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Hometown Bank

Full company profile

uuid000nzyd

Namestring
Hometown Bank
Legal namestring
HomeTown Bank, N.A.
Websiteurl
hometown.bank
Company typeenum
Private
Founded yearint
1966
Descriptiontext

HomeTown Bank, N.A. is a privately held national banking association headquartered in Galveston, Texas, operating continuously since 1966 (originally as Bank of Galveston, National Association, rebranded in 1999). As of December 31, 2025, the bank reported $1.0 billion in total assets, $686.0 million in loans, $904.5 million in deposits, $90.6 million in total equity, and 119 full-time equivalent employees, with seven full-service branches spanning Galveston Island (2), Friendswood (2), League City, Alvin, and Pearland, plus a stand-alone deposit-enabled ATM in downtown Galveston. Its core business spans consumer and small-business banking, including checking, savings, money market, CDs, IRAs, residential mortgages, home equity, auto/boat, personal, and commercial loans (including construction, real estate, and lines of credit), supported by business cash-management services such as ACH origination, Positive Pay, and Remote Deposit Capture.

The bank operates a standard community bank technology stack layered with consumer digital features: the HTB Mobile App (iOS and Android), HomeTown Internet Banking, and SMS-based Text Banking (454545) handle account access, bill pay, and mobile deposit. Add-on integrations include Zelle peer-to-peer payments via Early Warning Services, Card Suite Lite for debit card controls, a one-time-code Customer Verify security feature, Financial Calculators, and eStatements. The bank holds a national bank charter, FDIC insurance, Federal Reserve System membership, and Federal Home Loan Bank membership, with capital ratios significantly exceeding regulatory minimums (Tier I Leverage 10.58% vs 4.00% required; Total Risk-Based Capital 15.32% vs 8.00% required).

HomeTown Bank generates revenue primarily through net interest income on its $686 million loan portfolio (consumer installment, commercial including construction, residential real estate, second mortgages, home improvement, home equity, and letters of credit), with secondary income from deposit and transaction fees (NSF, stop payment, wires, cashier's checks, safe deposit box rentals), ACH origination, Remote Deposit Capture ($250 installation plus $50/month), business service fees, and CD/IRA spreads. The go-to-market model is sales-led relationship banking across physical branches, complemented by digital self-service acquisition via the online account opening platform launched under the Personal Banking tab. The bank targets individual consumers, small-to-medium businesses (sole proprietors, partnerships, LLCs, corporations), and non-profit/attorney (IOLTA) customers within Galveston, Brazoria, and Harris counties.

Short descriptiontext

HomeTown Bank, N.A. is a privately held community bank headquartered in Galveston, Texas, operating seven branches across the Texas Gulf Coast with $1.0 billion in assets. It serves individual consumers, small-to-medium businesses, and non-profits with deposit products, consumer and commercial lending, digital banking, and treasury management services.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersGalveston, United States
HQ citystring
Galveston
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices8 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
community banking, personal banking, business banking, consumer lending, mobile banking
Industry2 codes
1Small Business Banking (Microbusiness/Sole Proprietor)
CodeFSABAAAIPrimaryYes
2Bank Branch / Retail Purchase Mortgages
CodeFSALAAAAPrimaryNo
NAICS code1 code
  • Commercial Banking52211
SIC code1 code
  • National Commercial Banks6021
Product category
Community Banking
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model4 records
1Interest Income
TypeSubscription Recurring
Description

Primary revenue stream from interest earned on loans including consumer installment (automobile), commercial (including real estate construction), residential real estate, second mortgages, home improvement, home equity, and letters of credit. Interest paid on deposits including checking, money market, savings, IRA, and time certificates of deposits.

hometown.bank
2Fee Income
TypeTransaction Fee
Description

Various service fees including insufficient funds ($30), stop payment ($30), returned deposited items ($5), wire transfers (outgoing $25, incoming $5, international $65), safe deposit box rentals, cashier's checks, and business services including ACH origination, positive pay, and merchant services.

hometown.bank
3Business Banking Services
TypeSubscription Recurring
Description

Revenue from business checking accounts with tiered fee structures, ACH origination fees, positive pay services, merchant remote deposit capture, and wire transfers.

hometown.bank
4Investment Products
TypeSubscription Recurring
Description

Revenue from Certificate of Deposit accounts and Individual Retirement Accounts (Traditional and Roth) with various term options.

hometown.bank
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels6 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Pricing details18 tiers
1Preferred Choice Checking - Basic checking with ID Protect benefits
ModelSubscriptionBilling cadenceMonthly
Notes

$100 minimum to open; $5.00 monthly service charge; includes ID Protect, Debit Advantage, Cellular Telephone Protection, Accidental death and dismemberment insurance, Travel and leisure discounts, $hopping Rewards, Health Discount Savings

hometown.bank
2Preferred Choice Checking Plus - Enhanced checking with additional benefits
ModelSubscriptionBilling cadenceMonthly
Notes

