PyraMax Bank

What PyraMax Bank does

PyraMax Bank F.S.B. is a federally chartered community bank and a wholly-owned subsidiary of 1895 Bancorp, serving consumers and small-to-medium businesses in Southeast Wisconsin since 1895. The bank operates from its headquarters in Greenfield, Wisconsin (7001 W. Edgerton Ave.) and a regional branch network across the Milwaukee metropolitan area. Its product set spans personal banking (six checking tiers including Simply Cash Back, HERO, Senior, MaxRewards, and MaxInterest accounts, savings, money market, CDs, HSAs, IRAs, mortgages, home equity, and Visa credit cards) and commercial banking (business checking, SBA preferred-lender loans under 7(a)/504/Express/CapLine programs, treasury management including ACH/wires/Remote Deposit Capture/fraud prevention/IntraFi/lockbox, and merchant services). Revenue is generated through traditional spread-based net interest income from loans and deposits, plus fee streams from credit card interchange, overdraft privilege fees (up to $35), wire/transfer charges, and treasury/merchant services. Distribution is dual-channel: physical branches with local decision-making authority and digital channels including iOS/Android mobile apps, online banking, and Apple Pay, Samsung Pay, Zelle, and Google Pay integrations. Digital differentiators include palm-scan biometric authentication at branches, mobile bill capture via smartphone camera, and a 2021 web-based business lending platform that automates underwriting data entry.

The bank employs between 101 and 250 staff and serves a diversified base of individual consumers (across life stages from youth savers to seniors) and Milwaukee-area small businesses, with commercially targeted SBA lending promoted as the primary differentiator versus national competitors. Marketing is conducted through website/blog content, Facebook organic social, BBB accreditation, free financial calculators, and branch-led relationship banking. PyraMax holds standard sector certifications including FDIC insurance, Equal Housing Lender designation, USA PATRIOT Act Section 326 compliance, and COPPA compliance. As of June 2026, the parent 1895 Bancorp and PyraMax Bank are subject to a pending all-cash acquisition by North Shore Bank (a $2.6 billion-asset mutual bank based in Brookfield, Wisconsin) for $102.5-$103.8 million, which would create a combined institution of approximately $3.1 billion in assets at closing expected in Q4 2026.

Technology and operational evidence shows AI deployed in narrow, vendor-dependent use cases: anomaly detection for payment fraud, text-based chatbot and fraud alert generation, and image-based biometric and bill-capture processing. Profitability at the parent company level has been volatile: $5 million loss in 2023 following securities portfolio losses during the 2022-2023 interest-rate spike, returning to muted earnings of $501,000 in 2024, before the decision to sell to North Shore Bank. No funding rounds, equity raises beyond the 2019-2021 1895 Bancorp public conversion, or material headcount expansions are disclosed.

Name

PyraMax Bank

Legal name

PyraMax Bank F.S.B.

Website

https://pyramaxbank.com

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

101–250 employees

Short description

PyraMax Bank is a federally chartered community bank serving consumers and small-to-medium businesses in Southeast Wisconsin since 1895, offering personal deposits and loans, SBA preferred-lender commercial lending, and digital banking through branches, mobile, and web channels.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Savings Institutions and Other Depository Credit Intermediation (52218), Depository Credit Intermediation (5221)

SIC

Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industry

SBA/Government-Backed & Development Finance Loans (FSAKAGAI)

Keywords

• Community banking
• Retail deposit accounts
• SBA lending
• Consumer mortgage loans
• Small business banking

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Interest Income: Traditional banking revenue from interest on loans including mortgages, commercial loans, HELOCs, car loans, and personal loans.
2. Deposit Products: Revenue from checking accounts, savings accounts, money markets, CDs, IRAs, and HSAs.
3. Credit Card Fees: Revenue from Visa credit cards including rewards programs and interchange fees.
4. Commercial Banking Services: SBA loans, commercial real estate loans, treasury management services, merchant services, and business checking.
5. Overdraft and Fee-based Services: Overdraft privilege fees up to $35, wire transfer fees, and other banking service charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

PyraMax Bank is a Wisconsin-based community bank offering deposit accounts, consumer loans, mortgages, SBA loans, and business treasury services to individuals and small-to-mid-sized businesses in Southeast Wisconsin. Its portfolio includes personal checking and savings accounts, certificates of deposit, IRAs, health savings accounts, debit and credit cards, mortgages, home equity loans, auto and recreational vehicle loans, personal loans, SBA-backed business loans, business checking accounts, treasury management, and merchant services.

Product overview

PyraMax Bank is a community bank serving Southeast Wisconsin since 1895, offering a comprehensive suite of consumer and commercial banking products. The bank's consumer offerings include multiple checking account options (Simply Cash Back, HERO, Senior, MaxRewards, MaxInterest), savings accounts including Kids' savings and money market accounts, CDs, HSAs, IRAs, mortgages, home equity products, and Visa credit cards with rewards programs. For business customers, the bank provides business checking, SBA loans (including 504 and 7(a) programs as an SBA Preferred Lender), treasury management services, merchant services, and Remote Deposit Capture. Digital banking capabilities include online and mobile banking with bill pay, mobile deposits, digital wallets (Apple Pay, Samsung Pay, Zelle), and Palm Scan biometric authentication. The bank emphasizes local decision-making and community banking relationships over automated underwriting.

