Blueberry Consultants Ltd.

What Blueberry Consultants Ltd. does

Blueberry Consultants Ltd. is a UK-based custom software development firm founded in 1997 and headquartered in Birmingham, with a 101-250 employee headcount. The company builds bespoke software solutions for UK clients across verticals including healthcare (NHS Trusts, pharmacy startups like DIMEC), accountancy (PKF Cooper Parry), automotive (HP, Toro Rosso, Sebring Works), construction (Kier), media (Studio Canal), and beauty/wellness (Guild of Beauty Therapists). Its delivery spans web applications, mobile apps (iOS/Android), database systems, cloud hosting on AWS, and increasingly AI integration services including generative AI, local LLM deployment, RAG-based knowledge search, and document automation.

The company operates a portfolio of internally developed products alongside its core services. These include the proprietary Blueberry Web Template (BBWT) framework for rapid web application development, Rewind (a bug-reporting tool), the ChatGPT Outlook Add-in, DeskBuddy (meeting reminders), and a Land Management System, plus demo and free software tools. Technical breadth covers .NET, Python, Angular, HTML5, C++, MySQL, Linux, AWS, and Visual Studio, with Microsoft and AWS as core technology partnerships and Xero/Open Banking as integration partners.

Blueberry runs a sales-led, project-based business model. Revenue is generated primarily through fixed-price custom software development projects, supplemented by optional annual support and maintenance subscriptions (90-day cancellation notice) and additional services charged on agreed rates. Pricing is quote-based and not publicly disclosed; IP is assigned to clients on full payment. The firm is privately held, founder-led (Martin Green, Founder and CEO), with no disclosed external investment, no funding rounds, no M&A activity, and no parent company. Marketing is content-driven, combining case studies, technical blog content, an AI-specific content hub, and SEO to attract mid-market and enterprise UK clients via direct engagement and consultation.

Name

Blueberry Consultants Ltd.

Legal name

Blueberry Consultants Ltd.

Website

https://bbconsult.co.uk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Blueberry Consultants Ltd. is a Birmingham-based UK custom software development firm founded in 1997, serving mid-market and enterprise clients across healthcare, accountancy, automotive, and other verticals with bespoke web, mobile, cloud, and AI-integrated solutions.

Ownership category

akta.pro rank

Product category

Custom Software Development

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Other Computer Related Services (541519)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)

akta.pro secondary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

Keywords

• Custom software development
• Web application development
• Mobile app development
• AI integration services
• Cloud hosting services

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Custom Software Development Projects: Project-based custom software development services where clients pay for bespoke software solutions based on fixed aggregate prices as specified in development proposals and cost specification documents. Pricing is determined by project scope, complexity, and development timeline.
2. Annual Support and Maintenance: Optional ongoing support services including help desk assistance, error corrections, and software maintenance. Charged as an Annual Support Fee subject to separate commercial quotation. Renewable annually with 90 days notice for cancellation.
3. Additional Services: Additional services requested beyond the core specification, charged at agreed Rates set out in the Specification. Includes change requests, additional features, and services outside the original project scope.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Blueberry Consultants designs, develops, and maintains bespoke software solutions including web applications, mobile applications, database systems, cloud-hosted platforms, and AI integrations for UK businesses. They also sell a small portfolio of proprietary packaged products such as Rewind (bug reporting), ChatGPT Outlook Add-in, DeskBuddy, Land Management System, and Blueberry Web Template, and offer optional annual support and maintenance contracts. The firm's work spans custom project builds, Generative AI prototyping, and dedicated hosting.

Product overview

Blueberry Consultants Ltd. is a custom software development company offering bespoke software solutions alongside a portfolio of proprietary products. Their product portfolio includes: Rewind (bug reporting tool), ChatGPT Outlook Add-in (AI-powered email integration), DeskBuddy (meeting reminder application), and the Blueberry Web Template (BBWT) - their internal rapid development platform. They also provide specialized solutions including a Land Management System, plus demo and free software tools. Their AI services include prototyping, corporate knowledge search (RAG), document automation, and speech-to-text capabilities, with products like the Blueberry Multiplexor and Blueberry Tools. The company operates from Birmingham, UK, and has been in business since 1997.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Software Development Services

Quantifiable outcome

• NHS A&E whiteboard system reduces patient wait time breaches
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Amazon Web ServicescoreTechnology or IntegrationAmazon Web Services (AWS) is used as the cloud hosting platform for Blueberry's software solutions. The company offers dedicated AWS expertise including cloud computing, hosting, and infrastructure services. AWS certifications and specializations indicate deep technical partnership.
• MicrosoftcoreTechnology or IntegrationMicrosoft provides email services (Microsoft 365/Exchange) used by Blueberry for business communications. The company also develops Microsoft-based solutions including .NET applications and integrates with Microsoft ecosystem products.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• BJSS: UK-headquartered technology consultancy delivering custom software and digital transformation to enterprise and public-sector clients. Highly comparable in terms of UK-centric delivery and vertical breadth including NHS and government work.
• Codurance: UK-based software craftsmanship consultancy offering custom software development and engineering services to enterprise clients. Comparable bespoke delivery model and technology stack orientation.
• AND Digital: UK-based digital and custom software consultancy with similar sales-led model targeting UK enterprises and mid-market clients. Closely comparable headcount range and custom delivery focus.
• Equal Experts: UK-headquartered custom software consultancy with a network model of senior engineers delivering bespoke solutions. Comparable project-based, sales-led approach to enterprise and public-sector clients.

Broad incumbents

• Thoughtworks: Global technology consultancy providing custom software development, digital strategy, and AI engineering services to enterprise clients. Larger scale and broader geographic reach but directly comparable offering.
• Kainos: UK-listed IT services firm providing custom digital solutions, with strong healthcare and public-sector presence including NHS. Comparable vertical mix and bespoke software delivery model.
• Sopra Steria: Large European IT services and custom software development firm with significant UK public-sector and enterprise footprint. Comparable enterprise software and systems integration services at far greater scale.
• Infinity Works (Accenture): UK-based digital consultancy acquired by Accenture, providing custom software, cloud, and data engineering services. Closely comparable in culture and bespoke delivery, but now embedded within a global incumbent.
• Netbuilder (Deloitte Digital): UK custom software consultancy now part of Deloitte Digital, delivering bespoke enterprise applications and digital transformation. Comparable in scope of custom software services though at much larger scale within a Big Four.

Others

• Cognizant Softvision: Global digital engineering services provider offering custom software development at nearshore and offshore cost models. Competes for the same UK enterprise custom development RFPs as Blueberry but at materially different price points.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/BBConsultant
• Facebookfacebook.com/BlueberryConsultants

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blueberry Consultants Ltd.