What Noise does

Noise is a two-sided user-generated content (UGC) marketplace, operated by Playbite Inc., that connects consumer brands with a network of everyday individuals ("creators") to produce and distribute short-form video and text content across TikTok, Instagram, and YouTube. Brands access the platform via a self-serve web dashboard (platform.getnoise.com) where they configure campaign budgets, set CPM rates, and assemble "content playbooks" — template-based frameworks (testimonials, hook-and-demo, slideshows, text-over-video) that creators then execute. Creators, in turn, use a mobile application (branded as Gemstreak, available on iOS and Android) to discover campaigns, generate content from those templates, and earn money based on the views their posts accumulate, with a $100 cash-out threshold. A distinctive feature is that creators do not need a follower base; the platform's distribution algorithms and brand audiences drive viewership.

Noise monetizes by taking a percentage-based platform fee on the CPM that brands set, with no contracts, commitments, or upfront payments — payment is charged only as views and engagement are actually delivered. Creators reportedly earn $0.50 to several dollars per 1,000 views, and the platform claims an average $0.60 cost-per-acquisition for brands. The company reports 2.5 billion total creator views, 30 million conversions, and $200 million in unlocked LTV for brands, across roughly a dozen named SMB customers (Pingo, Zest, Artifox, Fable, Booktok, Bible Mode, Digigods, Wanna, Squido, Phia, Fig, PopSips, Hevy). Noise is headquartered in St. Louis, United States, with operations also in Honduras, and is supported by 501-1,000 employees (which likely includes a significant contractor or operations-side workforce). The company raised $7.1 million in seed funding in January 2026 with participation from Everywhere Ventures, marking its first disclosed institutional capital.

Name

Noise

Legal name

Playbite Inc

Website

https://getnoise.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Noise is a two-sided UGC content marketplace, operated by Playbite Inc., that connects consumer brands with everyday creators to produce and distribute video and text content on TikTok, Instagram, and YouTube, monetizing via a percentage-based CPM take rate.

Ownership category

akta.pro rank

Product category

UGC Creator Marketplace

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Buying Agencies (541830), Media Representatives (541840)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

UGC (User-Generated Content) Production & Creator Networks (MPAAAHAF)

akta.pro secondary industries

User-Generated Content (UGC) & Short-Form Video Platforms (BPAMAJAH), Creator Economy & Monetization Tools for UGC (tips, subs, rev share, payouts) (MPAFAIAI)

Keywords

• Ugc creator marketplace
• Social media marketing
• Creator economy platform
• Influencer marketing platform
• Brand content campaigns

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Commission on Views: Noise charges a percentage-based platform fee on the CPM (cost per 1,000 views) that brands set. For example, if a brand sets $1 per 1,000 views, Noise retains a portion and the rest goes to creators. Payment is charged on-the-go as campaigns deliver views and engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Noise operates a two-sided UGC content marketplace connecting brands with everyday creators to produce and distribute social media content at scale. Brands use a web dashboard to launch pay-per-view campaigns, set CPM rates, and approve content; creators use a mobile app to discover campaigns, execute pre-made content playbooks, and earn money based on views generated on TikTok, Instagram, and YouTube. The platform charges a percentage-based fee on the CPM that brands set.

Product overview

Noise is a UGC content marketplace platform operated by Playbite Inc. that connects brands with everyday creators to produce and distribute content across social media platforms. The platform consists of two primary interfaces: the Noise Creator App (mobile app for iOS/Android) enabling creators to discover brand campaigns, create content using templates, and earn money; and the Noise Brand Dashboard (web-based) allowing brands to launch campaigns, manage creators, set budgets, approve content, and track performance metrics. The platform generates revenue through a platform fee based on a percentage of the price-per-1,000-views set by brand partners. Key features include content playbooks (pre-made templates), real-time analytics, view verification systems, and performance-based pricing where brands only pay for actual views delivered.

Differentiator

Problem solved

Functional benefit

Products and services

• Noise Platform A UGC content marketplace platform operated by Playbite Inc that connects brands with everyday creators to produce and distribute content across social media platforms. The platform provides brand-side campaign management and creator-side content execution with a percentage-based fee on CPM pricing.
• Noise Creator App (Gemstreak) Mobile application for iOS and Android that enables creators to discover brand campaigns, create content using provided templates, post on TikTok, Instagram, and YouTube, and track earnings with a $100 cash-out threshold.
• Noise Brand Dashboard Web-based self-serve dashboard for brands to launch campaigns, manage creator relationships, set budgets and CPM rates, approve content, and view real-time performance metrics including view verification.

Quantifiable outcome

• $0.60 average cost per acquisition for brands
• +3 more outcomes

Named customers13 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature4 records

Partnerships

One partnership is on record.

• Playbite Inc.coreOthersPlaybite Inc. is the parent company operating the Noise platform. All legal entities, trademarks, branding, and platform operations are under Playbite Inc. Contact email [email protected].

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CreatorIQ: CreatorIQ is an enterprise creator-marketing platform with end-to-end influencer discovery, workflow, and analytics. It competes for the same brand budgets as Noise but at the higher end of the market.
• Grin: Grin is a creator marketing platform offering influencer discovery, relationship management, and UGC tools for direct-to-consumer brands, overlapping with Noise's target segment.
• Later (formerly Mavrck): Later is an established social-media marketing and influencer platform with a creator marketplace component, serving a broader portfolio (scheduling, analytics, influencer) but overlapping with Noise in UGC creator sourcing.

Direct peers

• Insense (now part of Tagger by Sprout Social): Insense runs a UGC and creator marketplace for brands running TikTok and Instagram campaigns, offering template-based content briefs and influencer-style fulfillment — directly comparable to Noise's value proposition.
• Aspire (formerly AspireIQ): Aspire is a creator marketing platform that helps brands source, manage, and pay influencers and UGC creators for social campaigns; it competes for the same SMB-to-mid-market brand budgets as Noise.
• Billo: Billo is a UGC creator marketplace that connects brands with freelance creators to produce short-form video ads for social platforms, using a similar template-driven, pay-per-asset model to Noise.

Emerging players

• Superside: Superside offers on-demand creative production including UGC video assets for brands, competing for the same SMB content-marketing budget as Noise with a managed-service model.
• Lumanu: Lumanu provides creator payments, tax compliance, and brand-creator workflow tooling, addressing adjacent infrastructure pain points to Noise's creator-side marketplace operations.
• Fiverr: Fiverr has expanded into UGC creator services and short-form video production, offering brand customers an alternative marketplace for sourcing creator content with similar pay-per-deliverable economics.

Others

• Click Analytic: Click Analytic is an influencer discovery and campaign analytics tool used by brands and agencies to source creators — an adjacent ecosystem participant rather than a direct marketplace competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noise