The GelBottle

What The GelBottle does

The GelBottle Inc (legally Daisy's Nail Company Ltd) is a Brighton, UK-based professional nail care company founded in 2015 by Daisy, a single mother of three, bootstrapped with a £5,000 UK Government grant. The company manufactures and distributes gel nail systems, tools, accessories, and training to certified nail technicians across 30 countries and 5 continents, with 101–250 employees and operational headquarters in Shoreham-by-Sea.

The product portfolio is anchored by BIAB™ (Builder In A Bottle™), a proprietary soak-off gel builder for which the company is the original inventor, with variants including Original BIAB™, Fibre BIAB™, Hard BIAB™, All-In-One BIAB™, and TPO & HEMA-Free formulations. All products are vegan, cruelty-free, ISO 22716-compliant, and use HEMA concentrations (8–17%) materially below industry benchmarks; the company reports a 0.004% adverse reaction rate across 11 million BIAB services performed in 2022–23. Supporting lines include 500+ Gel Colour SKUs, Extensions (ProForm™), Nail Art, Tools & Accessories, and the consumer-facing Peacci sub-brand and TGB SPA™ hand/foot care line.

Revenue is generated primarily through direct e-commerce sales (thegelbottle.com) of professional consumables requiring technician qualification, with a Klarna-integrated checkout, plus consumer sales of Peacci and TGB SPA, accredited training revenue via TGB Academy (Guild of Beauty Therapists and ABT accredited, in 45+ locations), affiliate/brand partnership revenue, and international distributor sales. Go-to-market blends a B2B sales-led motion (qualified professional buyers) with product-led growth through Club TGB loyalty, influencer/celebrity endorsements, and education-driven demand generation.

Name

The GelBottle

Legal name

Daisy's Nail Company Ltd

Website

https://thegelbottle.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

The GelBottle is a Brighton, UK-based professional nail care company that manufactures and distributes its proprietary BIAB™ gel builder system, 500+ gel colours, tools, and training to certified nail technicians across 30 countries, with a consumer sub-brand (Peacci) and the accredited TGB Academy.

Ownership category

akta.pro rank

Product category

Professional Nail Care Products

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Nail Salon Products (Polish, Gel, Acrylic, Supplies) (CRABALAE)

akta.pro secondary industries

Nail Color & Nail Art (Polish, Gel, Dip, Press-ons, Nail Art Color) (CRABACAD), Manicure & Pedicure Tools (Files, Clippers, Cuticle Tools) (CRABAKAE), Nail Technology (EDAOALAG)

Keywords

• Professional gel polish
• Builder gel products
• Nail technician supplies
• Vegan nail care
• Nail art accessories

Headquarters

HQ city

Brighton

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Gel Nail Products: Sale of professional-grade gel nail products including BIAB™, gel colours, extensions, nail art, tools and accessories to certified nail technicians. Products sold directly through thegelbottle.com with professional qualification verification required.
2. Consumer Beauty Products: Sale of Peacci polishes and TGB SPA essentials for at-home beauty enthusiasts through e-commerce platform.
3. Education and Training: TGB Academy offers ABT and Guild-accredited courses, live masterclasses and educational resources for nail technicians. Courses available online and in 45+ locations worldwide with kit purchases required.
4. Brand Partnerships and Affiliate Revenue: Affiliate partnerships offering 10% rewards, marketing collaborations, product integrations and bundles with complementary brands.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The GelBottle (legal entity Daisy's Nail Company Ltd) is a UK-based manufacturer and seller of professional-grade gel nail systems, anchored by its proprietary BIAB™ (Builder In A Bottle) technology. The company sells a full ecosystem of products including builder gels, gel colour polishes (500+ shades), nail extensions (ProForm™), nail art, tools, and TGB SPA hand/foot care, primarily to certified nail technicians and secondarily to at-home consumers via its Peacci sub-brand.

Product overview

The GelBottle Inc is a professional nail care company offering a unified product ecosystem centered on BIAB™ (Builder In A Bottle™), their signature soak-off gel builder. The core portfolio includes multiple BIAB variants (Original, Fibre, Hard, All-In-One, and HEMA-Free formulations) alongside an extensive Gel Colour range (500+ shades), Extensions systems (including ProForm™), and Nail Art products. The company also operates TGB SPA™ for hand/foot care and Peacci as a consumer-facing sub-brand. Supporting platforms include TGB Academy for professional training (ABT and Guild accredited) and Club TGB loyalty programme. Products are vegan, cruelty-free, and compliant with EU Cosmetic Regulation 1223/2009, with manufacturing across UK, EU, and Far East under ISO 22716 standards.

Differentiator

Problem solved

Functional benefit

Brands

• Peacci: Consumer nail polish brand offering Peacci Polish and Peacci S.K.I.N products for at-home beauty enthusiasts, distinct from the professional-grade TGB line.

