PlaceIQ
- Company typePrivate
- Founded2010
- HeadquartersBurlington, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
PlaceIQ firmographics
Firmographics- Name
- PlaceIQ
- Legal name
- PlaceIQ
- Website
- https://placeiq.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
PlaceIQ industry classification
Industry- Product category
- Location Intelligence Software
- NAICS
- Media Buying Agencies (54183), Advertising Agencies (541810)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Geofencing, Proximity & Location-Based Engagement Platforms (BPAMANAJ)
- akta.pro secondary industries
- Demand-Side Platforms (DSP) (BPAMALAB), Place-Based / Retail & Venue Media (Malls, Gyms, Cinema, Office Buildings) (BPAFALAE), Marketplace & On-Demand Platform Recommendations (rideshare, delivery, services) (HDAAAGAK)
Keywords
Where PlaceIQ is headquartered
LocationHeadquarters
- HQ city
- Burlington
- HQ country
- United States
- HQ region
- North America
Markets served
PlaceIQ business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Location Intelligence Data Services: SaaS-based location intelligence platform providing audience segmentation, visitation analytics, and advertising measurement to enterprise customers in marketing and media sectors
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription model - quote-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
PlaceIQ product offering
Product offeringCore offering
PlaceIQ provides a SaaS-based location intelligence platform that uses proprietary visitation data to enable brand advertisers, agencies, and media companies to deploy high-scale programmatic audiences based on real-world behaviors and to measure campaign performance through foot traffic and Share-of-Visit analytics. The platform offers over 1,200 custom or syndicated audience segments and integrates with major DMPs and DSPs for activation across search, social, and Connected TV.
Product overview
PlaceIQ, now part of Precisely since the 2022 acquisition, provides location intelligence solutions for marketing and media. The portfolio centers on two acquired products: Precisely Audiences for audience targeting and activation, and Precisely Visits for visitation measurement and foot traffic analysis. These products are integrated into Precisely's broader Data Integrity Suite alongside other modules including Integrate, Verify, Locate, Enrich, and Engage.
Differentiator
Problem solved
Functional benefit
Brands
- Precisely Audiences: Reach consumers in the right place at the right time. Deploy high-scale programmatic audiences based on real-world behaviors, and track performance using foot traffic patterns.
- Precisely Visits
Products and services
- Precisely Audiences Audience targeting and activation platform that enables programmatic audience deployment based on real-world consumer behaviors. Offers over 1,200 custom or syndicated audience segments and integrates with major data management platforms (DMPs) and demand-side platforms (DSPs) for search, social, and Connected TV activation. Targets brand advertisers, agencies, and media companies.
- Precisely Visits Visitation data and measurement product that leverages PlaceIQ's proprietary visitation data to analyze consumer movement patterns. Enables analysis of shopper trends at own and competitor locations, geographical expansion analysis based on customer loyalty, and foot traffic pattern analysis with Share-of-Visit reports. Targets brand advertisers, media companies, and retailers.
Companies that use PlaceIQ
Customer profileSegments3 records
Ideal customer profiles3 records
PlaceIQ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
PlaceIQ partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PreciselyflagshipPlaceIQ was acquired by Precisely in 2022, with ClearLake and TA Associates backing the acquisition. The acquisition strengthened Precisely's data integrity portfolio with location data for advertising, measurement, and attribution. PlaceIQ's portfolio now includes Precisely Audiences and Precisely Visits products.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
PlaceIQ competitors and assessment
Company assessmentDirect peers
- Foursquare: Foursquare operates a location intelligence and foot-traffic analytics platform that competes head-to-head with PlaceIQ on visitation data, audience segmentation, and POI panels for advertisers and agencies.
- GroundTruth: GroundTruth (formerly xAd) is a direct competitor in location-based mobile ad targeting and foot-traffic attribution, overlapping with Precisely Audiences across DSP activation and visitation measurement.
- Near: Near is a location data and intelligence platform offering audience targeting and footfall analytics globally, closely comparable to PlaceIQ's audience and visitation product lines for marketing use cases.
- Cuebiq: Cuebiq provides location-based audience insights, foot-traffic measurement, and clean-room analytics, directly overlapping with PlaceIQ's visitation data and audience activation stack for advertisers and media companies.
- Placed (Snap): Placed offers location-based attribution and in-store visitation analytics; acquired by Snap in 2019 but historically a direct peer to PlaceIQ for foot-traffic and omnichannel campaign measurement.
- UberMedia: UberMedia is a location data and audience-targeting company focused on marketing and media, with overlapping offerings to PlaceIQ in mobile location-based audience segmentation and campaign measurement.
Emerging players
- Gravy Analytics: Gravy Analytics provides real-time location and foot-traffic data products, with partial overlap to PlaceIQ's visitation datasets across retail and advertising measurement use cases.
Broad incumbents
- LiveRamp: LiveRamp is a data collaboration and identity-resolution incumbent whose RampID-enabled audiences and clean-room solutions compete for the same advertiser and media-company budgets PlaceIQ targets with audience activation.
- Oracle Advertising: Oracle Advertising (formerly Oracle Data Cloud / Grapeshot) is a broader ad-tech incumbent with overlapping audience-targeting and campaign-measurement capabilities that overlap with PlaceIQ's DMP/DSP-integrated activation products.
- Adobe Advertising Cloud: Adobe Advertising Cloud is an enterprise DSP and audience platform whose audience-graph and analytics capabilities overlap with Precisely Audiences, particularly for brand advertisers seeking omnichannel activation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
PlaceIQ social profiles
Digital presencePlaceIQ financial estimates
Financial estimateRevenue estimate
Valuation estimate
PlaceIQ leadership team
Management profileNumber of profiles
Profiles8 records
PlaceIQ funding detail
Funding detailFunding overview
Funding rounds9 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PlaceIQ M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PlaceIQ
What does PlaceIQ do?
PlaceIQ provides a SaaS-based location intelligence platform that uses proprietary visitation data to enable brand advertisers, agencies, and media companies to deploy high-scale programmatic audiences based on real-world behaviors and to measure campaign performance through foot traffic and Share-of-Visit analytics. The platform offers over 1,200 custom or syndicated audience segments and integrates with major DMPs and DSPs for activation across search, social, and Connected TV.
Is PlaceIQ a public or private company?
PlaceIQ is a private company. It is classified as corporate owned and is currently acquired.
When was PlaceIQ founded?
PlaceIQ was founded in 2010. It employs 101 to 250 people.
Where is PlaceIQ based?
PlaceIQ is headquartered in Burlington, United States, in the North America region.
How does PlaceIQ make money?
One revenue line is on record: location Intelligence Data Services.
Who are PlaceIQ's main competitors?
Direct peers on record are Foursquare, GroundTruth, Near, Cuebiq, Placed (Snap) and UberMedia. Gravy Analytics is listed as an emerging player. Broad incumbents are LiveRamp, Oracle Advertising and Adobe Advertising Cloud.
Does PlaceIQ have an API?
No public API is recorded for PlaceIQ.
What industry is PlaceIQ in?
PlaceIQ's product category is Location Intelligence Software. Its primary akta.pro industry code is BPAMANAJ, Geofencing, Proximity & Location-Based Engagement Platforms, with a secondary code of BPAMALAB, Demand-Side Platforms (DSP). Its NAICS code is 54183 and its SIC code is 7310.