Battle Company

What Battle Company does

Battle Company is a privately held U.S. manufacturer of live-action laser tag equipment and software founded in 2013 in Wisconsin. The company sells two flagship hardware lines — the commercial-grade Battle Rifle Pro and the consumer BRX premium home system — alongside a proprietary software platform, the EDGE Game Engine, that powers gameplay, real-time scoring, player management, and operator tools. The product portfolio extends beyond laser tag to include Flash Pads (a multiplayer light-up arcade floor attraction), Battle Cage (a sword combat game), Wireless Headsets, Utility Boxes, Kill Streaks, Bullseye Targets, Manual Scoring, and the CallSign mobile app for player profiles and engagement. The EDGE software stack, updated through major releases from EDGE 3.0 (2017) to EDGE 7.0 (January 2026), incorporates features such as Battle Royale mode, EDGE Animatronics, Battle Coin virtual currency upsells, leaderboards, Message Center Automation, and Enemies Edition for linear walk-through attractions.

Battle Company monetizes through multiple streams: hardware sales of rifles, headsets, accessories, and replacement parts (98 commercial SKUs); subscription-based EDGE software licensing including tiered offerings like Enemies Edition and the EDGE Store; transaction-based Battle Coin upsells sold to operators for resale at point-of-sale; professional design and build services for new attractions; and direct-to-consumer revenue from the company-owned Battle Company Action Park, a 7,000 square foot two-floor laser tag arena in South Milwaukee, Wisconsin. Distribution combines a global e-commerce storefront, direct enterprise sales via phone and support tickets, trade-show sales at IAAPA and Transworld, dedicated military sales channels, and the owned retail venue. The customer base spans family entertainment centers, mobile laser tag operators, theme parks (including Knott's Berry Farm), campgrounds, U.S. military branches, corporate event producers, and home consumers across more than 40 countries.

The company is founder-led, with Aaron Fischer serving as CEO, Joe McGeorge as COO, and Brian Sytkowski as Sales Director. Battle Company was previously known as Laser Tag Pro. It operates with 11–50 employees, has never disclosed external institutional investment, and has reached an installed base cited at over 6 million end-users. Its primary competitive differentiation rests on the depth of the EDGE software platform (35+ game modes, 90+ weapons, 16 kill streak types), CallSign-driven player profile stickiness, and continuous product expansion into adjacent live-action gaming categories.

Name

Battle Company

Legal name

Battle Company

Website

https://battlecompany.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Battle Company manufactures proprietary live-action laser tag hardware (Battle Rifle Pro, BRX) and EDGE Game Engine software for commercial operators, military, theme parks, and home consumers. Founded 2013 in Wisconsin, the company sells across 40+ countries.

Ownership category

akta.pro rank

Product category

Laser Tag Equipment

NAICS

Doll, Toy, and Game Manufacturing (33993), Hobby, Toy, and Game Retailers (45912), Amusement Arcades (71312)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG)

akta.pro secondary industry

Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK)

Keywords

• Laser tag equipment
• Live action gaming
• Laser tag software
• Arcade attractions
• Family entertainment

Headquarters

HQ city

Oak Creek

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hardware Sales: Sale of laser tag equipment including rifles (Battle Rifle Pro, BRX), accessories, utility boxes, headsets, and replacement parts. Products sold in various pack sizes from single units to 10-packs for operators.
2. Software Licensing (EDGE): Subscription-based software licensing for EDGE Game Engine with various subscription tiers including Enemies Edition for linear attractions. EDGE Store provides additional paid activations and add-on functionality.
3. Action Park Venue: Direct operation of laser tag arena for parties and events. Revenue from booking fees, per-player charges, and party room rentals at their South Milwaukee, Wisconsin location.
4. Design & Build Services: Attraction design and build services helping operators design and construct laser tag arenas from concept to completion.
5. Battle Coin Upsells: In-game virtual currency system where operators can create upsells for custom experiences, voice profiles, weapon upgrades - operators purchase coins and sell upsells at POS.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Battle Company manufactures and sells live-action laser tag game products, including commercial-grade Battle Rifle Pro equipment for businesses and the BRX home laser tag system for consumers, all powered by their proprietary EDGE Game Engine software. The company operates its own Action Park laser tag arena in South Milwaukee, WI, and offers design/build services for attractions. Sub-brands include Flash Pads (arcade floor game), Battle Cage (sword combat), and CallSign (mobile player app).

Product overview

Battle Company offers a comprehensive live-action gaming product portfolio combining proprietary hardware and software. The core offering includes BRX (premium home laser tag system) and Battle Rifle Pro (commercial equipment), both powered by the EDGE Game Engine software platform. EDGE Terminal enables real-time game management while CallSign App provides player engagement through profiles, leaderboards, and messaging. The ecosystem is enhanced by Utility Boxes for interactive gameplay, Enemies Edition for target attractions, Battle Coin for upsell monetization, Kill Streaks for tactical gameplay, and Bullseye Targets for scoring diverse attractions. Additional attractions include Flash Pads (multiplayer arcade floor), Battle Cage (sword combat), and Smart Grenades. The company also operates Battle Company Action Park as a demonstration facility.

