Becker Media
Becker Media (operating as Level Agency) is a US-based digital marketing agency specializing in performance marketing for higher education institutions. It provides AI-powered media buying, analytics, and enrollment optimization services to colleges, universities, and career schools.
- Company typePrivate
- Founded2016
- HeadquartersOakland, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Becker Media does
Becker Media, operating as Level Agency following a 2023 merger, is a US-based B2B digital marketing agency headquartered in Pittsburgh, Pennsylvania. The firm specializes exclusively in performance marketing services for higher education institutions, serving colleges, universities, career colleges, and trade schools. Core services include performance media planning and buying, marketing automation, performance content and creative, data science and analytics, strategy consulting, and AI-powered SEO. The agency positions itself around measurable enrollment outcomes — qualified inquiries, enrolled students, and degrees earned — rather than vanity metrics such as clicks or impressions.
The company's technology foundation is the Level Intelligence Suite, an AI-powered analytics platform designed to optimize the full student journey from initial search through graduation. Reported client outcomes include 50%+ cost-per-lead reductions (Regent University, Aviation Institute of Maintenance), 21% undergraduate population growth (National Louis University), and 38% application growth at a private university. The agency operates a consultative enterprise sales motion led by CRO Howard Diamond, engaging directly with university marketing and enrollment management leadership. Customer roster spans at least 15 named higher education institutions including Regent University, American Career College, Keiser University, and National Louis University.
The business model is professional services engagement, with quote-based pricing not publicly disclosed. Revenue is generated through retainers and project-based engagements with educational institutions. Post-merger, the company has signaled expansion into adjacent verticals — B2B Software & Services, Financial Services, Consumer Packaged Goods, Consumer Health, and Multi-Location Healthcare — leveraging the Level Intelligence Suite across sectors. The firm employs 51-100 people, operates exclusively in the US market, and maintains no disclosed venture capital or private equity backing.
Becker Media firmographics
Firmographics- Name
- Becker Media
- Legal name
- Level Agency
- Website
- https://beckermedia.net
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Becker Media (operating as Level Agency) is a US-based digital marketing agency specializing in performance marketing for higher education institutions. It provides AI-powered media buying, analytics, and enrollment optimization services to colleges, universities, and career schools.
- Ownership category
- akta.pro rank
Becker Media industry classification
Industry- Product category
- Higher Education Digital Marketing Services
- NAICS
- Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Full-Service Media Planning & Buying (MPAAABAA)
- akta.pro secondary industries
- Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights) (MPAAALAM), Media & Audience Measurement Analytics (BPAHALAO)
Keywords
Where Becker Media is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Becker Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Digital Marketing Services: Performance marketing services for higher education institutions including media planning and buying, marketing automation, content and creative, data analytics, strategy and consulting. Revenue generated through professional service engagements with educational institutions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Becker Media product offering
Product offeringCore offering
Becker Media, operating as Level Agency following its 2023 merger, is a digital marketing agency exclusively focused on higher education institutions. It delivers AI-powered performance marketing services — including media planning and buying, marketing automation, performance content and creative, data science and analytics, strategy consulting, and AI SEO — designed to drive qualified inquiries, enrollment growth, and measurable student outcomes.
Product overview
Becker Media operates as a higher education digital marketing agency following its 2023 merger with Level Agency. The company offers a unified platform approach combining Performance Media Planning & Buying, Nurturing & Marketing Automation, Performance Content & Creative, Data Science & Analytics, Strategy & Consulting, and AI SEO services. The Level Intelligence Suite serves as the AI-powered technology foundation, with specialized services for industries including Education, B2B Software & Services, Financial Services, Consumer Packaged Goods, Consumer Health, and Multi-Location Healthcare.
Differentiator
Problem solved
Functional benefit
Products and services
- Higher Education Digital Marketing
Quantifiable outcome
- 50%+ cost-per-lead reduction for clients
- +3 more outcomes
Companies that use Becker Media
Customer profileNamed customers15 records
Segments1 record
Ideal customer profiles1 record
Becker Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Becker Media partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Level AgencycoreBecker Media and Level Agency merged in 2023 to set a new industry standard in higher education marketing. The merger combined decades of experience from both agencies to create an unparalleled impact in the education marketing sector. The combined entity retains the essence of what made both agencies individually successful while leveraging collaborative innovation.
Scale indicators4 records
Recent moves1 record
Expansion highlights5 records
Becker Media competitors and assessment
Company assessmentDirect peers
- Carnegie Higher Education Marketing: Long-established digital marketing agency exclusively focused on higher education institutions, offering paid media, creative, and enrollment strategy. Most directly comparable peer given overlapping vertical specialization and enterprise sales motion to colleges and universities.
- Ologie: Higher education branding, marketing, and creative agency serving colleges, universities, and associations. Direct comparable on vertical focus and full-service campaign execution for enrollment and advancement marketing.
- RNL (Ruffalo Noel Levitz): Specialist enrollment marketing and higher education consulting firm offering digital marketing, lead generation, and student search services. Direct competitor for enrollment-driven outcomes and similar university buyer.
- EducationDynamics: Marketing services platform focused on student acquisition for higher education institutions, including media buying, content, and data analytics. Direct comparable on performance media and enrollment growth orientation.
- Spark451: Higher education marketing agency providing branding, digital, and enrollment marketing to colleges and universities. Direct comparable given vertical specialization and full-service agency model.
- Atlantic57: Mid-sized digital marketing agency serving higher education and nonprofit clients with paid media, creative, and web services. Comparable scale and vertical-focus profile to Becker Media.
- NoPeek (now Perceptis): Higher education digital marketing agency offering paid media, programmatic, and analytics to colleges and universities. Direct comparable on vertical specialization and student acquisition focus.
Broad incumbents
- BVK: Larger full-service advertising agency that maintains a higher education practice alongside consumer, healthcare, and B2B clients. Overlaps on higher ed marketing services but operates broader and at greater scale than Becker Media's vertical-only model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Becker Media social profiles
Digital presenceBecker Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Becker Media leadership team
Management profileNumber of profiles
Profiles1 record
Becker Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Becker Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Becker Media
What does Becker Media do?
Becker Media, operating as Level Agency following its 2023 merger, is a digital marketing agency exclusively focused on higher education institutions. It delivers AI-powered performance marketing services — including media planning and buying, marketing automation, performance content and creative, data science and analytics, strategy consulting, and AI SEO — designed to drive qualified inquiries, enrollment growth, and measurable student outcomes.
Is Becker Media a public or private company?
Becker Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Becker Media founded?
Becker Media was founded in 2016. It employs 51 to 100 people.
Where is Becker Media based?
Becker Media is headquartered in Oakland, United States, in the North America region.
How does Becker Media make money?
One revenue line is on record: digital Marketing Services.
Who are Becker Media's main competitors?
Direct peers on record are Carnegie Higher Education Marketing, Ologie, RNL (Ruffalo Noel Levitz), EducationDynamics, Spark451, Atlantic57 and NoPeek (now Perceptis). BVK is listed as a broad incumbent.
Does Becker Media have an API?
No public API is recorded for Becker Media.
What industry is Becker Media in?
Becker Media's product category is Higher Education Digital Marketing Services. Its primary akta.pro industry code is MPAAABAA, Full-Service Media Planning & Buying, with a secondary code of MPAAALAM, Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights). Its NAICS code is 54183 and its SIC code is 7311.