What GoCoop does

GoCoop Solutions and Services Private Limited is a Bangalore-headquartered, privately-held technology-led social enterprise founded in 2011 by Siva Devireddy (former Accenture Innovation Center director). The company operates a multi-sided e-commerce marketplace that digitally enables India's rural cooperative and artisan producer ecosystem — covering cooperatives, federations, producer companies, FPOs, and artisan-led enterprises — with catalogue management, order processing, payments, fulfilment coordination, and product-level traceability. Its primary consumer-facing brand, GoSwadeshi by GoCoop (goswadeshi.in), hosts 120,000+ products across sarees, apparel, accessories, home furnishings, and fabrics, supported by 90+ physical GoSwadeshi exhibitions across 12 Tier 1 and Tier 2 Indian cities.

GoCoop monetizes through marketplace commissions of 5-15% per transaction (B2C ~70% of business, B2B ~30%), professional services (Shopify development, ERPNext implementation), managed operations (catalogue onboarding, order processing, platform administration), directory and transaction fees, and a premium private-label brand, The Good Loom (launched March 2018 at Lakme Fashion Week). B2B reach extends to 100+ wholesale buyers across 20 countries, including garment exporters and fair-trade retailers in Europe, and a 2018 partnership with Raymond channels cooperative output into formal Indian retail. The GoCoop Livelihoods Foundation runs CSR- and donor-funded capacity-building programs (digital enablement, enterprise readiness, market linkages) for development institutions, NGOs, and government bodies. The company is backed by Kris Gopalakrishnan, Indian Angel Network, Unitus Seed Fund, Saha Fund, and Capria Ventures (2021), holds 11-50 employees across Bengaluru and Hyderabad offices, and has received India's first National Award for Handloom eCommerce Marketing (2015), NITI Aayog's Champion of Change recognition (2017), and Google Unlocked Showcase inclusion (2017). Revenue and GMV are not publicly disclosed.

Name

GoCoop

Legal name

GoCoop Solutions and Services Private Limited

Website

https://gocoop.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

GoCoop is a Bangalore-based technology-led social enterprise operating a multi-sided marketplace that connects 350+ Indian rural cooperatives and artisan enterprises with 180,000+ consumers and B2B buyers across 20+ countries, generating revenue through marketplace commissions (5-15%), managed technology services, and the premium private-label brand 'The Good Loom.'

Ownership category

akta.pro rank

Product category

Cooperative Commerce Marketplace

akta.pro primary industry

Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)

Keywords

• Cooperative marketplace
• Artisan e-commerce
• Handloom platform
• Producer enablement
• Fair trade marketplace

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Marketplace Commission: GoCoop earns a commission of 5-15% on each product sold through the marketplace. The platform connects cooperatives with B2C consumers (70% of business) and B2B institutional buyers including garment exporters, retailers, and fair trade buyers internationally (30% of business).
2. Technology Services: Revenue from Shopify development services, ERPNext implementation, and custom commerce builds for ethical and cooperative brands. Includes configuration, integration, and performance optimization services.
3. Managed Operations: Ongoing operational support services including catalogue management, order processing, fulfillment coordination, and platform administration for growing enterprises with limited digital teams.
4. Directory Services: The GoCoop Global Directory is free for producer organizations. Transaction fees and service fees are charged for marketplace and other business services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

GoCoop operates a multi-sided online marketplace platform (GoCoop/GoSwadeshi by GoCoop) that enables Indian cooperatives, federations, producer companies, FPOs, and artisan-led enterprises to onboard, list, and sell handloom and craft products directly to domestic and international consumers and institutional buyers. The platform supports catalogue management, order processing, transparent payments, and fulfillment coordination across distributed producer locations. It complements the marketplace with managed technology services (Shopify Development, ERPNext Implementation, Managed Operations) and capacity building programs through the GoCoop Livelihoods Foundation.

Product overview

GoCoop is a technology-led social enterprise operating a multi-sided marketplace platform (GoCoop/GoSwadeshi by GoCoop) that enables cooperatives, producer organizations, and artisan enterprises to participate in modern commerce. The platform is complemented by managed technology services including Shopify Development, ERPNext Implementation, and Managed Operations. The company also operates The Good Loom as a private label handloom fashion brand and runs the GoCoop Livelihoods Foundation for capacity building. The core platform enables catalogue management, order processing, transparent payments, and distributed fulfilment coordination across cooperatives and artisan clusters.

Differentiator

Problem solved

Functional benefit

Brands

• The Good Loom: Handloom fashion label launched in 2017, featuring contemporary handwoven products including blazers, shirts, sarees, and more. The label debuted at Lakme Fashion Week 2018.
• GoSwadeshi

Quantifiable outcome

• 15-30% higher prices for weavers compared to traditional channels
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered significant and minor.

• RaymondsignificantStrategic or Co-development Partner · 1 January 2018GoCoop collaborating with Raymond to supply handloom and handcrafted fabrics from its marketplace of rural cooperatives to Raymond's retail operations.
• National Handloom Development CorporationminorStrategic or Co-development PartnerGovernment agency mentioned as potential partner for raw material sourcing support and inventory liquidation for weaver clusters.
• IMG Reliance (Lakme Fashion Week)minorGTM or Marketing PartnerOrganizer of Lakme Fashion Week that invited GoCoop's The Good Loom label to showcase at the prestigious fashion event.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Etsy: Global marketplace for handmade, vintage, and craft goods connecting independent makers with consumers. Directly comparable to GoCoop's marketplace model for artisan-made products, though operating at vastly larger scale and with a broader, non-cooperative seller base.
• Novica: Online marketplace connecting global artisans (often from developing countries) with international buyers. Closely comparable to GoCoop's mission of fair-market access for cooperative artisan communities, particularly in handloom and textiles.
• Jaypore: India-based e-commerce platform curating handcrafted products from Indian artisans and craftspeople. Operates in the same Indian handloom/craft retail category as GoCoop with similar artisanal sourcing and fair-trade positioning.
• iTokri: Indian online marketplace specializing in handloom textiles, handicrafts, and artisan-made products directly from craftspeople. Comparable product categories (sarees, fabrics, home furnishings) and similar direct-from-artisan sourcing model.
• Craftsvilla: India-based online marketplace for ethnic wear, handloom textiles, and handcrafted products from artisans. Directly comparable marketplace model targeting Indian consumers seeking authentic handmade goods.
• The Folklore: Curated online marketplace and brand distributing luxury and contemporary fashion from African and Indian artisans. Comparable positioning in premium handloom/fashion with cooperative-sourcing emphasis.
• Ten Thousand Villages: Fair-trade retailer and marketplace sourcing handcrafted products from artisan groups in developing countries. Comparable fair-trade, cooperative-sourced product positioning with international distribution.

Broad incumbents

• Amazon Karigar: Amazon India's initiative to showcase and sell handcrafted products from Indian artisans. A broad incumbent leveraging Amazon's massive traffic and logistics to compete in the same artisan/handloom category GoCoop serves.
• Flipkart Samarth: Flipkart's program to onboard artisans, weavers, and craftspeople as sellers on its platform. A broad incumbent competing for the same cooperative and artisan seller base that GoCoop serves, with vastly larger customer reach.
• Myntra: One of India's largest fashion e-commerce platforms, carrying handloom and ethnic wear categories. A broad incumbent competing for handloom apparel demand that overlaps with GoCoop's saree, apparel, and accessory categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@gocoop5224
• Facebookfacebook.com/gocoop
• Instagraminstagram.com/letsgocoop
• Xx.com/GoCoop1
• LinkedInlinkedin.com/company/2455899

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoCoop