E-conomic Danmark
E-conomic Danmark is a Copenhagen-based cloud accounting software provider serving approximately 280,000 Danish businesses through a tiered subscription platform with 200+ integrations, operating as a subsidiary of the Visma Group.
- Company typePrivate
- Founded2001
- HeadquartersCopenhagen, Denmark
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What E-conomic Danmark does
E-conomic Danmark, legally Visma e-economic A/S, is a cloud-based accounting software platform serving approximately 280,000 Danish businesses, headquartered in Copenhagen as a subsidiary of the Visma Group. Founded around 2001, the company has operated in the Danish accounting software market for over 20 years and positions itself as Denmark's leading online accounting solution. Its product surface is built around an open-API cloud architecture that connects directly to all Danish banks, supports 200+ third-party integrations, and is approved by the Danish Business Authority (Erhvervsstyrelsen) under the Bogføringsloven (Accounting Act).
The platform is offered in four tiered subscription packages — Basis (249 DKK/month), Plus (299 DKK/month), Smart (399 DKK/month), and Komplet (649 DKK/month) — differentiated by posting limits, automation depth, and multi-entity capabilities, with automatic upgrades triggered when posting thresholds are exceeded. Around this core, E-conomic monetizes a layered set of add-on modules including Firmakort (corporate cards), Smart Inbox (AI-powered document scanning), Budget123 (budgeting), Lager af Rackbeat (inventory), Projektstyring (project management), and a pay-per-payslip Løn (payroll) module. Distribution is product-led via a self-serve 14-day free trial on e-conomic.dk, supplemented by mobile apps, an app-partner marketplace, and an embedded network of Danish accountants and bookkeepers who recommend and administer the platform for their clients.
Revenue mechanics are predominantly recurring subscription-based, augmented by usage-based fees (payroll per payslip, Firmakort credit fees) and add-on seat pricing. The customer base is overwhelmingly Danish SMBs and mid-market firms, alongside accounting practices that use E-conomic as their primary tool across multiple client accounts. Security and regulatory credentials (ISAE 3402, ISAE 3000, GDPR, Erhvervsstyrelsen approval) are core enterprise-readiness signals in a market where compliance is a primary purchase driver.
E-conomic Danmark firmographics
Firmographics- Name
- E-conomic Danmark
- Legal name
- Visma e‑conomic A/S
- Website
- https://e-conomic.dk
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- E-conomic Danmark is a Copenhagen-based cloud accounting software provider serving approximately 280,000 Danish businesses through a tiered subscription platform with 200+ integrations, operating as a subsidiary of the Visma Group.
- Ownership category
- akta.pro rank
Where E-conomic Danmark is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
E-conomic Danmark business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Revenue - Core Accounting: Monthly or quarterly subscription fees based on four tiered packages (Basis, Plus, Smart, Komplet) differentiated by included posting limits and features. Automatic upgrades occur when customers exceed their posting thresholds, creating natural upsell. Quarterly billing with quarterly invoicing.
- Add-on Modules and Features: Additional revenue from premium features such as budget123 (329 kr./md), Projektstyring (179 kr./md), Tidsregistrant (79 kr./md), Firmakort with credit facilities, and extra user seats (149 kr./md per user)
- Pay-per-use Services: Løn module charges 25 kr. per payslip or zero-payout; credit agreements for Firmakort with varying fees based on credit limit and payment terms
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basis: Entry-level package for basic digital accounting at 249 kr./md |
| Subscription | Monthly | Plus: Package for integrations and service sales at 299 kr./md |
| Subscription | Monthly | Smart: Automation package at 399 kr./md |
| Subscription | Monthly | Komplet: Full-featured package for multiple departments/companies at 649 kr./md |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
E-conomic Danmark product offering
Product offeringCore offering
E-conomic Danmark provides a cloud-based online accounting platform for Danish businesses that delivers bookkeeping, VAT handling, e-invoicing, bank reconciliation, and financial reporting through four tiered subscription packages — Basis, Plus, Smart, and Komplet — priced from DKK 249 to DKK 649 per month. The platform integrates with 200+ third-party systems via an open API and offers add-on modules including Firmakort (company cards), Smart Inbox (AI document scanning), Budget123 (budgeting), Lager af Rackbeat (inventory), Projektstyring (project management), and Løn (payroll). Customers sign up through a self-serve 14-day free trial without payment information and can upgrade automatically when posting thresholds are exceeded.