Differentiator

Problem solved

Functional benefit

Products and services

• Simply Cash Back Checking Account Personal checking account for individuals that provides 10% cash back rewards on debit card purchases when qualification criteria are met.
• HERO Checking Account Personal checking account for individuals that refunds a percentage of debit card purchases and rebates other banks' ATM surcharges, subject to qualifications.
• Senior Checking Account Personal checking account tailored for customers aged 60 and older.
• MaxRewards Checking Account Personal checking account that combines banking services with a rewards or interest-bearing component for individual customers.
• MaxInterest Checking Account Personal interest-bearing checking account that pays a competitive rate when the customer meets specified activity criteria.
• Representative Checking Account Standard non-interest-bearing personal checking account for everyday transactional banking.
• Regular Savings Account Personal savings account with a competitive interest rate and no minimum balance requirement.
• Club Max Kids' Savings Account Youth savings account for children, designed to introduce savings habits at an early age.
• Money Market Accounts Personal money market deposit accounts that pay tiered, competitive interest rates.
• Certificates of Deposit Personal certificates of deposit offered in multiple terms with guaranteed returns and FDIC insurance.
• Health Savings Accounts (HSAs) Tax-advantaged health savings accounts for individuals to set aside funds for qualified medical expenses.
• Individual Retirement Accounts (IRAs) Traditional and Roth individual retirement accounts offered to individuals for retirement savings.
• Mortgages Mortgage loan products for home purchase or refinance, originated locally by bank mortgage loan officers in Southeast Wisconsin.
• Home Equity Loans Lump-sum home equity loans secured by the borrower's residential property, providing a fixed amount with defined repayment terms.
• Home Equity Line of Credit (HELOC) Revolving home equity lines of credit secured by residential property, allowing borrowers to draw funds as needed up to a credit limit.
• Car Loans Auto loans for new and used vehicles, including indirect lending through participating auto dealerships.
• Recreational Vehicle Loan Financing for new or used recreational vehicles, including motor homes, travel trailers, and similar vehicles.
• Personal Loans Unsecured personal installment loans for individuals to fund general-purpose borrowing needs.
• Visa Credit Cards Bank-issued Visa credit cards featuring UChoose Rewards and competitive interest rates for personal cardholders.
• Visa Reloadable and Gift Cards Reloadable prepaid Visa debit cards and Visa gift cards issued by the bank for everyday spending and gifting.
• SBA Loans SBA-backed business loan programs including SBA Preferred Lender and SBA Express, providing term loans and lines of credit to small businesses nationally through PyraMax Bank's SBA Department.
• Business Checking Accounts Business checking accounts designed for small and mid-sized businesses, offered alongside business savings options.
• Treasury Management Services Treasury management services for businesses to support cash management, payment processing, and related operational banking needs.
• Merchant Services Merchant card payment processing services enabling businesses to accept debit and credit card payments from customers.
• Online Banking Web-based online banking service allowing customers to view balances, transfer funds, communicate securely, and receive account alerts.
• Mobile Banking Mobile banking application providing account access, biometric login via Palm Scan, real-time fraud monitoring, and related functionality for personal and business customers.

Quantifiable outcome

• Loan decisions within 24 hours cited as example of community bank responsiveness
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Investment Services CompaniesminorGTM or Marketing PartnerJoint marketing partners for financial products including investment services and credit card offerings. From privacy policy: 'Joint Marketing - A formal agreement between nonaffiliated financial companies that together market financial products or services to you. Our joint marketing partner(s) include investment services companies and credit card companies.'
• Credit Card CompaniesminorGTM or Marketing PartnerJoint marketing partners for credit card products. From privacy policy: 'Our joint marketing partner(s) include investment services companies and credit card companies.'
• U.S. Small Business Administration (SBA)coreStrategic or Co-development PartnerDesignated SBA Preferred Lender with authority to process SBA loans (7a, 504, Express, CapLine programs) with expedited approval. Staff has advanced SBA and industry training. Participates in PPP loan programs. Decisions made locally in Milwaukee rather than by SBA directly.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• North Shore Bank: Wisconsin-based mutual savings bank headquartered in Brookfield that announced the all-cash acquisition of PyraMax's parent; direct competitor in Southeast Wisconsin consumer and small-business banking and the most relevant comparable on product mix, charter structure, and geography.
• Johnson Financial Group (Johnson Bank): Wisconsin-headquartered community bank with consumer and commercial banking, SBA lending, treasury management, and wealth services; highly comparable on geographic footprint (Wisconsin and Southeast US), SMB focus, and breadth of digital and personal service.
• Hometown Bank: Wisconsin community bank with a similar profile of personal and small-business banking, local decision-making, and branch-led relationship model, operating in overlapping Southeast Wisconsin communities.
• Town Bank (Heartland Financial USA): Wisconsin community bank owned by Heartland Financial, offering deposit, SBA, treasury, and consumer lending products in overlapping Southeast Wisconsin geography with a comparable local-decision-making emphasis.
• Commerce State Bank: Wisconsin-based community bank operating a similar deposit-and-SBA-led commercial lending model in the same regional footprint; comparable on product mix and SMB target segment.
• Anchor Bank: Wisconsin community bank with personal, business, and SBA lending products and a relationship-driven model targeting similar Southeast Wisconsin small-business and consumer customers.
• First Bank of Wisconsin: Wisconsin community bank offering consumer deposit accounts, commercial, and SBA lending with comparable local-decision-making service model in overlapping markets.

Broad incumbents

• Associated Bank: Green Bay-headquartered regional bank with full consumer, commercial, wealth, and SBA offerings across Wisconsin; competes broadly with PyraMax for SMB deposits and loans but at larger scale and product breadth.
• Old National Bank: Super-community / regional bank that has acquired multiple community banking platforms; overlaps on consumer, commercial, and SBA lending products with comparable community-bank positioning at greater scale.
• BMO Harris Bank (U.S. retail): Large national-bank subsidiary with major presence in Wisconsin; competes with PyraMax for the same consumer and SMB relationships but offers far broader product set and digital capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pyramaxbank
• Xx.com/pyramaxbank
• LinkedInlinkedin.com/company/pyramax-bank

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PyraMax Bank