What The Bakery Worldwide does

The Bakery Worldwide is a London-headquartered corporate innovation consulting firm founded in 2012 by Andrew Humphries that helps large enterprises execute transformational innovation by connecting them with the global technology and startup ecosystem. It targets C-level buyers (CEOs, CIOs, CTOs, CHROs, Heads of Strategy) at large corporations and operates a portfolio of advisory service lines: VIA (an autonomous, often SPE/FIP-structured innovation vehicle with success-aligned fees), AI Strategy for Business, Strategy & Foresight, Business Design, Digital Transformation, Open Innovation, Corporate Venture Capital (CVC), and Change Management. The firm has been active in Brazil since 2023 — where the local entity is registered as THE BAKERY BRASIL ASSESSORIA, CONSULTORIA E TREINAMENTO S.A. — and now maintains offices in São Paulo, Belo Horizonte, London, Miami, and Perth, serving 100+ clients in 20+ countries across four continents with a repeat-client revenue share above 60%.

The firm does not own a proprietary software platform; it operates as a professional services business that orchestrates transformation using external AI tools, partner startups, and proprietary methodologies. Co-founders Andrew Humphries (UK), Marcone Siqueira (CEO of Brazilian operations, ex-UK Government Head of Investments for LatAm and the Caribbean), and Felipe Novaes lead a partner bench drawn from McKinsey, Deloitte, Braskem, Natura &Co, Reckitt Benckiser, Alpargatas, Vale, and the UK Department of International Trade. The CVC joint venture with Staged and Pipe extends the offering into structured investment vehicles, and a partner-level ecosystem of startups, universities, and investors underpins open innovation engagements.

Revenue is generated through bespoke, quote-based consulting engagements rather than packaged products, with VIA introducing outcome-linked compensation. The firm reports having unlocked USD 120M (or R$ 625M on the Brazilian site) of measurable economic value for clients in 2024-2025 via EBIT improvement, working capital optimisation, cost reduction, and revenue growth — a customer-impact figure rather than The Bakery's own revenue. The customer base spans mining (Vale), petrochemicals (Braskem), banking (Itaú Unibanco), retail (Magazine Luiza), consumer goods (Natura &Co), and logistics (VLI). Distribution is exclusively direct enterprise sales supported by an owned-media engine (LinkedIn, Instagram, YouTube, 'Bastidores da Inovação' podcast on Spotify, Tech Trends newsletter, and earned media in Forbes Brasil, Meio & Mensagem, and ESG Inside).

Name

The Bakery Worldwide

Legal name

THE BAKERY BRASIL ASSESSORIA, CONSULTORIA E TREINAMENTO S.A.

Website

https://thebakery.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

The Bakery Worldwide is a London-founded corporate innovation advisory firm that helps large enterprises execute transformational innovation through a portfolio of services including VIA, AI Strategy, Open Innovation, CVC, and Change Management, serving 100+ clients across 20+ countries with offices in Brazil, the UK, the US, and Australia.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Corporate Innovation Consulting & Advisory: The Bakery generates revenue through professional services engagements with large corporations, providing strategy consulting, open innovation programs, corporate venture capital governance, change management, and digital transformation advisory. The firm structures engagements that are outcome-based and aligned to measurable client impact, with a success-linked compensation model for its VIA (Autonomous Innovation Vehicle) offering.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

The Bakery Worldwide is a corporate innovation consulting firm that helps large organizations execute transformational innovation through a portfolio of services, including an autonomous external innovation vehicle (VIA), AI strategy, strategy and foresight, business design, digital transformation, open innovation, corporate venture capital structuring, and change management. Services are delivered through consulting engagements and outcome-linked programs rather than software products, and are targeted at C-level executives and innovation leaders at major corporations.

Product overview

The Bakery Worldwide operates as a corporate innovation management firm offering a portfolio of interconnected service lines. The core offerings include VIA (Autonomous Innovation Vehicle) as an external innovation structure, AI Strategy for Business for AI-powered transformation, Strategy & Foresight for strategic planning, Business Design for new market development, Digital Transformation for digital revolution, Open Innovation for startup ecosystem engagement, CVC (Corporate Venture Capital) for investment vehicle management, and Change Management for organizational transformation. These services work together to provide end-to-end innovation support—from strategy conception through execution—using methodologies including startup engagement, venture building, R&D, and joint ventures. The firm also operates branded content properties including the Bastidores da Inovação podcast and Tech Trends newsletter. The company does not offer a software product or platform; all offerings are delivered through consulting engagements and advisory services.

