Tua Saúde

What Tua Saúde does

Tua Saúde is a Brazilian digital health information platform founded in 2007, operated as a brand of Grupo Rede D'Or — Brazil's largest private hospital network. The platform provides free, medically-reviewed health, nutrition, and well-being content in Portuguese, Spanish, English, and French, targeting Brazilian and broader Lusophone/Hispanic/Francophone consumers seeking accessible health information. Core products include a structured Health A-Z content library covering diseases, symptoms, medications, tests, and natural treatments; thematic content hubs for Nutrition, Pregnancy, and Well-Being; approximately ten interactive calculators (BMI, ideal weight, fertility period, menstrual cycle, caloric intake, water consumption, beta-hCG, childhood BMI) and four online assessment tests (pregnancy, personality, IQ, ADHD/hyperactivity). The technology layer is a web-based content platform with an AI-powered search feature ("Busca IA do Tua Saúde") for conversational health queries and structured symptom questionnaires. Add-on services include "Médico Responde" (Doctor Q&A), "Buscar Médico" (doctor search and appointment booking), and "Agendar Exame" (medical test scheduling), all integrated with the Rede D'Or hospital network for direct patient referral.

The business model is consumer-facing and free at the point of use, monetized through three primary revenue streams: display advertising (Publicidade), affiliate marketing (notably the Amazon Affiliate Program for health products such as teas, supplements, and medical equipment), and healthcare provider referral partnerships with the Rede D'Or network. The go-to-market motion is content-led growth: an extensive SEO-optimized article library, supplemented by social media presence on YouTube, Instagram, Facebook, and Pinterest, and email newsletters. The platform holds the @trust AACI Healthcare content certification (certificate c190-1-2023-trust-br) as a trust signal. The company is headquartered in Botafogo, Rio de Janeiro, with an additional office in São Paulo, and is described as a small team (11-50 employees). Co-founder Adriano Frazão remains listed as an advisor, and the business operates as a privately-held subsidiary of Rede D'Or São Luiz with no disclosed independent venture funding.

Name

Tua Saúde

Legal name

Tua Saúde

Website

https://tuasaude.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Tua Saúde is a Brazilian digital health content platform founded in 2007 and owned by Rede D'Or, offering free medically-reviewed health, nutrition, and well-being articles, interactive calculators, and appointment-booking tools to consumers in Portuguese, Spanish, English, and French.

Ownership category

akta.pro rank

Product category

Health Information & Digital Media

NAICS

Web Search Portals and All Other Information Services (51929)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)

akta.pro secondary industry

Patient Intake, Registration & Digital Forms (HLACADAD)

Keywords

• Health information portal
• Digital health content
• Interactive health calculators
• Health content publishing
• Medical content library

Headquarters

HQ city

Porto

HQ country

Portugal

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Advertising: The platform displays advertisements (Publicidade) as a primary revenue stream, monetizing its large audience of health-conscious consumers
2. Affiliate Marketing: The site participates in the Amazon Affiliate Program, promoting health-related products such as teas, supplements, and medical equipment with commission earned on qualified purchases
3. Healthcare Provider Referrals: The platform generates revenue through referral partnerships with Rede D'Or hospitals, facilitating doctor appointments and medical exam bookings through the site

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Tua Saúde operates a free, consumer-facing digital health information platform that publishes medically-reviewed articles, videos, and guides on health, nutrition, and well-being topics. It offers a portfolio of approximately 10 interactive calculators (BMI, ideal weight, fertility, menstrual cycle, caloric intake, water consumption, childhood BMI, beta-hCG) and online assessment tests (pregnancy, ADHD/hyperactivity, personality, IQ), complemented by thematic content hubs for nutrition, pregnancy, and well-being. The platform also facilitates healthcare access by enabling users to search for doctors, book medical appointments, and schedule exams through integration with the Rede D'Or hospital network.

