What Ahern Rentals does

Ahern Rentals, Inc. is a Las Vegas-headquartered equipment rental company founded in 1953 and operated as the core subsidiary of the Ahern Family of Companies. The company rents aerial, material handling, earthmoving, lawn and landscaping, and lighting and power equipment to commercial contractors, industrial operators, government agencies (via TIPS cooperative Contract 191001), and homeowners, served through 100+ U.S. branch locations and a National Accounts Program providing access to a floating fleet exceeding 67,000 units. Beyond core rental, Ahern generates revenue from new and used equipment sales, spare parts (Equipment Parts Plus, 80,000+ SKUs), on-site fuel delivery, safety training, security services, and equipment financing through affiliate Xtreme Financial Services. The company's technology layer centers on the Trackunit-powered Ahern Access Fleet Manager telematics platform, with iOS/Android apps for equipment location, geo-fencing, and machine health alerts. Ahern is also the parent of equipment manufacturers Xtreme Manufacturing (high-capacity telehandlers) and Snorkel (aerial work platforms, 51% stake acquired 2013), and operates an international distribution network spanning 11 countries. The company has been acquired by United Rentals.

Name

Ahern Rentals

Legal name

Ahern Rentals, Inc.

Website

https://ahern.com

Company type

Private

Founded year

1953

Operating status

Acquired

Headcount range

1,001–5,000 employees

Short description

Ahern Rentals is a Las Vegas-based equipment rental company, founded in 1953, serving contractors, industrial operators, government agencies, and homeowners through 100+ U.S. branches and a 67,000+ unit floating fleet, augmented by telematics, financing, parts, safety training, and on-site fuel services.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Services-Equipment Rental & Leasing, Nec (7359), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF)

akta.pro secondary industries

Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD), Surface Preparation & Compaction Equipment Rental/Leasing (Compactors, Rollers, Grinders) (TLABAFAJ), Lifting & Hoisting Rental & Leasing (IMAHAJAN)

Keywords

• Equipment rental services
• Construction equipment
• Aerial lift rental
• Earthmoving equipment
• Material handling equipment

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rental: Core revenue stream from renting construction, aerial, material handling, earthmoving, and other equipment. Revenue generated through rental contracts with daily, weekly, monthly rates.
2. Equipment Sales: Sale of new equipment from manufacturers (JLG, Skyjack, Terex) and used rental fleet equipment. Includes 30-day functional warranty with optional extended warranty programs (30/45/60 days parts & labor).
3. Spare Parts Sales: Sales of OEM replacement and aftermarket parts through Equipment Parts Plus. Over 80,000 parts from over 100 brands in stock. Also handles parts logistics for repair services.
4. Safety Training Services: Certified safety and operator training courses delivered on-site or at Ahern locations. Training covers rough terrain forklifts, aerial lifts, and manufacturer-specific equipment.
5. Security Services: On-site security officer services and advanced security systems including cameras and surveillance technology for customer property and jobsites.
6. On-Site Fuel Service: 24/7 fuel delivery service in Southern Nevada. Includes unleaded gasoline, regular diesel, tax-exempt red diesel, and diesel exhaust fluid. Uses fuel management software for tracking.
7. Financing Services: Equipment financing and leasing through affiliate Xtreme Financial Services (XFS). Covers equipment rental, purchase, spare parts, computer systems, and facilities. Various financing products including capital leases, FMV leases, and equipment finance agreements.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Ahern Rentals rents construction, industrial, and commercial equipment across five core categories (aerial lifts, material handling, earthmoving, lawn and landscaping, lighting and power) from 100+ U.S. branch locations and a 67,000+ unit floating fleet. The company supplements rentals with new and used equipment sales, OEM and aftermarket spare parts, equipment financing, certified safety training, on-site fuel delivery, on-site delivery, telematics-based fleet management, security services, and a rental protection plan.

