Odney, Inc.
Odney, Inc. (Odney Advertising) is a Bismarck, North Dakota-based full-service marketing agency founded over 40 years ago, serving government, healthcare, enterprise, and tourism clients across the Midwest with integrated strategy, creative, media, digital, PR, and research services.
- Company typePrivate
- Founded1980
- HeadquartersBismarck, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Odney, Inc. does
Odney, Inc. (d/b/a Odney Advertising) is a privately held, full-service marketing and communications agency founded in North Dakota and headquartered at 117 West Front Avenue, Bismarck, with 11-50 employees and over 40 years of continuous operation. The firm delivers an integrated suite of ten services spanning strategy, analytics, research, branding, creative, digital marketing, media planning and buying, public relations, social media, and website development, operating as a single coordinated practice rather than siloed specialty groups.
The agency serves a diversified client base concentrated in the Upper Midwest and selectively in federal and enterprise markets, including US Dept. of Health and Human Services, Chevron, Trinity Health, First Western Bank and Trust, North Dakota State Fair, North Dakota Lottery, the North Dakota Department of Transportation Highway Safety Division, North Dakota Department of Public Instruction, the Bismarck-Mandan Convention and Visitors Bureau, and Jamestown CVB. Recent campaign outcomes, such as the 2025 North Dakota State Fair engagement, demonstrate full-service execution integrating media, creative, PR, and digital against measurable attendance and revenue metrics.
The business model is professional services: revenue is generated through project fees, retainers, and integrated campaign engagements sourced via direct client relationships, referrals, and inbound inquiry. There is no disclosed self-serve platform, no external funding, no parent company, no acquisitions, and no proprietary technology stack beyond the agency's own WordPress-based website. Ownership is private and identified as including CEO/Co-Owner Shane Goettle, with day-to-day operations led by senior strategists in strategy, media, research, creative, PR, and business development.
Odney, Inc. firmographics
Firmographics- Name
- Odney, Inc.
- Legal name
- Odney, Inc.
- Website
- https://odney.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Odney, Inc. (Odney Advertising) is a Bismarck, North Dakota-based full-service marketing agency founded over 40 years ago, serving government, healthcare, enterprise, and tourism clients across the Midwest with integrated strategy, creative, media, digital, PR, and research services.
- Ownership category
- akta.pro rank
Where Odney, Inc. is headquartered
LocationHeadquarters
- HQ city
- Bismarck
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Odney, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Integrated Marketing Communications Services: Odney generates revenue through professional service fees charged for its integrated marketing and advertising services, which span analytics, branding, creative, digital marketing, media planning and placement, public relations, research, social media, strategy, and website development. Revenue is derived from client engagements, project fees, and retainer arrangements typical of a full-service agency model.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Odney, Inc. product offering
Product offeringCore offering
Odney is a full-service advertising agency that delivers integrated marketing communications across ten interconnected service lines: strategy, research, analytics, branding, creative, digital marketing, media planning and buying, social media, public relations, and website development. The agency combines these capabilities under one roof to move client audiences from awareness to action. Clients include government agencies, healthcare systems, financial institutions, tourism organizations, energy companies, and nonprofits, primarily in the Upper Midwest and nationally.
Product overview
Odney, Inc. is a full-service advertising agency that operates as a service-based business rather than a software product company. The agency offers a comprehensive suite of ten interconnected marketing and advertising services: Analytics, Branding, Creative, Digital Marketing, Media, Public Relations, Research, Social Media, Strategy, and Websites. These services work collaboratively across strategy, creative, and media to help clients move audiences from awareness to action. The agency serves diverse clients including government organizations, healthcare providers, financial institutions, and tourism/entertainment entities.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy Marketing and communications strategy services covering business strategy alignment, audience targeting, and campaign planning.
- Research Market research and audience insights including surveys, focus groups, competitive analysis, and data-driven research to inform marketing strategies.
- Analytics Data-driven analytics services helping clients understand performance metrics, campaign effectiveness, and customer insights.
- Branding Brand strategy and identity development including logos, visual identity, positioning, and messaging that defines how a business is understood.
- Creative Creative advertising services including campaign development, visual design, copywriting, video production, and content creation.
- Digital Marketing Comprehensive digital marketing services including paid search, display advertising, email marketing, and online campaign management.
- Media Media planning and buying services across traditional and digital channels including broadcast TV, radio, print, and programmatic advertising.
- Public Relations PR strategy, media relations, crisis communications, press releases, and reputation management services.
- Social Media Social media strategy, content creation, community management, and paid social advertising across platforms including Facebook, Instagram, LinkedIn, and TikTok.
- Websites Website design and development services including WordPress-based websites, UX design, content strategy, and digital experience optimization.
Quantifiable outcome
- Record attendance of 356,000+ visitors at the 2025 North Dakota State Fair, the highest in the event's history
- +3 more outcomes
Companies that use Odney, Inc.
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles5 records
Odney, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Odney, Inc. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NoisecoreOdney partnered with Noise in the North Dakota State Fair 2025 campaign. Together with NDSF, the three-party collaboration aligned media, content, PR, and digital efforts to drive record attendance and engagement. Odney handled strategic media planning, content creation, PR support, and unified digital strategy, while Noise contributed to the broader integrated campaign execution.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Odney, Inc. competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Odney, Inc. social profiles
Digital presenceOdney, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Odney, Inc. leadership team
Management profileNumber of profiles
Profiles9 records
Odney, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Odney, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Odney, Inc.
What does Odney, Inc. do?
Odney is a full-service advertising agency that delivers integrated marketing communications across ten interconnected service lines: strategy, research, analytics, branding, creative, digital marketing, media planning and buying, social media, public relations, and website development. The agency combines these capabilities under one roof to move client audiences from awareness to action. Clients include government agencies, healthcare systems, financial institutions, tourism organizations, energy companies, and nonprofits, primarily in the Upper Midwest and nationally.
Is Odney, Inc. a public or private company?
Odney, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Odney, Inc. founded?
Odney, Inc. was founded in 1980. It employs 11 to 50 people.
Where is Odney, Inc. based?
Odney, Inc. is headquartered in Bismarck, United States, in the North America region.
How does Odney, Inc. make money?
One revenue line is on record: integrated Marketing Communications Services.
Does Odney, Inc. have an API?
No public API is recorded for Odney, Inc..