What DG1 does

DG1 Inc. (株式会社ディージーワン) is a Japanese SaaS company founded in September 2017 and headquartered in Marunouchi, Tokyo, that operates an all-in-one online business cloud platform targeting small and medium-sized businesses and new ventures. The platform bundles e-commerce (anchored by its patented Flip-Commerce one-click add-to-cart technology), website building, marketing automation (email, SMS, push notifications, segmentation), online booking, Android mobile app publishing, and a big-data analytics dashboard into a single integrated environment hosted on AWS. The platform's differentiation rests on consolidating multiple point solutions (e-commerce, marketing, reservation, mobile app) behind a unified 360-degree customer database, with built-in AI features including DeepL-powered translation, an AI virtual assistant for push notifications, recommendation engines, and predictive analytics.

DG1 monetizes through a sales-tiered monthly subscription model with three publicly disclosed tiers — START at 29,700 JPY/month (up to 1.1M JPY monthly sales), GROW at 64,900 JPY/month (up to 2.2M JPY), and WIN at 108,900 JPY/month (up to 5.5M JPY) — with no minimum contract, no cancellation fee, and no transaction fees on supported payment processors. Go-to-market is primarily product-led growth through a self-serve 14-day free trial, supplemented by inside sales for mid-market prospects and co-marketing partnerships with large Japanese networks including Benefit One (8.4 million paid members) and Pasona Marketing. The company is privately held with no disclosed VC funding or institutional investors; its showcase customer logos span Japanese SMBs (J.C.BAR, K-T Inc., Pasona HR Solution) and global brands (Roche, Husqvarna, MuscleTech).

Name

DG1

Legal name

株式会社ディージーワン

Website

https://dg-1.jp

Company type

Private

Founded year

2017

Operating status

Operating

Short description

DG1 is a Tokyo-based SaaS provider of an all-in-one cloud platform combining e-commerce, website building, marketing automation, online booking, mobile app publishing, and big-data analytics for small and medium-sized businesses and new ventures, primarily in Japan.

Ownership category

akta.pro rank

Product category

E-commerce SaaS Platform

NAICS

Software Publishers (5132), Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)

Keywords

• Online business platform
• E-commerce platform
• Marketing automation
• Website builder
• Online booking system

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription Plans (Sales-tiered): Monthly subscription fees scaled to customer's monthly online sales revenue. Three tiers: START (up to 1.1M JPY/month sales, 29,700 JPY/month), GROW (up to 2.2M JPY/month sales, 64,900 JPY/month), WIN (up to 5.5M JPY/month sales, 108,900 JPY/month). No minimum contract period, cancellation free. Additional email/SMS add-on units available for purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

DG1 provides an all-in-one cloud SaaS platform that integrates e-commerce, marketing automation, website building, online booking, mobile app publishing, and big-data analytics into a single environment for small and medium businesses and new ventures. The platform is delivered via AWS, features patented Flip-Commerce technology and built-in DeepL AI translation, and is offered on three sales-tiered monthly subscription plans (START, GROW, WIN) starting at 29,700 JPY with no minimum contract period and no transaction fees.

Product overview

DG1 is an all-in-one online business cloud platform designed for SMEs and entrepreneurs, combining six core modules within a single integrated system: E-Commerce (with patented Flip-Commerce technology), Website Builder, Marketing (multi-channel campaigns, automation, segmentation), Online Booking (reservation management), Mobile App (Android publishing), and Big Data Analytics. The platform is priced on a tiered subscription model (START, GROW, WIN) with no additional transaction fees and includes built-in AI-powered features such as DeepL translation, an AI virtual assistant for push notifications, and upsell/cross-sell recommendation engines. Additional capabilities include GDPR compliance tools, SSL security, custom code integration, and a library of 30+ industry-specific themes.

Differentiator

Problem solved

Functional benefit

Products and services

• DG1 E-Commerce Flagship e-commerce module featuring patented Flip-Commerce technology, one-click add-to-cart, promotion engine, infinite scroll product grid, fast checkout, multiple payment methods (Visa, Mastercard, Amex, JCB, Diners, Discover, UnionPay, PayPal, Stripe), AI upsell/cross-sell, ratings and reviews, and a typo-tolerant search engine for SMB and enterprise online retailers.
• DG1 Website Builder Responsive website building tool with templates, drag-and-drop content editor, multilingual support via DeepL AI translation, SEO optimization, custom domain, and multi-site management from a single account, for businesses that need a content-active site without hiring a web agency.
• DG1 Marketing Multi-channel marketing automation module with a 360-degree customer database, marketing automation with triggers, form creator, push notifications, email/SMS/DM campaigns, segmentation and targeting, customer profitability analysis, email templates, and advanced analytics, aimed at SMBs and enterprises running content marketing and inbound campaigns.
• DG1 Online Booking Online reservation system supporting 24/7 bookings across business types (salons, clinics, restaurants, hotels), with calendar view scheduling, staff management, customer reviews, group bookings, and international reservation support for service-based SMBs.
• DG1 Mobile App Native Android mobile app publishing service that distributes a customer's online shop to the Google Play Store, with push notifications and location-based services, without separate app development work.
• DG1 Big Data / Dashboard Business intelligence and analytics dashboard consolidating data from all DG1 modules into unified, real-time insights for cost reduction and sales forecasting, including 360-degree customer views and GDPR compliance tools, for SMBs and enterprises needing data ownership and analytics.
• DG1 Themes Library of 30+ responsive website themes and templates tailored for specific industries (hotel, fashion, restaurant, clinic, corporate, e-commerce, etc.), included across all subscription plans at dg-1.jp.