Product overview

Ahern Rentals operates as the largest independent family-owned equipment rental company in the world, offering a diversified portfolio of rental equipment and related services. The core product consists of rental equipment across five main categories: Aerial (aerial lifts from Skyjack, Snorkel, JLG, Genie), Material Handling, Earthmoving, Lawn & Landscaping, and Lighting & Power. This core rental fleet is supplemented by a suite of value-added services including Safety Training, On-site Delivery, On-site Fuel Service, Ahern Access Fleet Manager (telematics powered by Trackunit), Rental Protection Plan, Security and Surveillance, Government Programs (TIPS cooperative), and National Accounts Program. Commercial offerings include New & Pre-Owned Equipment Sales, Equipment Parts Plus spare parts, and Xtreme Financial Services financing. The company also offers a Rental Catalog as a downloadable resource. Ahern has joined United Rentals as of the most recent update.

Differentiator

Problem solved

Functional benefit

Brands

• Xtreme Manufacturing: Heavy-duty high-reach telehandler manufacturing company; industry leader in North America for high-capacity telehandlers
• Snorkel
• Xtreme Financial Services (XFS)
• Ahern Access Fleet Manager
• Ahern Advanced Career Training (AACT)
• Equipment Parts Plus

Products and services

• Aerial Equipment Rental Rental of aerial lifts for safely lifting people to work at height, including scissor lifts and boom lifts from manufacturers Skyjack, Snorkel, JLG, and Genie, for contractors, industrial operators, and event/entertainment customers.
• Material Handling Equipment Rental Rental of forklifts, telehandlers, and other equipment for moving, lifting, and transporting materials on construction, warehouse, and industrial jobsites.
• Earthmoving Equipment Rental Rental of heavy construction equipment for earthmoving, excavation, and site preparation tasks for commercial, infrastructure, and residential construction projects.
• Lawn & Landscaping Equipment Rental Rental of equipment for lawn maintenance and landscaping projects for commercial landscapers, municipalities, and homeowners.
• Lighting & Power Equipment Rental Rental of lighting towers and power generation equipment for jobsites and remote operations.
• On-site Equipment Delivery Delivery and collection of rental equipment to and from jobsites using Ahern's own fleet of delivery trucks, including logistics support for moving equipment between locations.
• On-site Fuel Service 24/7 fuel delivery to jobsites in Southern Nevada, including unleaded gasoline, regular diesel, tax-exempt red diesel, and diesel exhaust fluid, with fuel management software for tracking.
• Safety Training Certified safety and operator training classes delivered on-site or at Ahern locations, covering rough terrain forklifts, aerial lifts (Skyjack, Snorkel, JLG, Genie), and powered industrial trucks.
• Security and Surveillance Services On-site security officer services and advanced security camera and surveillance technology systems for protecting customer property and jobsites.
• New & Pre-Owned Equipment Sales Sale of new equipment from manufacturers including JLG, Skyjack, and Terex, plus late-model used equipment with a 30-day functional warranty and optional extended warranty programs (30, 45, or 60 days parts and labor).
• Equipment Parts Plus (Spare Parts) Single-source solution for OEM replacement and aftermarket parts, stocking over 80,000 parts from over 100 leading brands, with a central purchasing facility in Las Vegas for lower-turnover parts distribution.
• Xtreme Financial Services (Equipment Financing) Equipment financing and leasing solutions including capital leases, equipment finance agreements, TRAC leases, tax leases, fair market value (FMV) leases, working capital lines of credit, operating leases, and rental fleet finance programs, with most applications processed within 24 hours.

Quantifiable outcome

• Save $44,940 on $50,000 equipment loss with Rental Protection Plan vs. $50,400 without coverage
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor, flagship and core.

