Wirtz Rentals Company

What Wirtz Rentals Company does

Wirtz Rentals Co. is a privately-held, family-owned equipment rental business that has operated continuously in the Chicagoland area since 1953. The company rents construction tools, heavy equipment, and party/event supplies to two principal customer segments: professional contractors and construction crews needing project-based access to specialized equipment, and homeowners undertaking DIY projects, home improvement, or hosting events. The business runs two physical walk-in storefronts — one in Chicago (773-523-1901) and one in Summit, Illinois (708-594-9292) — with the Summit location carrying the full catalog including party/event supplies (tents, tables, chairs, grills, coolers, games), while the Chicago location focuses on standard construction and tool rentals. No e-commerce or online ordering capability is evident; transactions are completed by phone or in person.

The rental catalog spans approximately 25+ equipment categories, including air compressors and pneumatic tools, backhoes and skid steers, compactors and rollers, generators, aerial lifts, pumps, concrete equipment (trowels, scarifiers, blankets), pressure washers, heaters, floor equipment (sanders, carpet cleaners, scrubbers, strippers), paint sprayers, scaffolding, saws, post hole diggers, pipe and sewer equipment, welders (MIG/gas/electric, 90–500 AMP), surveying tools, and party rentals. Pricing follows a usage-based model with daily, weekly, and monthly rates (some items also offer 4-hour rates); observed daily rates span $1.50 (folding chairs) to $225 (sewer camera) and monthly rates reach $2,250 for higher-end specialty equipment. A secondary revenue stream is the sale of used equipment, which also serves as a fleet rotation mechanism.

Operationally, Wirtz Rentals runs on Point-of-Rental, an off-the-shelf rental management software platform, and holds membership in the American Rental Association (ARA), the U.S. equipment rental industry trade body. Marketing is limited to a website catalog with search functionality, Facebook and LinkedIn profiles, and the ARA directory. The firm has 11–50 employees, no disclosed revenue, no institutional investment, no parent company, and no management team information surfaced in source material. Geographic reach is confined to the Chicagoland metropolitan area (Chicago, Summit, Bedford Park, Burbank, Tinley Park, Orland Park, Frankfort, Lemont, Lisle, Naperville, Downers Grove, Countryside, La Grange, Hodgkins, Hickory Hills, Oak Lawn, Chicago Ridge, Lyons).

Name

Wirtz Rentals Company

Legal name

Wirtz Rentals Co.

Website

https://wirtzrentals.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

11–50 employees

Short description

Wirtz Rentals Co. is a family-owned equipment rental company founded in 1953, serving contractors, construction crews, and homeowners in the Chicagoland area from two walk-in locations in Chicago and Summit, Illinois, offering construction tools, heavy equipment, and party supplies.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Rentals: Core revenue from renting construction tools, equipment, and party supplies to contractors, construction crews, and homeowners. Offers multiple rental durations including daily, weekly, and monthly rates. Revenue is usage-based with rental period determining price. Additional charges may apply for accessories, extensions, and consumables.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Wirtz Rentals Company rents commercial tools, construction equipment, and party/event supplies to contractors and homeowners across the Chicagoland area from two physical storefronts in Chicago and Summit, Illinois. The company offers flexible daily, weekly, and monthly rental periods across diverse categories including earthmoving equipment, concrete tools, aerial lifts, generators, and event supplies, with party rentals available exclusively at the Summit location.

