Reformhaus
Reformhaus is a German cooperative operating a nationwide franchise network of health food stores plus a Shopify-based DTC e-commerce site, selling certified natural/organic groceries, supplements, natural cosmetics, and specialty dietary products to health-conscious German consumers.
- Company typePrivate
- Founded1970
- HeadquartersZarrentin, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Reformhaus does
Reformhaus is a German retail cooperative (Genossenschaft, Reformhaus eG) headquartered in Zarrentin that operates a nationwide franchise network of specialist health food stores under the registered Reformhaus® trademark. The company sells natural and organic groceries, dietary supplements (Nahrungsergänzungsmittel), free medicines (Freie Arzneimittel), natural cosmetics, and personal care products to health-conscious German consumers, including shoppers with dietary restrictions (vegan, gluten-free, lactose-free, low-carb, nut-free), natural beauty buyers, and families with children.
The platform combines physical stores, which provide in-person expert consultation from trained advisors, with a direct-to-consumer e-commerce storefront at reformhaus.de built on Shopify and integrated with Klarna pay-later. Operations include same-day shipping for orders placed before 1:00 PM, free shipping above €49 within Germany, and CO2-neutral delivery. The proprietary neuform® Qualitätssiegel quality seal (with vegan and conventional variants) underpins product curation, supplemented by EU organic certification (EU Bio Siegel, Bio nach EG-Öko-Verordnung). Exclusive sub-brands include Reformhaus® Plus (supplements and medical devices), Reformhaus® Manuka Honig, and the related hautengel and KGV cosmetics/medicine lines; channel partnerships span core natural brands such as Rabenhorst, Rapunzel, Dr. Johanna Budwig, A. Vogel, and Salus.
Reformhaus generates revenue from unit-priced retail and e-commerce sales of third-party and proprietary brands, from its exclusive Reformhaus® Plus and Manuka honey lines, and from franchise-level economics within the cooperative structure. Marketing is anchored in an extensive German-language content engine (Reformhaus® Magazin, Wissen Kompakt, blog covering health/nutrition/beauty/fitness, recipes, podcast 'Natürlich Gesund Reformhaus', and Reformhaus® Kochschule cooking school), supported by email, social, SEO, and in-store events such as Probiertage tasting days.
Reformhaus firmographics
Firmographics- Name
- Reformhaus
- Legal name
- Reformhaus eG (Genossenschaft)
- Website
- https://reformhaus.de
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reformhaus is a German cooperative operating a nationwide franchise network of health food stores plus a Shopify-based DTC e-commerce site, selling certified natural/organic groceries, supplements, natural cosmetics, and specialty dietary products to health-conscious German consumers.
- Ownership category
- akta.pro rank
Reformhaus industry classification
Industry- Product category
- Health Food Retail
- NAICS
- Other Specialty Food Retailers (44529), Other Health and Personal Care Retailers (45619)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Health Food & Supplement Stores (CRAHAEAC)
- akta.pro secondary industries
- Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly) (CRAHAEAE), Natural, Organic & Clean Beauty Distribution (CRAOAEAM), Organic & Natural Private Label & Brand Distribution (Wholesale) (AFAIAJAL)
Keywords
Where Reformhaus is headquartered
LocationHeadquarters
- HQ city
- Zarrentin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Reformhaus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail and E-commerce Product Sales: Sale of natural foods, dietary supplements, natural cosmetics, and health products through owned Reformhaus physical stores and online storefront
- Proprietary Brand Products: Sales of exclusive Reformhaus® Plus supplement and medical device brand, and Reformhaus® Manuka Honig product line
- Store Franchise Network: Independent franchisee-operated Reformhaus stores under the Reformhaus® brand and cooperative (Genossenschaft) structure
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Reformhaus product offering
Product offeringCore offering
Reformhaus operates a cooperative network of independent health food stores across Germany complemented by a direct-to-consumer e-commerce platform (reformhaus.de). The company sells certified natural and organic foods, dietary supplements, free medicines (Freie Arzneimittel), and natural cosmetics, supported by in-store expert consultation, proprietary neuform® quality certification, and an extensive editorial content library covering nutrition, health, and wellness.