Differentiator

Problem solved

Functional benefit

Brands

• BRX: Premium home laser tag system - a full-sized bolt-action rifle with haptic feedback, 600+ foot shot range, and smartphone pairing capabilities.
• Flash Pads
• EDGE
• CallSign
• Battle Cage

Products and services

• Battle Rifle Pro Commercial-grade laser tag rifle with robust features and versatile design, suitable for players of all ages in indoor and outdoor environments. The company's most popular business unit sold to FEC operators, mobile laser tag businesses, theme parks, and military groups.
• BRX Home Laser Tag System Premium home laser tag system consisting of a full-sized bolt-action rifle with rumble/haptic feedback, 600+ foot daytime shot range, wireless headband, and smartphone pairing via CallSign app. Features Faction Wars character class system and multiple game modes for families and home use.
• EDGE Game Engine Proprietary laser tag software platform powering all Battle Company systems with 35+ game modes, weapon creation tools, kill streaks, leaderboards, player ranking/XP systems, messaging automation, Battle Coin upsell functionality, and Battle Royale game modes. Licensed on subscription basis to operators.
• Flash Pads Multiplayer arcade attraction featuring a 12' x 12' light-up interactive floor supporting up to 8 players with various game modes including temple escape, snake dodge, dance challenges, hurdle races, and Blitz Ball. Designed for minimal space and staffing requirements in family entertainment centers.
• Battle Cage Sword Game One-of-a-kind live-action sword combat game attraction featuring themed gameplay with integrated sounds, lights, and music. Designed as a unique revenue-generating attraction for family entertainment centers and entertainment venues.
• Business/Commercial Equipment & Accessories Replacement parts and accessories for commercial laser tag operations including barrel tips, batteries, circuit boards, chargers, grips, sensors, speakers, triggers, networking assemblies, and sights. Sold as standalone commercial accessories for operators.

Quantifiable outcome

• Equipment ROI - operators report paying off equipment in first 6 months of operation
• +2 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature14 records

Partnerships

Three partnerships are on record, tiered flagship, major and core.

• Halo Outpost DiscoveryflagshipStrategic or Co-development Partner · 7 October 2019Battle Company partnered with Halo Outpost Discovery for their traveling Halo experience - a 300,000+ square foot traveling amusement park. Battle Company provided The Combat Deck, a big team red vs blue laser tag attraction with the look and feel of the Halo universe. The partnership inspired features in EDGE 4.3 software update. Combat Deck became a fan favorite as it traveled nationwide.
• Anheuser-BuschmajorStrategic or Co-development PartnerClient Focused Media created a new experience in conjunction with Anheuser-Busch brewery using Battle Company equipment. Battle Company team flew in to ensure equipment met exact specifications and were available around the clock during the project.
• Client Focused MediacoreImplementation/ SI/ Consulting PartnerProduction company that partnered with Battle Company to create unique experiences for corporate clients. Selected Battle Company based on customer-centric business approach, CEO morals/values, and superior technology compared to interviewed competitors.

Scale indicators5 records

Recent moves10 records

Expansion highlights7 records

Direct peers

• iCombat: Manufacturer of commercial and tactical laser tag equipment with weapon-shaped phasers and scenario-based software. Directly comparable to Battle Company's Battle Rifle Pro and tactical/military customer focus.
• Zone Lasertag: Established commercial laser tag equipment manufacturer and franchise system (Zone System) widely used in FECs globally. Directly comparable to Battle Company in selling rifles, vests, and software into the same operator base.
• Delta Strike: Commercial laser tag equipment supplier serving FECs and mobile operators with phaser systems and arena software. Overlaps with Battle Company's Battle Rifle Pro product line and FEC target customer.
• Laserwar: Russia-based global manufacturer of laser tag equipment with strong international distribution. Directly competes with Battle Company in the commercial laser tag equipment category, especially in EMEA and APAC markets.
• Lazer Runner: Commercial laser tag equipment manufacturer offering tagger systems and arena packages to FECs and family entertainment operators. Comparable product and customer set to Battle Company's commercial line.
• Laser Quest: Long-standing laser tag franchise with proprietary equipment and a large venue network. Comparable to Battle Company as a manufacturer-operator hybrid competing for both equipment customers and end-consumer laser tag experiences.

Emerging players

• Sandbox VR: Location-based VR entertainment chain competing for the same family and group entertainment dollars as live-action laser tag. Represents the technology substitution risk to Battle Company's core laser tag experience.

Broad incumbents

• Dave & Buster's: Large-scale U.S. operator of family entertainment centers with arcade, sports, and immersive attractions. Broad incumbent that operates venues of the type that buy Battle Company systems, but does not manufacture laser tag equipment.
• Main Event Entertainment: Multi-location FEC chain offering bowling, laser tag, arcade, and other attractions. Operates laser tag arenas using competitor equipment, representing both a customer category and a potential vertical integration threat.
• CEC Entertainment (Chuck E. Cheese): Iconic U.S. family entertainment and arcade chain. Adjacent category operator with overlapping family entertainment audience; potential customer for Battle Company's technology at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/_battlecompany
• YouTubeyoutube.com/c/BattleCompany
• Facebookfacebook.com/thebattlecompany
• Instagraminstagram.com/battlecompany
• LinkedInlinkedin.com/company/battle-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Battle Company