$200 minimum to open; $10.00 monthly service charge; includes all Preferred Choice Checking features plus two personal check orders per year, 20% discount on safe deposit box, no fee for cashier's checks (limited to 6 per month)

hometown.bank
3Preferred Choice Checking Plus 55 - Senior-focused checking account
ModelSubscriptionBilling cadenceMonthly
Notes

$200 minimum to open; must be age 55 or older; all features of Preferred Choice Checking Plus

hometown.bank
4Simple Choice Checking - Basic checking with low requirements
ModelHybridBilling cadenceMonthly
Notes

$100 minimum to open; Direct deposit OR minimum balance $100.00 and over: No fee; Minimum balance $99.99 and under: $6.00 Fee

hometown.bank
5Seniors Checking - Traditional checking for seniors
ModelSubscriptionBilling cadenceMonthly
Notes

$200 minimum to open; Minimum balance $200.00 and over: No fee; Minimum balance $199.99 and under: $2.00 fee; traditional statement; one personal check order per year

hometown.bank
6Small Business Checking
ModelSubscriptionBilling cadenceMonthly
Notes

$100 minimum to open; Minimum balance $100 and over: No fee; Minimum balance under $100: $15.00 monthly; 150 free items each month, each additional item: $0.50

hometown.bank
7HomeTown Business Checking
ModelSubscriptionBilling cadenceMonthly
Notes

Minimum daily balance $5,000 & over: No fee; Under $5,000: $25.00 monthly (must be met within 3 statement cycles); 300 free items each month, each additional item: $0.50

hometown.bank
8Analyzed Business Checking
ModelSubscriptionBilling cadenceMonthly
Notes

$200 minimum to open; Unlimited check writing; Monthly Account Maintenance: $7.50; Per item deposited: $0.10; Per debit paid: $0.15; Earnings credit based on average balance less reserve requirements

hometown.bank
9Business Savings
ModelSubscriptionBilling cadenceAnnual
Notes

$300 minimum to open; Interest compounded quarterly; Quarterly minimum balance $300 and over: No Fee; Under $300: $7.50 per quarter

hometown.bank
10Money Market Business
ModelSubscriptionBilling cadenceMonthly
Notes

$2,500 minimum to open; Tiered Rate; Minimum balance $2,500 and over: No Fee; Under $2,500: $10.00 monthly

hometown.bank
11Maximizer Money Market Business
ModelSubscriptionBilling cadenceMonthly
Notes

Minimum balance $2,500.00 & over: No fee; Under $2,500.00: $25.00; No daily accrual on balances less than $2,500.00; Requires at least one non-interest bearing business checking account

hometown.bank
12Safe Deposit Box Annual Fees
ModelSubscriptionBilling cadenceAnnual
Notes

3x5: $25.00; 5x5: $30.00; 3x10: $35.00; 5x10: $60.00; 10x10: $85.00; 20% discount for seniors 55 and over

hometown.bank
13Wire Transfer Fees
ModelTransaction based/ take rateBilling cadencePay-as-you-go
Notes

Outgoing: $25.00; Incoming: $5.00; International: $65.00

hometown.bank
14ACH Origination (Business)
ModelSubscriptionBilling cadenceMonthly
Notes

Monthly Fee: $25.00; Per File Transmission: $2.00

hometown.bank
15Merchant Remote Deposit Capture
ModelSubscriptionBilling cadenceMonthly
Notes

Installation and Training: $250.00; Monthly Fee: $50.00

hometown.bank
16Certificate of Deposit (CD) - Standard Terms
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

91 Days CD: $1,000 minimum; 182 Days CD: $1,000 minimum; 12 Month CD: $1,000 minimum; 14 Month CD: $1,000 minimum; 17 Month Secure Rate CD: $1,000 minimum; 18 Month CD: $1,000 minimum; 24 Month CD: $1,000 minimum; 30 Month CD: $1,000 minimum; 36 Month CD: $1,000 minimum; 60 Month CD: $1,000 minimum

hometown.bank
17Jumbo CD - $100,000+
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

30 Day Jumbo CD: $100,000 minimum; 60 Day Jumbo CD: $100,000 minimum; 90 Day Jumbo CD: $100,000 minimum; 180 Day Jumbo CD: $100,000 minimum; 12 Month Jumbo CD: $100,000 minimum; 14 Month Jumbo CD: $100,000 minimum; 17 Month Jumbo Secure Rate CD: $100,000 minimum; 24 Month Jumbo CD: $100,000 minimum; 36 Month Jumbo CD: $100,000 minimum; 60 Month Jumbo CD: $100,000 minimum

hometown.bank
18Individual Retirement Account (IRA)
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

12 Month IRA: $1,000 minimum; 14 Month IRA: $1,000 minimum; 18 Month IRA: $1,000 minimum; 24 Month IRA: $1,000 minimum; 36 Month IRA: $1,000 minimum; 60 Month IRA: $1,000 minimum; Premium 18 Month IRA: $50,000 minimum; Premium 24 Month IRA: $50,000 minimum; Premium 36 Month IRA: $50,000 minimum

hometown.bank
GTM typeB2B and B2C
B2B and B2C
Offering typeServices
Services
Core offering1 text field

