JAKO

What JAKO does

JAKO AG is a privately held German sportswear manufacturer founded in 1989 and headquartered in Mulfingen, operating with 501–1,000 employees as an independent Aktiengesellschaft. The company designs, produces, and distributes teamwear, athletic apparel, footwear, and equipment, with a primary focus on football clubs from the Bundesliga through amateur Kreisliga leagues. The product portfolio is organized into 13+ branded collections — including One, Sonic, Wardrobe, Dynamic, Iconic, Power, Pro Casual, Performance, Challenge, Champ 2.0, Base, Classico, and Premium — spanning entry-level basics to premium pieces, with items priced from approximately €5.59 (basic socks) to €54.99 (premium hooded jackets) and available in up to 12 color variants per SKU.

The underlying product technology centers on functional fabric systems: KEEP DRY moisture management, breathable and quick-drying interlock weaves, and jacquard fabrics and mesh inserts that transport moisture away from the body. Distribution is multi-channel: direct-to-consumer e-commerce through localized storefronts in Germany, Belgium (NL/FR), France, the Netherlands, and Switzerland (DE/FR/EN); branded fan-shop partnerships with Bundesliga and lower-tier clubs (VfB Stuttgart, Mainz 05, Preußen Münster, Dynamo Dresden, Rot-Weiss Essen); a JAKO Teamshop program enabling clubs to operate their own branded storefronts; B2B corporate teamwear sales; and an authorized dealer network. The Team Creator tool supports customized team apparel designs.

Revenue is generated primarily through one-time apparel and equipment sales, supplemented by a JAKO Club subscription-style membership offering 30% first-order discounts and exclusive drops delivered via WhatsApp. Customer segments include professional and amateur football clubs, corporate clients outfitting company sports teams, individual consumers purchasing supporter merchandise, and clubs operating JAKO-branded retail channels. JAKO was selected as one of the smaller brands (alongside Capelli Sport, Umbro, Kappa, Kelme, and others) to design kits for the 2026 FIFA World Cup, where Adidas, Nike, and Puma collectively supplied 77% of tournament jerseys.

Name

JAKO

Legal name

JAKO AG

Website

https://jakosport.nl

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

501–1,000 employees

Short description

JAKO AG is a German sportswear manufacturer (Mulfingen, founded 1989) producing teamwear, apparel, footwear, and equipment for football clubs, corporate teams, and consumers across five European countries via direct e-commerce, club partnerships, and a Teamshop program.

Ownership category

akta.pro rank

Product category

Sportswear and Team Athletic Apparel

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

akta.pro secondary industries

Team Sports & On-Field Performance Apparel (CRAAAEAE), Soccer/Football Footwear & Apparel Retail (CRAMACAC), Team Sports Equipment & Apparel Distribution (CRAOAJAA)

Keywords

• Sports apparel manufacturing
• Teamwear customization
• Football kits
• Athletic sportswear
• Corporate teamwear

Headquarters

HQ city

Mulfingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Sports Apparel Retail: JAKO generates revenue through direct sales of sports apparel including jerseys, shorts, training pants, socks, hoodies, polo shirts, and jackets. Products are sold in multiple color variants with customization options. Individual items range from basic accessories to premium performance wear, with pricing from approximately €5.59 to €54.99 per item.
2. Equipment Sales: Sale of sports equipment including footballs, goalkeeper gloves, shin guards, sport bags, backpacks, and training accessories.
3. Teamwear and Customization: Customization services for teams and clubs, including individual sizing options for men, women, and children with extra cuts for specific body types. The Team Creator tool enables team-specific designs.
4. Corporate Teamwear: B2B sales of team apparel for corporate clients, allowing businesses to outfit company sports teams with branded sportswear.
5. Club Membership (JAKO Club): Subscription-style membership program offering 30% discount on first orders and ongoing exclusive benefits, generating recurring customer engagement and loyalty.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

JAKO AG designs, manufactures, and sells sportswear, teamwear, and athletic apparel for football and other sports, sold directly to consumers and through club/team partnerships across European markets. The company offers a multi-collection product portfolio (One, Sonic, Iconic, Power, Performance, etc.) across men's, women's, and children's ranges, complemented by sports equipment, footwear, and customization services for clubs and corporate teams.

