NFP

What NFP does

NFP is a specialty insurance brokerage and risk management consulting firm that serves the sports and entertainment industries. The company operates as a wholly-owned subsidiary of Aon (NYSE: AON), operating under the brand "NFP, an Aon company," with its sports and entertainment division headquartered at 200 Park Avenue in New York. NFP generates revenue through insurance brokerage commissions and risk management consulting fees across a portfolio of eleven insurance product lines — including High Limit Disability, Accidental Death and Dismemberment, Business Travel Accident, Employee Benefits, Property and Casualty, Management Liability, Film Production and Entertainment, Contingency and Event Cancellation, Personal Risk, Cyber Risk, and Surety — complemented by six professional service lines comprising Claims Advocacy, Loss Control, Technical Services, Analytics and Actuarial, Global Risk Management, and Captive Implementation and Management.

The company serves three primary customer segments organized vertically: Professional Sports Organizations (including the NBA, WNBA, NHL, MLB, NCAA, and international sports bodies such as CONCACAF, ATP, and WTA), Media and Entertainment (film production companies, performers, and creative entities), and Events (special events, promotions, and productions of any size globally). Its go-to-market is a direct enterprise sales motion using specialized teams per vertical, with no public pricing disclosed and contract terms varying by client risk profile and coverage scope. Geographic reach is global, evidenced by coverage spanning 41 CONCACAF countries, 63 ATP tournaments across 31 countries on five continents, and 70 WTA tournaments worldwide.

NFP's competitive positioning is built on multi-decade enterprise relationships — 50+ years with the NBA, 30+ years with the NHL, and several decades with MLB — that anchor its reputation as the dominant broker in sports and entertainment risk management. The underlying technology stack is not disclosed, and the company offers no AI or ML-differentiated features, operating instead as a relationship- and expertise-driven brokerage. The 5,001–10,000 employee base is consistent with a mid-to-large specialty insurance brokerage integrated into Aon's global professional services platform.

Name

NFP

Legal name

NFP

Website

https://bwd.us

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

NFP is a specialty insurance brokerage and risk management consulting firm serving professional sports leagues, collegiate athletics, media and entertainment companies, and event organizers globally. Operating as a subsidiary of Aon, it provides bespoke insurance products and risk advisory services anchored by decades-long enterprise relationships with the NBA, NHL, MLB, and NCAA.

Ownership category

akta.pro rank

Product category

Sports and Entertainment Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321), Surety Insurance (6351)

akta.pro primary industry

Event Cancellation & Contingency (FSAJAGAN)

akta.pro secondary industries

Directors & Officers (D&O) Liability (FSAJADAF), Technology Errors & Omissions (Tech E&O) / Professional Liability (FSAJAOAC), Professional Liability (Errors & Omissions) (FSAJADAB), Product Liability Umbrella / Excess (FSAJANAI)

Keywords

• Sports insurance brokerage
• Entertainment risk management
• Event cancellation coverage
• Athlete disability insurance
• Leisure professional services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Brokerage and Risk Management Services: NFP generates revenue through insurance brokerage commissions and risk management consulting fees. The company provides insurance coverage across multiple lines including property & casualty, accident & health, management liability, and specialty insurance for sports and entertainment clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

NFP is an insurance brokerage and risk management consulting firm specializing in the sports and entertainment industries. It places specialized insurance coverage — including accident & health, property & casualty, management liability, cyber, surety, high limit disability, employee benefits, film production, and event cancellation — and delivers supporting risk services such as claims advocacy, loss control, analytics & actuarial, and captive management. Clients include major professional sports leagues, collegiate athletic associations, entertainment and film production entities, and special event organizers.

Product overview

NFP is an insurance brokerage and risk management consulting firm specializing in the sports and entertainment industry. The company offers a portfolio of specialized insurance products and risk management services. The insurance products include High Limit Disability, Accidental Death And Dismemberment Insurance, Business Travel Accident, Employee Benefits, Property & Casualty, Management Liability, Film Production & Entertainment, Contingency & Event Cancellation, Personal Risk, Cyber Risk, and Surety coverage. These are complemented by professional services including Claims Advocacy, Loss Control, Technical Services, Analytics & Actuarial, Global Risk Management, and Captive Implementation & Management. The company serves three primary segments: Sports (professional leagues, collegiate athletics, teams, and athletes), Media & Entertainment (production companies, performers, and creative entities), and Events (special events, promotions, and productions).