HomeTown Bank, N.A. is a community bank offering personal and business deposit products, consumer and commercial loans, and digital banking tools. Core offerings include checking and savings accounts, money market accounts, certificates of deposit, IRAs, residential and commercial mortgages, home equity and home improvement loans, auto/truck/boat loans, business loans and lines of credit, merchant services, and digital channels (online, mobile, Zelle, text, and ACH origination), delivered through seven branches on the Texas Gulf Coast.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • Capital ratios significantly exceed regulatory minimums: Tier I Leverage 10.58% (required 4.00%), Tier I Risk-Based Capital 14.35% (required 6.00%), Total Risk-Based Capital 15.32% (required 8.00%)
+2 more records
Product overview1 text field

HomeTown Bank is a community bank offering a multi-channel banking platform with digital and physical service delivery. The core digital banking platform comprises HomeTown Internet Banking (online), the HTB Mobile App (iPhone/Android), and Text Banking, all enabling account management, bill payment, and Mobile Deposit. Key add-on services include Zelle peer-to-peer payments, Card Suite Lite debit card controls, Financial Calculators, eStatements, Online Bill Pay, and 24/7 Customer Assistance Line. Deposit products span Personal Checking accounts (Preferred Choice Checking, Preferred Choice Plus, Simple Choice, Seniors, Personal Regular, Christmas Club) and Business Checking accounts (Small Business, HomeTown Business, Analyzed Business, Non-Profit). Savings products include Savings Personal, Money Market Business, Maximizer Money Market, NOW Business, and IOLTA. Investment products feature Certificates of Deposit (91-day to 60-month terms plus Jumbo CDs) and Individual Retirement Accounts (Traditional/Roth with Premium tier options). Lending products include Home Mortgages, Home Improvement, Home Equity, Auto/Truck/Boat, Personal Loans, and Business Loans (acquisitions, construction, expansion). Business services encompass Online Business Banking, ACH Origination, Positive Pay, Merchant Remote Deposit Capture, Wire Transfers, and Merchant Services referral. Additional services include Safe Deposit Boxes, ATM Banking, Wire Transfers, Cashier's Checks, Drive-Up Facilities, and Direct Deposit.

Product and service26 records
1Personal Checking Accounts
CategoryPersonal Checking
Description

Personal checking accounts for individual consumers including interest-bearing (Preferred Choice Checking, Preferred Choice Checking Plus, Preferred Choice Checking Plus 55, Simple Choice Checking, Seniors Checking) and non-interest-bearing (Personal Regular Checking, Christmas Club) variants with tiered monthly fees, minimum opening deposits, and bundled identity-protection and rewards benefits.

2Personal Savings Account
CategoryPersonal Savings
Description

Personal savings account with $300 minimum opening balance, quarterly interest compounding, and no withdrawal limits, available to individual consumers via online account opening.

3Business Interest-Bearing Accounts
CategoryBusiness Deposit Accounts
Description

Interest-bearing accounts for businesses including Money Market Business ($2,500 minimum, tiered rate), Maximizer Money Market Business (requires linked non-interest-bearing business checking), NOW Business (for sole proprietors and non-profits), and IOLTA (Interest on Lawyers' Trust Accounts with interest above $1,500 minimum remitted to Texas Equal Access to Justice Foundation).

4Business Non-Interest Checking Accounts
CategoryBusiness Deposit Accounts
Description

Business checking accounts including Small Business Checking ($100 minimum, 150 free items/month), HomeTown Business Checking ($5,000 minimum to avoid $25 monthly fee, 300 free items/month), Analyzed Business Checking ($200 minimum, unlimited check writing, earnings credit allowance), and Non-Profit Checking ($200 minimum).

5Certificate of Deposit (CD)
CategoryInvestment Deposits
Description

Time-deposit certificates with terms ranging from 91 days to 60 months and a $1,000 minimum opening, plus Jumbo CDs with $100,000 minimum for larger balances; includes a 17-month Secure Rate CD allowing a one-time rate adjustment after seven months.

6Individual Retirement Account (IRA)
CategoryInvestment Deposits
Description

Traditional and Roth IRAs offered as certificates with terms from 12 to 60 months; Premium-tier IRAs require a $50,000 minimum and pay enhanced rates on 18-, 24-, and 36-month terms.

7Home Mortgage
CategoryConsumer Lending
Description

Long-term residential mortgage financing with competitive rates, potential closing-cost and appraisal-fee advantages, and locally made approval decisions for owner-occupied and investment residential properties.

8Home Improvement Loan
CategoryConsumer Lending
Description

Secured financing for home improvements such as pools, room additions, and kitchen remodeling with extended repayment terms and locally made underwriting decisions.

9Home Equity Loan
CategoryConsumer Lending
Description

Loan secured by home equity up to 80% loan-to-value minus existing mortgage balance; proceeds may be used for any purpose and interest may be tax-deductible.

10Auto, Truck, and Boat Loans
CategoryConsumer Lending
Description

Direct vehicle financing for new and used automobiles, trucks, and boats, with new-vehicle terms up to 60 months and pre-arrangement options that may improve purchase negotiations.

11Personal Loans
CategoryConsumer Lending
Description

Unsecured personal loans for debt consolidation, vacation, and other personal purposes, with locally made credit decisions.