Product overview

Tua Saúde is a health information and wellness platform operated as a brand of Grupo Rede D'Or, offering a portfolio of interactive digital health tools and editorial content. Its core product consists of a structured Health A-Z content library spanning diseases and conditions, symptoms, medications, tests, natural treatments, and first aid. The platform provides approximately 10 interactive calculator and assessment tools (BMI, ideal weight, caloric intake, water consumption, fertility period, menstrual cycle, childhood BMI, beta-hCG), as well as symptom questionnaires (pregnancy test, hyperactivity/ADHD test, personality test, IQ test). These tools are complemented by thematic content hubs for Nutrition (diets, foods, supplements), Pregnancy (week-by-week guides, postpartum, breastfeeding), and Well-Being (mental health, oral health, fitness, sleep). Add-on services include a Doctor Q&A module (Médico Responde), physician search and appointment booking (Buscar Médico), and medical test scheduling (Agendar Exame), all integrated with the broader Rede D'Or hospital network. Content is available in Portuguese, Spanish, English, and French, and is medically reviewed by licensed professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• BMI Calculator (Calculadora do IMC) Interactive online calculator that computes Body Mass Index (BMI) based on gender, age, height, and weight inputs, returning an IMC value and category classification for adult users.
• Fertility Period Calculator (Calculadora do Período Fértil) Interactive tool that calculates the user's estimated fertile window based on menstrual cycle data, helping women identify the days with highest conception probability.
• Online Pregnancy Test (Teste de Gravidez Online) Interactive symptom questionnaire that evaluates user-submitted responses to assess the likelihood of pregnancy, providing a probability-based text result.
• Caloric Intake Calculator (Calculadora de Ingestão Calórica) Interactive tool that estimates daily caloric needs and recommended intake based on user-provided personal data such as weight, height, age, and activity level.
• Ideal Weight Calculator (Calculadora do Peso Ideal) Interactive tool that estimates a healthy weight range for adults based on height, gender, and age using BMI as the primary reference metric.
• Menstrual Period Calculator (Calculadora do Período Menstrual) Tool that tracks and predicts menstrual cycle dates based on user-provided last period information, helping forecast upcoming periods and cycle regularity.
• Daily Water Intake Calculator (Calculadora de Consumo Diário de Água) Interactive calculator that determines recommended daily water consumption based on the user's age and body weight.
• Online Personality Test (Teste de Personalidade Online) Interactive questionnaire that evaluates user-submitted responses to generate a text-based personality profile assessment.
• Online IQ Test (Teste Online de QI) Interactive cognitive assessment tool that evaluates user responses to estimate an IQ score based on selected cognitive tasks.
• Hyperactivity/ADHD Test (Teste da Hiperatividade) Interactive symptom questionnaire based on ADHD diagnostic criteria that evaluates user responses to assess potential hyperactivity or attention deficit indicators.
• Childhood BMI Calculator (IMC Infantil) Specialized calculator that determines Body Mass Index for children and adolescents, referencing age- and sex-specific growth percentile tables to assess healthy weight ranges for pediatric users.
• Health A-Z Content Library (Saúde A-Z) Comprehensive structured library of health, nutrition, and well-being articles organized by category including diseases, symptoms, medications, tests, natural treatments, sexual health, men's and women's health, first aid, and more.
• Nutrition Content Hub (Nutrição) Dedicated section covering nutrition topics including diets (low-carb, intermittent fasting, ketogenic, Dukan), foods, and nutritional supplements, featuring articles, recipes, and dietary guidance.
• Pregnancy Content Hub (Gravidez) Thematic content hub covering pregnancy health including week-by-week development guides, healthy pregnancy tips, nutrition, exercise, prenatal tests, labor, postpartum care, and breastfeeding.
• Well-Being Content Hub (Bem-estar) Content section covering mental health, beauty and cosmetics, oral health, fitness, and sleep topics with articles providing guidance on lifestyle and holistic well-being.
• Doctor Q&A Service (Médico Responde) Service connecting users with medical professionals for personalized health question answering, providing expert responses to individual health inquiries.
• Doctor Search & Appointment Booking (Buscar Médico) Physician finder and appointment booking tool that allows users to locate doctors by specialty, city, and health insurance provider, integrated with the Rede D'Or hospital network for scheduling consultations.
• Medical Test Scheduling (Agendar Exame) Medical test and examination scheduling service enabling users to book diagnostic procedures through the Rede D'Or network directly from the Tua Saúde platform.
• Health News (Notícias) Health news section publishing timely articles on medical developments, disease outbreaks, and wellness topics to keep readers informed on current health events.
• Beta-hCG Calculator (Calculadora de Beta-hCG) Tool that estimates gestational age based on the user's beta-hCG hormone level values, assisting in early pregnancy dating.

