Tassomai
Tassomai is a UK-based EdTech company that provides an adaptive learning platform using AI-powered retrieval practice and spaced repetition to help secondary school students prepare for GCSE, 11+, and 13+ exams across 10+ subjects.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Tassomai does
Tassomai Ltd. is a UK-based EdTech company founded in 2013 by education expert Murray Morrison to address knowledge retention for secondary-school students preparing for GCSE, 11+, and 13+ exams. The company's core platform is an adaptive learning system driven by a proprietary algorithm that combines spaced repetition, interleaving, and retrieval practice to personalise quiz content for each student, identify knowledge gaps, and dynamically adjust question frequency and tutorial-video deployment. Over 2 billion questions have been answered cumulatively across the platform, which is trusted by 500+ schools and benefits ~250,000 students.
The product portfolio spans 10+ GCSE subjects — Science (the original course, launched in 2013), Maths, English Language, English Literature, History, Geography, Computer Science, Latin, and Modern Foreign Languages — with content tailored to specific UK exam boards (AQA, Edexcel, OCR, WJEC, Eduqas, CCEA). Supporting features include Mai, an AI-powered conversational tutor introduced in 2023 and extended into school packages in 2024; the Teacher Dashboard with the Understanding Grid (a self-populating Personal Learning Checklist) and the Tree (a visual knowledge map); the Parent Dashboard; Pupil Premium Boost, a differentiated intervention reporting a 35-45% progress uplift in trials; and printable PDF intervention reports with QR-linked resources.
Tassomai operates a dual-channel subscription model: school packages sold through an enterprise field sales motion with 3-week free trials and multi-year contracts, plus direct-to-consumer private subscriptions for families on annual billing with 7-day free trials. The company is privately held, founder-controlled, and bootstrapped — it has not raised institutional venture capital. Headcount is reported at 11-50 employees, with headquarters at Studio 503, The Pill Box, 115 Coventry Road, London, E2 6GG, serving the England market only.
Tassomai firmographics
Firmographics- Name
- Tassomai
- Legal name
- Tassomai Ltd.
- Website
- https://tassomai.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tassomai is a UK-based EdTech company that provides an adaptive learning platform using AI-powered retrieval practice and spaced repetition to help secondary school students prepare for GCSE, 11+, and 13+ exams across 10+ subjects.
- Ownership category
- akta.pro rank
Tassomai industry classification
Industry- Product category
- Adaptive Learning Software
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Adaptive Learning & Personalized Instruction Software (EDAJAMAE)
- akta.pro secondary industries
- Diagnostic & Adaptive Assessment Content (Skills/Readiness) (EDAGADAJ), Institutional & Program Analytics (Enrollment, Retention, Outcomes) (EDAFAFAK)
Keywords
Where Tassomai is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Tassomai business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
Revenue model
- School Subscriptions: Annual or multi-year subscription packages for schools, providing full access for departments and all students. Schools can subscribe to specific subject packages (e.g., 'Smart Maths' offer for 25/26 academic year).
- Private/Family Subscriptions: Individual family subscriptions providing access to all age-relevant subjects for children. Includes 7-day free trials and promotional offers (e.g., half-price for 8 months).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | School packages - departmental access with full platform features |
| Subscription | Annual | Private family subscriptions - individual child access |
| Subscription | Multi-year contract | Pupil Premium Boost - differentiated intervention for disadvantaged students |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Tassomai product offering
Product offeringCore offering
Tassomai operates a subscription-based adaptive learning platform that personalises GCSE and KS4 study for individual students. The system uses a diagnostic algorithm and spaced retrieval practice to deliver tailored multiple-choice quizzes, tutorial videos, and revision content across core subjects, while providing separate Teacher and Parent dashboards for schools and families respectively. The product is offered as school-wide packages for institutions and as private subscriptions for home learners.
Product overview
Tassomai is an award-winning, AI-powered adaptive learning platform for secondary school students (UK-based), offering a unified core product with multiple subject-specific courses and add-on features. The platform centres on an adaptive quiz engine driven by spaced repetition and interleaving algorithms, with Mai (an AI-powered conversational tutor) providing real-time personalised support. Subject courses cover Science, Maths, English Language, English Literature, History, Geography, Computer Science, Latin, and MFL (French). Supporting features include the Teacher Dashboard (for homework setting, monitoring, and the Understanding Grid), Parent Dashboard, The Tree (knowledge visualisation), Printable Reports, Leapfrog Sessions (for late joiners), and Pupil Premium Boost (a differentiated intervention). The platform is available via school packages and private subscriptions, targeting GCSE, 11+, and 13+ exam preparation.
Differentiator
Problem solved
Functional benefit
Products and services
- Tassomai Adaptive Learning Platform The core subscription product — an adaptive learning platform that personalises GCSE and KS4 study through diagnostic algorithms, spaced retrieval practice, and tutorial videos. Sold as school packages and private family subscriptions, with separate Teacher Dashboard and Parent Dashboard functionality.
- Mai AI Tutor An AI-powered personal tutor that provides individualised explanations, feedback and study guidance to learners within the Tassomai platform. Launched for private subscribers in November 2023 and extended to school customers from January 2024.
