Fiorelli Winery & Vineyard

What Fiorelli Winery & Vineyard does

Fiorelli Winery & Vineyard is a privately held, direct-to-consumer winery and event venue operating on a single 10-acre property at 4250 Co Rd 675 E in Bradenton, Florida. Founded in 1998 by Antonio and Rosa Fiorelli, immigrants from Casteldaccia, Sicily, the business is now owned by John and Kristin Hokanson. The company cultivates six muscadine grape varieties (Carlos, Noble, Stover, FAMU, Triumph, Conquistador) on 7.5 acres of vineyard - the only vinifera viable in Florida's hot, humid climate - and produces 11 wine SKUs using stainless steel fermentation, including dry and sweet grape wines plus fruit wines (blueberry, strawberry, peach, apple). All wines contain at least one property-grown grape.

Revenue is generated entirely through on-premise transactions: wine tastings ($15-$18 per person for 6 samples, sorbet upgrade available), bottle sales at $19.99-$24.99, food and beverage service, gift cards, professional photography sessions ($150-$300), and a growing portfolio of paid experiences (Grape Picking at $80, Vino & Blooms floral classes at $60, Latin Dance Nights at $10-$15, Pours with a Purpose charity events at $40-$75). A second material revenue line is venue rental for weddings and private events, with packages starting at $4,000 and capacity for up to 100 guests in the outdoor pavilion. Wine shipping is not offered; all distribution is walk-in or reserved on-site visitation, supplemented by a retail shop and gift card mailings.

The go-to-market is multi-channel but tightly local: organic social media (Facebook, X, Instagram), website-driven online reservations via OrderPort, and event-driven traffic including weekly live music weekends and seasonal festivals. Customer segments center on wine enthusiasts, wedding couples, families seeking outdoor entertainment, private event hosts, and entertainment seekers. Partnerships include Marley for consumer financing on event bookings, Suncoast Charities for Children for charity-driven PR events, Tropical Interior Florists for class delivery, and informal cross-promotion with nearby Hunsader Farms KOA and Lake Manatee State Park.

Name

Fiorelli Winery & Vineyard

Legal name

Fiorelli Winery

Website

https://fiorelliwinery.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Fiorelli Winery & Vineyard is a Bradenton, Florida winery producing muscadine-based wines and serving individual consumers, wedding couples, and private event hosts through on-site tastings, a vineyard venue, and experiential programming.

Ownership category

akta.pro rank

Headquarters

HQ city

Bradenton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Direct sale of wines to visitors on-site. Wines range from dry to sweet varieties including grape wines and fruit wines. No shipping currently offered.
2. Wine Tastings: Guided wine tasting experiences at $15-18 per person, including samples of 6 wines with optional wine sorbet upgrade.
3. Venue Rental and Events: Wedding venue rental starting at $4,000 with all-inclusive packages available. Private events including corporate parties, birthdays, and bridal showers. Event space accommodates up to 100 guests with dance floor.
4. Food and Beverage: On-site food and beverage offerings including menu items for purchase during visits. No outside food or beverages permitted.
5. Special Experiences: Premium experiences including grape picking events ($80/person), Latin dance nights ($10-15/person), and Vino & Blooms flower arranging classes ($60/person).
6. Gift Cards: Gift card sales available in retail shop or by phone with $5 UPS shipping fee.
7. Photography and Tours: Professional photo shoots priced at $150 during business hours or $300 during non-business hours. Guided vineyard tours for groups of 10+ with advance booking.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Fiorelli Winery & Vineyard produces muscadine grape and fruit wines at its 7.5-acre on-site vineyard in Bradenton, FL, using stainless steel fermentation. The portfolio spans 11 wines ranging from dry reds and whites to sweet and fruit-blended varietals. Wine tastings, venue rentals, private event hosting, special experiences, and on-site food and beverage complete the on-property offering, with all sales conducted on-site.

Product overview

Fiorelli Winery & Vineyard is a Florida winery producing muscadine wines from their 7.5-acre vineyard. Their product portfolio consists of 11 wine varieties: 4 drier wines (Arid Red, Manatee Red, Arid White, Siesta Sands), 3 sweeter wines (Breeze, Chill, Strawberry), and 4 fruit wine blends (Summer Daze, Apple, Blueberry, Peach). They also offer wine tasting experiences ($15/person), venue rental for events starting at $4,000, and private event hosting services. The winery grows six muscadine grape varieties (Carlos, Noble, Stover, FAMU, Triumph, Conquistador) on property and produces wines using stainless steel fermentation.

