's venue-partnership model and recreational programming, but at significantly larger scale and broader portfolio.
- David Lloyd Leisure: Premium UK and European health, racquets, and family club operator offering group exercise, racquet sports, and family activities. Comparable as a broader leisure incumbent competing for the same adult social/fitness wallet, though not a niche social-sports specialist.
- Nuffield Health: UK not-for-profit health and wellbeing operator combining fitness clubs, corporate wellbeing, and clinical services. Overlaps with GO Mammoth's corporate wellness proposition and fitness-class offering, but at much larger scale and broader healthcare positioning.
- Virgin Active: Premium UK health club operator offering group exercise, personal training, and family programmes. Competes for the same adult fitness/social spend as GO Mammoth, particularly in London, but with owned facilities rather than venue hire.
Emerging players
- Racketlife: UK-based emerging padel and racquet sports club operator focused on social play, lessons, and leagues. Comparable as a newer entrant in the social-sports space with similar venue-partnership logic and target demographic.
Others
- Westfield Health: UK corporate health and wellbeing provider selling employee benefits and wellbeing programmes to enterprise clients. Adjacent peer relevant to GO Mammoth's corporate wellness and employee programmes revenue stream, though operating in insurance/benefits rather than direct sports delivery.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
GO Mammoth social profiles
Digital presenceGO Mammoth financial estimates
Financial estimateRevenue estimate
Valuation estimate
GO Mammoth leadership team
Management profileNumber of profiles
Profiles2 records
GO Mammoth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GO Mammoth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GO Mammoth
What does GO Mammoth do?
GO Mammoth organizes and runs after-work and weekend social sports leagues (12+ team sports including netball, football, basketball, dodgeball, volleyball, rounders, cricket, touch rugby, flag football, softball, kickball, and multi-sports) across 15 UK cities, placing individual players onto teams and providing officiated games, referees, equipment, standings, and prizes. It also delivers corporate wellness services (sports days, tournaments, year-round wellness programs, on-site fitness classes, mindfulness sessions, and workshops) for businesses, using a network of 100+ weekly venue partnerships with schools, leisure centres, and community facilities.
Is GO Mammoth a public or private company?
GO Mammoth is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GO Mammoth founded?
GO Mammoth was founded in 2010. It employs 11 to 50 people.
Where is GO Mammoth based?
GO Mammoth is headquartered in Wandsworth, United Kingdom, in the Europe region.
How does GO Mammoth make money?
Four revenue lines are on record. Sports League Fees are the primary driver. The others are corporate Wellness Programs, facility Hire/Lettings and fitness Classes.
Who are GO Mammoth's main competitors?
Direct peers on record are Powerleague, Goals Soccer Centres, Volo Sports and Zog Sports. Broad incumbents are Better, David Lloyd Leisure, Nuffield Health and Virgin Active. Racketlife is listed as an emerging player. Westfield Health is listed as an others.
Does GO Mammoth have an API?
No public API is recorded for GO Mammoth.
What industry is GO Mammoth in?
GO Mammoth's product category is Social Sports & Recreation Services. Its primary akta.pro industry code is MPAKACAE, Local Amateur Clubs & Community Sports Organizations. Its NAICS code is 713940 and its SIC code is 7997.