12Business Loans
CategoryCommercial Lending
Description

Commercial lending products for local businesses including business acquisitions, construction loans, modernization financing, real estate purchases, expansion financing, and revolving lines of credit, all underwritten locally by the bank's Chief Loan Officer and branch lenders.

13HomeTown Internet Banking
CategoryDigital Banking
Description

24/7 online banking platform providing balance checks, transaction history, internal and external fund transfers, mobile deposit, and bill pay for personal and business customers.

14HTB Mobile App
15Text Banking
CategoryDigital Banking
Description

SMS-based banking via text to 454545 supporting balance inquiries (BAL), last-five transactions (LAST), fund transfers (TRANS), and service deactivation (STOP).

16Zelle Peer-to-Peer Payments
CategoryDigital Payments
Description

Peer-to-peer money transfer service integrated into the HTB Mobile App, allowing free, near-real-time transfers to friends and family using email or U.S. mobile number; Zelle QR code functionality is available for contactless transfers.

17Online Business Banking
CategoryBusiness Digital Banking
Description

Comprehensive business banking platform providing 24/7 account access, activity reporting, internal account sweep, balance alerts, check imaging, transaction search, and ACH origination for small and mid-sized business customers.

18Merchant Remote Deposit Capture
CategoryBusiness Services
Description

Back-office check deposit solution using high-speed image scanning equipment and software that lets business customers make deposits without visiting a branch.

19ACH Origination
CategoryBusiness Services
Description

ACH origination enabling direct-deposit payroll processing, ACH credits for accounts payable, and ACH debits for accounts receivable collection for business customers.

20Positive Pay
CategoryBusiness Services
Description

Check fraud prevention service that validates each presented check against the business's uploaded issued-check list and routes exceptions to the customer for approval before payment.

21Merchant Services
CategoryBusiness Services
Description

Payment processing referral service that connects business customers seeking card-acceptance services with Clearent by Xplor.

22Debit MasterCard with Card Suite Lite Controls
CategoryCard Services
Description

Issued Debit MasterCard with daily ATM withdrawal limits up to $1,000/day and point-of-sale limits up to $3,000/day, supported by Card Suite Lite, a mobile app for card controls, transaction alerts, and security settings.

23Business Debit Cards
CategoryCard Services
Description

New debit card product for HomeTown Bank business checking customers, available November 2025.

24Safe Deposit Boxes
CategoryCustodial Services
Description

Annual safe deposit box rentals in six sizes (3x5 through 10x10), with a 20% discount on annual fees for senior customers aged 55 and over.

25Wire Transfer Services
CategoryPayment Services
Description

Outgoing ($25), incoming ($5), and international ($65) wire transfer capabilities supporting real-time funds movement for consumer and business customers.

26Customer Assistance Line (CAL)
CategoryTelephone Banking
Description

24/7 automated telephone banking service available at 1-877-771-1225, providing balance, loan-payment, and CD information via touchtone input.

Scale indicator9 records

Each record includes

Type, Value, Description, Source

Partnership7 partners
Strategic tierCoreTypeImplementation/ SI/ Consulting Partner
Description

Third-party whistleblower hotline service provider. HomeTown Bank uses Lighthouse Services for anonymous reporting of ethics violations and concerns through their platform at lighthouse-services.com/htbna, with dedicated phone lines for English and Spanish reporting.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Merchant services partnership for referring customers to Clearent by Xplor for payment processing services. HomeTown Bank refers business customers seeking payment processing solutions to this partner.

Strategic tierCoreTypeTechnology or Integration
Description

Licensed Zelle peer-to-peer payment service integrated into the HTB Mobile App and online banking. Over 2,300 banks and credit unions participate in the Zelle network, enabling customers to send and receive money with enrolled users typically within minutes.

Strategic tierCoreTypeOthers
Description

HomeTown Bank, N.A. is a member of the Federal Reserve System, providing access to Fed services, payment systems, and regulatory oversight.

Strategic tierCoreTypeOthers
Description

HomeTown Bank is a member of the Federal Home Loan Bank, providing access to advance funding and community lending programs.

Strategic tierCoreTypeOthers
Description

HomeTown Bank's deposit accounts are insured under the Federal Deposit Insurance Act up to applicable limits, providing deposit insurance protection to customers.

Strategic tierMinorTypeOthers
Description

Interest on Lawyers' Trust Accounts (IOLTA) program where accrued interest from IOLTA accounts is remitted to the Foundation to provide grants for civil legal aid to low-income Texans.

Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

Bank of America operates a substantial Texas retail and SMB banking franchise including Houston-area branches, competing for HomeTown's core consumer and small business customers.

TypeDirect peer
Description

Prosperity Bancshares is a Texas-based community bank holding company operating hundreds of branches across Texas, offering comparable deposit, lending, and small business banking services.

TypeDirect peer
Description

Moody National Bank is a Galveston-headquartered community bank with overlapping geography, similar size profile, and shared Moody family board connections to HomeTown Bank.

