Sproom
Sproom is a Danish B2B e-invoicing SaaS platform, part of Visma e-conomic A/S, that lets 60,000+ businesses send and receive electronic invoices via NemHandel and PEPPOL in OIOUBL/PEPPOL BIS 3 formats through tiered subscriptions, REST API, or a desktop Connector.
- Company typePrivate
- Founded2010
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Sproom does
Sproom is a Danish B2B electronic-invoicing SaaS platform that enables businesses to send and receive e-invoices through the NemHandel registry (the dominant Danish e-invoicing network) and the international PEPPOL network. Founded in 2010 and operating as a service of Visma e-conomic A/S within the broader Visma group, Sproom handles OIOUBL (the Danish default format) and PEPPOL BIS 3 formats with automatic conversion, automated network registration for both CVR and GLN/EAN identifiers, and Schematron-based invoice validation. Customers access the platform via tiered web subscriptions, a downloadable Sproom Connector Windows service, or direct integration through a public REST API (with Swagger documentation, webhooks, and child-company management) or SFTP. Hosting is on Microsoft Azure with data residency in Holland/Ireland and GDPR-compliant processing. Sproom discloses 60,000+ companies on the platform, with named enterprise users including Tivoli, Sahva (Healthcare/Rehabilitation), and ATEA.
The product surface is delivered as a single integrated platform with multiple access methods rather than separate modules: tiered subscription plans (Free, Basic at 79 DKK/month, Standard at 189 DKK/month, Premium at 359 DKK/month, and a custom Enterprise tier for 1,000+ invoices/month) escalate invoice volume, archive retention, and user counts, while add-ons like the Child Companies Module and Smart Inbox (with Visma SmartScan) extend multi-tenant and document-reading capability. Integration partners — ERP vendors and software providers — embed the API to offer e-invoicing to their own end customers.
The go-to-market is hybrid: product-led growth via self-serve signup on sproom.net with a freemium entry point, supplemented by direct phone/email sales for the Enterprise tier (88 20 20 40). Distribution is otherwise digital — no reseller or marketplace presence is indicated — and the developer hub positions the REST API as a primary channel for integrators. Revenue is entirely subscription-recurring, with per-invoice overage pricing on the Premium tier and custom Enterprise contracts; payment terms are 8 days net for standard customers and 30 days for enterprise agreements. All disclosed prices are in DKK excluding VAT.
Sproom firmographics
Firmographics- Name
- Sproom
- Legal name
- Visma e-conomic A/S
- Website
- https://sproom.net
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sproom is a Danish B2B e-invoicing SaaS platform, part of Visma e-conomic A/S, that lets 60,000+ businesses send and receive electronic invoices via NemHandel and PEPPOL in OIOUBL/PEPPOL BIS 3 formats through tiered subscriptions, REST API, or a desktop Connector.
- Ownership category
- akta.pro rank
Sproom industry classification
Industry- Product category
- E-invoicing Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Billing, Payments & Account Administration Centers (BPAAAAAF)
Keywords
Where Sproom is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Sproom business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Monthly subscription tiers (Free, Basic, Standard, Premium) providing fixed monthly invoice volumes. Packages automatically upgrade when limits exceeded. Additional invoices charged per-unit at higher tiers.
- Enterprise Custom Pricing: Custom pricing for large enterprises with 1000+ invoices/month, offering advantageous rates for complex needs and high volumes with unlimited setup and testing support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free: 5 invoices/year with basic archive |
| Subscription | Monthly | Basic: 10 invoices/month for small businesses |
| Subscription | Monthly | Standard: 100 invoices/month with 5-year archive |
| Subscription | Monthly | Premium: 250 invoices/month with unlimited archive |
| Subscription | Monthly | Enterprise: 1000+ invoices/month with custom pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Sproom product offering
Product offeringCore offering
Sproom is a cloud-based B2B electronic invoicing SaaS platform that enables businesses in Denmark and internationally to send and receive electronic invoices and related business documents through the Danish NemHandel and international PEPPOL networks. The platform handles OIOUBL and PEPPOL BIS 3 formats with automatic format conversion, automated registration in network registries, invoice validation, and supports integration via REST API, SFTP, or a desktop connector application. It is offered as a service of Visma e-conomic A/S under tiered subscription plans from a free tier up to custom enterprise pricing.
Product overview
Sproom is a unified B2B electronic invoicing SaaS platform owned by Visma e-conomic A/S, designed for businesses of all sizes in Denmark and internationally. The platform offers tiered subscription plans (Free, Basic at 79 DKK/month, Standard at 189 DKK/month, Premium at 359 DKK/month, and custom Enterprise) providing escalating invoice volumes and storage periods. Core functionality includes sending/receiving e-invoices via NemHandel and PEPPOL networks in OIOUBL and PEPPOL BIS 3 formats, with automatic format conversion. Integration is available through REST API, SFTP, or the locally-installed Sproom Connector (version 3.5.0). The Child Companies module enables software vendors to manage multiple client accounts. Invoice validation using Schematron rules ensures compliance before transmission, while webhook notifications provide real-time status updates. The platform operates as a single integrated product with multiple delivery methods and administrative features rather than separate modular components.