Products and services

• BIAB™ (Builder In A Bottle™) A signature soak-off gel builder line that adds strength and structure to natural nails while allowing flexibility to prevent breakage. Functions as an all-in-one primer and base coat for professional nail technicians. Includes multiple variants for different client needs.
• Original BIAB™ The original BIAB formula with 17% HEMA concentration (below the 30-35% recommended limit), offering flexibility to reduce nail breakage. The foundational product in the BIAB family for professional nail technicians.
• Fibre BIAB™ Next-generation builder gel reinforced with Nylon-66 microfibers for enhanced strength, stress distribution, and crack resistance. TPO and HEMA-free formula designed for clients with sensitivities, manufactured in the UK at DK Beauty Labs.
• BIAB™ TPO & HEMA-Free HEMA-free and TPO-free variant of BIAB for clients with sensitivities or allergies, formulated without these common allergens while maintaining strength and durability.
• Hard BIAB™

Quantifiable outcome

• 4 weeks chip-free wear on average
• +4 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Guild of Beauty TherapistscoreStrategic or Co-development PartnerTGB Academy courses are fully accredited and approved by the Guild of Beauty Therapists, ensuring professional training standards are met.
• CTPA (Cosmetic Toiletry and Perfumery Association)coreStrategic or Co-development PartnerTGB is a member of CTPA and participates in the Cosmetovigilance Advisory Group and working group with dermatologists from the British Society for Cutaneous Allergy (BSCA).
• IntertekcoreTechnology or IntegrationThird-party audit provider that conducts factory audits on all manufacturers (regardless of country of origin) to ensure safety manufacturing process and ethical working environments.
• KlarnacoreTechnology or IntegrationPayment service provider offering Pay in 3 interest-free installments for customers. Over 85 million consumers worldwide trust Klarna.
• Brand Ambassadors (Various Influencers)coreGTM or Marketing PartnerAmbassador programme featuring nail technicians including Amber Hancock, Bryony Howell, Hannah Taylor, Joanne Thomas, Kiah Delarosa, Nicole Marien, Stephanie Holland, Shenique Dawkins.
• DistributorscoreChannel Partner/ Reseller/ DistributorInternational distribution partners enabling TGB products to reach customers across 30 countries globally.
• Affiliate PartnersminorGTM or Marketing PartnerMarketing collaboration partners with 10% affiliate rewards programme for authentic and creative partnerships with brands sharing similar values.

Scale indicators6 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• Young Nails: Young Nails is a professional nail brand offering gel polishes, acrylic systems, and nail art with strong salon distribution and education programs. It competes with TGB across gel colour, builder, and education categories.
• OPI: OPI is a global leader in professional nail lacquer, gel polish, and nail treatments, sold through salons and authorized distributors. It directly competes with TGB's gel polish and BIAB product lines, serving the same professional nail technician customer base.
• Dashing Diva: Dashing Diva offers professional gel polish, press-on nails, and nail treatments sold through salons and retail. It competes with TGB across gel colour, extensions, and consumer nail products, with similar omnichannel distribution.
• CND (Creative Nail Design): CND is a long-established professional nail brand offering gel systems (Shellac), enhancements, and nail art. It competes head-to-head with TGB's BIAB franchise in the salon channel, with comparable training and certification programs.
• Light Elegance: Light Elegance manufactures professional gel nail products including builder gels, soak-off gels, and hard gels sold exclusively to licensed nail technicians. Its product mix and professional-only distribution closely mirror TGB's BIAB and gel colour portfolio.
• Hand & Nail Harmony (Gelish): Gelish is one of the original gel polish brands, sold through professional nail technicians and salons globally. Its soak-off gel polish system directly competes with TGB's gel colour and BIAB offerings in the professional nail category.
• Kupa Inc. Kupa is a US-based professional nail manufacturer offering gel polishes, gels, e-files, and accessories to nail technicians and salons. Its product range and B2B pro distribution model closely parallel TGB's professional channel business.

Regional players

• Bio Sculpture Gel: Bio Sculpture Gel is a South Africa-originated professional gel system with global distribution, particularly strong in Africa, Australasia, and parts of Europe. Its soak-off and builder gel range directly overlaps with TGB's BIAB product category.

Emerging players

• Manucurist: Manucurist is a French green/clean beauty brand whose Green Flash LED gel polish targets both pros and at-home users. It overlaps with TGB's Peacci consumer line and the HEMA-Free gel segment, and has rapidly scaled in Europe with strong digital branding.
• Olive & June: Olive & June is a US-based D2C nail brand offering polishes, press-ons, and at-home manicure systems with strong consumer marketing. While primarily consumer-facing, it competes with TGB's Peacci brand for at-home nail enthusiasts and could pressure TGB's consumer growth.

Market position

Strengths5 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/thegelbottleinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The GelBottle