TypeDirect peer
Description

Frost Bank is a Texas-headquartered community/regional bank with deep presence in the Houston–Galveston market, offering a similar relationship-banking model with consumer, mortgage, and SMB products.

TypeBroad incumbent
Description

Cadence Bank is a regional bank with substantial Texas operations offering consumer, SMB, and commercial banking services that compete directly with HomeTown in the greater Houston market.

TypeBroad incumbent
Description

Texas Capital Bank is a Dallas-based commercial bank serving Texas businesses including the Houston/Galveston corridor, competing with HomeTown for commercial and SMB relationships at a larger scale.

TypeDirect peer
Description

Independent Bank Group operates community banks across Texas including the Houston metro, with consumer and commercial banking products that overlap with HomeTown's offerings and customer segments.

TypeBroad incumbent
Description

Wells Fargo has extensive Texas Gulf Coast branch coverage and competes for retail deposits, mortgages, and small business banking across HomeTown's geography at greater scale.

TypeBroad incumbent
Description

Amegy Bank, part of Zions Bancorporation, is a Houston-based commercial and community bank that competes directly with HomeTown across consumer, SMB, and commercial banking in the Texas Gulf Coast.

TypeBroad incumbent
Description

JPMorgan Chase operates the largest US branch network with substantial Houston-area presence, competing for both consumer deposits and SMB relationships with a much broader product set.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration3 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature6 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles13 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance5 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Hometown Bank

Community Bankinghometown.bank

HomeTown Bank, N.A. is a privately held community bank headquartered in Galveston, Texas, operating seven branches across the Texas Gulf Coast with $1.0 billion in assets. It serves individual consumers, small-to-medium businesses, and non-profits with deposit products, consumer and commercial lending, digital banking, and treasury management services.

What Hometown Bank does

HomeTown Bank, N.A. is a privately held national banking association headquartered in Galveston, Texas, operating continuously since 1966 (originally as Bank of Galveston, National Association, rebranded in 1999). As of December 31, 2025, the bank reported $1.0 billion in total assets, $686.0 million in loans, $904.5 million in deposits, $90.6 million in total equity, and 119 full-time equivalent employees, with seven full-service branches spanning Galveston Island (2), Friendswood (2), League City, Alvin, and Pearland, plus a stand-alone deposit-enabled ATM in downtown Galveston. Its core business spans consumer and small-business banking, including checking, savings, money market, CDs, IRAs, residential mortgages, home equity, auto/boat, personal, and commercial loans (including construction, real estate, and lines of credit), supported by business cash-management services such as ACH origination, Positive Pay, and Remote Deposit Capture.

The bank operates a standard community bank technology stack layered with consumer digital features: the HTB Mobile App (iOS and Android), HomeTown Internet Banking, and SMS-based Text Banking (454545) handle account access, bill pay, and mobile deposit. Add-on integrations include Zelle peer-to-peer payments via Early Warning Services, Card Suite Lite for debit card controls, a one-time-code Customer Verify security feature, Financial Calculators, and eStatements. The bank holds a national bank charter, FDIC insurance, Federal Reserve System membership, and Federal Home Loan Bank membership, with capital ratios significantly exceeding regulatory minimums (Tier I Leverage 10.58% vs 4.00% required; Total Risk-Based Capital 15.32% vs 8.00% required).

HomeTown Bank generates revenue primarily through net interest income on its $686 million loan portfolio (consumer installment, commercial including construction, residential real estate, second mortgages, home improvement, home equity, and letters of credit), with secondary income from deposit and transaction fees (NSF, stop payment, wires, cashier's checks, safe deposit box rentals), ACH origination, Remote Deposit Capture ($250 installation plus $50/month), business service fees, and CD/IRA spreads. The go-to-market model is sales-led relationship banking across physical branches, complemented by digital self-service acquisition via the online account opening platform launched under the Personal Banking tab. The bank targets individual consumers, small-to-medium businesses (sole proprietors, partnerships, LLCs, corporations), and non-profit/attorney (IOLTA) customers within Galveston, Brazoria, and Harris counties.

Hometown Bank firmographics

Firmographics
Name
Hometown Bank
Legal name
HomeTown Bank, N.A.
Website
https://hometown.bank
Company type
Private
Founded year
1966
Operating status
Operating
Headcount range
51–100 employees
Short description
HomeTown Bank, N.A. is a privately held community bank headquartered in Galveston, Texas, operating seven branches across the Texas Gulf Coast with $1.0 billion in assets. It serves individual consumers, small-to-medium businesses, and non-profits with deposit products, consumer and commercial lending, digital banking, and treasury management services.
Ownership category
akta.pro rank

Hometown Bank industry classification

Industry
Product category
Community Banking
NAICS
Commercial Banking (52211)
SIC
National Commercial Banks (6021)
akta.pro primary industry
Small Business Banking (Microbusiness/Sole Proprietor) (FSABAAAI)
akta.pro secondary industry
Bank Branch / Retail Purchase Mortgages (FSALAAAA)

Keywords

  • Community banking
  • Personal banking
  • Business banking
  • Consumer lending
  • Mobile banking

