Sendero Wealth Management

What Sendero Wealth Management does

Sendero Wealth Management is an independent, employee-owned SEC-registered investment advisory firm headquartered in San Antonio, Texas, with additional offices in Austin and Boerne. Founded in 2008 by Fred Middleton and Scott McMillan following a spin-out from Redstone Consulting Group (itself dating to 1995), the firm operates a multifamily office model serving high-net-worth individuals and families, entrepreneurs, women, institutions (endowments/foundations), and charitable organizations across Texas. The firm oversees more than $5 billion in assets under advisement (AUA), as corroborated by multiple firmographic and award sources, and reports a 99% client retention rate over the trailing five-year period.

The firm's core services span a Discovery engagement process, discretionary Investments advisory, Family Office services, Family Engagement (multigenerational/legacy planning), Foundations & Philanthropy, and The Women's Initiative — each delivered through a partner-led, low client-to-advisor ratio model. Technology infrastructure relies on third-party custodial and portal integrations including Tamarac Client Portal, Pershing NetXInvestor, and Fidelity Client Portal. Alternative investments are offered through a wholly-owned broker-dealer affiliate, Sendero Securities, LLC (FINRA/SIPC member), while Family Office, Foundations & Philanthropy, The Women's Initiative, and Family Engagement services are housed under Sendero Family Enterprise, LLC. There is no proprietary platform technology disclosed.

Sendero generates revenue through subscription-style AUA-based advisory fees billed annually, with no publicly disclosed fee schedule. Distribution is entirely direct — partner-led, relationship-based, with no intermediaries — supported by a content marketing engine spanning a weekly email newsletter, an active LinkedIn/Facebook/Instagram presence, hosted events (Mix & Mingles, Quarterly Investments Webinar, Financial Literacy Bootcamp), and a podcast ("This is Wealth"). The firm has approximately 50 employees across all Sendero entities, two-thirds of whom work directly with clients.

Name

Sendero Wealth Management

Legal name

Sendero Wealth Management, LLC

Website

https://sendero.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Sendero Wealth Management is an independent, employee-owned SEC-registered investment adviser based in San Antonio, Texas, delivering partner-led multifamily office services — including investment advisory, family office, philanthropy, and women's wealth programs — to high-net-worth families, entrepreneurs, institutions, and charitable organizations across Texas with over $5 billion in assets under advisement.

Ownership category

akta.pro rank

Product category

Wealth Management and Investment Advisory

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA)

akta.pro secondary industries

Family Wealth & Multi-Generational Planning RIAs (HNW/UHNW-lite) (FSAAACAH), Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG)

Keywords

• Wealth management services
• Investment advisory
• Family office services
• Financial planning
• Institutional asset management

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Assets Under Management (AUM) Fees: Sendero charges fees based on assets under advisement. Alternative investments may be offered through affiliated broker-dealer Sendero Securities, LLC (member FINRA/SIPC). Investment management services are provided by Sendero Wealth Management, LLC.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Sendero Wealth Management provides personalized investment advisory and wealth management services to high-net-worth families, entrepreneurs, women, and institutions. As an SEC-registered investment adviser, the firm delivers institutional-grade portfolio management, financial planning, estate planning, family office services, philanthropy advisory, and multigenerational legacy planning. Alternative investments are offered through affiliated broker-dealer Sendero Securities, LLC, with fees charged on assets under advisement.

Product overview

Sendero Wealth Management offers a comprehensive suite of wealth management services through a partner-led, independent registered investment advisory firm. The core offerings include Discovery (initial engagement and financial assessment), Investments (personalized portfolio management across asset classes), Family Office (comprehensive services for high-net-worth families), Foundations & Philanthropy (charitable giving and foundation management), The Women's Initiative (specialized services for women), Family Engagement (legacy and multigenerational planning), and dedicated services for Individuals/Families and Institutions. The firm operates as a multifamily office model serving multigenerational families, entrepreneurs, women, professionals, institutions, and charitable organizations across Texas.

Differentiator

Problem solved

Functional benefit

Products and services

• Discovery
• Investments
• Family Office
• Foundations & Philanthropy
• The Women's Initiative
• Family Engagement
• Individuals & Families
• Institutions

Quantifiable outcome

• 99% client retention rate
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators4 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Glassman Wealth Services: Independent, fee-only RIA serving HNW families, entrepreneurs, and institutions with comprehensive wealth management and family office services. Closely comparable mid-sized independent RIA model with similar service mix and target clientele.
• Creative Planning: Large independent, employee-owned RIA offering comprehensive wealth management to HNW individuals and families. Closely comparable to Sendero on independent/employee-owned positioning, full-service wealth offering, and HNW family focus, though significantly larger scale.
• Mercer Advisors: Large independent RIA serving HNW families with comprehensive wealth management, family office services, and institutional consulting — directly comparable in offering mix to Sendero, though materially larger and PE-backed (Genstar). Strongest direct peer in the RIA space.
• Fiducient Advisors: Independent investment advisory firm serving institutions (endowments, foundations, retirement plans) and HNW families. Closely comparable to Sendero's institutional practice, with similar OCIO and family office offerings though with a stronger institutional tilt.
• CAPTRUST: Large independent RIA providing investment advisory, financial planning, and institutional services to HNW families, retirement plan sponsors, and endowments/foundations. Directly comparable institutional and family office offering to Sendero at materially greater scale.
• Carson Group: PE-backed RIA and coaching platform serving financial advisors and HNW clients nationwide. Comparable wealth management offering with emphasis on advisor support; competes for the same HNW family and entrepreneur segments in overlapping geographies.
• Mariner Wealth Advisors: Independent RIA providing wealth advisory, family office, and institutional services to HNW clients across multiple U.S. offices. PE-backed (LGT Capital Partners minority) and significantly larger than Sendero, but a closely comparable service model targeting multi-generational families and institutions.

Broad incumbents

• Bessemer Trust: Large, well-established private wealth and investment management firm serving ultra-high-net-worth and HNW families with multifamily office services. Comparable in serving multigenerational families and institutions, but operates at materially greater scale and longer history.
• Brown Brothers Harriman Wealth Management: Wealth management and investment management arm of the 200+ year-old Brown Brothers Harriman private bank, serving HNW families, institutions, and endowments. Comparable in serving multigenerational families and institutions, with broader banking/financial services parentage.

Regional players

• Ronald Blue Trust: Fee-only Christian financial advisory firm providing wealth management, estate planning, and philanthropic advisory to HNW families. Comparable in fee-based, fiduciary-first RIA model and multigenerational client focus, though differentiated by faith-based positioning and primarily serving clients in other regions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/senderollc
• LinkedInlinkedin.com/company/senderowealthmanagement
• Instagraminstagram.com/sendero.llc
• Xx.com/senderowealth

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sendero Wealth Management