HegartyMaths
HegartyMaths (Sparx Learning) operates the Sparx Maths adaptive personalised learning platform, delivering maths homework to students aged 11-16 across 2,600+ schools and 24 countries, validated by the University of Cambridge.
- Company typePrivate
- Founded2015
- HeadquartersHarrow Weald, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What HegartyMaths does
HegartyMaths is the consumer-facing brand of Sparx Learning (legal entity Sparx Limited), a UK-based education technology company that operates the Sparx Maths platform — an adaptive personalised learning system that delivers maths homework to students aged 11-16. The platform generates individualised, ability-matched questions, has processed over 5 billion answered questions and 73 million+ hours of personalised learning across 2.2 million+ students, 75,000+ teachers, and 2,600+ schools, and is used in 24 countries. Its effectiveness in boosting student grades is scientifically validated by The University of Cambridge, and the company holds B Corp certification under the Sparx Limited entity.
The Sparx Learning product portfolio extends beyond the core maths platform to include Sparx Reader (reading) and Sparx Science (science), both targeted at the same 11-16 age band, allowing cross-sell into the existing school base. Distribution is B2B institutional: the company sells through a sales-led motion direct to UK secondary schools and multi-academy trusts (Tedd Wragg Trust, United Learning, Ark, Delta Academies Trust, Star Academies, AET, etc.), with prospective customers directed to 'Register interest' or 'Book a demo' on the sparxmaths.com homepage.
Revenue is generated through school-level subscriptions on a quote-based, annual billing cadence; no public pricing tiers are listed and no freemium model is offered. Sparx Learning is a privately held company with no disclosed funding rounds, headcount, or financial figures, and no management team information is available in the source data. Marketing is community-led, relying on teacher testimonials, organic school social posts on Twitter/X, and the Cambridge validation and B Corp credentials as primary demand-generation assets.
HegartyMaths firmographics
Firmographics- Name
- HegartyMaths
- Legal name
- Sparx Limited
- Website
- https://hegartymaths.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HegartyMaths (Sparx Learning) operates the Sparx Maths adaptive personalised learning platform, delivering maths homework to students aged 11-16 across 2,600+ schools and 24 countries, validated by the University of Cambridge.
- Ownership category
- akta.pro rank
HegartyMaths industry classification
Industry- Product category
- EdTech / Adaptive Learning Software
- NAICS
- Exam Preparation and Tutoring (611691), Educational Support Services (611710), Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Math Homework Support (Problem-Solving & Practice) (EDANADAE)
- akta.pro secondary industries
- Online Math Enrichment Platforms & Courses (EDAMAEAF), Mathematics Tutoring (Arithmetic–Calculus & Beyond) (EDANAAAA)
Keywords
Where HegartyMaths is headquartered
LocationHeadquarters
- HQ city
- Harrow Weald
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
HegartyMaths business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- School Subscription (Per-School Licence): Sparx Maths generates revenue through school-level subscriptions, supplying personalised maths homework to students aged 11-16. Schools (as institutions) pay for access, making this a B2B institutional subscription model. Pricing is quote-based / not publicly disclosed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | School-level subscription — quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
HegartyMaths product offering
Product offeringCore offering
HegartyMaths (Sparx Maths) provides an adaptive personalised maths homework platform for students aged 11-16, used by over half of UK secondary schools. The platform generates challenging yet attainable questions tailored to each student's ability, tracks progress, and supports homework, independent revision, and exam preparation. Sparx Maths is scientifically validated by The University of Cambridge as significantly boosting student grades, and is part of Sparx Learning's broader suite of maths, reading, and science solutions.
Product overview
Sparx Learning operates a platform-plus-products architecture. The core offering is Sparx Maths, a personalised maths homework platform for students aged 11-16. This platform is complemented by related subject solutions including Sparx Reader (reading) and Sparx Science, which together form a suite of educational tools spanning multiple subjects for the same age group. The products share a common personalised learning approach and backend infrastructure while serving distinct subject areas.
Differentiator
Problem solved
Functional benefit
Brands
- Sparx Reader: Online reading solution for students aged 11-16
- Sparx Science
Products and services
- Sparx Maths (HegartyMaths) A personalised adaptive maths homework platform for students aged 11-16, delivering challenging yet attainable questions tailored to individual ability and supporting homework, revision, and exam preparation; used by over half of UK secondary schools and validated by the University of Cambridge as boosting grades.
- Sparx Reader An online reading solution provided by Sparx Learning to support students aged 11-16, complementing the Sparx Maths personalised learning approach.
- Sparx Science An online science solution provided by Sparx Learning to support students aged 11-16, complementing Sparx Maths and Sparx Reader.
Quantifiable outcome
- 5 billion+ high-quality maths questions answered on the platform
- +4 more outcomes
Companies that use HegartyMaths
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles2 records
HegartyMaths technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
HegartyMaths partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship and core.
- The University of CambridgeflagshipThe University of Cambridge has scientifically validated that Sparx Maths significantly boosts student grades. This validation is prominently featured as Sparx Maths' primary credibility and proof point on the homepage. This is a third-party academic endorsement rather than a formal co-development partnership, but it functions as Sparx Maths' most important strategic validation.
