Diversity Travel
Diversity Travel (DGI) is a UK-headquartered travel management company specializing in non-profit, humanitarian, academic, faith, and NGO sectors, serving 2,000+ clients globally via its proprietary ethos Suite platform and a transaction-fee revenue model.
- Company typePrivate
- Founded2007
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Diversity Travel does
Diversity Travel, trading as DGI, is a privately held travel management company founded in 2007 and headquartered in the UK, with additional offices in Manchester, Dublin, Germany, and Arlington, Virginia. The firm specializes exclusively in the non-profit, humanitarian, academic, faith, and NGO sectors, serving more than 2,000 clients globally with named accounts that include the Salvation Army, Amnesty International, Plan International, Oxfam Novib, Tate, and multiple UK universities such as Oxford Brookes, Brunel, and Nottingham Trent.
The company's core offering is its proprietary ethos Suite technology platform, which comprises eight integrated modules — ethosSelect (content sourcing), ethosSync (data synchronization), ethosBook (online booking), ethosGo (traveler management), ethosControl (policy compliance), ethosProtect (duty of care), ethosInsight (analytics), and the GateWay customer portal — supported by 24/7/365 global support staffed by specialists averaging 9 years of sector experience. Distribution of differentiated content is a central technical asset: DGI holds direct agreements with carriers including Qatar Airways and Korean Air for exclusive humanitarian and academic fares not generally available, and it is IATA-accredited and ATOL-protected.
DGI earns revenue primarily through transaction fees and commissions on bookings, with custom enterprise pricing negotiated through a consultative, named-account-management sales motion. It operates a sub-brand, DGI Study Trips, focused on academic educational travel. The company is B Corp certified, ISO 9001/14001/27001 accredited, carbon-neutral since 2011, and recognized as a UK Disability Confident Employer and Good Employment Charter supporter.
Diversity Travel firmographics
Firmographics- Name
- Diversity Travel
- Legal name
- Diversity Travel Inc
- Website
- https://diversitytravel.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Diversity Travel (DGI) is a UK-headquartered travel management company specializing in non-profit, humanitarian, academic, faith, and NGO sectors, serving 2,000+ clients globally via its proprietary ethos Suite platform and a transaction-fee revenue model.
- Ownership category
- akta.pro rank
Diversity Travel industry classification
Industry- Product category
- Corporate Travel Management
- NAICS
- Travel Agencies (561510), Tour Operators (56152)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Online/Hybrid Corporate Travel Agencies (Self-Booking + Support) (THAKACAB)
- akta.pro secondary industries
- Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA), Corporate Hospitality & VIP Services (Hosting, Protocol, Concierge) (THAHADAG)
Keywords
Where Diversity Travel is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Diversity Travel business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Travel Management Services: Full-service travel management company providing integrated travel services including booking, content access, and support for non-profit organizations. Revenue generated through transaction fees and commissions from travel bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom enterprise pricing based on organizational needs |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels9 records
Diversity Travel product offering
Product offeringCore offering
Diversity Travel (DGI) is a full-service Travel Management Company providing fully integrated travel services for humanitarian, academic, faith and NGO sector organizations. The offering combines a proprietary online booking and travel management technology platform (ethos Suite), 24/7 global support, exclusive access to humanitarian and academic airfares, and supplementary services including travel insurance and visa processing, all delivered via named account management teams.
Product overview
DGI operates as a full-service Travel Management Company (TMC) offering fully integrated travel services for the humanitarian, academic, faith, and NGO sectors. Their product portfolio centers on the proprietary ethos Suite technology platform, which consists of eight integrated modules: ethosSelect (content selection), ethosSync (data synchronization), ethosBook (online booking), ethosGo (travel management), ethosControl (policy compliance), ethosProtect (duty of care and risk management), and ethosInsight (analytics and reporting). This modular platform is complemented by managed services including 24/7 global support, travel insurance, and visa services.
Differentiator
Problem solved
Functional benefit
Brands
- DGI Study Trips: Educational groups division working with academic organisations to provide study tours that inspire students outside of the classroom.
Products and services
- ethos Suite Travel Management Platform DGI's proprietary online technology platform that enables non-profit, humanitarian, academic, faith and NGO organizations to book and manage travel with integrated choice and control features, including content selection, data synchronization, online booking, traveler management, policy compliance, duty-of-care/risk and analytics/reporting capabilities.
- GateWay Customer Portal Customer-facing portal enabling DGI's non-profit, humanitarian, academic, faith and NGO clients to self-serve book and manage their travel arrangements.
- Travel Insurance Services Travel insurance coverage provided to DGI's organizational clients and their travelers as part of the integrated travel management offering.
- Visa Services Visa application and processing support provided to DGI's organizational clients in conjunction with their managed travel programs.