- Pupil Premium Boost A targeted intervention programme within the Tassomai platform designed to support Pupil Premium and disadvantaged students in schools, with a published impact study evidencing outcomes.
- Tassomai Desktop App A native desktop application providing offline-capable access to the Tassomai adaptive learning platform for students.
- GCSE English Language Course A subject-specific course within the Tassomai platform covering GCSE English Language, including unseen poetry add-on content released March 2021.
- GCSE English Literature Course A subject-specific course within Tassomai covering GCSE English Literature content.
- GCSE Science Course
- GCSE Maths Course
- GCSE Geography Course
- GCSE History Course
- GCSE Computer Science Course
- Modern Foreign Languages (MFL) Courses
- Latin Course
Quantifiable outcome
- Schools report 35-45% progress increase for Pupil Premium students using Pupil Premium Boost intervention
- +4 more outcomes
Companies that use Tassomai
Customer profileNamed customers8 records
Segments6 records
Tassomai technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature7 records
Tassomai partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Torquay AcademycoreDeep collaboration where teachers across all subjects developed their own set of questions (25,000 new questions) with emphasis on topic mastery and terminological vocabulary. Tassomai built that content into the platform. Schools created bespoke homework to match their curriculum while Tassomai provided algorithmic models and personalized learning expertise. This collaboration was nominated for BETT Awards 'Collaboration with a School' category.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Tassomai competitors and assessment
Company assessmentBroad incumbents
- Quizlet: Global learning platform offering adaptive flashcards, practice tests and study modes used widely by UK students for exam prep. Overlaps with Tassomai's retrieval-practice paradigm but at much broader scope across subjects and countries.
- Khan Academy: Global non-profit free learning platform with videos, practice exercises and adaptive learning used by UK students for SAT/GCSE prep. A broad incumbent in adaptive learning content, significantly larger scale but lower curriculum specialisation for UK exam boards.
Direct peers
- GCSEPod: UK-focused subscription platform delivering short, exam-board specific video/audio podcasts for GCSE and IGCSE subjects. Directly overlaps with Tassomai's school subscription motion and subject coverage across UK exam boards.
- Century Tech: UK-based AI-driven personalised learning platform for schools and colleges with adaptive content and analytics. A broader EdTech player in UK schools that overlaps with Tassomai on AI-driven personalisation and teacher dashboards.
- Seneca Learning: UK-based free and premium adaptive learning platform for GCSE and A-Level, covering similar subjects (Maths, English, Science, History, Geography) with similar retrieval-practice and free-trial go-to-market mechanics. Closest direct competitor in the UK secondary adaptive revision market.
- Sparx Learning: UK-based adaptive learning platform widely used in UK secondary schools, particularly Sparx Maths. Comparable in its school subscription model and algorithmic personalisation of retrieval practice for GCSE preparation.
- HegartyMaths: UK-based GCSE maths platform using video tutorials followed by structured questioning for retrieval and spaced practice. Closely comparable in pedagogical approach (video + adaptive quiz) and UK school customer base.
- Atom Learning: UK-based online learning platform focused on 11+ and 13+ exam preparation, with adaptive learning and mock tests. Overlaps with Tassomai's 11+/13+ exam preparation offering and family subscription model.
Regional players
- BBC Bitesize: Free UK public-service learning resource aligned to GCSE specifications and exam boards. Direct substitute for revision content used by Tassomai students, but free and non-adaptive, often recommended alongside Tassomai by teachers.
- Satchel One (Show My Homework): UK-focused school learning platform for homework setting, tracking and student engagement used in many UK secondary schools. Adjacent to Tassomai in the UK school workflow but focuses on homework management rather than adaptive retrieval practice content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Tassomai social profiles
Digital presenceTassomai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tassomai leadership team
Management profileNumber of profiles
Tassomai funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tassomai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tassomai
What does Tassomai do?
Tassomai operates a subscription-based adaptive learning platform that personalises GCSE and KS4 study for individual students. The system uses a diagnostic algorithm and spaced retrieval practice to deliver tailored multiple-choice quizzes, tutorial videos, and revision content across core subjects, while providing separate Teacher and Parent dashboards for schools and families respectively. The product is offered as school-wide packages for institutions and as private subscriptions for home learners.
Is Tassomai a public or private company?
Tassomai is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tassomai founded?
Tassomai was founded in 2013. It employs 11 to 50 people.
Where is Tassomai based?
Tassomai is headquartered in London, United Kingdom, in the Europe region.
How does Tassomai make money?
Two revenue lines are on record. School Subscriptions are the primary driver. The others are private/Family Subscriptions.
Who are Tassomai's main competitors?
Broad incumbents on record are Quizlet and Khan Academy. Direct peers are GCSEPod, Century Tech, Seneca Learning, Sparx Learning, HegartyMaths and Atom Learning. Regional players are BBC Bitesize and Satchel One (Show My Homework).
Does Tassomai have an API?
No public API is recorded for Tassomai.
What industry is Tassomai in?
Tassomai's product category is Adaptive Learning Software. Its primary akta.pro industry code is EDAJAMAE, Adaptive Learning & Personalized Instruction Software, with a secondary code of EDAGADAJ, Diagnostic & Adaptive Assessment Content (Skills/Readiness). Its NAICS code is 611710 and its SIC code is 7372.