Where Hometown Bank is headquartered

Location

Headquarters

HQ city
Galveston
HQ country
United States
HQ region
North America

Offices8 records

Markets served

Hometown Bank business model

Business model
GTM type
B2B and B2C
Offering type
Services
Cost components
Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

  1. Interest Income: Primary revenue stream from interest earned on loans including consumer installment (automobile), commercial (including real estate construction), residential real estate, second mortgages, home improvement, home equity, and letters of credit. Interest paid on deposits including checking, money market, savings, IRA, and time certificates of deposits.
  2. Fee Income: Various service fees including insufficient funds ($30), stop payment ($30), returned deposited items ($5), wire transfers (outgoing $25, incoming $5, international $65), safe deposit box rentals, cashier's checks, and business services including ACH origination, positive pay, and merchant services.
  3. Business Banking Services: Revenue from business checking accounts with tiered fee structures, ACH origination fees, positive pay services, merchant remote deposit capture, and wire transfers.
  4. Investment Products: Revenue from Certificate of Deposit accounts and Individual Retirement Accounts (Traditional and Roth) with various term options.

Pricing tiers

ModelBillingPrice
SubscriptionMonthlyPreferred Choice Checking - Basic checking with ID Protect benefits
SubscriptionMonthlyPreferred Choice Checking Plus - Enhanced checking with additional benefits
SubscriptionMonthlyPreferred Choice Checking Plus 55 - Senior-focused checking account
HybridMonthlySimple Choice Checking - Basic checking with low requirements
SubscriptionMonthlySeniors Checking - Traditional checking for seniors
SubscriptionMonthlySmall Business Checking
SubscriptionMonthlyHomeTown Business Checking
SubscriptionMonthlyAnalyzed Business Checking
SubscriptionAnnualBusiness Savings
SubscriptionMonthlyMoney Market Business
SubscriptionMonthlyMaximizer Money Market Business
SubscriptionAnnualSafe Deposit Box Annual Fees
Transaction based/ take ratePay-as-you-goWire Transfer Fees
SubscriptionMonthlyACH Origination (Business)
SubscriptionMonthlyMerchant Remote Deposit Capture
One time/ perpetual licensePay-as-you-goCertificate of Deposit (CD) - Standard Terms
One time/ perpetual licensePay-as-you-goJumbo CD - $100,000+
One time/ perpetual licensePay-as-you-goIndividual Retirement Account (IRA)

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Hometown Bank product offering

Product offering

Core offering

HomeTown Bank, N.A. is a community bank offering personal and business deposit products, consumer and commercial loans, and digital banking tools. Core offerings include checking and savings accounts, money market accounts, certificates of deposit, IRAs, residential and commercial mortgages, home equity and home improvement loans, auto/truck/boat loans, business loans and lines of credit, merchant services, and digital channels (online, mobile, Zelle, text, and ACH origination), delivered through seven branches on the Texas Gulf Coast.

Product overview

HomeTown Bank is a community bank offering a multi-channel banking platform with digital and physical service delivery. The core digital banking platform comprises HomeTown Internet Banking (online), the HTB Mobile App (iPhone/Android), and Text Banking, all enabling account management, bill payment, and Mobile Deposit. Key add-on services include Zelle peer-to-peer payments, Card Suite Lite debit card controls, Financial Calculators, eStatements, Online Bill Pay, and 24/7 Customer Assistance Line. Deposit products span Personal Checking accounts (Preferred Choice Checking, Preferred Choice Plus, Simple Choice, Seniors, Personal Regular, Christmas Club) and Business Checking accounts (Small Business, HomeTown Business, Analyzed Business, Non-Profit). Savings products include Savings Personal, Money Market Business, Maximizer Money Market, NOW Business, and IOLTA. Investment products feature Certificates of Deposit (91-day to 60-month terms plus Jumbo CDs) and Individual Retirement Accounts (Traditional/Roth with Premium tier options). Lending products include Home Mortgages, Home Improvement, Home Equity, Auto/Truck/Boat, Personal Loans, and Business Loans (acquisitions, construction, expansion). Business services encompass Online Business Banking, ACH Origination, Positive Pay, Merchant Remote Deposit Capture, Wire Transfers, and Merchant Services referral. Additional services include Safe Deposit Boxes, ATM Banking, Wire Transfers, Cashier's Checks, Drive-Up Facilities, and Direct Deposit.

