SilverAssist
SilverAssist is a PE-backed senior assistance platform that connects seniors and families with research, advisory placement, and financial services through brands including FamilyAssets, Caring.com, Oasis Senior Advisors, ElderLife Financial, and AidandAttendance.com, serving roughly 10,000 families monthly across the U.S.
- Company typePrivate
- Founded2022
- HeadquartersHendersonville, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What SilverAssist does
SilverAssist is a privately held, PE-backed senior assistance platform headquartered in Hendersonville, Tennessee, formed in June 2022 by Growth Catalyst Partners through the combination of ElderLife Financial Services, Care Changes, and FamilyAssets. The company connects seniors and their families to information, advisory placement, and financial products across the senior care journey, serving roughly 10,000 families per month via a portfolio of complementary brands. Its product surface spans research and listings (FamilyAssets, Caring.com), free local and virtual senior placement advisory (Oasis Senior Advisors with 130 franchise locations, Care Changes), financial concierge services including bridge loans and insurance solutions (ElderLife Financial), and a web-based VA Aid and Attendance benefits application service (AidandAttendance.com). The underlying technology is a web platform combining multiple brand properties with customer relationship management and family-to-community matching capabilities.
SilverAssist makes money through four primary streams: transaction-based referral fees paid by 150+ corporate community partners representing 7,000-8,000 individual senior living communities; financial services revenue from bridge loans, life insurance conversions, long-term care insurance claims processing, and VA benefits applications; franchise royalties from 130 Oasis Senior Advisors locations; and lead generation and advertising revenue across its digital properties (FamilyAssets, Caring.com). Advisory and placement services are offered free to consumers, with the freemium model supported by referral and partner monetization, while financial products carry per-transaction or subscription fees. The go-to-market is hybrid, combining direct-to-consumer digital acquisition with B2B partnerships and a national franchise-led field network.
Since founding, SilverAssist has pursued an aggressive buy-and-build strategy, acquiring AidandAttendance.com in June 2022, Oasis Senior Advisors in October 2023, and Caring, LLC (Caring.com) in January 2026, the last financed in part by unitranche debt from Stellus Capital Management. The company employs 101-250 people across its Hendersonville headquarters and a New York office, and its leadership team is led by CEO Greg Mason, a digital media veteran previously of CNET, CBSInteractive, WebMD, and Purch. Customers include named enterprise operators such as Sunrise Senior Living, Brookdale, Atria, Benchmark, and Sonida, alongside a long tail of families, home care providers, and transition service partners.
SilverAssist firmographics
Firmographics- Name
- SilverAssist
- Legal name
- SilverAssist LLC
- Website
- https://silverassist.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SilverAssist is a PE-backed senior assistance platform that connects seniors and families with research, advisory placement, and financial services through brands including FamilyAssets, Caring.com, Oasis Senior Advisors, ElderLife Financial, and AidandAttendance.com, serving roughly 10,000 families monthly across the U.S.
- Ownership category
- akta.pro rank
SilverAssist industry classification
Industry- Product category
- Senior Care Advisory and Placement Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Social Assistance (624), Other Individual and Family Services (624190)
- SIC
- Services-Social Services (8300), Services-Health Services (8000)
- akta.pro primary industry
- Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB)
- akta.pro secondary industries
- Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL), Senior Living & 55+ Community Brokerage (BPAJAAAH), Community Resources, Social Services & Transportation Coordination (HLADALAK)
Keywords
Where SilverAssist is headquartered
LocationHeadquarters
- HQ city
- Hendersonville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SilverAssist business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Referral Fees from Senior Living Communities: SilverAssist receives referral fees when families are matched to and move into senior living communities. The company works with over 150 corporate community partners representing 7,000-8,000 individual communities.
- Financial Services Revenue: Revenue from financial products including bridge loans, life insurance conversions, long-term care insurance claims processing, and VA benefits application services. ElderLife Financial provides these services with fees typically charged to families or communities.
- Franchise Revenue: Oasis Senior Advisors operates as a franchise model with 130 franchise locations across the U.S., generating franchise fees and ongoing royalties.
- Lead Generation and Advertising: Revenue from listing senior care products, services, and communities on platforms like FamilyAssets and Caring.com, with advertising and lead generation fees from partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Advisory Services |
| Subscription | Pay-as-you-go | AidandAttendance.com VA Benefits Service |
| Transaction based/ take rate | Pay-as-you-go | Bridge Loans through ElderLife Financial |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
SilverAssist product offering
Product offeringCore offering
SilverAssist operates a comprehensive senior assistance network that connects seniors and their families with information, expert advisory placement, financial concierge services, and senior living communities. The company provides free senior placement advisory services, bridge loans and insurance navigation through ElderLife Financial, VA Aid and Attendance benefits application assistance, and online research and referral platforms (FamilyAssets, Caring.com), generating revenue primarily from referral fees, financial services fees, franchise royalties, and advertising.
