LocationGuru
LocationGuru is a private India-based provider of cloud-based location intelligence platforms combining telecom metadata with multi-source positioning (Cell-ID, OTDOA, GNSS, Wi-Fi, IoT) and AI analytics for telecom operators, law enforcement agencies, and enterprises across South Asia, the Middle East, Eastern Europe, and Asia-Pacific.
- Company typePrivate
- Founded2015
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What LocationGuru does
LocationGuru is a private India-based provider of cloud-based location intelligence platforms focused on telecom operators, public safety/law enforcement agencies, and enterprises. The company's core product, the SmartGeo LBS Platform, aggregates multiple positioning sources — Cell-ID, OTDOA, GNSS, Wi-Fi, and IoT — into a hybrid real-time and passive location service designed for regulatory-compliant deployment at telecom-operator scale. Layered on this core are specialized modules and products: ActiveLocate for high-precision real-time network-based tracking, Vigilo as an AI-powered Location Intelligence Platform for law enforcement with chain-of-custody compliance, TeamPilot for enterprise field-workforce tracking, SmartApps for sector-specific applications, Location Intelligence for analytics and monetization, and a consumer Family & Friends Safety Application.
The business model is built on recurring subscription and platform-licensing revenue streams, augmented by integration and deployment services sold through direct enterprise field sales. Named deployments span a Bangladesh telecom operator (live since 2010, 80M+ users, 3,500+ enterprise customers on the tracking service), an Eastern European telecom operator (30M+ users with SmartGeo + ActiveLocate including lawful interception and emergency-services compliance), a top-5 Asia-Pacific telecom operator (400M+ users, 15+ enterprise/consumer apps), and a leading Indian broadband provider using TeamPilot. The firm positions additional revenue through API monetization frameworks that let telecom operators offer LBS to third-party developers and businesses.
Headquartered in Nagpur (India) with a regional office in Dubai (UAE) and a Bangladesh office in Dhaka, LocationGuru cites 16 years of operating history and reports that its platforms reach 900M+ connected devices and process 180+ location events monthly. The company is privately held, has 11–50 employees, and discloses no external funding rounds in the source materials.
LocationGuru firmographics
Firmographics- Name
- LocationGuru
- Legal name
- LocationGuru
- Website
- https://locationguru.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LocationGuru is a private India-based provider of cloud-based location intelligence platforms combining telecom metadata with multi-source positioning (Cell-ID, OTDOA, GNSS, Wi-Fi, IoT) and AI analytics for telecom operators, law enforcement agencies, and enterprises across South Asia, the Middle East, Eastern Europe, and Asia-Pacific.
- Ownership category
- akta.pro rank
LocationGuru industry classification
Industry- Product category
- Location-Based Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Geofencing, Proximity & Location-Based Engagement Platforms (BPAMANAJ)
- akta.pro secondary industry
- Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)
Keywords
Where LocationGuru is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
LocationGuru business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Location-Based Services Platform Licensing: Providing telecom-grade LBS platforms to telecom operators for compliance, tracking, and monetization purposes. Platforms are deployed with integration services and ongoing support.
- Enterprise Location Intelligence Solutions: B2B solutions for enterprises including workforce management, fleet tracking, field service optimization, and customer behavior analytics.
- Public Safety & Law Enforcement Solutions: AI-powered location intelligence platforms for government agencies and law enforcement with compliance and chain-of-custody features.
- API Monetization Framework: Enabling telecom operators to offer location-based services to businesses through APIs, creating new revenue streams.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
LocationGuru product offering
Product offeringCore offering
LocationGuru provides cloud-based Location-Based Services (LBS) and location intelligence platforms for telecom operators, public safety agencies, and enterprises. Its core offerings combine real-time and passive geolocation data with multi-source positioning (Cell-ID, OTDOA, GNSS, Wi-Fi, IoT) and AI/ML analytics to deliver workforce tracking, regulatory compliance, lawful interception, and location data monetization solutions.
Product overview
LocationGuru offers a unified portfolio of location intelligence solutions comprising the SmartGeo LBS Platform as the core infrastructure, supplemented by specialized modules including ActiveLocate for high-precision tracking, TeamPilot for field services management, and the Family Safety Application for consumer location sharing. The portfolio also includes Vigilo for law enforcement and public safety agencies, SmartApps for diverse business and public safety needs, and the Location Intelligence solution for analytics and monetization. The SmartGeo platform serves as the foundational layer enabling real-time and passive location data processing across telecom operators, public authorities, and enterprise customers.
Differentiator
Problem solved
Functional benefit
Brands
- SmartGeo LBS Platform: Precise, scalable, compliant solutions for telecom, developers, and enterprises leveraging real-time and passive location data in hybrid mode.
- Vigilo
- SmartApps
- Location Intelligence
Products and services
- SmartGeo LBS Platform Comprehensive cloud-based Location-Based Services platform delivering precise, scalable, and compliant solutions for telecom operators, developers, and enterprises by leveraging real-time and passive location data in hybrid mode.