- DGI Study Trips Sub-brand of Diversity Travel providing study tours and educational group travel for academic organizations and their students.
Quantifiable outcome
- 30% savings on average
- +3 more outcomes
Companies that use Diversity Travel
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Diversity Travel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Diversity Travel partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Qatar AirwayscoreSpecialist Qatar Airways fares for global impact - exclusive fare agreements for non-profit and academic travel customers
- Korean AircoreGlobal travel partnership providing exclusive airline fares and services for non-profit organizations
- HumentumcorePartnership with Humentum, a nonprofit support organization, to provide comprehensive travel services to their network
- IATAcoreOfficial accreditation as an IATA-approved travel agent, enabling access to global airline content and GDS systems
- B LabcoreB Corp certification through B Lab, demonstrating commitment to social and environmental standards
Scale indicators5 records
Recent moves7 records
Expansion highlights2 records
Diversity Travel competitors and assessment
Company assessmentBroad incumbents
- CWT (formerly Carlson Wagonlit Travel): Long-established global TMC with significant non-profit, NGO, and government client base; offers comparable enterprise travel management technology and global servicing capabilities.
- Egencia (Expedia Group): Digital-first corporate TMC owned by Expedia Group, serving SMEs through large enterprises; represents a technology-driven competitive threat on online booking and self-service travel management for academic and NGO buyers.
- FCM Travel: Global TMC (part of Flight Centre Travel Group) with strong presence in government, NGO and humanitarian segments; offers overlapping duty-of-care and complex-travel services at much greater global scale than DGI.
- BCD Travel: Major global corporate TMC with established non-profit and government practice; competes for larger humanitarian and academic accounts where buyers prefer a globally integrated supplier over a specialist.
- Corporate Travel Management (CTM): ASX-listed global TMC serving corporate and government clients including non-profit and academic accounts; competes with DGI on enterprise contracts and global coverage, though CTM is far broader in vertical mix.
- American Express Global Business Travel (Amex GBT): One of the largest global TMCs serving large enterprises and institutions including non-profits; a scaled competitor whose technology investments and supplier leverage set a competitive bar for specialists like DGI.
Emerging players
- TripActions / Navan: VC-backed modern corporate travel platform with consumer-grade booking UX; an emerging competitor pressuring traditional TMCs on technology expectations even for non-profit and academic buyers evaluating digital-first vendors.
Direct peers
- Reed & Mackay: Premium TMC focused on professional services, arts/culture, and non-profit sectors including foundations and NGOs; competes with DGI for charity and cultural institution travel with similar consultative sales motion.
- Key Travel: UK-based TMC specializing in non-profit, humanitarian, faith, and academic travel with similar exclusive humanitarian fare access and 24/7 support — the closest direct competitor to DGI in the mission-driven segment.
- Capita Travel and Events: UK-based TMC with public sector, charity and academic clients; a regional peer whose London/UK presence overlaps directly with DGI's home market and similar customer verticals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Diversity Travel social profiles
Digital presenceDiversity Travel compliance and trust
Trust signalCompliance6 records
Diversity Travel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Diversity Travel leadership team
Management profileNumber of profiles
Profiles4 records
Diversity Travel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Diversity Travel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Diversity Travel
What does Diversity Travel do?
Diversity Travel (DGI) is a full-service Travel Management Company providing fully integrated travel services for humanitarian, academic, faith and NGO sector organizations. The offering combines a proprietary online booking and travel management technology platform (ethos Suite), 24/7 global support, exclusive access to humanitarian and academic airfares, and supplementary services including travel insurance and visa processing, all delivered via named account management teams.
Is Diversity Travel a public or private company?
Diversity Travel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Diversity Travel founded?
Diversity Travel was founded in 2007. It employs 101 to 250 people.
Where is Diversity Travel based?
Diversity Travel is headquartered in London, United Kingdom, in the Europe region.
How does Diversity Travel make money?
One revenue line is on record: travel Management Services.
Who are Diversity Travel's main competitors?
Broad incumbents on record are CWT (formerly Carlson Wagonlit Travel), Egencia (Expedia Group), FCM Travel, BCD Travel, Corporate Travel Management (CTM) and American Express Global Business Travel (Amex GBT). TripActions / Navan is listed as an emerging player. Direct peers are Reed & Mackay, Key Travel and Capita Travel and Events.
Does Diversity Travel have an API?
No public API is recorded for Diversity Travel.
What industry is Diversity Travel in?
Diversity Travel's product category is Corporate Travel Management. Its primary akta.pro industry code is THAKACAB, Online/Hybrid Corporate Travel Agencies (Self-Booking + Support), with a secondary code of THAHADAA, Full-Service Destination Management (Ground Handling & Onsite Operations). Its NAICS code is 561510 and its SIC code is 4700.