• National Association of Women in Construction (NAWIC)minorGTM or Marketing Partner · 11 March 2022Ahern Rentals collaborated with NAWIC for Women in Construction event in South Fort Worth, Texas. Aided in planning the event which included food drive for Tarrant County food bank. Provided equipment demonstrations with Snorkel scissor lifts and boom lifts.
• Los Angeles RamsflagshipStrategic or Co-development Partner · 14 February 2022Ahern Rentals named Official Construction Equipment Rental Partner of the Los Angeles Rams. Partnership arose from exemplary service during SoFi Stadium construction. La Mirada team provided complete rental equipment services to Turner/Hunt JV general contractor for stadium project.
• TrackunitcoreTechnology or Integration · 8 June 2020Trackunit selected as telematics platform partner after extensive evaluation of 14+ providers. Trackunit will be deployed across Ahern Rentals fleet within three years. New Xtreme and Snorkel lifts will be assembled with Trackunit compatible connections. Agreement signed early May 2020 with immediate rollout commencement. Provides equipment tracking, geo-fencing, and fleet management capabilities.
• TIPS (The Interlocal Purchasing System)coreChannel Partner/ Reseller/ DistributorAhern Rentals is an Awarded Vendor through TIPS purchasing cooperative. Enables government agencies, special districts, nonprofits, and educational customers to procure equipment through cooperative purchasing contracts. Contract number 191001.
• Xtreme Financial Services (XFS)coreStrategic or Co-development PartnerAffiliate providing equipment financing and leasing solutions to Ahern customers. Offers extensive range of customized financing including capital leases, FMV leases, equipment finance agreements, trac leases, tax leases, and working capital lines of credit. 5-step financing process with most applications processed within 24 hours.
• Equipment Manufacturers (JLG, Skyjack, Terex)coreChannel Partner/ Reseller/ DistributorAhern sells new equipment from leading manufacturers including JLG Industries, Skyjack Inc., and Terex Corporation. Strong manufacturer relationships enable acquisition of almost any equipment type customers need.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• United Rentals: United Rentals is the largest equipment rental company in the world and is the parent/ acquirer of Ahern Rentals. Operates an overlapping fleet of aerial, material handling, earthmoving, and specialty equipment across 1,500+ North American locations, with extensive specialty and industrial segments that dwarf Ahern's footprint.
• Ashtead Group (Sunbelt UK / A-Plant): Ashtead Group is the parent of Sunbelt Rentals (US) and A-Plant (UK), positioning it as a broad international equipment rental incumbent with the same aerial, material handling, and specialty equipment offerings as Ahern at global scale.
• Caterpillar (Cat Rental Store network): Caterpillar operates a global dealer-based Cat Rental Store network focused on heavy earthmoving, material handling, and aerial equipment, providing a direct distribution channel competitive with Ahern's own fleet — particularly on Caterpillar-sourced equipment.

Direct peers

• Sunbelt Rentals: Sunbelt Rentals is the second-largest equipment rental company in North America and the most direct competitor to Ahern, offering an overlapping aerial, material handling, earthmoving, and specialty fleet with comparable national branch coverage and a strong industrial/specialty segment.
• Herc Rentals: Herc Rentals operates a comparable fleet of aerial, material handling, earthmoving, and industrial equipment across a similar North American branch network, directly competing for the same contractors and industrial customers as Ahern Rentals.
• H&E Equipment Services: H&E Equipment Services operates a similarly diversified equipment rental business across aerial, material handling, earthmoving, and crane segments with strong presence on the Gulf Coast and Sunbelt — directly competitive with Ahern in core heavy-equipment rental markets.

Emerging players

• BrandSafway: BrandSafway provides specialty industrial services and equipment rental including scaffolding, insulation, and aerial platforms — overlapping with Ahern's aerial and specialty industrial segments for industrial maintenance, energy, and infrastructure customers.
• Manitowoc Cranes (Potain/ Grove) dealer network: Manitowoc and its crane dealer network (including ALL Erection & Crane Rental) compete with Ahern's crane solutions for large construction and industrial lifting contracts that require crawler, tower, and rough-terrain cranes.

Regional players

• Aggreko: Aggreko is a global leader in temporary power, cooling, and industrial equipment rental. While focused on power generation rather than core construction rentals, it competes with Ahern's Lighting & Power category and provides industrial temporary-infrastructure rentals similar to TLABAFAH.

Others

• NES Rentals (network of independents): NES Rentals is a network of independent rental companies that competes with Ahern in providing accessible equipment rental to mid-size contractors and represents the kind of independent co-op model that mirrors Ahern's family-owned legacy positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ahernrentalsinc
• LinkedInlinkedin.com/company/ahern-rentals

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ahern Rentals