What Jochen Schweizer mydays Group does

Jochen Schweizer mydays Group (JSMDH) is a Munich-based holding company and 100% subsidiary of ProSiebenSat.1 Media SE that operates a two-sided marketplace for experience gift vouchers in the German-speaking region. Founded in 2017 to consolidate the Jochen Schweizer and mydays brands, the group offers digital and physical vouchers across eight categories (dinner, short breaks, wellness, sport/action, culture/creative, driving/motorsport, water sports, and flying) supplied by hundreds of partner experience providers (Erlebnispartner). The company runs two branded e-commerce platforms and supporting stationary retail, and benefits from year-round TV marketing through its ProSiebenSat.1 parent. A dedicated B2B department serves corporate customers with employee incentives, team events, and campaign solutions, while a separate event services subsidiary (JSMD Event GmbH) supports live event execution. The combined platform reports more than 21 million annual web shop visits and self-describes as the market leader in DACH experience gift vouchers, with recent extension into Italy and Spain. Revenue is generated primarily through voucher sales to consumers and corporate customers, with the partner side monetized via marketplace commissions on bookings; partner services and tools are provided free of charge, supported by category management and joint customer database infrastructure across the two brands.

Name

Jochen Schweizer mydays Group

Legal name

Jochen Schweizer mydays Holding GmbH

Website

https://partner.jsmd-group.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Jochen Schweizer mydays Group is a Munich-based, two-brand marketplace for experience gift vouchers (adventure and shared-time experiences) in the DACH region, wholly owned by ProSiebenSat.1 Media SE, serving retail consumers, corporate customers, and hundreds of partner experience providers.

Ownership category

akta.pro rank

Product category

Experience Gift Vouchers / Online Experience Marketplace

NAICS

Tour Operators (561520), Travel Agencies (561510)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Travel Subscription, Membership & Deal Clubs (THAKAAAL)

akta.pro secondary industry

F&B Experiences & Group Dining (Restaurant Buyouts, Tastings, Catering Coordination) (THAHADAI)

Keywords

• Experience gift vouchers
• Corporate incentive solutions
• Adventure experience marketplace
• Online gifting platform
• Experience provider network

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Experience Gift Vouchers: Sale of experience gift vouchers across eight categories. Customers purchase vouchers for experiences (dinners, adventure sports, wellness, etc.) that can be redeemed with partner experience providers.
2. B2B Corporate Solutions: Corporate customer sales including employee incentives, team events, and marketing campaign solutions.
3. Partner Commission/Marketplace Fees: Partners provide experiences; company takes commission on voucher sales through web shops. Partner services provided free of charge.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Jochen Schweizer mydays Group operates a two-brand online marketplace selling experience gift vouchers across eight categories (dinner, short breaks, wellness, sports/action, culture/creative, driving/motorsport, water sports, flying). Third-party experience providers fulfill the vouchers. The company also provides tailored B2B solutions for corporate customers including employee incentives, team events, and marketing campaign solutions.

Product overview

Jochen Schweizer mydays Group operates as a unified platform combining two sub-brands—Jochen Schweizer and mydays—under the parent Jochen Schweizer mydays Holding GmbH (JSMDH), a 100% subsidiary of ProSiebenSat.1 Media SE. Jochen Schweizer focuses on adrenaline and action experiences ('Erlebe, was in dir steckt'), while mydays emphasizes shared time and meaningful gifting ('Schenke gemeinsam Zeit'). The core product is experience gift vouchers spanning eight categories: Dinner & Kulinarisches, Kurzurlaub & Übernachten, Wellness & Beauty, Sport & Action, Kultur & Kreatives, Fahrspaß & Motorsport, Wind & Wasser, and Fliegen & Fallen. The company also offers a B2B corporate segment for employee incentives and campaign solutions. The platform markets through webshops (Jochen Schweizer and mydays) and multi-channel distribution including TV (ProSiebenSat.1 Group).

Differentiator

Problem solved

Functional benefit

Brands

• Jochen Schweizer: Experience gift brand focused on adventure, action, and adrenaline experiences. Tagline: 'Erlebe, was in dir steckt.' (Experience what's inside you). Targets customers seeking pure adrenaline, real action, and unique adventures.
• mydays

Products and services

• Jochen Schweizer Experience gift sub-brand focused on personal adventure, adrenaline-fueled activities, action experiences, and once-in-a-lifetime adventures. Tagline: 'Erlebe, was in dir steckt.' (Experience what's within you). Sells experience vouchers that customers can redeem with partner providers.
• mydays Experience gift sub-brand focused on shared time, inspirational gifts, and meaningful gifting experiences. Tagline: 'Schenke gemeinsam Zeit.' (Give time together). Sells experience vouchers across the same categories with a shared-experience positioning.
• Erlebnisgeschenke (Experience Gift Vouchers) Digital and physical gift vouchers for experience-based activities across eight categories (Dinner & Kulinarisches, Kurzurlaub & Übernachten, Wellness & Beauty, Sport & Action, Kultur & Kreatives, Fahrspaß & Motorsport, Wind & Wasser, Fliegen & Fallen). Redeemable at partner experience providers. The market leader product in the DACH experience gift voucher sector.
• Firmenkunden (B2B/Corporate Solutions) Corporate B2B offering tailored to business customers, including employee incentives, motivational gifts, team events, recognition programs, client gifts, and creative marketing campaign solutions. Sold via direct sales through a dedicated B2B department with quote-based pricing.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Erlebnispartner (Experience Providers)coreOthersB2B partners providing physical experiences across 8 categories (dinner, wellness, action, etc.). Partners receive free access to marketing, category management, and booking infrastructure. Company markets experiences as vouchers. Over 21M annual web shop visits drive customer referrals to partners.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Others

• Jochen Schweizer (rental/parks brand, Myland): Adjacent adventure and experience parks/immediate-experience venues under the Jochen Schweizer brand ecosystem (e.g., Myland). Adjacent rather than directly competitive; relevant for understanding the wider JS brand portfolio.

Direct peers

• Smartbox Group: Provider of experience gift boxes and vouchers across multiple European countries. Direct competitor in the experience-gifting category with similar partner-network model.
• Wonderbox: European experience gift box and voucher specialist with strong presence in France and other markets. Closest head-to-head analog to the Jochen Schweizer and mydays experience voucher concept.
• Groupon: Global marketplace for vouchers and deals on local experiences, dining, travel and activities. Directly comparable business model to JSMDH's experience voucher marketplace.

Regional players

• Erlebnisshop (if separate local players): Regional German experience voucher and event retailer serving DACH. Direct local peer for experience gift sales.

Broad incumbents

• Viator (Tripadvisor): Large OTA for tours, attractions and experiences, now part of Tripadvisor. Competes for experiences-related spend and supply of activity providers in the DACH region.
• GetYourGuide: Global marketplace for tours, activities and experiences. Overlaps with JSMDH on the experiences and short-breaks categories but emphasizes booking over gifting.
• Travelzoo: Deals-led publisher for travel and experiences. Less of a direct gift-voucher peer but competes for the same discretionary leisure-spend wallet.

Emerging players

• Headout: Mobile-first experiences and attractions marketplace expanding across Europe. Emerging competitor in the experiences category overlapping with JSMDH's action, culture, and short-breaks verticals.
• Musement: Online platform for booking tours, activities and experiences across Europe. Comparable marketplace model focused on experiences, with overlap in DACH demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Jochen-Schweizer-mydays-Group-311235956182428

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jochen Schweizer mydays Group