Product overview
Reformhaus operates as an e-commerce platform for health food stores (Reformhäuser), offering a unified shopping experience across multiple product categories including Lebensmittel (food), Schönheit & Pflege (beauty & care), Nahrungsergänzung & Freie Arznei (food supplements & homeopathic medicines), and Manuka honey. The portfolio includes exclusive sub-brands such as Reformhaus® Plus (food supplements and medical devices), Reformhaus® Manuka Honig (Manuka honey), and Dr. Johanna Budwig (Omega-3 linseed oils), alongside partner brands including hautengel (natural cosmetics), KGV (Korean red ginseng), Rotbäckchen (juices), Rabenhorst (premium juices), and Rapunzel (organic foods). The company also provides editorial content through recipes, health articles, and publications including the Reformhaus® Magazin.
Differentiator
Problem solved
Functional benefit
Brands
- Reformhaus® Plus: Exclusive brand for dietary supplements and medical devices.
- Reformhaus® Manuka Honig
- neuform® Qualität
Products and services
- Lebensmittel (Natural & Organic Foods) Retail category offering natural and organic foods including items for vegan, gluten-free, lactose-free, low-carb, and nut-free diets, intended for health-conscious consumers and those with dietary restrictions.
- Nahrungsergänzung & Freie Arznei (Dietary Supplements & Free Medicines) Retail category offering food supplements (Nahrungsergänzungsmittel) and free medicines (Freie Arzneimittel) for health-conscious consumers seeking preventive wellness and natural remedies.
- Schönheit & Pflege (Natural Beauty & Personal Care) Retail category offering natural and organic cosmetics including body care, facial care, and anti-aging products for consumers seeking clean beauty free from synthetic chemicals.
- Reformhaus® Plus Exclusive in-house brand for food supplements (Nahrungsergänzungsmittel) and medical devices (Medizinprodukte) sold through Reformhaus stores and the online shop.
- Reformhaus® Manuka Honig Exclusive Manuka honey product line offered under the Reformhaus brand.
- Reformhaus Store Network (In-Store Expert Consultation) Nationwide franchise network of independent Reformhaus stores throughout Germany providing in-person health consultation, expert advice, and community-based retail experience for health-conscious consumers.
- Reformhaus Online Store (E-commerce) Direct-to-consumer e-commerce platform at reformhaus.de enabling nationwide product ordering with same-day shipping for orders before 1:00 PM, free shipping over €49, and CO2-neutral delivery in Germany.
- Reformhaus® Kochschule (Cooking School) Educational cooking school offering recipes, videos, and content on healthy and vegetarian cooking for consumers and families.
Companies that use Reformhaus
Customer profileSegments4 records
Ideal customer profiles3 records
Reformhaus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Reformhaus partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- ReformKontor GmbH & Co. KGcoreConnected business entity providing additional services related to the Reformhaus brand network
- Akademie Gesundes LebenminorAcademy partner providing education and training services for healthy living, linked in footer
- RabenhorstcorePremium direct juice brand sold through Reformhaus stores. Premium direct juices of highest quality for special enjoyment moments for over 125 years.
- RapunzelcoreNatural food brand with fair partnerships and responsible food production, sold through Reformhaus stores
- Dr. Johanna BudwigcoreHealth brand specializing in good fats (Omega-3 linseed oil) that strengthen the entire organism and provide valuable energy. Featured with regular tasting events.