- Vigilo AI-powered Location Intelligence Platform for Law Enforcement and Public Safety agencies that transforms telecom and mobility data into real-time actionable insights for faster investigations, threat detection, and emergency response, with full privacy and chain-of-custody compliance.
- TeamPilot Field services management solution providing real-time field workforce tracking, automated task assignment, SLA monitoring, and a mobile app for technicians with a web-based manager dashboard for optimized workforce planning.
- SmartApps A suite of mobile applications addressing diverse business and public safety needs with precision and efficiency.
Quantifiable outcome
- 35% reduction in field team size within 3-4 months while maintaining service order volume
- +3 more outcomes
Companies that use LocationGuru
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
LocationGuru technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
LocationGuru partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
LocationGuru competitors and assessment
Company assessmentDirect peers
- Alepo: Alepo provides BSS/OSS and digital enablement software for telecom operators, including location-based services and policy/charging platforms. It overlaps with LocationGuru's telecom-LBS platform and API monetization offering.
- Combain: Combain provides mobile positioning and location-based services specifically for telecom operators, including cell-ID, Wi-Fi, and indoor positioning. It is one of the closest direct competitors to LocationGuru's SmartGeo LBS platform given shared telco-centric LBS middleware model.
- Polaris Wireless: Polaris Wireless delivers software-based location solutions for telecom operators and public safety/law enforcement, including compliance and lawful-interception use cases. It directly overlaps LocationGuru across both telco LBS and public-safety verticals.
Broad incumbents
- Mapbox: Mapbox provides a developer-focused location platform with mapping, geocoding, and movement APIs. It is comparable as a cloud-based location intelligence platform, though it is more horizontal and developer-leaning than LocationGuru's telco-centric focus.
- TomTom: TomTom supplies maps, traffic, and location-based services APIs used by enterprises and telecom operators. It overlaps with LocationGuru's location-data and API offerings at a broader portfolio level.
- HERE Technologies: HERE Technologies is a major location platform providing maps, location data, and telco/enterprise APIs. It is a much larger incumbent offering overlapping capabilities across location intelligence, geofencing, and telco APIs that LocationGuru competes against.
- Ericsson (Network Location & Mobile Location Platform): Ericsson provides network-native location platforms sold to telecom operators as part of its broader OSS/BS portfolio. It competes with LocationGuru at the telco LBS layer and represents an incumbent alternative for operator procurement.
Emerging players
- GeoTraq: GeoTraq is an emerging IoT location and asset-tracking provider. It is comparable to LocationGuru's TeamPilot and asset-tracking modules as an emerging player in connected-device location.
- Geolocation (TeleCommunication Systems / Polaris): Smaller, focused providers of network-based and hybrid geolocation services for public safety and enterprise markets. They overlap LocationGuru's ActiveLocate and Vigilo offerings as niche or emerging alternatives.
Regional players
- LocationSmart: LocationSmart is a US-centric location-as-a-service platform offering carrier-location APIs for enterprises, public safety, and fraud/risk use cases. It is comparable in offering (telecom-grade LBS APIs for enterprises and public safety) though focused primarily on the North American market.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
LocationGuru social profiles
Digital presenceLocationGuru financial estimates
Financial estimateRevenue estimate
Valuation estimate
LocationGuru leadership team
Management profileNumber of profiles
Profiles1 record
LocationGuru funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LocationGuru M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LocationGuru
What does LocationGuru do?
LocationGuru provides cloud-based Location-Based Services (LBS) and location intelligence platforms for telecom operators, public safety agencies, and enterprises. Its core offerings combine real-time and passive geolocation data with multi-source positioning (Cell-ID, OTDOA, GNSS, Wi-Fi, IoT) and AI/ML analytics to deliver workforce tracking, regulatory compliance, lawful interception, and location data monetization solutions.
Is LocationGuru a public or private company?
LocationGuru is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LocationGuru founded?
LocationGuru was founded in 2015. It employs 11 to 50 people.
Where is LocationGuru based?
LocationGuru is headquartered in Mumbai, India, in the Asia region.
How does LocationGuru make money?
Four revenue lines are on record. Location-Based Services Platform Licensing is the primary driver. The others are enterprise Location Intelligence Solutions, public Safety & Law Enforcement Solutions and API Monetization Framework.
Who are LocationGuru's main competitors?
Direct peers on record are Alepo, Combain and Polaris Wireless. Broad incumbents are Mapbox, TomTom, HERE Technologies and Ericsson (Network Location & Mobile Location Platform). Emerging players are GeoTraq and Geolocation (TeleCommunication Systems / Polaris). LocationSmart is listed as a regional player.
Does LocationGuru have an API?
Yes. LocationGuru offers an LBS API Framework that allows enterprises to integrate location intelligence into their operations. This API enables developers to access location-based services for workforce tracking, asset tracking, and other enterprise location solutions.
What industry is LocationGuru in?
LocationGuru's product category is Location-Based Services. Its primary akta.pro industry code is BPAMANAJ, Geofencing, Proximity & Location-Based Engagement Platforms, with a secondary code of BPAMANAF, Fleet, Asset Tracking & Telematics Location Platforms. Its NAICS code is 518210 and its SIC code is 7370.