Product overview
e-conomic is a cloud-based accounting platform offering four tiered subscription packages (Basis, Plus, Smart, Komplet) priced from 249-649 kr./month. The core platform provides accounting, invoicing, VAT handling, bank reconciliation, and reporting capabilities. The platform follows a modular architecture with add-on modules including Firmakort (corporate cards), Smart Inbox (AI-powered document processing), Budget123 (budgeting), Lager af Rackbeat (inventory), Projektstyring (project management), and Løn (payroll). An open API enables integrations with 200+ third-party systems including payroll providers, reporting tools, and ERP systems. The platform is approved by the Danish Business Authority and complies with Danish accounting law.
Differentiator
Problem solved
Functional benefit
Products and services
- e-conomic Basis Entry-level cloud accounting package providing basic digital bookkeeping with core accounting functions, VAT handling, financial reporting, bank integration, e-invoicing, document scanning, mobile app, free accountant access, and unlimited support. Includes 1,000-10,000 postings per year and limited API access for integrations. Priced at 249 kr./md.
- e-conomic Plus Mid-tier cloud accounting package adding sales features including orders, quotes, reminders, budget, subscription/PBS billing, and 1 dimension layer. Provides full API access for 200+ integrations. Priced at 299 kr./md.
- e-conomic Smart Advanced cloud accounting package with automation capabilities including Bank Workflows, Smart Inbox with autoforslag AI suggestions and document workflows, automatic document reading via OCR, and Firmakort available (1 physical + 5 virtual cards per user). Priced at 399 kr./md.
- e-conomic Komplet Full-featured enterprise accounting package with 3 dimension layers, extended document approval workflow with 2-3 approvers, holding company subscription, dedicated advisory team, and 1 extra user included. All Smart features plus enterprise governance capabilities. Priced at 649 kr./md.
- Firmakort Company debit card solution integrating payment, receipts, and accounting into one automated workflow with real-time expense tracking. Available in Smart and Complete packages with one physical and up to five virtual cards per user.
- Smart Inbox AI-powered document management module with automatic receipt scanning, OCR line-item reading, automated coding suggestions, and document matching. Included in Smart and Complete packages.
- Budget123 Budgeting and forecasting tool creating operational, balance, and liquidity budgets with visualization for presentations and real-time comparison against accounting figures. Add-on from 329 kr./md.
- Lager af Rackbeat Inventory management system from Rackbeat providing stock tracking, order fulfillment, pick lists, partial deliveries, reorder points, bills of materials, and drop-shipping capabilities. Synchronizes stock value to e-conomic in real time.
- Projektstyring Project management and time tracking module enabling project-level profitability analysis, employee time registration, and invoiceable time tracking. Add-on from 179 kr./md.
- Løn (Payroll) Payroll processing module for accountants and bookkeepers developed with accounting professionals. Enables payroll processing directly in e-conomic with automatic posting to the cash journal. Priced at 25 kr. per payslip or zero-payout.
- e-conomic Mobil-app Mobile application for iOS and Android enabling accounting access on the go, including invoice creation, receipt scanning, and time tracking. Free for all packages. Available on Google Play (com.economic.econandroidsales) and Apple App Store (id945682668).
- Betalingslink (Payment Link) Payment link feature enabling customers to pay invoices via credit card, Google Pay, Apple Pay, or MobilePay directly through payment links embedded in invoice emails. Powered by Pensopay partnership.
Quantifiable outcome
- Saves over 10 hours per week on accounting tasks
Companies that use E-conomic Danmark
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
E-conomic Danmark technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability5 records
Feature7 records
E-conomic Danmark partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- RackbeatcoreRackbeat provides integrated inventory management for e-conomic, offering real-time synchronization from ordering to receiving and invoicing. Supports pick lists, partial deliveries, reorder points, bills of materials, and drop-shipping. Rackbeat and e-conomic co-develop and market the integrated solution.
- 200+ Integration Partnerscoree-conomic has an open API enabling 200+ third-party IT system integrations including payroll systems (Danløn, Proløn, Dataløn, Intect, Salary, Pento, Zenegy), annual closing tools (Caseware, Wolters Kluwer, Digital Revisor, Silverfin), reporting tools (Crediwire, Budget123, Toolpack, Karnow Business Optimiser), CRM, e-commerce, and time tracking systems. Developers can freely build integrations using e-conomic's open API.
Scale indicators5 records
E-conomic Danmark competitors and assessment
Company assessmentBroad incumbents
- Visma eAccounting: Sister cloud accounting product within Visma Group, serving SMBs across multiple European countries with similar bookkeeping, invoicing, and bank integration capabilities. Same parent company as e-conomic with overlapping feature sets.