Differentiator

Problem solved

Functional benefit

Products and services

  • Personal Checking Accounts Personal checking accounts for individual consumers including interest-bearing (Preferred Choice Checking, Preferred Choice Checking Plus, Preferred Choice Checking Plus 55, Simple Choice Checking, Seniors Checking) and non-interest-bearing (Personal Regular Checking, Christmas Club) variants with tiered monthly fees, minimum opening deposits, and bundled identity-protection and rewards benefits.
  • Personal Savings Account Personal savings account with $300 minimum opening balance, quarterly interest compounding, and no withdrawal limits, available to individual consumers via online account opening.
  • Business Interest-Bearing Accounts Interest-bearing accounts for businesses including Money Market Business ($2,500 minimum, tiered rate), Maximizer Money Market Business (requires linked non-interest-bearing business checking), NOW Business (for sole proprietors and non-profits), and IOLTA (Interest on Lawyers' Trust Accounts with interest above $1,500 minimum remitted to Texas Equal Access to Justice Foundation).
  • Business Non-Interest Checking Accounts Business checking accounts including Small Business Checking ($100 minimum, 150 free items/month), HomeTown Business Checking ($5,000 minimum to avoid $25 monthly fee, 300 free items/month), Analyzed Business Checking ($200 minimum, unlimited check writing, earnings credit allowance), and Non-Profit Checking ($200 minimum).
  • Certificate of Deposit (CD) Time-deposit certificates with terms ranging from 91 days to 60 months and a $1,000 minimum opening, plus Jumbo CDs with $100,000 minimum for larger balances; includes a 17-month Secure Rate CD allowing a one-time rate adjustment after seven months.
  • Individual Retirement Account (IRA) Traditional and Roth IRAs offered as certificates with terms from 12 to 60 months; Premium-tier IRAs require a $50,000 minimum and pay enhanced rates on 18-, 24-, and 36-month terms.
  • Home Mortgage Long-term residential mortgage financing with competitive rates, potential closing-cost and appraisal-fee advantages, and locally made approval decisions for owner-occupied and investment residential properties.
  • Home Improvement Loan Secured financing for home improvements such as pools, room additions, and kitchen remodeling with extended repayment terms and locally made underwriting decisions.
  • Home Equity Loan Loan secured by home equity up to 80% loan-to-value minus existing mortgage balance; proceeds may be used for any purpose and interest may be tax-deductible.
  • Auto, Truck, and Boat Loans Direct vehicle financing for new and used automobiles, trucks, and boats, with new-vehicle terms up to 60 months and pre-arrangement options that may improve purchase negotiations.
  • Personal Loans Unsecured personal loans for debt consolidation, vacation, and other personal purposes, with locally made credit decisions.
  • Business Loans Commercial lending products for local businesses including business acquisitions, construction loans, modernization financing, real estate purchases, expansion financing, and revolving lines of credit, all underwritten locally by the bank's Chief Loan Officer and branch lenders.
  • HomeTown Internet Banking 24/7 online banking platform providing balance checks, transaction history, internal and external fund transfers, mobile deposit, and bill pay for personal and business customers.
  • HTB Mobile App
  • Text Banking SMS-based banking via text to 454545 supporting balance inquiries (BAL), last-five transactions (LAST), fund transfers (TRANS), and service deactivation (STOP).
  • Zelle Peer-to-Peer Payments Peer-to-peer money transfer service integrated into the HTB Mobile App, allowing free, near-real-time transfers to friends and family using email or U.S. mobile number; Zelle QR code functionality is available for contactless transfers.
  • Online Business Banking Comprehensive business banking platform providing 24/7 account access, activity reporting, internal account sweep, balance alerts, check imaging, transaction search, and ACH origination for small and mid-sized business customers.
  • Merchant Remote Deposit Capture Back-office check deposit solution using high-speed image scanning equipment and software that lets business customers make deposits without visiting a branch.
  • ACH Origination ACH origination enabling direct-deposit payroll processing, ACH credits for accounts payable, and ACH debits for accounts receivable collection for business customers.
  • Positive Pay Check fraud prevention service that validates each presented check against the business's uploaded issued-check list and routes exceptions to the customer for approval before payment.
  • Merchant Services Payment processing referral service that connects business customers seeking card-acceptance services with Clearent by Xplor.
  • Debit MasterCard with Card Suite Lite Controls Issued Debit MasterCard with daily ATM withdrawal limits up to $1,000/day and point-of-sale limits up to $3,000/day, supported by Card Suite Lite, a mobile app for card controls, transaction alerts, and security settings.
  • Business Debit Cards New debit card product for HomeTown Bank business checking customers, available November 2025.
  • Safe Deposit Boxes Annual safe deposit box rentals in six sizes (3x5 through 10x10), with a 20% discount on annual fees for senior customers aged 55 and over.
  • Wire Transfer Services Outgoing ($25), incoming ($5), and international ($65) wire transfer capabilities supporting real-time funds movement for consumer and business customers.
  • Customer Assistance Line (CAL) 24/7 automated telephone banking service available at 1-877-771-1225, providing balance, loan-payment, and CD information via touchtone input.

Quantifiable outcome

  • Capital ratios significantly exceed regulatory minimums: Tier I Leverage 10.58% (required 4.00%), Tier I Risk-Based Capital 14.35% (required 6.00%), Total Risk-Based Capital 15.32% (required 8.00%)
  • +2 more outcomes

Companies that use Hometown Bank

Customer profile

Segments3 records

Ideal customer profiles3 records

Hometown Bank technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Hometown Bank partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered core and minor.