Differentiator

Problem solved

Functional benefit

Products and services

• VIA (Veículo de Inovação Autônomo) — Autonomous Innovation Vehicle Autonomous external structure (such as an SPE or FIP) that runs transformational innovation initiatives for large corporations outside the client's core governance, bringing talent and applying best innovation methodologies including startup engagement, venture building, corporate venture capital, R&D, and joint ventures.
• AI Strategy for Business Consulting engagement that redesigns corporate operations through AI applied to the processes that drive business performance, connecting AI delivery capability to business strategy and targeting measurable efficiency and profitability gains.
• Strategy & Foresight Strategic planning and future-oriented advisory covering trend radar, foresight, roadmap prioritization, operational model design, and detailed business cases for large corporations.
• Business Design Growth acceleration through new market exploration using equity-based models, intra-entrepreneurship programs, design studios, and corporate venture building.
• Digital Transformation Digital transformation advisory covering data acceleration and processing, data intelligence, and digital ventures to enable rapid insight-driven decision making in large corporations.
• Open Innovation Service that distills startup ecosystem best practices and injects them into large corporations through partner programs, advisory work, POC scaling, acceleration/incubation programs, venture client engagements, and institutional programs.
• CVC (Corporate Venture Capital) Full-service corporate venture capital structuring and management for large corporations, connecting clients to the global startup ecosystem with customized metrics aligned to client strategy.
• Change Management Organizational transformation services focused on cultural change with innovation as the guiding principle, covering culture, R&D management, portfolio management, and funding mechanisms.

Named customers7 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Partnerships

Five partnerships are on record, tiered core.

• ValecoreStrategic or Co-development Partner · 20 August 2025Vale is a priority strategic client and ecosystem partner in The Bakery's Belo Horizonte expansion plans. The BH office aims to strengthen partnerships with Vale and VLI as anchor clients in the Minas Gerais region, integrating innovation with industry, technology, and qualified human capital.
• VLIcoreStrategic or Co-development Partner · 20 August 2025VLI (a logistics operator) is identified as a strategic client partner in The Bakery's Minas Gerais expansion, alongside Vale. VLI represents The Bakery's focus on connecting industry, technology, and human capital through its innovation methodologies.
• StagedcoreStrategic or Co-development PartnerStaged is a joint venture partner with The Bakery in the creation of a Corporate Venture Capital (CVC) vehicle. The JV with Staged and Pipe was announced publicly and represents a flagship co-development of a CVC structuring offering for large corporations.
• PipecoreStrategic or Co-development PartnerPipe is a joint venture partner with The Bakery in the CVC creation JV announced alongside Staged. This partnership enables The Bakery to offer a full-stack CVC structuring service to corporate clients.
• The Bakery UK (Parent Company)coreOthersThe UK entity serves as the parent/matrix company headquartered in London, with the Brazilian entity operating as a subsidiary. Data sharing and collaboration occur between the entities under agreed privacy and data protection frameworks. The UK entity manages international data transfers with appropriate safeguards including Standard Contractual Clauses.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Board of Innovation: Belgium-headquartered corporate innovation consultancy offering strategy, venture building, and innovation capability services to large enterprises — directly comparable to The Bakery's CVC, open innovation, and transformation offerings, with a similar boutique global model.
• Innosight: Innosight (founded by Clayton Christensen, now part of Huron) is a strategy and innovation consultancy focused on growth, transformation, and disruptive innovation for large corporations — closely comparable to The Bakery's strategy & foresight, business design, and venture building practices.
• Fahrenheit 212: Fahrenheit 212 is an innovation strategy and transformation consultancy (now part of Capgemini Invent) specializing in growth and innovation for Fortune 500 clients — directly comparable to The Bakery's mix of strategy, business design, and innovation delivery.

Emerging players

• Livework: European service design and innovation consultancy with multi-country operations — comparable boutique peer to The Bakery with overlapping service design, business design, and innovation methodology offerings for large clients.
• Singularity University: Exponential technology education and advisory organization with SingularityU Brazil chapter (The Bakery advisor Glaucia Guarcello is MD of SingularityU Brazil) — comparable in emerging-tech and AI/foresight advisory, with overlapping content/education business models.

Broad incumbents

• Accenture: Global professional services firm with a large Innovation and Digital Transformation practice (Accenture Innovation Centers, Accenture Song) — competes for the same enterprise transformation deals as The Bakery, with significantly more scale and breadth.
• Deloitte: Big Four advisory firm with global Innovation and CVC practices and Brazilian operations — directly competes with The Bakery for enterprise open innovation, CVC, and transformation mandates; The Bakery CMO Sofia Pimenta previously led Open Innovation at Deloitte.
• McKinsey & Company: Global management consulting leader with large dedicated innovation and transformation practices (McKinsey Innovation, QuantumBlack) serving enterprise C-suites — competes directly with The Bakery for large corporate transformation mandates but offers a much broader portfolio.
• Bain & Company: Global management consulting firm with innovation and digital transformation practices serving large enterprises — a broad incumbent comparable to The Bakery's enterprise transformation work.
• Boston Consulting Group (BCG): Global strategy consulting leader with BCG Platinion, BCG GAMMA, and dedicated innovation/inventure practices — competes for C-level innovation strategy and transformation mandates against The Bakery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TheBakeryGlobal
• LinkedInlinkedin.com/company/2988912
• Instagraminstagram.com/thebakeryglobal
• Xx.com/thebakeryldn

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Bakery Worldwide