Differentiator

Problem solved

Functional benefit

Products and services

• Summer Daze Limited-edition refreshing white wine with soft notes of ripe strawberry and zesty lemon, balanced fruitiness and crisp acidity; sold at the winery and through the online shop.
• Manatee Red Semi-dry, medium-bodied red blend named after Manatee County; pairs with Italian deli meats, pasta, and meatballs.
• Arid Red Semi-dry, bold and full-bodied red wine with hints of earth, leather, and oak with a smooth finish; pairs with steak, brisket, and rich cheeses.
• Arid White Semi-dry, fragrant white wine with mild fruit and light acidity; crisp and refreshing, pairs with white fish, shrimp, and chicken.
• Siesta Sands Semi-dry, medium-to-full-bodied white wine with notes of pear, crisp apple, buttery cream, toast, and vanilla from oak aging.
• Breeze Light, fruity, medium sweet wine; pairs with shellfish, mild cheeses, and fruits; recommended served with frozen raspberries.
• Chill Semi-sweet white wine, versatile and crowd-friendly, with notes of pineapple and citrus; can be enjoyed with frozen pineapple chunks.
• Apple Wine Crisp and refreshing wine with subtle hints of brown sugar, clove, and cardamom and a crisp cider-like finish; can be served warm with mulling spices.
• Blueberry Wine Semi-sweet wine with smooth, bold blueberry flavor and notes of dark cherries and currants; pairs with cheesecake, fresh cheeses, and fruits.
• Strawberry Wine Sweet and crisp wine with natural flavor of fresh strawberries; best served chilled with sweet desserts or blue cheese.
• Peach Wine Light and fruity semi-sweet wine with natural peach flavor and balanced acidity for a fresh, fruity finish.
• Wine Tastings Guided wine tasting experiences at the top of each hour featuring six locally crafted wines; standard tasting $15 per person, upgraded with two wine sorbets for $18 per person; reservations recommended and bookable online.
• Venue Rental Wedding and event venue rental featuring an outdoor pavilion with vineyard and pond views, accommodating up to 100 guests with a dance floor; all-inclusive packages start at $4,000 with a 25% deposit and balance due 90 days before the event; financing available through Marley.
• Private Events Hosting services for bridal showers, baby showers, corporate parties, birthday parties, and other private events at the vineyard property, coordinated through the venue rental team.

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor.

• Suncoast Charities for ChildrenminorGTM or Marketing PartnerCharitable partnership where 10% of all sales during Pours with a Purpose events are donated to Suncoast Charities for Children. Also benefits from the annual Red White & Blueberry Festival. Event tickets available through Humanitix platform.
• Tropical Interior FloristsminorImplementation/ SI/ Consulting PartnerFloral arrangement instructors for Vino & Blooms events. Professional floral designers guide participants through creating arrangements while enjoying wine tasting experience at the winery.
• Hunsader Farms KOAminorOthersNearby campground located 1.5 miles from Fiorelli Winery, recommended as accommodation option for out-of-town visitors. Lake Manatee State Park also located 2 miles away.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lakeridge Winery & Vineyards: Florida's largest winery (Clermont, FL), with on-site tastings, guided tours, and a strong event/wedding venue component using locally grown grape varieties — directly comparable DTC model and Florida viticulture focus.
• San Sebastian Winery: St. Augustine, FL winery operating tasting rooms, daily tours, and live music events — direct Florida DTC winery peer with similar experience-led model and event-driven traffic.
• Keel Farms Winery: Plant City, FL winery and brewery with on-site restaurant, tasting room, and wedding/event venue — comparable Florida destination venue combining wine production with family-style experiential offerings.
• Bunker Hill Vineyard & Winery: Small Florida vineyard and winery producing estate wines with on-site tastings — directly comparable small-vineyard DTC Florida winery focused on locally grown grapes.
• Three Sisters Winery: Florida winery producing estate wines with tasting room and event bookings — comparable small DTC Florida winery using locally grown grapes and pursuing an events/weddings revenue stream.
• Crane Lakes Vineyards & Winery: Florida vineyard producing estate muscadine and vinifera wines with tasting room and live music weekends — closely mirrors Fiorelli's muscadine focus and event-driven Florida DTC model.
• Black Dolphin Winery: New Smyrna Beach, FL boutique winery with on-site tastings and small-batch Florida wines — comparable small-scale Florida estate winery pursuing an experiential DTC model.

Broad incumbents

• E & J Gallo Winery: Largest US wine producer with broad portfolio across multiple price points — broad incumbent across the US wine industry; useful only for category-level benchmarking rather than direct customer overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xtwitter.com/FiorelliWinery
• Facebookfacebook.com/FiorelliWineryandVineyard
• Instagraminstagram.com/fiorelliwineryandvineyard

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fiorelli Winery & Vineyard