- KGVminorKorean red ginseng specialist offering quality manufactured medicines sold through Reformhaus
- hautengelminorEssential natural cosmetics brand for protecting skin and environment, sold through Reformhaus
- RotbäckchenminorQuality juice brand for the whole family for over 70 years, sold through Reformhaus
- A. VogelcoreNatural health products brand available through Reformhaus stores
- SaluscoreNatural health brand available through Reformhaus
- PrimaveraminorNatural wellness and aromatherapy products available through Reformhaus
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Reformhaus competitors and assessment
Company assessmentBroad incumbents
- Rossmann: Major German drugstore chain with a meaningful natural and organic product assortment, competing with Reformhaus on supplements, natural cosmetics, and healthy foods at much higher store density.
- Holland & Barrett: International health food and supplement retailer with a German D2C presence; comparable to Reformhaus on supplements and natural health products, though without the cooperative or specialist food heritage.
- dm drogerie markt: Germany's largest drugstore chain; while broader than Reformhaus, it carries significant natural food, supplement, and natural cosmetics assortments at scale — a major indirect competitor for basket share.
- Müller (Müller Drogerie): German drugstore/retail chain carrying natural cosmetics, supplements, and health foods. Larger and more general than Reformhaus but with overlapping categories and target consumers.
Direct peers
- Bio Company: German organic supermarket chain operating in major cities with a similar assortment of natural foods, supplements, and natural cosmetics — a direct competitor for health-conscious German shoppers.
- Basic Bio: German organic supermarket chain positioned in the same natural and organic food retail space as Reformhaus, competing for health-conscious consumers across multiple German regions.
- Alnatura: Germany's largest organic supermarket chain, directly comparable to Reformhaus as a destination for certified organic foods, dietary supplements, and natural cosmetics, but with broader grocery assortment and larger store footprint.
- Denn's Biomarkt: German/Austrian organic supermarket chain (part of Dennree group) offering certified organic foods and natural products, directly overlapping with Reformhaus's core assortment and target customer.
Others
- Bioland: Germany's largest organic farming association; comparable to Reformhaus as a trust anchor in the German organic ecosystem, and a supplier/certification counterpart rather than a direct retailer.
Regional players
- Naturkost Übelhör: Regional German organic wholesale and retail operator with comparable natural product assortment; smaller scale than Reformhaus and primarily active in southern Germany (Allgäu region).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Reformhaus social profiles
Digital presenceReformhaus compliance and trust
Trust signalCompliance3 records
Reformhaus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reformhaus leadership team
Management profileNumber of profiles
Reformhaus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reformhaus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reformhaus
What does Reformhaus do?
Reformhaus operates a cooperative network of independent health food stores across Germany complemented by a direct-to-consumer e-commerce platform (reformhaus.de). The company sells certified natural and organic foods, dietary supplements, free medicines (Freie Arzneimittel), and natural cosmetics, supported by in-store expert consultation, proprietary neuform® quality certification, and an extensive editorial content library covering nutrition, health, and wellness.
Is Reformhaus a public or private company?
Reformhaus is a private company. It is classified as management employee owned and is currently operating.
When was Reformhaus founded?
Reformhaus was founded in 1970. It employs 11 to 50 people.
Where is Reformhaus based?
Reformhaus is headquartered in Zarrentin, Germany, in the Europe region.
How does Reformhaus make money?
Three revenue lines are on record. Retail and E-commerce Product Sales are the primary driver. The others are proprietary Brand Products and store Franchise Network.
Who are Reformhaus's main competitors?
Broad incumbents on record are Rossmann, Holland & Barrett, dm drogerie markt and Müller (Müller Drogerie). Direct peers are Bio Company, Basic Bio, Alnatura and Denn's Biomarkt. Bioland is listed as an others. Naturkost Übelhör is listed as a regional player.
Does Reformhaus have an API?
No public API is recorded for Reformhaus.
What industry is Reformhaus in?
Reformhaus's product category is Health Food Retail. Its primary akta.pro industry code is CRAHAEAC, Health Food & Supplement Stores, with a secondary code of CRAHAEAE, Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly). Its NAICS code is 44529 and its SIC code is 5912.