Omos Media

What Omos Media does

Omos Media GmbH is a Berlin-based holding company founded in 2018 that operates a portfolio of direct-to-consumer vegan health and wellness brands. The company owns and operates four sub-brands — Metaflow, Sanamana, Wonderfast, and Floranutris — each targeting health-conscious consumers seeking plant-based nutrition and sustainable lifestyle products. Floranutris holds PETA certification verifying its products as 100% vegan and cruelty-free, and Metaflow holds DIQP verification for customer recommendations, while all brands are shipped using climate-neutral DHL GoGreen logistics and grass-fiber packaging.

The business runs on a direct-to-consumer e-commerce model, selling one-time purchases through its own brand websites (metaflow.de, sanamana.de, wonderfast.de) without disclosed subscription tiers or enterprise pricing. Customer acquisition is driven by organic social channels (Facebook, LinkedIn, Xing) and owned retention channels including Klaviyo email and WhatsApp marketing, supported by a 400,000+ social media follower base. The company reports having served more than 2 million customers cumulatively and currently employs 66 people at its Berlin headquarters.

Omos Media is privately held by its three co-founders — Alon Colman Lerner, Jasper Caven, and Florian Weiß, each titled CEO & Gründer — with no external institutional investors, funding rounds, or parent company ownership disclosed. Operating geographies are concentrated in the DACH region, and the firm derives all reported revenue from consumer product sales.

Name

Omos Media

Legal name

omos media GmbH

Website

https://omosmedia.de

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Omos Media GmbH is a Berlin-based holding company operating four direct-to-consumer vegan health and wellness brands (Metaflow, Sanamana, Wonderfast, Floranutris), serving more than 2 million health-conscious consumers with PETA-certified, plant-based products sold via owned e-commerce websites.

Ownership category

akta.pro rank

Product category

Vegan Health & Wellness Products

NAICS

Specialty Food Retailers (4452), Health and Personal Care Retailers (456)

akta.pro primary industry

Grocery & Food Omnichannel (CRAFAEAE)

Keywords

• Vegan supplements
• Plant-based wellness
• Direct-to-consumer e-commerce
• Sustainable health products
• Vegan lifestyle brands

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Consumer Product Sales: E-commerce sales of vegan health and wellness products through owned brands. Products include supplements and lifestyle products sold directly to consumers. Revenue is generated through product transactions with sustainability-focused positioning.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Omos Media GmbH is a Berlin-based holding company that develops, markets, and sells vegan health, wellness, and lifestyle consumer products through a portfolio of four wholly owned sub-brands: Metaflow, Sanamana, Wonderfast, and Floranutris. Products are sold directly to consumers via brand-owned e-commerce storefronts, with sustainability embedded into the supply chain through PETA certification, grass-fiber packaging, and climate-neutral DHL GoGreen shipping.

Product overview

Omos Media GmbH is a German holding company operating multiple health and wellness brands, founded in 2018 and headquartered in Berlin. The company manages a portfolio of sub-brands including Metaflow (DIQP-verified for customer recommendations), Sanamana (vegan wellness products), Wonderfast (healthy lifestyle products), and Floranutris (PETA-verified vegan brand). These brands collectively serve over 2 million customers with products focused on healthy nutrition and lifestyle improvement, distributed through e-commerce channels with climate-neutral DHL GoGreen shipping and sustainable grass-fiber packaging.

Differentiator

Problem solved

Functional benefit

Brands

• Metaflow: Health and lifestyle brand offering products for healthy living
• Sanamana
• Wonderfast
• Floranutris

Products and services

• Metaflow Metaflow is a health and wellness brand under Omos Media focused on healthy lifestyle products, verified by DIQP for customer recommendations and service quality, targeting health-conscious consumers.
• Sanamana Sanamana is a wellness brand under Omos Media offering health-oriented products with vegan and sustainable formulations, targeting consumers seeking sustainable wellness products.
• Wonderfast Wonderfast is a health brand under Omos Media focused on products for healthy living and lifestyle improvement, targeting health-conscious consumers.
• Floranutris Floranutris is a PETA-verified 100% vegan health brand under Omos Media, free from animal testing and animal-derived ingredients, with products and manufacturing processes officially verified and regularly inspected by PETA, targeting consumers seeking certified cruelty-free health products.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• DHL GoGreenminorOthersClimate-neutral shipping partnership for all brand shipments using DHL GoGreen service, supporting environmental sustainability initiatives.
• Lebenshof 'Lasst die Tiere leben e.V.'minorOthersAnimal sanctuary in Brandenburg where the company sponsors complete adoptions for rescued animals, one for each employee. Animals are named after their employee sponsors.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• nu3: Berlin-based D2C retailer specialising in functional food, supplements, and health products. Comparable to Omos Media in product category (vegan/health supplements), D2C e-commerce model, and DACH focus, with overlapping target customers in health-conscious consumers.
• Effective Nature: German D2C brand focused on vegan and plant-based supplements and superfoods. Directly comparable to Omos Media's Floranutris and Sanamana brands in product range (vegan supplements) and target customer (vegan/plant-based consumers).
• Vaay: Berlin-based D2C wellness brand selling CBD and plant-based wellness products. Comparable in Berlin origin, D2C e-commerce model, plant-based/wellness positioning, and target consumer segment to Omos Media's vegan health brand portfolio.
• foodspring: Berlin-based direct-to-consumer sports nutrition and functional food brand selling supplements, protein, and wellness products online. Highly comparable to Omos Media in geography (DACH-rooted), D2C e-commerce motion, and vegan/health-wellness positioning, though with a sports-nutrition emphasis.
• IronMaxx: German supplement and sports nutrition brand with a strong direct-to-consumer e-commerce presence. Comparable in product category (supplements), D2C distribution, and German-speaking consumer market to Omos Media's brands.
• zec+: German direct-to-consumer sports nutrition and supplement brand with multi-brand portfolio. Comparable in D2C supplement positioning, German-language e-commerce focus, and multi-brand house structure relative to Omos Media's brand portfolio.

Broad incumbents

• Myprotein: Global large-scale direct-to-consumer supplement and sports nutrition brand owned by THG. Comparable in D2C supplement e-commerce and product category, but operates at significantly larger scale and with broader international reach than Omos Media.
• Reformhaus: Established German health food and natural products retail chain. Comparable in target consumer (health-conscious) and product positioning (natural/vegan/healthy), but operates a physical retail franchise model rather than the pure D2C e-commerce motion of Omos Media.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/omosmediagmbh
• LinkedInlinkedin.com/company/omos-media-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omos Media