What M-1 Data & Analytics does

M-1 Data & Analytics is a privately held Data-as-a-Service (DaaS) company founded in 2006 and headquartered in Fort Lauderdale, Florida, that sells first-party consumer audience data and identity solutions to marketing agencies, brand marketers, and selected vertical buyers in automotive, retail, and health and supplements. The company is a Florida LLC with 11–50 employees and no disclosed institutional funding; ownership rests with founders Gregory Ashe (President/Founder) and Russell Gentry (CEO/Partner), alongside strategic investor Rob Volatile Jr. and an operations team led by VP Client Success Sean Maysonet.

The product portfolio is anchored by a proprietary first-party data asset covering 264+ million US consumers across 350+ demographic and behavioral fields, continuously refreshed through a proprietary shopping-cart-validation widget deployed on 16,000+ shopping sites, a mobile location SDK installed in 19,000–22,000+ apps processing 48+ billion location pings per day, and 20+ million records ingested daily. Core products include SmartPiXL (a patent-pending cookieless device-fingerprinting identity solution that deanonymizes approximately 50% of website visitors within 48 hours), AudienceIQ (custom audience building), LocationIQ (geo-framing audience targeting), AllDataCounts (30-day data hygiene engine), ListCatalyst (NCOA/CASS-certified normalization and appending), and Traffic Alert (automotive customer defection analytics). Data collection is restricted to US consumers for GDPR and CCPA compliance, and the company bundles legal privacy documentation for client use.

M1 generates revenue through subscription/recurring arrangements for SmartPiXL (monthly SaaS billed on the 5th of each month) and for AudienceIQ/LocationIQ/AllDataCounts (annual subscriptions with quote-based pricing), supplemented by licensing/royalties on identity verification and fraud-detection use cases and data-monetization services. The go-to-market is sales-led and demo-driven, with no public pricing tiers and no third-party reseller or marketplace channels; demand generation is supported by thought-leadership content including a 'Deep Dive' podcast and an Insight blog. Customers include GAN, Eps, Ga, Deloitte, and Targus.

Name

M-1 Data & Analytics

Legal name

M1 Data & Analytics, LLC

Website

https://m1-data.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

M-1 Data & Analytics is a privately held Fort Lauderdale-based Data-as-a-Service company that sells first-party US consumer audience data and cookieless identity solutions — notably SmartPiXL, AudienceIQ, LocationIQ, and AllDataCounts — to marketing agencies, brand marketers, and automotive, retail, and health and supplements buyers.

Ownership category

akta.pro rank

Product category

Audience Data Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)

akta.pro secondary industries

Data Monetization & Data Products Services (BPAEAHAL), MDM Platforms (Customer/Product/Supplier/Location) (HDAEADAA), Data Quality, Profiling & Cleansing (HDAEADAD)

Keywords

• First-party data services
• Audience data solutions
• Cookieless identity solutions
• Geo-framing technology
• Consumer data analytics

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Data Licensing/Subscription: M1 licenses first-party audience data to brands and agencies for marketing and advertising campaigns. The company is described as a Data-as-a-Service (DaaS) provider that collaborates with clients to build custom audiences. Data products are licensed with full remarketing rights included.
2. SmartPiXL SaaS Platform: SmartPiXL operates on a subscription/SaaS model with monthly billing on the 5th of each month. New pixel creation incurs immediate charges with prorated billing for pixels created after the 15th of the month.
3. Identity Verification/Fraud Detection: M1 licenses personal information for identity verification and fraud detection and prevention purposes in addition to marketing/advertising use cases.
4. Data Monetization Services: M1 helps businesses identify opportunities to monetize their data assets and create new revenue streams through strategic data use.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

M1 Data & Analytics is a Data-as-a-Service (DaaS) company that licenses first-party audience data to marketing agencies and brands. The company sources verified, self-reported consumer information from more than 16,000 shopping sites and packages it into products that enable cookieless website visitor identification, custom audience building, geo-framed location targeting, and ongoing data hygiene for marketing and advertising campaigns.

Product overview

M1 Data & Analytics is a Data as a Service (DaaS) company offering a suite of first-party audience data solutions built from verified, self-reported consumer information. The core product portfolio centers on four main data products — SmartPiXL (cookieless visitor identification via device fingerprinting), AudienceIQ (custom audience building from 264+ million consumers), LocationIQ (geo-framing via a proprietary mobile SDK), and AllDataCounts (daily data hygiene and appending engine). These are complemented by Traffic Alert (automotive dealership customer defection analytics) and ListCatalyst (data normalization and append). The products are designed to work collaboratively: SmartPiXL and LocationIQ generate raw audience signals, AllDataCounts and ListCatalyst ensure data quality, and AudienceIQ synthesizes data into campaign-ready audiences for brands and agencies across Automotive, Retail, and Health & Supplements verticals.