Quantifiable outcome

• 94% of readers find cough remedy content useful (based on 143 ratings)
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Rede D'Or São LuizcoreStrategic or Co-development PartnerTua Saúde is a brand owned by Grupo Rede D'Or, Brazil's largest private hospital network. This is a core ownership/partnership relationship where Tua Saúde operates as the digital health content arm of the hospital network, benefiting from medical expertise and facilitating patient referrals to Rede D'Or facilities.
• Oncologia D'OrminorGTM or Marketing PartnerPartnership with Rede D'Or's oncology division for cancer-related content and promotion
• QualicorpminorGTM or Marketing PartnerPartnership with health insurance operator Qualicorp for cross-promotion and content collaboration
• IDOR - Instituto D'Or de Pesquisa e EnsinominorStrategic or Co-development PartnerPartnership with Rede D'Or's research and education institute for medical content development and scientific accuracy
• PfizerminorGTM or Marketing PartnerContent partnership with pharmaceutical company Pfizer for health information and medication-related content
• Ministério da Saúde BrasilminorGTM or Marketing PartnerPartnership with Brazil's Ministry of Health for public health information dissemination
• Drauzio VarellaminorGTM or Marketing PartnerPartnership with Dr. Drauzio Varella's platform for health content collaboration
• MerckminorGTM or Marketing PartnerContent partnership with pharmaceutical company Merck for health and medication information
• RocheminorGTM or Marketing PartnerPartnership with pharmaceutical company Roche for health content collaboration
• DanoneminorGTM or Marketing PartnerPartnership with food company Danone for nutrition-related content and promotion
• LesaffreminorGTM or Marketing PartnerPartnership with Lesaffre (yeast and fermentation company) for probiotic and digestive health content
• MovimentminorGTM or Marketing PartnerPartnership with wellness/fitness brand Moviment for fitness and exercise-related content

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WebMD: WebMD is a leading US health information portal offering medically-reviewed articles, symptom checkers, and interactive tools. Directly comparable to Tua Saúde as a content-led consumer health information platform with advertising and referral monetization, though focused on the English-speaking US market.
• Healthline: Healthline is a US-based health information publisher (owned by Dotdash Meredith) providing medically-reviewed articles and interactive tools across nutrition, mental health, and wellness. Comparable in its content-led model, medically-reviewed positioning, and consumer health focus.
• Minha Vida: Minha Vida is a Brazilian health and wellness portal offering articles, tools, and content on nutrition, fitness, beauty, and well-being. Most directly comparable to Tua Saúde in language, geography, audience, and content focus — representing a direct Brazilian competitor.
• Drugs.com: Drugs.com is a US-based medication information portal providing drug details, interactions, side effects, and consumer health content. Comparable in its trusted, medically-reviewed health information offering to consumers, with a particular emphasis on medication information that mirrors Tua Saúde's 'Bulas e remédios' content.
• Medical News Today: Medical News Today is a health news and information site providing medically-reviewed articles on conditions, wellness, and nutrition. Comparable in its content-led consumer health information model, SEO-driven distribution strategy, and advertising-supported business model.
• Doctoralia: Doctoralia is a global doctor search and appointment booking platform (part of DocPlanner Group) operating across Latin America including Brazil. Comparable in its healthcare provider directory and appointment booking functionality integrated with health content, and a direct competitor in the Brazilian market.
• BabyCenter: BabyCenter is a pregnancy and baby care content platform with medically-reviewed articles, week-by-week pregnancy guides, and interactive tools. Comparable to Tua Saúde's 'Gravidez' hub in audience, content depth, and interactive tool integration, with similar monetization approaches.
• Zocdoc: Zocdoc is a US-based doctor search and appointment booking platform connecting patients with providers. Comparable to the appointment booking and provider directory functionality that Tua Saúde offers through its Rede D'Or integration, though Zocdoc is a marketplace model versus Tua Saúde's owned-network model.

Broad incumbents

• Mayo Clinic: Mayo Clinic is a major US academic medical center with an extensive online health information portal providing trusted, medically-reviewed consumer health content. Comparable as a trusted health information source at scale, though it operates as part of a much broader healthcare delivery and research system rather than a standalone portal.
• Cleveland Clinic: Cleveland Clinic is a major US health system with a comprehensive online health library providing trusted consumer health information. Comparable in trusted health information delivery at scale, with content integrated with broader healthcare delivery operations — analogous to Tua Saúde's positioning within Rede D'Or.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/tuasaude
• Facebookfacebook.com/tuasaude
• Instagraminstagram.com/tuasaude
• Pinterestpinterest.com/tuasaude

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tua Saúde