Product overview

JAKO is a German sports apparel and teamwear company offering a comprehensive e-commerce platform with sports clothing and equipment. The product portfolio consists of multiple branded collections (One, Sonic, Wardrobe, Dynamic, Iconic, Power, Pro Casual, Performance, Challenge, Champ 2.0, Base, Classico, Premium) alongside diverse product categories including jerseys (Trikots), training pants, sports shorts, hooded jackets, polo shirts, and accessories. The offering spans three main segments: Herren (Men), Damen (Women), and Kinder (Children). JAKO also provides equipment (sport bags, balls, goalkeeper gloves, shin guards), footwear (football boots, running shoes, fitness shoes, sneakers), and services including the JAKO Club membership program, JAKO Teamshop for club customization, and Team Creator for apparel design. The company operates official fanshops for partner football clubs including VfB Stuttgart, Mainz 05, Dynamo Dresden, and others. Products feature functional technologies like KEEP DRY moisture management and are available in multiple colors with customization options.

Differentiator

Problem solved

Functional benefit

Brands

• One: Sportswear collection line for men, women, and children
• Sonic
• Wardrobe
• Dynamic
• Iconic
• Power
• Pro Casual
• Performance
• Challenge
• Champ 2.0
• Base
• Classico
• Premium

Products and services

• Jerseys (Trikots)

Quantifiable outcome

• Products available in up to 12 different colors for customizable purchasing
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• VfB StuttgartcoreChannel Partner/ Reseller/ DistributorVfB Stuttgart is a Bundesliga football club with an official JAKO fan shop offering branded merchandise to supporters. This partnership provides JAKO with access to a large supporter base and professional club association.
• Mainz 05coreChannel Partner/ Reseller/ DistributorMainz 05 Bundesliga club operates an official JAKO fan shop for supporter merchandise sales.
• Preußen MünsterminorChannel Partner/ Reseller/ DistributorPreußen Münster football club (3. Liga) has an official JAKO fan shop partnership.
• Dynamo DresdencoreChannel Partner/ Reseller/ DistributorDynamo Dresden, a prominent German football club, operates an official JAKO fan shop for merchandise.
• Rot-Weiss EssenminorChannel Partner/ Reseller/ DistributorRot-Weiss Essen football club has an official JAKO fan shop partnership.
• Buzz ClubminorChannel Partner/ Reseller/ DistributorBuzz Club entertainment/football community has a JAKO fan shop for merchandise sales.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kappa: Italian sportswear brand with established football kit and teamwear credentials; also named among the smaller kit suppliers at the 2026 World Cup alongside JAKO.
• Umbro: British football-focused sportswear brand with global kit supply heritage, also listed among the smaller 2026 World Cup kit suppliers overlapping with JAKO's positioning.
• Uhlsport: German sporting goods brand historically focused on football goalkeeping equipment and teamwear, serving similar amateur-to-professional German football segments as JAKO.
• Erima: German teamwear and sports apparel company that competes directly with JAKO in supplying football clubs, amateur teams, and corporate teamwear across the DACH region.
• Hummel: Danish sportswear brand competing in the teamwear and football kit market across Europe with similar club partnership and team customization offerings.
• Macron: Italian sportswear company specializing in teamwear and football kits, serving European football clubs from professional to amateur levels in a comparable niche to JAKO.

Emerging players

• Capelli Sport: US-based challenger sportswear brand gaining football kit and teamwear share in Europe and Americas; also named among the 2026 World Cup kit suppliers similar to JAKO.

Broad incumbents

• Puma: Global sportswear incumbent with a strong football kit and teamwear presence, particularly in Bundesliga and European national teams, competing head-to-head with JAKO for club contracts.
• Adidas: Global sportswear incumbent that dominated the 2026 World Cup kit supply (alongside Nike and Puma) and competes with JAKO across football kit, teamwear, and footwear categories.
• Nike: Global sportswear incumbent dominating football kit supply at the 2026 World Cup and competing with JAKO in athletic apparel, footwear, and teamwear categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jako-teamsport-nederland

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JAKO