Differentiator

Problem solved

Functional benefit

Products and services

• High Limit Disability Specialized disability insurance providing protection against income loss due to injury or illness, designed for high-net-worth individuals and athletes.
• Accidental Death and Dismemberment Insurance Insurance coverage that pays benefits in the event of accidental death or serious injury resulting in dismemberment.
• Business Travel Accident Coverage protecting employees and executives against accidents occurring during domestic or international business travel.
• Employee Benefits Comprehensive employee benefits packages including health, life, and supplemental insurance offerings for sports and entertainment organizations.
• Property & Casualty Property and casualty insurance solutions covering physical assets, liability exposures, and business interruption for sports and entertainment entities.
• Management Liability Coverage protecting executives and board members from personal liability arising from management decisions, including directors and officers (D&O) insurance.
• Film Production & Entertainment Specialized insurance coverage for film and television productions, including cast insurance, production equipment, and completion guarantees.
• Contingency & Event Cancellation Insurance protecting against financial losses from cancelled, postponed, or interrupted events due to covered perils.
• Personal Risk Personal risk insurance solutions for high-profile individuals including athletes, entertainers, and executives.
• Cyber Risk Cybersecurity insurance coverage protecting against data breaches, cyberattacks, and technology-related liabilities.
• Surety Surety bonds and guarantee products for contractual obligations in sports and entertainment projects.
• Claims Advocacy Expert claims advocacy services to help clients navigate the claims process and maximize favorable outcomes.
• Loss Control Risk assessment and loss control services to identify and mitigate potential exposures before losses occur.
• Technical Services Technical risk management services including safety assessments and specialized consulting for complex exposures.
• Analytics & Actuarial Data analytics and actuarial services to inform risk management decisions and optimize insurance programs.
• Global Risk Management International risk management solutions for organizations with cross-border operations and exposures.
• Captive Implementation & Management Design, implementation, and ongoing management of captive insurance structures for organizations seeking alternative risk solutions.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators8 records

Expansion highlights6 records

Broad incumbents

• Marsha (Marsh & McLennan): Marsh is the world's largest insurance brokerage and risk advisory firm and operates a dedicated Sports & Entertainment practice. It competes head-to-head with NFP for league, team, and entertainment clients in the same verticals and with a similar product breadth, making it the closest incumbent competitor.
• Lockton: Lockton is the world's largest privately held insurance brokerage, with a dedicated Sports & Entertainment practice that places professional liability, accident & health, event cancellation, and D&O coverage for leagues, teams, and entertainment clients that overlap directly with NFP's target segments.
• Arthur J. Gallagher & Co. Gallagher is a global insurance brokerage and risk management services firm that competes for the same specialty and large enterprise insurance placements as NFP across sports, entertainment, and event risks, with comparable P&C, management liability, and cyber offerings.
• Willis Towers Watson: WTW is a global advisory, broking, and solutions firm with a Sports & Entertainment specialty practice serving leagues, teams, venues, and performers. It competes with NFP across risk management, brokerage, and consulting for the same enterprise sports and entertainment customers.
• Howden: Howden is a global insurance brokerage group with rapidly expanding specialty practices that compete for complex sports, entertainment, and event placements. Their growth strategy has explicitly targeted specialty and entertainment lines that overlap with NFP's product portfolio.
• Hub International: Hub International is a North American insurance brokerage with specialty practices including Sports & Entertainment that compete with NFP on mid-market league, team, venue, and event placements across P&C, accident & health, and management liability.
• USI Insurance Services: USI is a large US insurance brokerage and consulting firm that competes across personal risk, commercial P&C, and specialty lines, including entertainment and sports clients with multi-line coverage needs similar to NFP's portfolio.
• Alliant Insurance Services: Alliant is a specialty-focused insurance brokerage with practice areas serving sports, entertainment, public entity, and event risks, competing with NFP for enterprise placements in P&C, surety, management liability, and accident & health.

Direct peers

• Brown & Riding Insurance Services: Brown & Riding is a specialty insurance brokerage operating across entertainment, sports, and production lines, with capabilities in contingency, cast, and production coverage that directly overlap NFP's film production and entertainment products.
• Risk Strategies Company: Risk Strategies is a specialty insurance brokerage with dedicated Sports & Entertainment and Entertainment/Media practice groups placing accident & health, event cancellation, D&O, and cyber coverage for leagues, teams, and production clients that overlap directly with NFP's served segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nfp
• LinkedInlinkedin.com/company/wearenfp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NFP