Name

Trend Group America

Legal name

TREND GROUP AMERICA SPA

Website

https://trendgroupamerica.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Las Condes

HQ country

Chile

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. EPECI Platform Subscription: Annual or multi-year subscription to EPECI platform for customer perception evaluation. Includes benchmark data, industrial indicators, and improvement recommendations. Pricing at UF 50 + IVA for Premium plan with full access and UF 10 + IVA for Personal plan (remote seminar access).
2. EPCOI Ad Hoc Studies: Custom demand studies operated under standardized structure and knowhow for specific project needs. Pricing varies by scope and complexity.
3. Mystery Shopper Studies: Mystery shopping evaluations conducted in-person, virtual, or mixed formats to assess sales and customer service quality. Adapted to the needs and characteristics of each company.
4. Best Place to Live Certification: Quality certification for real estate companies based on customer satisfaction. Over 50 companies certified in Chile, Peru, Colombia, and Mexico.
5. Research Studies (Estudio de Perspectivas de Compra): Purchase intention and perspective studies for real estate markets, providing data on consumer behavior, purchase conditions, and market trends.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Trend Group America is a proptech company that specializes in real estate consumer knowledge, providing customer feedback collection and analysis technology for the real estate industry across Latin America. Its platform captures consumer perceptions throughout the entire real estate journey — from search and quotation through construction, delivery, post-sale, and satisfaction measurement — via proprietary tools (EPECI, EPCOI) and complementary services (Commercial Process Monitoring, Internal Process Monitoring, Mystery Shopper). The company also operates the Best Place to Live quality certification program and the Ranking Live real-time benchmarking platform.

Product overview

Trend Group America offers a unified platform of real estate consumer intelligence tools, centered on EPECI as the primary customer satisfaction evaluation system. The portfolio includes EPCOI for project development validation, Monitoreo Proceso Comercial and Monitoreo Procesos Internos for operational monitoring, and Mystery Shopper services for sales team evaluation. The Best Place to Live certification program operates as a sub-brand, providing quality certification to real estate companies meeting high customer satisfaction standards across Latin America.

Differentiator

Problem solved

Functional benefit

Brands

• Best Place to Live: A real estate quality certification awarded to companies that have met certain satisfaction standards based on the opinion of their own customers. Over 50 real estate and construction companies certified in Chile, Peru, Colombia, and Mexico.

Products and services

• EPECI (Evaluación de Percepción de Clientes Inmobiliarios) Strategic business planning and continuous innovation tool for real estate development projects. Provides satisfaction and perception indicators with industrial benchmark and improvement focuses for real estate developers and construction companies.
• EPCOI (Evaluación de Percepción de Cotizantes Inmobiliarios) Tool used during project development that validates products, customer profiles, special features, and materials via standardized ad-hoc demand studies. Available in Chile, Peru, Colombia, and Mexico.
• Commercial Process Monitoring (Monitoreo Proceso Comercial) Sales force monitoring service that controls commercial processes and attention protocols, enables mystery shopping (online or in-person), and helps capture better contact information for real estate developers across Latin America.
• Internal Process Monitoring (Monitoreo Procesos Internos) Internal process monitoring service that complements EPECI by controlling critical business aspects, delivering process alerts and a dashboard connected to global customer knowledge for real estate companies.
• Mystery Shopper Mystery shopping evaluations conducted in-person, virtual, or mixed formats to assess sales team performance and customer service quality, adapted to the needs and characteristics of each real estate company.
• Best Place to Live Certification International real estate quality certification awarded to companies that meet customer satisfaction standards based on their own clients' opinions. Over 50 real estate and construction companies certified across Chile, Peru, Colombia, and Mexico.
• Ranking Live Real-time ranking platform that shows participating companies their position in their country and across Latin America based on customer satisfaction scores, available to companies that measure projects with EPECI.
• Research Studies (Estudio de Perspectivas de Compra) Purchase intention and perspective studies for real estate markets that provide data on consumer behavior, purchase conditions, and market trends; offered in subscription tiers (Premium Plan at UF 50 + IVA; Personal Plan at UF 10 + IVA per person).