Quantifiable outcome

• Pasona HR Solution reduced corporate site costs from an estimated 450万円 one-time vendor cost to 2,700 JPY/month using DG1
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability5 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Benefit One (株式会社ベネフィット・ワン)coreGTM or Marketing Partner · 12 November 2020DG1 co-hosts seminars with Benefit One, leveraging Benefit One's network of approximately 11,300 member companies and 8.4 million paid members to provide free promotional reach for DG1 customers. Joint seminars focus on marketing strategies combining online and offline channels.
• Pasona Marketing (パソナマーケティング)coreGTM or Marketing Partner · 16 June 2020DG1 and Pasona Marketing co-host online seminars on digital marketing topics (e.g., influencer marketing, beauty salon marketing, B2B marketing). Pasona Marketing is part of the Pasona Group, a major Japanese HR and BPO services company. DG1 CEO 松永浩徳 and Pasona Marketing's 西本周平 have co-presented at joint events.
• TouchSpot Inc. (タッチスポット株式会社)minorGTM or Marketing Partner · 16 June 2020Co-hosted a webinar on November 20, 2019 on the topic of lead generation using video and website optimization. TouchSpot provides interactive video marketing solutions; DG1 provides website platform expertise.
• mov (株式会社mov / 訪日ラボ)minorGTM or Marketing Partner · 20 December 2019Co-hosted an inbound tourism and cross-border e-commerce seminar on December 20, 2019.株式会社mov operates '訪日ラボ' (Inbound Lab), a major inbound tourism news platform, and provides inbound market expertise.
• Columbus Project (株式会社コロンバスプロジェクト)minorGTM or Marketing Partner · 10 October 2019Co-hosted a B2B marketing seminar on October 10, 2019 focused on inside sales and web strategies for SMEs with fewer than 30 employees. Columbus Project specializes in inside sales consulting.
• DeepLcoreTechnology or IntegrationDeepL's AI translation engine is built into DG1 as a standard feature, enabling automatic website translation across multiple languages. DeepL is described as 'standard equipment' (標準装備) in DG1's platform.
• Amazon Web Services (AWS)coreTechnology or IntegrationDG1's cloud infrastructure runs on AWS, which is highlighted on the pricing page as providing high availability, scalability, and performance guarantees.

Scale indicators2 records

Expansion highlights5 records

Direct peers

• Wix: Wix is a leading all-in-one website builder with native e-commerce, marketing, booking and AI tools aimed at SMBs globally — directly overlapping DG1's full-suite positioning.
• Squarespace: Squarespace provides design-forward all-in-one websites with commerce, marketing and scheduling for SMBs and creators; same horizontal SMB focus and bundling strategy as DG1.
• Jimdo: Jimdo is a Europe-based all-in-one website and online-store builder with AI site creation aimed at micro and small businesses; comparable SMB-funnel, bundled-pricing philosophy.

Broad incumbents

• Shopify: Shopify is the dominant global commerce platform with marketing, app-store extensibility and AI assistants (Shop Magic, Sidekick); relevant as the broad incumbent DG1 positions against, though much larger in scale.
• BigCommerce: BigCommerce is an enterprise-leaning SaaS commerce platform with headless and omnichannel capabilities, sitting as a broader incumbent in the same e-commerce platform category DG1 targets.
• Weebly / Square Online: Square Online (formerly Weebly) is a free-tier SMB website + commerce offering backed by Block — a broader incumbent with bundled payments and SMB focus similar to DG1's positioning.

Emerging players

• Webflow: Webflow is a design-led visual website platform expanding into e-commerce and CMS, overlapping with DG1's website builder and commerce modules for SMB and mid-market users.

Regional players

• BASE (BASE Inc.): BASE is a leading Japanese SMB e-commerce platform with low fees and simple setup — the most direct Japanese regional peer to DG1's e-commerce and site-building modules.
• STORES (STORES Inc.): STORES operates Japanese SMB online-store, payment and reservation apps; comparable regional peer overlapping with DG1's commerce and booking modules for Japanese SMBs.
• MakeShop by GMO: MakeShop is one of Japan's longest-running e-commerce platforms operated by GMO, providing SMB stores with built-in marketing features — directly comparable regional competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DG1JP

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DG1