- QuickBooks (Intuit): World-leading SMB accounting software with tiered subscriptions, bank feeds, invoicing, and AI-powered categorization. Sets the global feature bar for cloud accounting and competes in the broader SMB market e-conomic serves.
- Xero: Global cloud accounting platform for SMBs with tiered subscriptions, open API, and large app marketplace. Targets the same SMB accounting buyer with broader international reach and comparable AI-driven automation features.
- Sage: Long-established SMB accounting and payroll software provider with cloud and on-premise offerings across Europe. Competes with e-conomic particularly in payroll and reporting-adjacent categories.
Emerging players
- Pento: Danish-founded payroll automation platform that integrates with e-conomic. Represents both a partner (integration) and a potential adjacent competitor in payroll-led SMB finance workflows in Denmark.
- Pleo: European SMB spend management and company-card platform that overlaps with e-conomic's Firmakort offering. Adjacent rather than direct — Pleo is spend-first, e-conomic is accounting-first — but converges on the same SMB finance buyer.
Direct peers
- Billy ApS: Danish SMB accounting and invoicing platform offering bank integration and a simple UX. Directly competes with e-conomic's Basis and Plus tiers for entry-level Danish SMB customers.
- Fortnox: Swedish cloud accounting and business administration platform serving SMBs with a tiered SaaS model and large partner/integrator ecosystem. Closest Scandinavian analog to e-conomic's product and go-to-market approach.
- Dinero: Danish cloud-based accounting platform targeting SMBs with invoicing, bookkeeping, and bank integration. Direct head-to-head competitor to e-conomic in the Danish market with a similar self-serve SaaS model.
Others
- Rackbeat: Inventory management SaaS deeply integrated with e-conomic (Lager af Rackbeat is a co-developed add-on). Ecosystem partner rather than direct competitor, but its inclusion in e-conomic's pricing shows how third-party SaaS is bundled into the platform.
Market position
Strengths5 records
Weaknesses5 records
Key risks6 records
Key highlights7 records
Customer concentration
E-conomic Danmark social profiles
Digital presenceE-conomic Danmark compliance and trust
Trust signalCompliance4 records
E-conomic Danmark financial estimates
Financial estimateRevenue estimate
Valuation estimate
E-conomic Danmark leadership team
Management profileNumber of profiles
Profiles1 record
E-conomic Danmark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
E-conomic Danmark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about E-conomic Danmark
What does E-conomic Danmark do?
E-conomic Danmark provides a cloud-based online accounting platform for Danish businesses that delivers bookkeeping, VAT handling, e-invoicing, bank reconciliation, and financial reporting through four tiered subscription packages — Basis, Plus, Smart, and Komplet — priced from DKK 249 to DKK 649 per month. The platform integrates with 200+ third-party systems via an open API and offers add-on modules including Firmakort (company cards), Smart Inbox (AI document scanning), Budget123 (budgeting), Lager af Rackbeat (inventory), Projektstyring (project management), and Løn (payroll). Customers sign up through a self-serve 14-day free trial without payment information and can upgrade automatically when posting thresholds are exceeded.
Is E-conomic Danmark a public or private company?
E-conomic Danmark is a private company. It is classified as corporate owned and is currently operating.
When was E-conomic Danmark founded?
E-conomic Danmark was founded in 2001. It employs 51 to 100 people.
Where is E-conomic Danmark based?
E-conomic Danmark is headquartered in Copenhagen, Denmark, in the Europe region.
How does E-conomic Danmark make money?
Three revenue lines are on record. Subscription Revenue - Core Accounting is the primary driver. The others are add-on Modules and Features and pay-per-use Services.
Who are E-conomic Danmark's main competitors?
Broad incumbents on record are Visma eAccounting, QuickBooks (Intuit), Xero and Sage. Emerging players are Pento and Pleo. Direct peers are Billy ApS, Fortnox and Dinero. Rackbeat is listed as an others.
Does E-conomic Danmark have an API?
Yes. e-conomic offers an open API (REST) that allows developers to build integrations and extend functionality. The API enables external developers to create integrations with e-conomic, including data exchange for accounting entries, invoices, and reporting. API access is restricted in the Basis package (limited to payroll systems and annual reporting tools), while Plus, Smart, and Complete packages provide full API access. Developer documentation is at www.e-conomic.com/developer.