Product overview
SilverAssist is a senior assistance platform composed of multiple complementary brands spanning research, advisory placement, and financial services. The portfolio includes FamilyAssets (research and care listings), Oasis Senior Advisors and Care Changes (advisory placement services), ElderLife Financial (financial concierge services including bridge loans), AidandAttendance.com (VA benefits application assistance), and Caring.com (online senior care reviews and referrals). The platform serves families throughout their entire senior care journey from initial research through care placement and financial planning.
Differentiator
Problem solved
Functional benefit
Products and services
- FamilyAssets Research platform providing education, senior care resources, and community listings to help families research senior care options including assisted living, memory care, independent living, and home care. Targets families and seniors in the research phase of the care journey.
- Oasis Senior Advisors Senior placement advisory service offering free local and virtual assistance to help families understand their best options for home care, assisted living, or memory care. Operates through 130 franchise locations across the U.S. Targets families evaluating senior care placements.
- CareChanges Compassionate advisor service that works alongside families through the senior living placement process. Provides personalized guidance and support through the senior care decision-making and transition journey.
- ElderLife Financial Financial concierge services providing expert guidance on paying for senior care, including bridge loans, life insurance solutions, long-term care insurance navigation, and VA benefits assistance. Targets families needing to finance senior care transitions.
- AidandAttendance.com Web-based service that simplifies the VA Aid and Attendance pension benefits application process, enabling families to complete 30+ pages of government paperwork through guided cross-checking of answers. Targets veterans and their families seeking to access VA benefits for senior care. Secured over $12 million in VA Aid and Attendance benefits for Vietnam Veterans in 2023.
- Caring.com Senior living referral platform providing online resources and reviews for senior care, with an extensive directory of communities and providers. Targets families researching senior care options and supports lead generation for partner communities.
- SilverAssist Transition Services Phone-based transition services (888-228-4500) supporting families through senior care transitions, including setting up care at home or coordinating moves into senior living communities. Targets families transitioning a loved one into senior care.
Quantifiable outcome
- Approximately 10,000 families served monthly
- +3 more outcomes
Companies that use SilverAssist
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
SilverAssist technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
SilverAssist partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and supporting.
- Sunrise Senior LivingcoreEnterprise partnership generating high-quality placement referrals and helping families navigate financial options through ElderLife Financial services.
- Brookdale Senior LivingcorePartnership with Brookdale Southside and other locations providing placement referrals and bridge loan financing for families through Oasis Senior Advisors and ElderLife Financial.
- Atria Senior LivingmajorCommunity partner providing senior living options across their portfolio through SilverAssist referral network.
- Benchmark Senior LivingmajorCommunity partner in SilverAssist's referral network for senior living placements.
- Sonida Senior LivingmajorCommunity partner providing senior living options through SilverAssist's referral network.
- Pedal for Alzheimer'ssupporting501(c)(3) nonprofit organizing cycling events to raise awareness and funds for Alzheimer's research, education, support and care. CEO Greg Mason serves as Ambassador.
- VA Legal Team, LLCsupportingVA Accredited Attorney Robert Blumberg collaborated with Emily Schwarz to develop the AidandAttendance.com software for VA benefits applications.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
SilverAssist competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SilverAssist social profiles
Digital presenceSilverAssist financial estimates
Financial estimateRevenue estimate
Valuation estimate
SilverAssist leadership team
Management profileNumber of profiles
Profiles14 records
SilverAssist subsidiaries and ownership
Company hierarchySubsidiaries6 records
SilverAssist funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SilverAssist M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SilverAssist
What does SilverAssist do?
SilverAssist operates a comprehensive senior assistance network that connects seniors and their families with information, expert advisory placement, financial concierge services, and senior living communities. The company provides free senior placement advisory services, bridge loans and insurance navigation through ElderLife Financial, VA Aid and Attendance benefits application assistance, and online research and referral platforms (FamilyAssets, Caring.com), generating revenue primarily from referral fees, financial services fees, franchise royalties, and advertising.
Is SilverAssist a public or private company?
SilverAssist is a private company. It is classified as private equity controlled and is currently operating.
When was SilverAssist founded?
SilverAssist was founded in 2022. It employs 101 to 250 people.
Where is SilverAssist based?
SilverAssist is headquartered in Hendersonville, United States, in the North America region.
How does SilverAssist make money?
Four revenue lines are on record. Referral Fees from Senior Living Communities are the primary driver. The others are financial Services Revenue, franchise Revenue and lead Generation and Advertising.
Does SilverAssist have an API?
No public API is recorded for SilverAssist.
What industry is SilverAssist in?
SilverAssist's product category is Senior Care Advisory and Placement Services. Its primary akta.pro industry code is HSABAIAB, Care Navigation & Service Coordination (Medical, Social, Community), with a secondary code of HSABAIAL, Housing & Placement Coordination (Assisted Living, Memory Care, SNF). Its NAICS code is 624120 and its SIC code is 8300.