Easyhome
Easyhome is Canada's largest lease-to-own company, offering brand-name furniture, appliances, electronics, and computers to credit-challenged and budget-conscious consumers through 154+ stores and weekly payment plans, operating as a subsidiary of goeasy Ltd. (TSX: GSY).
- Company typePublic
- Founded1990
- HeadquartersMississauga, Canada
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Easyhome does
Easyhome is Canada's largest lease-to-own company, operating as a wholly-owned subsidiary of goeasy Ltd. (TSX: GSY), a publicly traded financial services company headquartered in Mississauga, Ontario. The company provides brand-name household furniture, appliances, electronics, and computers to consumers who lack access to traditional credit through lease-to-own agreements spanning up to 156 weeks (3 years), with weekly payments ranging from approximately $11 to $271 depending on the product. A key differentiator is the absence of credit checks for lease approval, targeting budget-conscious and credit-challenged Canadian consumers. The company distributes through a network of over 154 corporate and franchise stores across Canada, supplemented by an e-commerce platform (easyhome.ca) and the goeasy Connect mobile application for account management.
The business model centers on recurring weekly, bi-weekly, or monthly lease payments that transfer product ownership upon completion, supplemented by a $25 processing fee per transaction and an optional Total Protection Coverage plan offering delivery, installation, repair, and replacement services. Cross-sell of easyfinancial personal loans ($500-$20,000 at 29.99%-35% APR) and Lendcare point-of-sale financing extends the revenue base within the goeasy ecosystem. Marketing emphasizes no credit checks, low weekly payments, and flexible terms, supported by a referral program ($100 per completed lease, $200 per funded loan) and a presence on Facebook, Instagram, and X (Twitter). The company holds BBB accreditation and Canadian Lenders Association approved vendor status, and has maintained a community partnership with Boys & Girls Clubs of Canada since 2004. David Ingram serves as President and CEO of the parent goeasy Ltd.
Easyhome firmographics
Firmographics- Name
- Easyhome
- Legal name
- easyhome Ltd.
- Website
- http://www.easyhome.ca
- Company type
- Public
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Easyhome is Canada's largest lease-to-own company, offering brand-name furniture, appliances, electronics, and computers to credit-challenged and budget-conscious consumers through 154+ stores and weekly payment plans, operating as a subsidiary of goeasy Ltd. (TSX: GSY).
- Ownership category
- akta.pro rank
Easyhome industry classification
Industry- Product category
- Lease-to-Own Consumer Financing
- NAICS
- Consumer Electronics and Appliances Rental (532210), Consumer Goods Rental (5322)
- SIC
- Finance Lessors (6172), Personal Credit Institutions (6141)
- akta.pro primary industry
- Rent-to-Own / Lease-to-Own Short-Term Credit (FSAKAMAK)
- akta.pro secondary industries
- Appliance Rental (Major & Small Appliances) (CRAIAOAC), Appliance Leasing (Home & Kitchen) (FSAKANAC)
Keywords
Where Easyhome is headquartered
LocationHeadquarters
- HQ city
- Mississauga
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Easyhome business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Lease-to-Own Payments: Easyhome generates revenue through weekly, bi-weekly, or monthly lease payments from customers. Customers make consistent payments over terms up to 156 weeks (3 years) to eventually own the product. Revenue is recurring from the customer base with consistent payment schedules. Early Purchase Options allow customers to pay off remaining balance early and save a portion of total cost.
- Total Protection Coverage (TPC): Optional protection plan offering delivery, installation, repair, replacement, no-hassle returns, and ability to reinstate lease after termination. Adds to monthly revenue per customer.
- Personal Loans (easyfinancial): Through the easyfinancial brand, Easyhome offers unsecured personal loans ranging from $500 to $20,000 with APR between 29.99%-35%. Loan terms range from 9-84 months amortization. This provides additional revenue through interest charged on loans.
- Processing Fee: $25 processing fee charged on lease transactions. One-time fee per transaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | Weekly lease payments for furniture, appliances, electronics, and computers |
| One time/ perpetual license | Pay-as-you-go | Processing fee on all lease transactions |
| Subscription | Weekly | Total Protection Coverage (optional add-on) |
| Subscription | Monthly | Personal loans through easyfinancial |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Easyhome product offering
Product offeringCore offering
Easyhome operates a lease-to-own program that allows Canadian consumers to acquire brand-name household furniture, appliances, electronics, and computers through low weekly, bi-weekly, or monthly payments over terms up to 156 weeks, with ownership transferring to the customer after all payments are completed. The company requires no credit checks for lease approval and offers flexible payment terms, free delivery and setup, and reports on-time payments to credit bureaus. The company complements its lease-to-own core with a Total Protection Coverage warranty plan and, through sister brand easyfinancial, unsecured personal loans from $500 to $20,000 with APR between 29.99% and 35%.