- Tedd Wragg TrustcoreMulti-Academy Trust (MAT) that deploys Sparx Maths across its network of schools. One of many school trust partners listed as a logo on the Sparx Maths website community section.
- United LearningcoreLarge UK multi-academy trust that uses Sparx Maths across its schools. Listed as a school group partner on the Sparx Maths community page.
- ArkcoreArk is a global education foundation and MAT operating schools in the UK. Listed as a Sparx Maths school group partner.
- Delta Academies TrustcoreA UK multi-academy trust partner of Sparx Maths. Schools within the trust use the Sparx Maths platform.
- Greenshaw Learning TrustcoreA UK multi-academy trust partner of Sparx Maths.
- International Schools Partnership (ISP)coreInternational Schools Partnership is a global education group operating schools internationally. Partner of Sparx Maths for international deployment of the platform.
- Star AcademiescoreUK multi-academy trust partner of Sparx Maths, listed among school group logos on the Sparx Maths community page.
- Academies Enterprise Trust (AET)coreA large UK multi-academy trust partner of Sparx Maths, listed in the Sparx Maths school groups section.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
HegartyMaths competitors and assessment
Company assessmentBroad incumbents
- Oak National Academy: UK government-backed online classroom and lesson platform offering free maths, science, and English lessons. Functions as a free incumbent alternative funded by the UK Department for Education.
- Khan Academy: Global free educational platform covering maths, science, and reading with adaptive practice. Broader incumbent in personalised online learning, though free and not focused on UK GCSE curriculum.
Direct peers
- Century Tech: UK AI-driven personalised learning platform used in schools that combines adaptive content, maths, English, and science. Directly overlaps with Sparx Maths in subject coverage and AI-personalisation approach.
- Tassomai: UK adaptive learning platform using spaced repetition and quizzes, with strong adoption in UK secondary schools for core subjects. Comparable in adaptive delivery and school subscription GTM.
- HegartyMaths (legacy): The original UK maths video-and-quiz platform created by Colin Hegarty, now part of Sparx Learning. Effectively the same product family as Sparx Maths and a direct predecessor.
- SAM Learning: UK secondary-school online learning platform with maths, English, and science content delivered via school subscriptions. Comparable in customer base, product category, and GTM motion.
- MyMaths: UK-based online maths homework and practice platform widely used in UK secondary schools, with a similar subscription model and teacher-led interface. Most direct competitor to Sparx Maths in the UK secondary market.
- MathsWatch: UK secondary-school maths platform featuring video tutorials, practice questions, and revision tools with a school-based subscription model. Direct competitor in the UK GCSE maths homework space.
- Whizz Education (Maths-Whizz): UK-based adaptive maths tutoring platform for primary and secondary schools, providing personalised learning pathways. Closely comparable in product positioning and B2B school subscription model.
Emerging players
- Eedi: UK AI-driven maths teaching and assessment platform using diagnostic questioning. Emerging player in the UK maths homework and assessment space with similar AI-personalisation thesis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
HegartyMaths social profiles
Digital presenceHegartyMaths compliance and trust
Trust signalCompliance1 record
HegartyMaths financial estimates
Financial estimateRevenue estimate
Valuation estimate
HegartyMaths leadership team
Management profileNumber of profiles
HegartyMaths subsidiaries and ownership
Company hierarchySubsidiaries2 records
HegartyMaths funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HegartyMaths M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HegartyMaths
What does HegartyMaths do?
HegartyMaths (Sparx Maths) provides an adaptive personalised maths homework platform for students aged 11-16, used by over half of UK secondary schools. The platform generates challenging yet attainable questions tailored to each student's ability, tracks progress, and supports homework, independent revision, and exam preparation. Sparx Maths is scientifically validated by The University of Cambridge as significantly boosting student grades, and is part of Sparx Learning's broader suite of maths, reading, and science solutions.
Is HegartyMaths a public or private company?
HegartyMaths is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HegartyMaths founded?
HegartyMaths was founded in 2015. It employs 1 to 10 people.
Where is HegartyMaths based?
HegartyMaths is headquartered in Harrow Weald, United Kingdom, in the Europe region.
How does HegartyMaths make money?
One revenue line is on record: school Subscription (Per-School Licence).
Who are HegartyMaths's main competitors?
Broad incumbents on record are Oak National Academy and Khan Academy. Direct peers are Century Tech, Tassomai, HegartyMaths (legacy), SAM Learning, MyMaths, MathsWatch and Whizz Education (Maths-Whizz). Eedi is listed as an emerging player.
Does HegartyMaths have an API?
No public API is recorded for HegartyMaths.
What industry is HegartyMaths in?
HegartyMaths's product category is EdTech / Adaptive Learning Software. Its primary akta.pro industry code is EDANADAE, Math Homework Support (Problem-Solving & Practice), with a secondary code of EDAMAEAF, Online Math Enrichment Platforms & Courses. Its NAICS code is 611691 and its SIC code is 8200.