Differentiator

Problem solved

Functional benefit

Brands

• SmartPiXL: Patent-pending cookieless identity solution that turns anonymous website visitors into fully identified, first-party consumer profiles using device fingerprinting technology
• AudienceIQ
• LocationIQ
• AllDataCounts
• Traffic Alert
• ListCatalyst

Products and services

• SmartPiXL A cookieless website visitor deanonymization tool that uses patent-pending device fingerprinting technology to turn anonymous visitors into fully identified first-party consumer profiles, returning name, address, email, and up to 300 behavioral attributes within 48 hours of a site visit. Sold to brands and marketing agencies as a SaaS subscription.
• AudienceIQ A custom audience data solution that builds curated audience datasets precisely matched to a campaign's ideal customer profile using verified first-party data across 264 million U.S. consumers. Sold to brands and marketing agencies through a collaborative data partner engagement.
• LocationIQ A geo-framing platform that builds audiences based on where consumers physically go, using a proprietary SDK installed in 19,000+ mobile apps with affirmative user consent. Enables location-based targeting, geo-framing by latitude/longitude, and remarketing across 300+ demographic fields.
• AllDataCounts A consumer data engine that processes behavioral and demographic data through daily hygiene and appending protocols, including a 30-day update cycle, progressive change-of-address processing, and vehicle trade-in reports for automotive clients.
• Traffic Alert An automotive dealership analytics tool that tracks customer defection (service and sales) to competitor locations by analyzing CRM/DMS data, identifies at-risk customers using 18-month pattern analysis, and generates predictive advertizable lists for 30/60/90-day retention campaigns.
• ListCatalyst A data hygiene and append tool that normalizes customer records, updates addresses via National Change of Address (NCOA), validates addresses for CASS certification, and appends demographic information, phone numbers, and email addresses to existing customer records.
• Automotive Solutions Specialized automotive data solutions for dealerships and automotive brands, leveraging vehicle ownership, trade-in, and service data to support customer targeting and retention.

Quantifiable outcome

• Identifies approximately 50% of website visitors who would otherwise remain anonymous
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature8 records

Partnerships

Two partnerships are on record, tiered minor.

• DMAChoice (Association of National Advertisers)minorOthersM1 Data utilizes the Association of National Advertisers' DMAChoice(TM) Mail, Telephone, and E-mail Preference files along with various state registries and the Federal Trade Commission's Do-Not-Call Registry in developing marketing products. Consumers registered with these organizations do not need to also opt out with M1.
• County/Parish Recorder OfficesminorOthersM1 aggregates real property records from counties and parishes across the U.S., including property ownership, tax records, assessor information, and real property recorder information for data validation and cross-referencing.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Visual Visitor: Visual Visitor provides website visitor identification and lead capture solutions for SMBs and agencies. Comparable to SmartPiXL's cookieless visitor deanonymization, though smaller and more SMB-focused than M1.

Direct peers

• Lotame: Lotame operates a DaaS and audience data exchange that aggregates and sells first- and third-party audience data to brands and agencies. Closely comparable to M1's AudienceIQ custom audience model and DaaS orientation.
• Stirista: Stirista is a B2C DaaS provider offering consumer data, audience targeting, and identity resolution to brands and agencies. Comparable in scale of US consumer data asset and agency-facing DaaS go-to-market.
• PlaceIQ: PlaceIQ is a location-data platform that builds audiences from geo-signals and offline visitation data. Closely comparable to M1's LocationIQ geo-framing offering for location-based audience targeting via mobile SDK data.
• Zeta Global: Zeta Global operates a DaaS and marketing platform built on a large first-party consumer data asset with identity, audience, and activation capabilities. Direct overlap with M1's AudienceIQ/LocationIQ audience-building and consumer profiling model.
• Foursquare (Factual / Places): Foursquare's data products (including Factual) provide location-based audiences and POI visitation data drawn from mobile panel data. Comparable to M1's LocationIQ in terms of using mobile location signals for geo-framing audiences.
• LiveRamp (formerly Acxiom Data Solutions): LiveRamp offers an identity resolution and data collaboration platform that connects first-party data across marketing and advertising use cases. It is a direct competitor to M1's SmartPiXL/AudienceIQ audience-resolution DaaS offerings, particularly for agencies and brands seeking cross-channel identity.

Broad incumbents

• Oracle Advertising and Customer Experience (Oracle Data Cloud): Oracle's data and audience business competes in marketing data, identity, and third-party DaaS. It is a broader incumbent with deeper enterprise integrations but overlaps directly with M1's audience segmentation and enrichment offerings.
• Experian Marketing Services: Experian provides consumer credit and marketing data, identity resolution, and audience targeting solutions used by agencies and brands. Direct adjacency with M1's licensed consumer marketing data and identity-verification use case.
• Epsilon Data (Publicis): Epsilon operates one of the largest consumer data co-ops and identity platforms (CORE ID), serving brands and agencies for audience targeting. Comparable to M1's first-party consumer data asset and the AudienceIQ activation workflow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/m1-data-analytics
• Xx.com/M1Data

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M-1 Data & Analytics