Product overview

Wirtz Rentals Company operates as a traditional equipment rental business serving contractors and homeowners in Chicagoland since 1953. The company offers a diverse portfolio of rental equipment organized into distinct categories including construction equipment (backhoes, compactors, trenchers), power tools (saws, sanders, welders), specialty equipment (concrete tools, floor equipment, scaffolding), and party/event supplies. The equipment is available for daily, weekly, and monthly rental periods at their Chicago and Summit, IL locations. Additional services include used equipment sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Equipment Rentals General equipment rental service offering a wide range of construction tools and equipment for contractors and homeowners in the Chicagoland area, with flexible daily, weekly, and monthly rental periods.
• Compressors & Air Tools Air compressors and pneumatic tools for construction and industrial applications, available for rental at both Chicago and Summit locations.
• Backhoes & Skid Steers Heavy excavation equipment including backhoes and skid steer loaders for construction and earthmoving projects.
• Compactors & Rollers Ground compaction equipment for construction site preparation and surface finishing.
• Generators Portable power generation equipment for job sites and events where grid power is unavailable.
• Lawn & Garden Equipment Landscaping and grounds maintenance equipment rentals for residential and commercial outdoor projects.
• Lifts Aerial lifts and manlifts for elevated work access on construction and maintenance projects.
• Pumps Various pumps for water removal and fluid transfer applications.
• Concrete Equipment Concrete finishing, placement, and repair equipment including trowels, planers, scarifiers, and blankets.
• Pressure Washers High-pressure cleaning equipment for surfaces and equipment maintenance.
• Heaters Portable construction heaters for temporary heating applications on job sites.
• Floor Equipment Floor cleaning, refinishing, and maintenance equipment including burnishers, carpet cleaners, sanders, scrubbers, strippers, and tile removal tools.
• Paint Sprayers Airless and conventional paint spraying equipment for interior and exterior painting projects.
• Party Rentals Event and party supplies including tents, tables, chairs, grills, coolers, and games. Available ONLY at the Summit location.
• Scaffolding Modular scaffolding systems with various components including frames, braces, platforms, rolling towers, and accessories for elevated construction work.
• Saws (Gas/Electric) Various saws including chain saws, cutoff saws, floor saws, tile saws, chop saws, mitre saws, jig saws, and reciprocating saws.
• Sanders Floor sanders, drum sanders, vibratory sanders, and edgers for wood floor finishing and surface preparation.
• Post Hole Diggers Manual, gas-powered, and towable post hole digging equipment with various auger sizes for fence and deck installation.
• Pipe Equipment Pipe fitting and installation equipment including taps, cutters, reamers, wrenches, power headers, and threading tools for plumbing contractors.
• Sewer Equipment Sewer cleaning and inspection equipment including cameras, jetters, rodders, and snaketainers for plumbing and municipal applications.
• Staplers Industrial staplers including air-powered, electric carpet, and manual underlayment staplers for flooring and construction work.
• Small Electric Tools Compact electric tools including heat guns, routers, screw guns, and port-a-planes for finishing and detail work.
• Transit Levels Surveying equipment including laser levels, transit levels, and measuring tape wheels for layout and measurement tasks.
• Welding Equipment Welding machines including MIG, gas, and electric welders ranging from 90AMP to 500AMP, plus plasma cutters and torches.
• Trenchers Walk-behind trenchers for digging irrigation and utility trenches.
• Used Equipment for Sale Pre-owned equipment available for outright purchase, supplementing the core rental business with secondary sales of used inventory.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• American Rental AssociationminorOthersWirtz Rentals Co. is a member of the American Rental Association (ARA), the trade association for equipment rental companies. ARA membership provides industry standards, training resources, and networking opportunities. The company displays the ARA logo on their website indicating verified industry membership.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• United Rentals: The largest equipment rental company in the world, operating across construction, industrial, and DIY segments with a much broader geographic and product footprint than Wirtz. Overlaps with Wirtz's core construction equipment rental business but at vastly greater scale and with national digital infrastructure.
• Home Depot Tool Rental: Home Depot offers in-store tool and equipment rentals as part of its home improvement retail operations, competing with Wirtz's DIY and homeowner rental segment at national scale with online booking and convenient retail locations.

Direct peers

• Ahern Rentals: Family-owned equipment rental company offering construction equipment and tools to contractors across multiple branch locations in the western U.S. Shares Wirtz's family-owned regional multi-location operating model and contractor-focused customer base.
• Herc Rentals: Public equipment rental company spun off from Hertz, offering aerial, earthmoving, and industrial equipment to contractors and infrastructure operators. Directly competes with Wirtz in contractor equipment rental with overlapping product categories and customer types.
• H&E Equipment Services: Integrated equipment distributor and rental provider offering construction and industrial equipment to contractors. Comparable to Wirtz in its focus on serving professional contractors with earthmoving, aerial, and material handling equipment rentals.
• Caterpillar Cat Rental Store: Operated through Cat's global dealer network, the Cat Rental Store rents Caterpillar construction and earthmoving equipment to contractors. Directly competes with Wirtz's heavy equipment rental offerings (skid steers, backhoes, compactors) for professional contractor customers.
• Sunbelt Rentals: One of the largest equipment rental companies in North America, offering a broad range of construction, industrial, and homeowner equipment to contractors and consumers. Directly comparable to Wirtz's multi-category equipment rental model serving contractor and homeowner segments.
• Taylor Rental: Regional equipment rental franchise offering party, tool, and construction equipment rentals to consumers and contractors. Comparable to Wirtz's hybrid multi-category model spanning party/event and construction segments under a localized brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wirtzrentals
• LinkedInlinkedin.com/company/wirtz-rentals-co-?trk=fc_badge

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wirtz Rentals Company