  • Lighthouse ServicescoreImplementation/ SI/ Consulting PartnerThird-party whistleblower hotline service provider. HomeTown Bank uses Lighthouse Services for anonymous reporting of ethics violations and concerns through their platform at lighthouse-services.com/htbna, with dedicated phone lines for English and Spanish reporting.
  • Clearent by XplorminorChannel Partner/ Reseller/ DistributorMerchant services partnership for referring customers to Clearent by Xplor for payment processing services. HomeTown Bank refers business customers seeking payment processing solutions to this partner.
  • Early Warning Services (Zelle)coreTechnology or IntegrationLicensed Zelle peer-to-peer payment service integrated into the HTB Mobile App and online banking. Over 2,300 banks and credit unions participate in the Zelle network, enabling customers to send and receive money with enrolled users typically within minutes.
  • Federal Reserve SystemcoreOthersHomeTown Bank, N.A. is a member of the Federal Reserve System, providing access to Fed services, payment systems, and regulatory oversight.
  • Federal Home Loan BankcoreOthersHomeTown Bank is a member of the Federal Home Loan Bank, providing access to advance funding and community lending programs.
  • FDIC (Federal Deposit Insurance Corporation)coreOthersHomeTown Bank's deposit accounts are insured under the Federal Deposit Insurance Act up to applicable limits, providing deposit insurance protection to customers.
  • Texas Equal Access to Justice FoundationminorOthersInterest on Lawyers' Trust Accounts (IOLTA) program where accrued interest from IOLTA accounts is remitted to the Foundation to provide grants for civil legal aid to low-income Texans.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Hometown Bank competitors and assessment

Company assessment

Broad incumbents

  • Bank of America: Bank of America operates a substantial Texas retail and SMB banking franchise including Houston-area branches, competing for HomeTown's core consumer and small business customers.
  • Cadence Bank: Cadence Bank is a regional bank with substantial Texas operations offering consumer, SMB, and commercial banking services that compete directly with HomeTown in the greater Houston market.
  • Texas Capital Bank: Texas Capital Bank is a Dallas-based commercial bank serving Texas businesses including the Houston/Galveston corridor, competing with HomeTown for commercial and SMB relationships at a larger scale.
  • Wells Fargo: Wells Fargo has extensive Texas Gulf Coast branch coverage and competes for retail deposits, mortgages, and small business banking across HomeTown's geography at greater scale.
  • Amegy Bank (Zions Bancorporation): Amegy Bank, part of Zions Bancorporation, is a Houston-based commercial and community bank that competes directly with HomeTown across consumer, SMB, and commercial banking in the Texas Gulf Coast.
  • JPMorgan Chase: JPMorgan Chase operates the largest US branch network with substantial Houston-area presence, competing for both consumer deposits and SMB relationships with a much broader product set.

Direct peers

  • Prosperity Bancshares: Prosperity Bancshares is a Texas-based community bank holding company operating hundreds of branches across Texas, offering comparable deposit, lending, and small business banking services.
  • Moody National Bank: Moody National Bank is a Galveston-headquartered community bank with overlapping geography, similar size profile, and shared Moody family board connections to HomeTown Bank.
  • Frost Bank: Frost Bank is a Texas-headquartered community/regional bank with deep presence in the Houston–Galveston market, offering a similar relationship-banking model with consumer, mortgage, and SMB products.
  • Independent Bank Group: Independent Bank Group operates community banks across Texas including the Houston metro, with consumer and commercial banking products that overlap with HomeTown's offerings and customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Hometown Bank social profiles

Digital presence

Hometown Bank compliance and trust

Trust signal

Compliance5 records

Hometown Bank financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Hometown Bank leadership team

Management profile

Number of profiles

Profiles13 records

Hometown Bank funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Hometown Bank M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hometown Bank

What does Hometown Bank do?

HomeTown Bank, N.A. is a community bank offering personal and business deposit products, consumer and commercial loans, and digital banking tools. Core offerings include checking and savings accounts, money market accounts, certificates of deposit, IRAs, residential and commercial mortgages, home equity and home improvement loans, auto/truck/boat loans, business loans and lines of credit, merchant services, and digital channels (online, mobile, Zelle, text, and ACH origination), delivered through seven branches on the Texas Gulf Coast.

Is Hometown Bank a public or private company?

Hometown Bank is a private company. It is classified as family owned and is currently operating.

When was Hometown Bank founded?

Hometown Bank was founded in 1966. It employs 51 to 100 people.

Where is Hometown Bank based?

Hometown Bank is headquartered in Galveston, United States, in the North America region.

How does Hometown Bank make money?

Four revenue lines are on record. Interest Income is the primary driver. The others are fee Income, business Banking Services and investment Products.

Who are Hometown Bank's main competitors?

Broad incumbents on record are Bank of America, Cadence Bank, Texas Capital Bank, Wells Fargo, Amegy Bank (Zions Bancorporation) and JPMorgan Chase. Direct peers are Prosperity Bancshares, Moody National Bank, Frost Bank and Independent Bank Group.

Does Hometown Bank have an API?

No public API is recorded for Hometown Bank.

What industry is Hometown Bank in?

Hometown Bank's product category is Community Banking. Its primary akta.pro industry code is FSABAAAI, Small Business Banking (Microbusiness/Sole Proprietor), with a secondary code of FSALAAAA, Bank Branch / Retail Purchase Mortgages. Its NAICS code is 52211 and its SIC code is 6021.

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