Quantifiable outcome

• Best Place to Live certified companies in Chile sell up to 40% more than the market (20% average, up to 40% in best-performing communes)
• +5 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

Five partnerships are on record, tiered minor and core.

• BetterflyminorStrategic or Co-development Partner · 1 May 2021TGA partnered with Betterfly, a benefits platform that transforms employee healthy habits into social donations and life insurance coverage. TGA employees use the platform for fitness tracking, financial education, telemedicine, and other wellness activities. The wellness activities generate Bettercoins that employees can donate to charitable institutions including food programs, water access, tree planting, and food banks.
• Colliers InternationalcoreStrategic or Co-development PartnerTGA collaborated with Colliers to cross-reference their municipal permit processing time data with TGA's customer satisfaction data. Colliers published ranking data on permit approval days in Santiago communes, which TGA linked with their extensive customer perception data to analyze how permit delays affect real estate customer satisfaction.
• Ranking Live Platform PartnerscoreChannel Partner/ Reseller/ DistributorCompanies that connect their projects to EPECI gain access to the Ranking Live platform, showing their position in Latin America based on customer satisfaction. This creates a distribution channel for TGA's services and increases the value of certification.
• Cámara Chilena de la Construcción (CChC)coreStrategic or Co-development PartnerTGA presented the 2022 Customer Perception Index to CChC, who promoted the study nationally. This partnership enhances TGA's credibility and reach in the Chilean market, while CChC gains valuable industry data for their members.
• ESE Business SchoolminorStrategic or Co-development PartnerAcademic partnership with ESE Business School (Universidad Finis Terrae) for research. Professors Natalia Yankovic and Guillermo Armelini conducted a study with TGA demonstrating that nearly half of customer satisfaction is explained by the relationship between product offered versus product received.

Scale indicators13 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• SurveyMonkey: Mass-market survey and feedback collection platform. SurveyMonkey represents the broader tooling layer for customer feedback that TGA's EPECI platform customizes for the real estate vertical, including mystery shopping and benchmarking workflows.
• Medallia: Enterprise customer experience and feedback analytics platform. Medallia competes in the same CX intelligence category TGA serves, with comparable survey infrastructure, analytics dashboards, and predictive insights — though Medallia is horizontal where TGA is vertically specialized in real estate.
• Trustpilot: Consumer review and business certification platform that, like Best Place to Live, monetizes third-party validated customer ratings into a market-facing trust signal. Trustpilot is the best public-market analog to TGA's certification-as-a-service model.
• J.D. Power: Global leader in customer satisfaction research and benchmarking across automotive, financial services, and real estate. J.D. Power is the closest conceptual analog to TGA's satisfaction measurement and ranking model — both monetize proprietary benchmarks derived from large-scale customer surveys.
• Qualtrics: SAP-owned experience management platform offering survey design, customer feedback, and analytics tools. Qualtrics is the leading SaaS-based competitor in the same market research and customer intelligence space where TGA's EPECI platform operates.

Regional players

• Properati: Latin American PropTech real estate marketplace and data platform operating across Argentina, Brazil, Peru, Ecuador, and Mexico. Properati is the most direct LatAm PropTech peer, sharing TGA's regional focus and developer relationships, though it competes in listings rather than customer intelligence.
• Wasi: Latin American PropTech platform focused on real estate marketing, lead management, and CRM for developers. Wasi competes with TGA for the same developer customer base in LatAm, with overlapping go-to-market into Mexican, Colombian, and Peruvian real estate firms.

Broad incumbents

• CBRE: Global commercial real estate services firm with significant market research and benchmarking capabilities, including real estate indices. CBRE is already a TGA data partner in Chile (Best Place to Live certification co-promotion), and is the established real estate intelligence incumbent TGA positions against.
• Cushman & Wakefield: Global commercial real estate services firm with extensive market intelligence and customer research output. Comparable to TGA as a real estate intelligence provider, though Cushman & Wakefield operates at broader portfolio scale rather than residential CX specialization.
• JLL (Jones Lang LaSalle): Global real estate services and investment firm with research, advisory, and tech offerings across LatAm. JLL's research division competes for the same developer mindshare that TGA targets through EPECI and Best Place to Live.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tgachile
• LinkedInlinkedin.com/company/trendgroupamerica

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trend Group America