Differentiator
Problem solved
Functional benefit
Products and services
- Sproom Core Platform Cloud-based B2B SaaS platform for sending and receiving electronic invoices and related business documents through the Danish NemHandel and international PEPPOL networks. Supports OIOUBL and PEPPOL BIS 3 formats with automatic format conversion, automated network registration, invoice validation, and integration via REST API, SFTP, or desktop connector. Targets businesses of all sizes in Denmark and internationally.
- Sproom Connector Windows desktop application (installed as a Windows service) that automatically sends and receives electronic documents between a customer's local ERP/accounting system and the Sproom cloud platform. Available for download from the Sproom helpdesk. Targets businesses and software providers needing automated local-to-cloud document exchange.
Quantifiable outcome
- Invoice approval time reduced from 4-30 days to under 1 minute (Sahva case)
- +1 more outcomes
Companies that use Sproom
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Sproom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Sproom partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Visma e-conomic A/ScoreSproom is a service offered by Visma e-conomic A/S (CVR: 29403473). Part of the Visma group, Europe's leading provider of business software. Headquarters at Gærtorvet 1-5, 1799 Copenhagen V, Denmark.
- Microsoft Ireland Operations LimitedcoreMicrosoft Azure hosts the Sproom application. Data stored in Holland/Ireland with EU-U.S. Data Privacy Framework as transfer mechanism.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Sproom competitors and assessment
Company assessmentBroad incumbents
- Coupa Software: Business spend management (BSM) platform that includes AP automation and invoice processing. Overlaps with Sproom's invoice handling capabilities but addresses a much broader procurement/spend workflow at the enterprise tier.
- TietoEVRY: Large Nordic IT services and software provider with finance and ERP offerings including e-invoicing. Overlaps with Sproom in the Nordic enterprise market but operates as a much broader portfolio company.
- SAP Ariba: Broad B2B procurement and invoicing platform from SAP. Overlaps with Sproom on e-invoicing and supplier network, but operates at much larger scale across procurement-to-pay rather than specializing in Danish/PEPPOL compliance.
Direct peers
- OpusCapita: Nordic provider of financial process automation including e-invoicing, AP automation, and payment services. Comparable to Sproom in target market (Nordic B2B), product category (e-invoicing), and ERP integration capabilities.
- Tradeshift: Global B2B e-invoicing and supply chain finance platform. Directly comparable to Sproom in providing electronic invoice exchange, network connectivity, and integration APIs across multiple countries.
- Invoiceware (SAP): Specialist e-invoicing compliance platform integrated with SAP ERP. Comparable to Sproom in delivering format conversion, regulatory compliance, and electronic document exchange for enterprise finance teams.
- Basware: Finnish AP automation and e-invoicing platform serving large enterprises. Highly comparable to Sproom in electronic invoice processing, network access, and ERP integration; shares Nordic origin.
- Pagero: Swedish PEPPOL access point and e-invoicing network operator. Directly competes with Sproom in providing PEPPOL connectivity, format conversion, and automated invoice routing across the Nordics.
Regional players
- e-conomic: Visma's Danish online accounting software that includes invoicing features. Functions as a sibling product within the same parent company and shares the same Danish SMB target market as Sproom.
Emerging players
- Trust1Service: PEPPOL access point and e-invoicing connectivity provider. Comparable to Sproom in offering PEPPOL network access and document exchange, but with a more focused, infrastructure-layer positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Sproom social profiles
Digital presenceSproom compliance and trust
Trust signalCompliance2 records
Sproom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sproom leadership team
Management profileNumber of profiles
Sproom funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sproom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sproom
What does Sproom do?
Sproom is a cloud-based B2B electronic invoicing SaaS platform that enables businesses in Denmark and internationally to send and receive electronic invoices and related business documents through the Danish NemHandel and international PEPPOL networks. The platform handles OIOUBL and PEPPOL BIS 3 formats with automatic format conversion, automated registration in network registries, invoice validation, and supports integration via REST API, SFTP, or a desktop connector application. It is offered as a service of Visma e-conomic A/S under tiered subscription plans from a free tier up to custom enterprise pricing.
Is Sproom a public or private company?
Sproom is a private company. It is classified as corporate owned and is currently operating.
When was Sproom founded?
Sproom was founded in 2010. It employs 11 to 50 people.
Where is Sproom based?
Sproom is headquartered in Copenhagen, Denmark, in the Europe region.
How does Sproom make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are enterprise Custom Pricing.
Who are Sproom's main competitors?
Broad incumbents on record are Coupa Software, TietoEVRY and SAP Ariba. Direct peers are OpusCapita, Tradeshift, Invoiceware (SAP), Basware and Pagero. e-conomic is listed as a regional player. Trust1Service is listed as an emerging player.
Does Sproom have an API?
Yes. Sproom offers a public REST API that enables developers to send and receive electronic invoices programmatically. The API supports document management, child company creation and authentication, webhooks for status notifications, recipient verification across networks (NemHandel, PEPPOL), and registration management. API documentation is available at sproom.net/swagger with guides at sproom.net/documentation. SFTP integration is also supported as an alternative file transfer method. Authentication uses Bearer tokens, and child company tokens are valid for one hour. Developer documentation is at sproom.net/documentation.
What industry is Sproom in?
Sproom's product category is E-invoicing Software. Its primary akta.pro industry code is BPAAAAAF, Billing, Payments & Account Administration Centers. Its NAICS code is 5132 and its SIC code is 7372.