Product overview
Easyhome is Canada's largest lease-to-own company, offering brand-name household furniture, appliances, and electronics to consumers through weekly or monthly leasing agreements via both corporate and franchise stores. The core offering is the lease-to-own program, which allows customers to acquire products with no down payment and flexible payment plans over up to 156 weeks, with ownership transferring after all payments. The product portfolio spans five main categories: Furniture (living room, bedroom, dining, lamps, occasional tables), Electronics (cell phones, TVs, sound systems, gaming), Appliances (refrigerators, freezers, dishwashers, vacuums, ranges, laundry), and Computers (desktops, laptops, tablets). The company also offers Personal Loans through its easyfinancial subsidiary ($500-$20,000 range) and Total Protection Coverage warranty plans as add-on services, along with a goeasy Connect mobile app for account management.
Differentiator
Problem solved
Functional benefit
Brands
- easybites: A program launched by goeasy to renovate kitchens in Boys and Girls Clubs across Canada
- Total Protection Coverage
- goeasy Connect
Products and services
- Easyhome Lease-to-Own Program Core lease-to-own service enabling Canadian consumers to acquire furniture, appliances, electronics, and computers through weekly, bi-weekly, or monthly payments over terms up to 156 weeks, with ownership transferring after all payments are completed. No credit check required and no down payment.
- Home Furniture Lease-to-Own Brand-name living room, bedroom, dining, lamps, and occasional tables available through Easyhome's lease-to-own program for Canadian consumers.
- Electronics Lease-to-Own Consumer electronics including cell phones, televisions, sound systems, and gaming equipment available through lease-to-own financing.
- Appliances Lease-to-Own Home appliances including refrigerators, freezers, dishwashers, vacuums, ranges, and laundry machines available through lease-to-own arrangements.
- Computers Lease-to-Own Computing devices including desktops, laptops, and tablets available through lease-to-own financing.
- Personal Loans (easyfinancial) Unsecured personal loans from $500 to $20,000 offered through the easyfinancial sister brand under goeasy Ltd., with approval decisions in 30 minutes and funds available as soon as the same day. APR ranges from 29.99% to 35% with terms of 9-84 months, designed for consumers who cannot access traditional bank financing and seeking to rebuild credit.
- Total Protection Coverage Optional warranty and protection plan bundled with lease agreements that provides delivery, installation, repair, replacement, no-hassle returns, and the ability to reinstate a lease after termination. Same-day delivery is available with this plan.
- goeasy Connect Mobile Application Mobile application available on iOS and Android that enables goeasy customers to manage their lease and loan accounts, make payments, and access account information.
Quantifiable outcome
- Over 600,000 Canadians have used easyhome to own products they want
- +2 more outcomes
Companies that use Easyhome
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Easyhome technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Easyhome partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Boys & Girls Clubs of CanadacoreCorporate giving partnership since late 2004. easyhome has contributed over $1 Million to Boys & Girls Clubs of Canada. In 2013, easyhome launched the easybites program to renovate kitchens in Boys & Girls Clubs across Canada with plans to enhance up to 10 kitchens each year. David Ingram, goeasy Ltd.'s President and CEO, has served on the Board of Trustees since 2008 and was made Vice Chair in 2010.
- easyfinancialcoreeasyfinancial is a sister brand under goeasy Ltd. that offers personal loans from $500-$20,000. easyhome refers customers who need financing beyond lease-to-own products to easyfinancial. The partnership enables easyhome to offer a broader financial services portfolio to its customer base.
- LendcareminorLendcare is featured in the footer alongside easyhome and easyfinancial brands, indicating a partnership relationship for providing additional financing options or services.
- Canadian Lenders Associationminoreasyhome is an approved vendor member of the Canadian Lenders Association (CLA), the national industry association for alternative lenders in Canada.
