Youngblood Mineral Cosmetics

What Youngblood Mineral Cosmetics does

Youngblood Mineral Cosmetics is a US-based, privately held clean beauty brand founded in 1996 by Pauline Youngblood, a former medical aesthetician. The company designs and sells mineral-based color cosmetics and a small adjacent skincare line, with a product portfolio spanning foundations (BeyondBlur Skin Perfecting Foundation, Liquid Mineral Foundation, Natural Loose Mineral Foundation), complexion products (concealers, primers, setting powders, correctors), cheeks (blushes, highlighters, bronzers, contours), lips (lip oils, lipsticks, glosses, liners, lip crèmes), eyes (liners, mascaras, eyeshadows, brow products, primers), a numbered line of professional-grade brushes, and skincare (micellar water, cleansing oil, water crème, eye treatment, treatment balm). Formulation IP centers on proprietary complexes such as REMTrio Complex (Magnesium PCA with Blue and White Lotus extracts), BeyondBlur (70% skincare-content foundation), Maxi-Lip peptides, and Ultra Filling Spheres; the company voluntarily excludes more than 1,400 ingredients and markets compliance with EU, UK, US, Canadian, Australian, Central/South American, Middle Eastern, and Asian safety standards.

The business operates as a direct-to-consumer e-commerce brand on ybskin.com, with no disclosed wholesale or third-party retail as a primary channel, and ships globally. Unit pricing runs from $9.50 (duo pencil sharpener) to $158 (Travel Luxe Brush set at retail), with foundation SKUs clustered at $50-$58 and select bundles positioned at a discount to drive AOV (e.g., The Essential Cheek Trio at $100 against a $144 value). The company targets three horizontal consumer segments — beauty enthusiasts, sensitive-skin consumers, and makeup professionals — and supports acquisition and retention through a foundation shade quiz, YB Beauty Rewards loyalty program, content marketing via a Beauty Tips blog, an active Instagram presence, and earned media in Prevention Australia, Women's Health, and Marie Claire. Headcount is reported at 11-50, the company is US-domiciled in Simi Valley, California, and there is no disclosed funding history or parent company.

Name

Youngblood Mineral Cosmetics

Legal name

Youngblood Mineral Cosmetics

Website

https://www.ybskin.com/

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Youngblood Mineral Cosmetics is a privately held US-based clean beauty brand, founded in 1996, that sells mineral-based color cosmetics and skincare direct-to-consumer via ybskin.com to beauty enthusiasts, sensitive-skin consumers, and makeup professionals.

Ownership category

akta.pro rank

Product category

Mineral Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter) (CRABACAA)

akta.pro secondary industries

Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ), Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA)

Keywords

• Mineral cosmetics
• Clean beauty products
• Skincare-infused makeup
• Professional makeup brushes
• Hypoallergenic foundation

Headquarters

HQ city

Simi Valley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer product sales through owned e-commerce website ybskin.com. One-time purchases with products ranging from $17 to $158. Includes bundle offerings and value sets like The Essential Cheek Trio ($100, regularly $144).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Youngblood Mineral Cosmetics manufactures and sells a luxury mineral-based cosmetics and skincare line, including foundations, concealers, setting powders, lip products, eye products, cheek products, and professional-grade makeup brushes. Products are formulated without 1,400+ harmful ingredients and emphasize skin health with high concentrations of active ingredients such as Hyaluronic Acid, Bio-Peptides, Ceramides, and Niacinamide.

Product overview

Youngblood Mineral Cosmetics is a clean beauty brand specializing in mineral-based cosmetics and skincare. The product portfolio centers on foundations (BeyondBlur Skin Perfecting Foundation, Liquid Mineral Foundation, Natural Loose Mineral Foundation), face products (concealers, primers, setting powders), and color cosmetics organized by category: Cheeks (blushes, highlighters, bronzers, contours), Lips (lip oils, lipsticks, lipgloss, lip liners), Eyes (eyeliners, mascaras, eyeshadows, brow products). The brand also offers an extensive line of professional-grade makeup brushes (YB1-YB16 series), skincare items (cleansers, moisturizers, eye treatments), and curated palette sets. Products are formulated without over 1,400 harmful ingredients and emphasize skin health with ingredients like Hyaluronic Acid, Peptides, and Ceramides. Recent launches include The Essential Cheek Trio bundle, 'Til Midnight Mascara, and EverGlow Lip Oil.

Differentiator

Problem solved

Functional benefit

Products and services

• BeyondBlur Skin Perfecting Foundation Full-coverage foundation with 70% skincare ingredients including Hyaluronic Acid, Bio-Peptides, and REMTrio Complex. Provides soft-matte finish, waterproof and transfer-proof wear for up to 12 hours. Available in 20 shades.
• Liquid Mineral Foundation Liquid mineral foundation providing buildable coverage with natural finish. Available in 19 shades including Fair, Light, Medium, Tan, Dark/Deep categories.
• Natural Loose Mineral Foundation Loose mineral powder foundation with lightweight, breathable coverage. Available in 17 shades from Pearl to Sable.
• Ultimate Concealer Full-coverage concealer for under-eye and spot correction. Available in 8 shades from Fair to Tan.
• Ultimate Corrector

Quantifiable outcome

• 100% agreed foundation gives comfortable, matte finish
• +7 more outcomes

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RMS Beauty: Mineral-focused clean beauty brand founded by a makeup artist, with similar hero categories in luminizers, blush, and skin tints. Comparable price point and ingredient philosophy.
• BareMinerals: Mineral-based clean beauty color cosmetics brand with similar foundation-led assortment. Both compete in mineral foundation, clean ingredients, and inclusive shade ranges; BareMinerals has broader retail distribution via Ulta/Sephora.
• Kosas: Clean color cosmetics brand emphasizing skincare-grade active ingredients in complexion and lip products. Closely comparable in positioning, price point, and D2C-led go-to-market.
• Beautycounter: Clean beauty brand with strict ingredient-restriction stance ('Never List') and D2C plus consultant-led model. Direct overlap on clean ingredient philosophy and sensitive-skin messaging.
• ILIA Beauty: Clean beauty color cosmetics and skincare hybrid brand with comparable skincare-infused foundation technology (e.g., Super Serum Skin Tint). Direct competitor for the makeup-as-skincare consumer.
• Juice Beauty: Organic, clean ingredient color cosmetics and skincare brand with comparable price points and clinical/dermatologist positioning. Overlaps on mineral pigments and skincare-grade formulations.
• Jane Iredale: Mineral makeup brand with strong pro-channel (estheticians, dermatologists, medspas) presence. Highly comparable mineral foundation technology and skin-friendly positioning.

Broad incumbents

• Fenty Beauty: LVMH-backed clean-friendly color cosmetics leader known for inclusive shade ranges. Competes head-to-head on foundation assortment breadth and broad demographic reach, though at a different price tier and scale.
• Tarte Cosmetics: Larger, mass-prestige color cosmetics brand with broad retailer distribution (Sephora, Ulta) and cruelty-free/clean-ish positioning. Direct competition in foundation, cheek, and lip categories at a wider price spread.

Emerging players

• Alima Pure: Independent mineral-focused clean cosmetics brand with smaller scale and similar D2C orientation. Comparable in ingredient philosophy and mineral foundation core, but with a more limited marketing footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/youngblood_cosmetics
• Xx.com/ybcosmetics
• LinkedInlinkedin.com/company/youngblood-mineral-cosmetics

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Youngblood Mineral Cosmetics