- BBB (Better Business Bureau)minorgoeasy Ltd. (parent company of easyhome) is accredited by the Better Business Bureau, demonstrating commitment to ethical business practices and customer satisfaction.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Easyhome competitors and assessment
Company assessmentDirect peers
- FlexShopper: FlexShopper provides lease-to-own financing for furniture, appliances, electronics, and tires online, targeting similar credit-challenged consumers with weekly/bi-weekly payments akin to easyhome's model.
- Aaron's Holdings Company: Aaron's is a major U.S. lease-to-own retailer of furniture, appliances, and electronics, operating a comparable physical-store and progressive lease model to easyhome's Canadian operation.
- Rent-A-Center: Rent-A-Center is a leading U.S. lease-to-own retailer of furniture, appliances, electronics, and computers, with a directly comparable product mix, weekly payment structure, and credit-challenged customer focus.
- PROG Holdings (PROG): PROG Holdings owns Progressive Leasing, a virtual lease-to-own provider embedded at retail checkout for furniture, appliances, electronics, and mattresses — directly comparable to easyhome's lease-to-own economics with a different channel strategy.
- Fairstone Financial: Fairstone is one of Canada's largest alternative consumer lenders offering personal loans and retail financing, overlapping with easyfinancial's personal loan business and targeting similar non-prime Canadian borrowers.
- Cash Money: Cash Money is a Canadian alternative lender offering short-term loans, lines of credit, and retail financing, closely comparable to easyfinancial's high-APR personal loan product for underserved consumers.
Broad incumbents
- goeasy Ltd. goeasy Ltd. is the publicly listed parent of easyhome and easyfinancial; evaluating goeasy as the consolidated alternative consumer finance platform that bundles lease-to-own and personal lending in Canada.
- Lendcare: Lendcare is a Canadian point-of-sale financing and lending provider operating under the same goeasy parent; it is comparable as a sibling consumer credit platform targeting similar merchants and borrowers as easyhome and easyfinancial.
Emerging players
- Affirm Holdings: Affirm is a BNPL lender offering installment financing for online purchases; it competes for the same flexible-payment consumer demand that easyhome addresses, though without lease-to-own ownership mechanics.
- PayBright (Affirm Canada): PayBright, now part of Affirm, is a leading Canadian BNPL provider integrated with major retailers; it competes directly with easyfinancial's installment loan offering for underserved Canadian consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Easyhome social profiles
Digital presenceEasyhome compliance and trust
Trust signalCompliance2 records
Easyhome financial estimates
Financial estimateRevenue estimate
Valuation estimate
Easyhome leadership team
Management profileNumber of profiles
Profiles1 record
Easyhome subsidiaries and ownership
Company hierarchySubsidiaries2 records
Easyhome funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Easyhome M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Easyhome
What does Easyhome do?
Easyhome operates a lease-to-own program that allows Canadian consumers to acquire brand-name household furniture, appliances, electronics, and computers through low weekly, bi-weekly, or monthly payments over terms up to 156 weeks, with ownership transferring to the customer after all payments are completed. The company requires no credit checks for lease approval and offers flexible payment terms, free delivery and setup, and reports on-time payments to credit bureaus. The company complements its lease-to-own core with a Total Protection Coverage warranty plan and, through sister brand easyfinancial, unsecured personal loans from $500 to $20,000 with APR between 29.99% and 35%.
Is Easyhome a public or private company?
Easyhome is a public company. It is classified as public and is currently operating.
When was Easyhome founded?
Easyhome was founded in 1990. It employs 1,001 to 5,000 people.
Where is Easyhome based?
Easyhome is headquartered in Mississauga, Canada, in the North America region.
How does Easyhome make money?
Four revenue lines are on record. Lease-to-Own Payments are the primary driver. The others are total Protection Coverage (TPC), personal Loans (easyfinancial) and processing Fee.
Who are Easyhome's main competitors?
Direct peers on record are FlexShopper, Aaron's Holdings Company, Rent-A-Center, PROG Holdings (PROG), Fairstone Financial and Cash Money. Broad incumbents are goeasy Ltd. and Lendcare. Emerging players are Affirm Holdings and PayBright (Affirm Canada).
Does Easyhome have an API?
No public API is recorded for Easyhome.
What industry is Easyhome in?
Easyhome's product category is Lease-to-Own Consumer Financing. Its primary akta.pro industry code is FSAKAMAK, Rent-to-Own / Lease-to-Own Short-Term Credit, with a secondary code of CRAIAOAC, Appliance Rental (Major & Small Appliances). Its NAICS code is 532210 and its SIC code is 6172.